September/October North Carolina Builder magazine

Vol. 40, No.5, September/october 2010

The official magazine of the North Carolina Home Builders Association

21st Century Building Expo & ConferenceSeptember 15-17, 2010 • Charlotte Convention Center, Charlotte, NC

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Visit us at booth #834FeaturesVol. 40, No. 5, September/october 2010

21CBEC provides critical knowledge in difficult times 6NCHBA Executive Vice President Mike Carpenter reminds members how attending the 21CBEC will help them survive this difficult time.

Take advantage of educational opportunities 7A three-day educational conference offers everyone in the home building industry the opportunity to stay up-to-date on new building techniques, technologies and marketing strategies.

Schedule at-a-Glance 10Use this handy reference to plan your days at the 21CBEC.

Win prizes! 13We’ll give away lots of great door prizes, and you can try your luck at going home with a brand new truck!

New networking opportunities at the 21CBEC 17Make time for pleasure and casual networking in your busy 21CBEC schedule.

Be whisked away to Venice at the STARS Awards Gala 18You’ll feel like you’re in Italy for an evening as we celebrate the achievements of the home building industry in the Southeast.

21CBEC exhibitors share products and services 19These companies will be showcasing the products and services they have to offer. Talk one-on-one with building industry suppliers and vendors about your business needs.

Register today! 20Use this handy registration form or visit www.21buildingexpo.com.

Expo Product Showcase 21A sampling of the new products and services you’ll see on this Expo Floor.

Many opportunities for associate members at 21CBEC 22The 21CBEC is not just for builders; it’s an event for everyone in the home building industry. Associates Council Chair Barry Tutor will give associates a sneak peak at what they’ll learn.

The official magazine of theNorth Carolina Home Builders Association 2005 Communicator Award Winner

Dedicated to the advancement of the home building industry, North Carolina Builder (ISSN 1552-8685) is published monthly for the members of the North Carolina Home Builders Association, P.O. Box 99090, Raleigh, N.C. 27624-9090. (800) 662-7129 • http://www.nchba.com

Mike CarpenterExecutive Vice President [email protected] and General Counse l

Lisa MartinDirector of Government Affairs [email protected]

Robert PrivottDirector of Codes and Construction [email protected]

Jessica HayesDirector of Political Affairs [email protected]

Kathryn AtkinsonDirector of Membership Services [email protected]

Deborah AlfordDirector of Exhibitions [email protected] and Education

Tracie GarrettDirector of Exhibitor Services [email protected]

Kep PaylorVocational Education [email protected]

Mike ElledgeController [email protected]

Erin JonesManager of [email protected] Political Operations

Heather CrewsDirector of Communications [email protected] Managing Editor

Brittany CarterAssistant Education Coordinator [email protected]

Beth GrayReceptionist [email protected]

Publisher Kevin NaughtonGraphic Designer Jason GabelAdvertising Sales Manager Brenda PoeAdvertising SalesJeff Pinwar: (800) 935-1592, ext. [email protected] Suwienski: (800) 935-1592, ext. [email protected] Poe: (800) 935-1592, ext. [email protected]

Published by:

2929 Davison Rd., Flint, MI 48506 • (810) 239-5763

Acceptance of advertising in North Carolina Builder does not imply endorsement of the product or service by NCHBA. Opinions expressed in articles are those of the authors and people quoted and not necessarily those of NCHBA, nor does mention of specific products in editorial content imply endorsement by NCHBA. No material may be reproduced for further publication without the express permission of the association.

North Carolina Builder is published for the princi-pals and employees of all member firms of the North Carolina Home Builders Association and its receipt is included in the membership fee. North Carolina Builder is published six times per year. Since the mailing list used by North Carolina Builder is compiled according to membership records, address corrections should be directed to your local association. Dues paid to NCHBA are not deductible as charitable contributions for income tax purposes. However, they may be deductible as ordinary and necessary business expenses subject to restrictions imposed as a result of association lobbying activities. NCHBA estimates that the nondeductible portion of your 2010 dues — the portion that is allocable to lobbying — is 25 percent.

Affiliated with the National Association

of Home Builders.

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September/October 2010 NoRTH CARoLiNA BuiLDER 3

President: Lyle GardnerPresident-Elect: Bill DaleureFirst Vice President: Erik AndersonSecretary/Treasurer: Barry TutorExecutive Vice President: Mike Carpenterimmediate Past President & NAHB Executive Committee State Representative: Frank WiesnerNAHB Executive Committee: Buddy HughesVice President, Region i: Patrick MannVice President, Region ii: Glenn MorrisonVice President, Region iii: Chad Ray Vice President, Region iV: Ralph Doggett

Vice President, Region V: Jackie Trinchitella Vice President, Region Vi: Brian Pace Vice President, Region Vii: Marty NeedhamVice President, Region Viii: Brian RobinettVice President, Region iX: Kevin AnnasVice President, Region X: Zac KoenigPresidential Appointee: Bill BouliaPresidential Appointee: Rick ShieldsPresidential Appointee: Mike Gerber Chair, Associate Members Committee: Barry TutorPresident, Eo/ES Council: Caroline SuttonPresident, Professional Women in Building: Mary Ann Brafford

2010 NCHBA Leadership

4 NoRTH CARoLiNA BuiLDER September/October 2010

A Part of the Team

With the 21st Century Building Expo coming up in just a few weeks, I want to recognize the important contribution the associate members make to the

North Carolina Home Builders Association. The associate members make a huge contribution to our organization. We have plumbers, sales people, appraisers, electricians, bankers, masons, attorneys, cabinet makers, and other trades all too numerous to mention. Associate members represent a broad spectrum of businesses that make an essential contribution to home construction.

