Seoul Int'l Home Meal Replacement Show 2018Results reporting and future plans

Title : Seoul Int’l Home Meal Replacement

Show 2018Slogan : “Love Your Life”

Period : 2018.04.23(Mon.) ~ 25(Wed.),

3 days, 10:00 ~ 17:00Venue : Coex Hall B2

What is HMR?Ready to Eat

Ready to HeatReady to CookReady to Meal

It is the Key Trend of modern dietary life,

encompassed four typesHMR, abbreviation

for Home Meal Replacement, can eat with ease,

while saving their time in cooking

The world’s first HMR specialized trade show

The exhibition which the most innovative

mega brands participate in

Sponsored byOrganized by Asia Business Daily

◈ Exhibition Overview ◈● Title : Seoul Int'l HMR Show 2018 ● Period : April 23th(Mon.) - 25th(Wed.), 2018

● Venue : Coex Hall B2, Seoul Korea(3,645m2)

● Exhibition Contents ☞ Theme : Developing and increasing premium awareness of Home Meal Replacement Market (HMR),

Korea’s HMR market Entering overseas market.

☞ Concept of Show : Wellbeing HMR | Premium HMR | Delivered HMR | Join HMR

☞ Exhibits Profile : Meat & Sea Food Processed Products / Jeju island Specialties HMR

/ Meal-Kit / Future Food/ Healthy diet / Ready Meal products/Ingredients

/ Large-capacity cooking HMR / Cereal & Bakery & Snacks / Frozen and Instant Equipment

☞ Scale : 46 companies 95 Booths / 20 Booths and 23 tables of Buyer Meeting

B2 hall ( 45m x 81m = 3,645m2 )

● Organizer : The Asia Business Daily, B2EXPO

● Sponsor : Ministry of Agriculture & Food and Rural Affairs, Ministry of Ocean And Fisheries, Korea Chain stores Association, Korea Association of Convenience Store Industry

◈ Booth Layout ◈

Entrance

CAFETERIA

A-01 B-01 C-01D-01

D-02

D-03

D-04

D-05

D-06

D-07

D-08

D-09

D-10

C-02

C-03

C-05

C-12C-04

C-06

C-07 C-08

B-02

B-04

B-05

B-08

B-07

B-13

B-12

B-15

B-14 B-16

C-10C-11

C-09

B-09

B-10B-11

B-06

B-03A-02

A-03

A-04

A-05

A-06

A-07

A-08

TASTING ZONE(FOR INVITEE) EVENT ZONE

BUSINESS MEETING ZONE

BUSINESSSHOWCASE ZONE

A01 PEACOCK

A02 Maeil

A03 Seoul Dairy cooperative

A04 EASY COOK CO., Ltd.

A05 Hoonminfood.co.

A06 ACHIM CO.,LTD

A07 ACHIM CO.,LTD

A08 Youngdongseafood Co.,Ltd

B01 CJ CHEIL JEDANG

B02 KOREA ASSOCIATION OF CONVENIENCE STORES INDUSTRY

B03 Daesang Corporation

B04 Dongsuh Foods Corporation

B05 JEJU PROVINCE DEVELOPMENT CO.

B06 Binggrae

B08 SAMDA CO,.LTD

B09 Manje Fishing Association Corporation

B10 TAMMORAFOOD

B11 Jejuham

B12 Salad Panda

B13 WORLD-WIDE DENDROPANAX

B14 I'm DAK

B15 INTAKE

B16 I'm WELL

C01 KOREA YAKULT

C02 LOTTE Marts

C03 GML INTERNATIONAL

C04 QUAKER

C05 MISUNG FnC

C06 PARIS BAGUETTE

C07 Moguchon

C08 SAM-A ALUMINUM INC.

C09 HASUNG F&B

C10 D&FOOD CO.,LTD.

C11 LOTTE FOODS

C12 DONGLIMFOOD CO., LTD.