Associate members also compose the work force for many of the committees that our association depends upon each year. Many associates serve capably on their local HBA’s Board of Directors. We have a larger number of associates in leadership positions for NCHBA, such as Barry Tutor, who serves as chairman of the Associate Committee as well as Secretary/Treasurer. Richard White serves as Chairman of the Communications Committee; Charlene Allen as Chairperson of Membership; Lennie Breedlove as Chairman of the Construction Careers Committee; Mary Ann Brafford is the Chairperson of Professional Women in Building, along with Mike Gerber and Rick Shields, who serve on the Executive Committee. In addition, at the NAHB level, we have Tammie Smoot serving as Chairperson of the Professional Women in Building Council.

Associates are the people we builders call on at the last minute to help solve a problem in order to obtain a critical inspection or smooth out that ever so important customer move-in. Associate members are part of the builder team upon which each builder depends for the success of his or her company.

I salute all of our associates this month for the great job they do for our industry and our association. I especially thank the associates who are exhibiting in the 21st Century Building Expo & Conference. The exhibitors allow us a one-stop opportunity in Charlotte to see new product offerings, up-to-date technical information concerning correct installation practices, as well as troubleshooting advice.

Something for EveryoneThe Expo is presented by the largest home builders association in the

country, our own NCHBA. Builders and associates will all find something to take away from this first class Expo. By attending the 21CBEC, you are guaranteed the opportunity to become more successful in your business. The educational programs are chosen so that there are seminars for everyone in the office, from your superintendent to your secretary. Close the office and bring everyone to Charlotte! What you will learn in the courses or on the Expo Floor will more than pay for your trip.

I look forward to seeing all of my fellow builders and associate members in Charlotte, September 15-17 at the 21st Century Building Expo & Conference.

President’s Messageby Lyle Gardner, 2010 NCHBA President

Gardner

NCHBA SponsorsThe North Carolina Home Builders Association

would like to recognize these companies for their generous support in 2010. Thank you!

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ElectriCities of North CarolinaLowe’s

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North Carolina Housing Finance AgencyStuart Law Firm

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We continue to endure tough times in our industry. NCHBA’s top priority has been, and continues to be, to help our members survive. We’ve made some progress, but there is a lot more that needs

to be done. Unlike some other parts of the country, we are still building houses in North Carolina albeit at a much slower rate than when the economy was better.

This crisis has already claimed many of our members and will most certainly claim others before it ends. However, there will be those who will find a way to succeed. One of the key factors that will distinguish those who survive from those who fail will be knowledge. Those builders and associates who acquire this critical knowledge about the current marketplace and how best to position themselves will significantly increase their prospects for success.

One of the best opportunities to acquire this critical knowledge is to attend the eighth edition of the 21st Century Building Expo & Conference to be held September 15-17, 2010, at the Charlotte Convention Center. More than 50 top-notch courses will be presented on a variety of topics. These cutting-edge NCBI, NAHB, and general session courses will be taught by experts who will provide information that will be useful in helping you survive. Many of these instructors have presented these same courses at the International Builders Show and at other events across the country.

Because you continue to ask for it, green building will receive even greater attention at this year’s conference. By successfully completing the two-day NAHB green building course and third-day business management course, registrants will be able to achieve their NAHB green building certification. In addition, there will be several NCBI

and general session green building courses offered (e.g. Building Energy Codes: An Introduction; The Ins & Outs of Energy Efficiency Programs for New Construction in NC; Cost Effective Wall Systems; etc.).

Other courses respond directly to our challenging economy: Survival of the Fittest; How to Raise Credit Scores; Surviving and Thriving in Today’s Economy; Meet the Buyers; Charting Your Path to Success; Sales Solutions for Builders on the Comeback, among many others.

Courses are not the only way to acquire survival knowledge. Spend some quality time on the Expo floor. Our exhibitors will be displaying the latest in goods and services to serve the residential construction industry. Pick up new ideas and new technologies to better run your business. Examine new products and services that may help you deliver higher value to your customers and set you apart from your competition.

Another distinct advantage of attending the 21CBEC is you can acquire this critical knowledge without having to travel to a remote location and spend thousands of dollars in the process. The Charlotte Convention Center is an easy drive from where you are located. For a small investment of your time and resources, you have the opportunity to obtain a significant return.

History demonstrates that the residential construction industry is cyclical. My experience tells me that those builders and other industry professionals who survive the bad times and who prosper in the good times are those who take advantage of opportunities. The 21CBEC is one of those opportunities. I hope that you will take advantage of this member service that will help you survive these difficult times.

Executive Vice President’s Messageby Mike Carpenter, NCHBA Executive Vice President

Attending the 21CBEC Will Help You Survive This Difficult Time

Carpenter

Lanyard Sponsor

Registration Sponsor and Builder Blast Sponsor

High Production Builder Breakfast Sponsor

Bag SponsorBuilder Blast Dessert Bar Co-Sponsor

Builder Blast Dessert Bar Co-Sponsor

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Presented by the North CarolinaHome Builders Association

Information and Registration:www.21BuildingExpo.com1.800.662.7129

21st Century Building Expo & ConferenceLOOK at all the exciting products and services. — One new idea can make the difference!

LISTEN to seminars and classes taught by leading industry experts. — One new insight can transform your company!

LEARN from the experts and your peers as you network at the Expo. — One new contact is often all it takes!

Exhibits: September 16-17, 2010Conference: September 15-17, 2010Charlotte Convention Center, Charlotte, NC

• Door Prizes • Grand Prize • Golf Tournament • STARS Awards Gala• Builder BlastExpo Sponsors

We are honored to partner with these distinguished companies. Their sponsorships make it possible for us to offer you a high-caliber Expo and educational conference. Join us in thanking

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• Door Prizes • Grand Prize • Golf Tournament • STARS Awards Gala• Builder Blast

Wednesday, September 15, 2010Green Building for Building Professionals (Part 1 of 2-Part Course)NAHB • 8:00 a.m. – 5:00 p.m.Learn how green homes provide buyers with lower energy costs and higher value. This 2-day course for building professionals discusses strategies for incorporating green building principles into homes without driving up the cost of construction. You will learn how green homes provide buyers lower maintenance, better indoor air quality, and better long-term value. Techniques are also discussed for competitively differentiating your home products with increased indoor environmental quality as well as energy and resource efficiency.Instructor: Michael Strong • Designations: CGA, CGB, CGP, GMR

Project ManagementNAHB • 8:00 a.m. – 5:00 p.m.Develop the skills you need for successful on- or off- site production operations management. This hands-on course covers the three phases of a successful venture: planning, implementation and evaluation. Owners, project managers, superintendents, sales managers and anyone involved in the pre-construction and construction process will benefit from this introductory course.Instructor: Paul Montelongo • Designations: CGA, CGB, CGR

Construction Contracts & Preventative LawNCBI–BM104 • 8:00 a.m. – 5:00 p.m.This course is designed to assist contractors in enjoying successful projects by avoiding conflicts and legal disputes through the use of comprehensive contracts. Participants will receive valuable information with respect to the essential elements of a contract and the essential provisions which should be addressed in construction contracts in order to avoid disputes. The potential rights, remedies and liability of owners, contractors, subcontractors and suppliers will be examined as well as alternatives for dispute resolution.Instructor: Anne Caywood • Designations: AB, AA, ARS

Negotiating SkillsNAHB • 8:00 a.m. – 5:00 p.m.Every day requires negotiation with customers, employees, subcontractors, suppliers and government officials. Your negotiation skills could spell the difference between profit and loss. In this course you’ll learn strategies for specific negotiating situations and develop the skills to get the results you want through exercises and role – playing.Instructor: Tom Stephani • Designations: CGA, GMB

Moving Beyond Banging HeadsNCBI–LD301 • 8:00 a.m. – 5:00 p.m.This course will help builders learn how to deal with those difficult people they encounter in the building business.Instructor: Greg Isenhour • Designations: AMB, AMA

OSHA 10-Hour Construction Industry Safety Course Part 1NCBI–PM104 • 8:00 a.m. – 5:00 p.m.Step up your safety strategy by learning how to (1) write and maintain an effective safety program your employees will adopt; (2) understand the relationship between insurance premiums and jobsite safety; (3)

21st Century Building Expo & Conference

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Take advantage of high-quality educational conference at 21CBEC

Conference Schedule

Nationally-renowned speakers and presenters will convene in Charlotte, N.C., September 15-17 to share their knowledge and business acumen with builders from across the Southeastern United States. The 21st Century Building Expo & Conference will present an educational conference to help you expand your business, profitability, professionalism and knowledge. Take advantage of the dynamic classroom environments,

learning not only from your instructors, but also from your peers in the residential construction industry. Continuing education is a core component of your business. We have carefully selected a varied course schedule

to meet the challenges that the industry is facing today, from how to adjust your business plan to the new economic conditions to the latest trends in home design. Everyone in the home building industry—home builders, remodelers, industry associates and site superintendents—will find a course or seminar that can help you in your business.

There are three types of educational courses taught at the 21CBEC: North Carolina Builder Institute (NCBI) courses provide builders and associates a specialized curriculum offering tracks in project

management, business management, leadership, diversification, building and computer technology, design, customer service and marketing. Achieve your Accredited Builder (AB), Accredited Master Builder (AMB), Accredited Associate (AA), Accredited Master Associate (AMA) or Accredited Residential Superintendent (ARS) designation through this program. These designations are recognized by the N.C. Licensing Board for General Contractors and will appear on your license. Visit the NCBI website at www.nchba.com for more details on the program. Cost: $85 per 4-hour course; $170 per 8-hour course. Fee includes course materials, all general session seminars, Expo floor and conference lunch Thursday and Friday.

NAHB Education courses offer building industry professionals educational opportunities that will further their professional growth and the success of their business. Courses that count toward the following designations will be offered: CAPS, CGB, CGA, CGR, CGP, GMR and Master CSP. For more information on the NAHB designations, go to www.nahb.com. Cost: $220 per 8-hour course; $395 per 16-hour course. Fee includes course materials, all general session seminars, Expo floor and conference lunch Thursday and Friday.