D01 i2r Korea Co.,Ltd

D02 DAESEONGF&D

D03 bapaza

D04 MATDL.CO.KR

D05 XinkangRui Korea Co., Ltd

D06 CHEBIGEN

D07 SANGCHON FOOD PRODUCT

D08 WATER FLOOR

D09 CAN Co.,Ltd

D10 Food Assemble

◈ Result of Show ◈● Visitors : Total 10,109

● Result of Seminar - Theme : Grocerant, Blur the line between the grocery store and the restaurant

- Date : April. 23th(Mon.), 201 14:00 ~ 16:00

- Venue : COEX Conference room 205

● Result of Events 1. Tasting Event Coupon for Preregistered person

: Jeju island specialties Beef jerky ‘Jeju Ham’, Oatmeal HMR ‘QUAKER’ participated

(Total 500 servings in 3 days)

2. Product Tasting Survey Event : Salad HMR ‘SALAD PANDA’ participated (Total 160 participants in 2 days)

3. Promote SNS Participation Event

: MAEIL DAIRIES, BINGGRAE, I AM WELL, MOGUCHON companies participated

4. MEALKIT perform a stage demonstration

: MEALKT participated ‘Food Assemble’, 3 times a day, 2 days a week.

● Result of Overseas Buyers Conference - Organizer: B2EXPO

- Invited Guests : 23 companies from 10 countries, 29 buyers

- Consulting Firm : 23 domestic companies

- Period : April 24th(Tue.), 10:30 ~ 16:50

- Venue : Overseas Business Zone in the exhibition hall

- (1) Consultation Amount : $21,991,024

(2) Contract Amount : $5,987,920

(3) Total Number of Counseling : 121

- Participating Country : USA, China, Hong Kong, Thailand,

New Zealand, England, Vietnam, Taiwan, France, Philippines

Global Meal Solution Trendand Suggesting Korean Foodproduct developmentUnderstanding of Meal Solution Trendand exploring Korean Food Productthrough TV program “ Yoon’s Kitchen”

Seonyong Jeong, Manager(Present) LotteMart (Former) Meal Solution Section chief

HMR(HOME READY MEAL)Completing GrocerantGrocerant Issues and Tasks - Manufacturing service, food and beverage service, retail service

Myung Choi, ProfessorTumi Korea Inc,Korea Retail Academy Merchandising Part

Sesson 1 | 14:00~14:50 Sesson 2 | 15:10~16:00

◈ Direction of Seoul Int’l HMR Show 2019 ◈● Concept

“ HMR “

From the pleasure of eating

to the pleasure of cooking

The Most Key Trend Show“ SEOUL INT’L HMR SHOW ”

● Goal of Show

1.5 times larger than last year

More than 20 domestic food mega companies participate.

More than 90companies, 150 Booths going to participate

Domestic buyer Business Matching

Greater Scale of Overseas Business Matching

☞ BUSINESS - Manage a day only for Business purpose &

Active Showcase Zone

- Increase of Invited Overseas Buyer

: More than 30 companies

- Progress Domestic Buyer Meeting

: More than 20 companies

- News Letter for Exhibitors

☞ VISITOR - Over 20,000 expected visitors

- New sample of participating companies directly conducted

by the Organizer

- SNS / Promoting by Organizer

- Separately operate HMR Experience Zone and

Promotion Hall

S

U

R

V

E

Y

Developing New MarketBuyer SearchingAdvertising New ProductsImproving Company ImageTo grasp the Industry Trends

The Purpose of Attending13%

42%27%

11%7%

Very SatisfiedSatisfiedNormalNot Satisfied

Satisfaction of Attending(Total : 46 companies)

11

24

9

2

Very SatisfiedSatisfiedNormalNot Satisfied

Satisfaction at the booth(Total : 46 companies)

4

25

14

3

Above 20Above 10Below 10etc

Average number of consultation(1DAY / 46 companies)

9

22

5

10