General session seminars are offered Thursday and Friday on the latest topics in home building. From energy efficiency and credit scores to lateral wall bracing and interior design trends, there is a topic for every builder or associate. Cost: $75 if you register by Sept. 14; $100 on-site. Fee includes all general session seminars, Expo floor and conference lunch Thursday and Friday.

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(More CONFERENCE SCHEDULE on page 9)

Send radiant heat back where it came fromAs temperatures and cooling costs soar, the

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use Material Safety Data Sheets (MSDS) and hazard communication to properly handle hazardous substances; (4) anticipate what to expect from an OSHA inspection, including your rights; and (5) comply with OSHA standards for hand tools, electrical, personal protective equipment and excavations, thereby avoiding fines. In order to receive a course completion card from Federal OSHA, you must also complete PM204 within 90 days.Instructor: Sean Purcell • Designations: AB, AA, ARS

A Builder’s Guide to CADNCBI–DS101 • 8:00 a.m. – 11:30 a.m.This course will explore ways to use CAD in your building business. Computer experience is a prerequisite for taking this course.Instructor: Bill Jones • Designations: AB, AA, ARS

Building Energy Codes: An IntroductionNCBI–BT203 • 1:00 p.m. – 4:30 p.m.This course provides a basic introduction to the varied and complex issues associated with North Carolina building energy codes and is designed to speak to a broad audience with an interest in building energy efficiency, including builders, remodelers, architects, engineers and designers. The focus of this class will be to build long-term understanding of the NC Energy code requirements and lasting capabilities of the construction marketplace to meet or exceed all required Energy Code standards in building designs, approved plans and constructed buildings.Instructor: Chris Mathis • Designations: AB, AA, ARS

Thursday, September 16, 2010Green Building for Building Professionals (Part 2 of 2-Part Course)NAHB • 8:00 a.m. – 5:30 p.m.Learn how green homes provide buyers with lower energy costs and higher value. This 2-day course for building professionals discusses strategies for incorporating green building principles into homes without driving up the cost of construction. You will learn how green homes provide buyers lower maintenance, better indoor air quality, and better long-term value. Techniques are also discussed for competitively differentiating your home products with increased indoor environmental quality as well as energy and resource efficiency.Instructor: Michael Strong • Designations: CGA, CGB, CGP, GMR

Marketing & Communication Strategies for Aging & Access (CAPSI)NAHB • 8:00 a.m. – 5:30 p.m.Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.Instructor: Hal Von Nessen • Designations: CAPS, CGA, MCSP

SchedulingNAHB • 8:00 a.m. – 5:30 p.m.Missing a deadline can seriously damage your bottom line. Keep your projects running smoothly by learning how to set workable schedules and getting comfortable with time management tools. Learn the benefits of scheduling and integrating scheduling with other management activities. Discover the most effective responses to unexpected problems. This course will help builders, remodelers and site managers deal with those days when nothing goes according to plan.Instructor: Tom Stephani • Designations: CGA, CGB, CGR

Charting Your Path to SuccessNCBI–BM301 • 8:00 a.m. – 11:30 a.m.Learn how to plan your strategy for company direction and growth over the next 10 years.Instructor: Greg Isenhour • Designations: AMB, AMA

Fall Protection Part 2NCBI–PM204 • 8:00 a.m. – 11:30 a.m.Of all job site injuries and fatalities, more than half result from falls. So why don’t contractors pay more attention to fall hazards and the safety programs that can prevent injury or even death? Often, they do not realize they are at risk. By attending, you will learn to: recognize and reduce fall hazards; connect fall protection with productivity and profitability; effectively use guardrails and harnesses; establish safety procedures for ladder and scaffold use; comply with OSHA standards to avoid costly fines; and protect yourself against third party litigation.Instructor: Sean Purcell • Designations: AB, AA, ARS

Intermediate Computer Construction Management ApplicationsNCBI–CA201 • 8:00 a.m. – 11:30 a.m.This course provides a more in-depth look at the integrated back office job costing systems as well as integration options for purchase orders, subcontractor control, estimating, production, warranty, sales, Web communications and staffing considerations.Instructor: Cathy Judson • Designations: AB, AA, ARS

Maximizing Your Profits: Cost ControlNCBI–PM203 • 8:00 a.m. – 11:30 a.m.Maximizing profits begins in the field. Learn how to implement field management tools to complete projects on time and in budget with zero defects. Instructor: Steve Monroe • Designations: AB, AA, ARS

The Art of Rediscovering ValueGeneral Session • 8:00 a.m. – 9:30 a.m.Years of good markets have left many builders complacent about demonstrating the value their company offers. The recovery will not be successful if companies simply compete on price alone. Builders, remodelers and service providers must rediscover their niche and their expertise, and then communicate that message to potential buyers to distinguish themselves from the crowd and capitalize on these opportunities.Speaker: Beverly Koehn

The Ins & Outs of Energy Efficiency Programs for New Construction in NCGeneral Session • 8:00 a.m. – 9:30 a.m.This course will cover the various new construction programs in North Carolina. This will cover Progress Energy’s Home Advantage Program and the Energy Star Program. Items discussed will include incentives, how to become involved, various trainings provided, and who they provide for. This class will also cover the keys to successful implementation of any new building practices.Speaker: Arnie Katz

Sales Solutions for Builders on the ComebackGeneral Session • 8:00 a.m. – 9:30 a.m.Regain your sales momentum in the marketplace with the new consumer. In this lively presentation, you will discover the key element to regaining public trust and credibility. You will also learn how to rebuild consumer confidence and set up a system of sales solutions to clearly guide your buyers to a positive buying decision. Speaker: Paul Montelongo




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Understanding Building Science: Keys to Making Good Product SelectionsGeneral Session • 8:00 a.m. – 9:30 a.m.Understanding basic building physics is critical to building homes that work. This class focuses on understanding how heat, air and moisture movement in buildings impact building performance and product selection. Easley uses real world practical examples to illustrate how the laws of nature interact with building components. This course is designed to give builders the knowledge to sort out fact from fiction among the myriad of manufacturer claims. Speaker: Steve Easley

Beyond Preservation: 16 Things to RememberGeneral Session • 10:00 a.m. – 11:00 a.m.Success in the new economy requires that we all realign our focus on important business acumens. Sometimes the simplest things catch us by surprise and throw us off course. This program highlights the simple day to day reminders we all need to keep uppermost in our minds and leadership agendas.Speaker: Beverly Koehn

Cost Effective Wall Systems that Meet NC Energy Code RequirementsGeneral Session • 10:00 a.m. – 11:30 a.m.Meeting North Carolina energy code requirements can be a challenge with regards to wall system design. This class focuses on understanding the wall insulation R-value requirements for the energy code as well as designing wall systems that are cost effective. This class will also examine wall system design and product selection from a building science perspective in order to build homes that are durable, energy efficient and comfortable to live in. Energy saving technologies will be examined to sort facts from fiction regarding the biggest bang for the buck with regard to wall system product selection. Steve uses field slides to illustrate cost effective solutions that lead to practical and long lasting energy savings.Speaker: Steve Easley

Meet the Buyers: Margo, Elise, Claire, and MaggieGeneral Session • 10:00 a.m. – 11:30 a.m.“Meet the Buyers” is an insightful, often humorous and thought – provoking look into women’s primary personalities as evidenced in their homes. The PowerPoint – based presentation includes application exercises, is well – researched and offers new ways to look at new home design and marketing from each personality’s perspective.Speaker: Paul Foresman

Regaining Your Leadership in the MarketGeneral Session • 10:00 a.m. – 11:30 a.m.Your marketing strategies must change with the new dynamics of the economy. Discover how to tap into the mental real estate of your prospective buyer to influence them to make a decision based on a variety of crucial factors. Hint: Price is not the most important factor. Come prepared to change the way you currently market to your prospects. Speaker: Paul Montelongo

Social Media for Home BuildersGeneral Session • 10:00 a.m. – 11:30 a.m.Builders can use social media to promote show homes, awards, events, buyer opportunites and much more. Using RSS feeds and syndicated content, video and photos you can extend the reach of your messages exponentially. With these tools, it is no longer each one reach one; the conversation is greatly expanded. Reach your buyers where they are looking—online.Speaker: Carol Flammer

Advertising New ConstructionNCBI–MK102 • 2:00 p.m. – 5:30 p.m.Selling new construction is different from selling existing houses, and so, the way we advertise them is different. In this course we will take a detailed look at advertising strategies for new construction. We will explore some advertising in the market and look at what works, what doesn’t, and why. Instructor: Steve Monroe • Designations: AB, AA, ARS

Estate & Retirement Planning for BuildersNCBI–BM304 • 2:00 p.m. – 5:30 p.m.This course will help you begin to make the retirement preparations that will meet your needs, based on answering two questions: How

Wednesday, September 15, 20107:30 a.m. – 5 p.m. Registration Open 8 a.m. – 5 p.m. NCBI & NAHB Courses11:30 p.m. – 5 p.m. Expo Golf Tournament (The Tradition

Golf Club)6 p.m. – 7 p.m. STARS Awards Reception 7 p.m. – 10 p.m. STARS Awards Gala (Hilton Charlotte

Center City Hotel)

Thursday, September 16, 20107:30 a.m. – 5 p.m. Registration Open8 a.m. – 10 a.m. High Production Builder Breakfast 8 a.m. – 11:30 a.m. NCBI & NAHB Courses8 a.m. – 11 a.m. General Session Seminars10 a.m. – 4 p.m. Exhibit Hall Open11:30 a.m. – 2 p.m. Dedicated Floor Hours12 p.m. – 1 p.m. Conference Lunch on Expo Floor (Full

Delegates & CE Students only) 2 p.m. – 5:30 p.m. NCBI & NAHB Courses (continued)2 p.m. – 4 p.m. General Session Seminars (continued)8p.m. – 11 p.m. Builder Blast (Ballroom A – Charlotte

Convention Center)

Friday, September 17, 20107:30 a.m. – 4 p.m. Registration Open8 a.m. – 11:30 a.m. NCBI, NAHB & General Session

Seminars9:30 a.m. – 3:30 p.m. Exhibit Hall Open11:30 a.m. – 2 p.m. Dedicated Floor Hours12 p.m. – 1 p.m. Conference Lunch on Expo Floor

(Full Delegates & CE Students only) 2 p.m. – 5:30 p.m. NCBI & NAHB Courses (continued)2 p.m. – 4 p.m. General Session Seminars (continued)5 p.m. – 7 p.m. NCHBA Executive Committee Meeting

(Hilton Charlotte Center City Hotel)

Saturday, September 18, 20109 a.m. – 11 a.m. NCHBA Board of Directors Meeting

(Hilton Charlotte Center City Hotel)

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Schedule at a Glance

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rebates of $400 per unit.

build efficiency into your new homes and qualify for cash rebates.*

EnERgy StaR™ HomE REbatE PRogRamEnergy Star-qualified homes are up to 15 percent

more efficient than homes built to the 2004 International Residential Code. You may qualify for

$500 per single-family residence.

For more information, stop by Booth #208, contact your local public power provider or visit the Hometown Green site at www.ncpublicpower.com.

c a S H u P f R o n t, S av i n g S a l l y E a R .


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much money will you need? Where will that money come from? You will also be educated about your estate planning options and shown some powerful, proven strategies you can use to make sure your heirs receive the estate you intend.Instructor: Spencer Combos • Designations: AMB, AMA

Intermediate Wireless Communication Boot CampNCBI–CA202 • 2:00 p.m. – 5:30 p.m.This course will review the remote location technology options to consider when moving toward increased mobility, sales, production, buyers, trades, management and back office communication when you already have an integrated job cost accounting system in place and operating.Instructor: Cathy Judson • Designations: AB, AA, ARS

Blue Print ReadingNCBI–DS102 • 2:00 p.m. – 5:30 p.m.This course offers a fundamental understanding of reading residential blueprints and drawings.Instructor: David Smith • Designations: AB, AA, ARS

Sell to Women through the Social Media GrapevineGeneral Session • 2:00 p.m. – 3:30 p.m.Targeting and engaging women through social media is a new method for builders and developers to reach these powerful decision markers interactively. Find out how social networking sites can help you spread your message virally through the social media grapevine. Social media marketing is a great way to target female buyers; after


You could win a brand new 2011 Chevrolet Silverado Truck!

On Thursday and Friday, all Expo attendees have the chance to win a 2011 Chevrolet Silverado. Pick up your Grand Prize Pass at the registration desk on Thursday and Friday. Get your pass validated at each of the 20 exhibitor booths indicated, and then return it to the North Carolina Home Builders Association at booth #837. Enter a six-digit code of your choice into the vault. If it’s the winning number, you open the vault and take home a brand new truck valued at $50,000!

The truck bed will also be filled each day with great prizes donated by exhibitors. One lucky winner on both Thursday and Friday will win the entire contents of the truck! The truck bed prize drawing will be held at the conclusion of the Expo each day.

These other great prizes will be given away during the two-day event:• Alabama Theater—Four vouchers for a show at the

Alabama Theater in North Myrtle Beach, SC• Carolina Opry, Myrtle Beach, SC—Two tickets for a

regular season performance (2 prizes available)• Courtyard Marriott, Carolina Beach, NC—One-night stay• Courtyard Marriott, Wilmington, NC—Two-night stay

with breakfast• Crowne Plaza Tennis & Golf Resort, Asheville, NC—Two-

night stay, including breakfast for two• Embassy Suites, Winston-Salem, NC—Overnight stay

with breakfast and two tickets to a Stevens Grove Center Something for Everyone Series Performance

• Falling Waters Adventure Resort , Bryson City, NC—One-night stay for two at Yurt Village and a fully-guided beginners rafting trip on the Nantahala with Wildwater Ltd.

• Hilton Garden Inn, Outer Banks, NC—Two-night stay and breakfast

• Hilton Garden Inn, Wilmington, NC—Two-night stay with breakfast

• Holiday Inn Bordeaux, Fayetteville, NC—Weekend get-a-way for two with breakfast for two at the Café

• Holiday Inn, Charlotte, NC—Weekend stay• Marriott Norfolk Waterside, VA—Two-night stay with

breakfast, plus use of health club • Marriott Resort at Grande Dunes, Myrtle Beach, SC—

Three-day/ two-night stay, including breakfast • NASCAR Racing Experience—Champ Ride gift

card valued at $129. Get three laps around the track at 175 mph. On track Sept. 17 & 18 at Charlotte Motor Speedway from 5 p.m. - 10 p.m. Gift card expires May 27. (2 prizes available)

• Park Inn Resort and Spa, Asheville, NC—Two-night bed and breakfast package

• Sheraton, Raleigh, NC—One-night stay

Register to Win the Early Bird Grand Prize Drawing

Register to attend the 21CBEC before September 14, 2010, and you can win a two-night stay and breakfast for two at the AAA-rated four-diamond hotel Mansion at Forsyth Park in Savannah, Georgia. The Mansion at Forsyth Park is a magnificently-restored Victorian mansion set in Savannah’s legendary Historic District. The drawing will take place at the conclusion of the Expo on Friday. Mail or fax your registration or register online at www.21buildingexpo.com. A registration form is found on page 20. Prize compliments of the Mansion at Forsyth Park.

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all, women influence 91% of home buying decisions. Spread your brand and messages with online tools including blogs, Facebook, Twitter, YouTube, and more. See a return on your investment with increased sales.Speaker: Tammie Smoot

Survival of the FittestGeneral Session • 2:00 p.m. – 3:30 p.m.“Oh the Times, They Are A Changin” is Bob Dylan’s 1964 hit. Since that time housing has both boomed and bottomed out. With each cycle, new lessons and opportunities have surfaced. Learn how you can apply these lessons today to build a stronger business tomorrow. Remember, with change always comes opportunity for those with open eyes.Speaker: Beverly Koehn

How to Raise Credit ScoresGeneral Session • 2:00 p.m. – 3:30 p.m.This seminar is desinged to give small- to medium-volume single family spec builders a working knowledge of the credit scoring process. Builders will learn how to help themselves and their buyers manage their credit profile for the best results, which will then qualify more of their buyers for mortgages and the builders for the most favorable construction financing terms.Speaker: Jim Garrison

Generational Identity Markers: One Key to Sales & Marketing SuccessGeneral Session • 2:00 p.m. – 4:00 p.m.“Generational Identity Markers” is designed to improve the real estate marketing process through increased understanding of consumers through a generational segmentation system and to improve sales success through increased understanding of the value of generational identity markers as a catalyst accelerating the welcome phase of the critical wheel of sales success.Speaker: Gian Hasbrock

Residential Code UpdatesGeneral Session • 2:00 p.m. – 4:00 p.m.Join with builders and remodelers for an in-depth look at the changes to the 2009 North Carolina Residential Building Code.Speaker: Robert Privott

Friday, September 17, 2010Business Management for Building ProfessionalsNAHB • 8:00 a.m. – 5:30 p.m.Learn the management skills that give industry leaders the edge. This course will give you a solid foundation in those best business practices so valuable to smaller businesses: planning, organizing, staffing/directing and controlling. By using case studies and sample forms, your instructors give you practical and applicable tools for management success. Instructor: Michael Strong • Designations: CAPS, CGA, CGB, CGR, MCSP, CGP

Essential Closing StrategiesNAHB • 8:00 a.m. – 5:30 p.m.Build your sales results with proven closing strategies. Learn how to minimize common objections and win the confidence of prospective customers. This course provides participants with an opportunity to practice, drill, and rehearse the key words and phrases appropriate in a range of sales situations.Instructor: Beverly Koehn • Designations: MCSP

Can Your Business Survive a Construction Defect Claim?NCBI–BM204 • 8:00 a.m. – 5:30 p.m.This course deals specifically with coverage and risk management challenges of construction defect claims.Instructor: John Miller • Designations: AB, AA, ARS

Active Listening, Coaching & CounselingNCBI–LD304 • 8:00 a.m. – 5:30 p.m.Everyone wants to be heard. Coaches get the credit for whether a team loses or wins, no matter what the players are like. Counseling is more than giving advice. Participate in this class to hone your skills and discover the secrets of great listeners, coaches, and counselors. Everyone has these skills, but rarely access their inner being to cultivate the necessary behavior. This class will aid the participants in activating what they already possess.Instructor: Greg Isenhour • Designations: AMB, AMA

Construction Industry & the ADANCBI–PM207 • 8:00 a.m. – 11:30 a.m.The construction industry plays an essential role in providing facilities that comply with the American with Disabilities Act (ADA). Moreover, the cost and difficulty of correcting inaccessible features after construction is completed can be tremendous. Some of the goals of this course are to develop an understanding of the ADA requirements, list possible business opportunities associated with the ADA, describe potential impact of non – compliance, discuss specific design specifications, and generally develop an understanding of how to use the Standards for Accessible Design to determine the ADA requirements for new construction.Instructor: Laurel Wright • Designations: AB, AA, ARS

Selling Service ExcellenceNCBI–CS102 • 8:00 a.m. – 11:30 a.m.Topics include the sales office, first impressions, “mental scrapbook,” adjusting expectations, using models, sales documents, Saturday Supers and orientation.Instructor: Wallace West • Designations: AB, AA, ARS

North Carolina’s Requirement for Lead-Based Paint Renovation, Repair and Painting ProgramGeneral Session • 8:00 a.m. – 9:30 a.m.Learn about NC’s certification and rule requirements for contractors that perform renovations, repair and painting for compensation in child-occupied facilities and homes built prior to 1978. PowerPoint presentation with open discussion, forms and brochures will be provided.Speaker: Donald Chaney

You Can’t Swing a Hammer with Both Hands Tied Behind Your Back: Marketing Self – Help for BuildersGeneral Session • 8:00 a.m. – 9:30 a.m.The program will include lecture with visuals, and will involve participants in hands-on exercises from handouts to develop expertise in the selection and construction process. Feedback structure will be discussed to develop individual measurment metrics.Speaker: Hal Von Nessen

QuickBooks Made Easy for ContractorsGeneral Session • 8:00 a.m. – 10:00 a.m.The program is a 2.5 hour AIA-certified engaging QuickBooks training lecture with projected visual aids and detailed handout material. The class covers the basics of setting up and entering transactions, as well as advanced topics, specifically for construction companies, contractors and architects using QuickBooks.Speaker: Gregg Bossen


January 12-15, 2011 | orlando | buildersshow.com

2011 NAHB International Builders’ Show

The Building Industry’s Biggest Event Returns to Orlando!

• More than 175 education sessions taught by industry leaders

• More than 1,000 of the industry’s most respected exhibitors

• Over 500,000 net square feet of exhibit space


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Stupid is Forever—Ignorance Can be FixedGeneral Session • 8:00 a.m. – 10:00 a.m.10 Mistakes I’ve Made That You Can Avoid. Everyone makes mistakes, but making the big mistakes can not only cost money, but possibly your business. Tom Stephani gives advice by relating his building bloopers.Speaker: Tom Stephani

Surviving and Thriving in Today’s EconomyGeneral Session • 8:00 a.m. – 10:00 a.m.Following an overview of the current state of the home builders’ marketplace and the forecasts for growth including sectors of the market, attendees will learn the options available to them to review and modify their management, financial and construction practices to remain vaible. Attendees will learn the factors that impact their financial performance and discuss the proven, positive steps being taken by others to enhance their situations.Speaker: Tim Fitzgerald

Sell More with Government LoansGeneral Session • 10:00 a.m. – 11:30 a.m.This course will inform small- to medium-volume single family spec builders of the unique advantages to the three types of government-insured mortgages and how they work. With this knowledge, they can confidently use these programs to be able to sell their homes to more prospects.Speaker: Jim Garrison

Tall Wall ConsiderationsGeneral Session • 10:30 a.m. – 11:30 a.m.Program covers tall wall requirements according to the IRC. It is an interactice presentation using Power Point and as a sample plan in booklet to review and apply the methods taught. Included are literature details that will be referenced during the presentation and the sample plan will be projected on the screen for the group participation.Speaker: Holly Woitovich

First and 10 or Third and Long: Reading the Economic Keys to Score BigGeneral Session • 10:00 a.m. – 11:30 a.m.This is an interactive course which helps to understand the current economic climate is the basis for action. The economic situation provides what is happening , marketing identifies how to react.Speaker: Hal Von Nessen

Trends in Retiree Housing and CommunitiesGeneral Session • 10:30 a.m. – 11:30 a.m.Consumer trends and perferences on retiree homebuilding, including the things they are looking for in choosing a design and a builder.Speaker: Dave Robertson

Building CodesNCBI–PM107 • 2:00 p.m. – 5:30 p.m.Builders and remodelers need to execute projects that comply with relevant codes and standards. This course explains why regulations are written, which agencies write them and how to deal with the representatives of those agencies. Topics include state and local building departments, plan review, permits, inspections, code enforcement and the appeals process. Instructor: Robert Privott • Designations: AB, AA, ARS

Exceeding Your Customers’ ExpectationsNCBI–CS201 • 2:00 p.m. – 5:30 p.m.Topics include empowerment, subcontractors, service standards, surveys, feedback and listening to the customer.Instructor: Wallace West • Designations: AB, AA, ARS

Innovation in Neighborhood Design: Targeting the Emerging BuyerGeneral Session • 2:00 p.m. – 3:30 p.m.This program will help explore what the buyer of today is looking for in terms of real estate investment and discuss ways to get the most impact out of your design dollar. It will identify what buyers are looking for in their homes and neighborhood, the importance of “green” and the most relevant amenities. This program will demonstrate how to provide those things in a meaningful way that can be easily marketed, and recognized by the buyer for speedier sales.Speaker: Steve James

Building Trust: From Contacts to Contracts to CashGeneral Session • 2:00 p.m. – 4:00 p.m.This program will demonstrate the seamless process CCC, Inc. has used to build and maintain trust with its custom home clients. Common sense, proven techniques and easily implemented ideas will be the keystones of this presentation.Speaker: Tom Stephani

Lateral Wall BracingGeneral Session • 2:00 p.m. – 4:00 p.m.Program covers lateral wall bracing according to the NC Residential Building Code. It is an interactive presentation using PowerPoint and a sample plan to apply the methods taught. Included are details that will be referenced during the presentation and the sample plan will be projected on the screen for group participationSpeaker: Holly Woitovich

Preparing for Work in the Exisitng Home: A New Model for Getting the Job Done RightGeneral Session • 2:00 p.m. – 3:30 p.m.This course will cover information on existing homes, and the House as a System. With as much of the home building industry shifting from new construction to existing homes, it is imperative to understand how the house works as a system, and how making a change to one part of the home can have affect on another. This will also cover adding energy efficient upgrades to remodleing jobs, and how to decided which upgrades are needed.Speaker: John Tooley

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21CBEC to Host Lead-Based Paint TrainingOn Friday, September 17, the 21CBEC will hold a training session now required of any contractors performing renovation, repair or painting in homes built prior to 1978. The Lead-Based Paint Repair, Renovation and Painting program went into effect in North Carolina on January 1, 2010. Remodelers, painters, drywall installers, window installers, carpenters, electricians, maintenance workers and other specialty trade contractors are required to have this training if performing work for compensation in homes and child-occupied facilities built pre-1978.

The training is limited to 30 participants. Cost is $225 and includes course materials, lunch Thursday and Friday, Expo floor and all general session seminars held at the 21CBEC. Register at www.21buildingexpo.com or contact Heather Crews at (919) 676-9090 or [email protected] for more information.


21CBEC Golf TournamentSept. 15, 11:30 a.m. shotgun startThe Tradition Golf Club

Enjoy a round of golf at this scenic course in North Mecklenburg County while you network with other Expo attendees. All proceeds from the tournament will be donated to Habitat for Humanity of Charlotte, so get a four-some together and contribute to a great cause. Prizes will be awarded to the first-place team.

Builder Blast Sept. 16, 8 p.m. - 11 p.m.Charlotte Convention Center, Ballroom A

Our first annual Builder Blast was a hit with attendees last year, so we’re bring it back again this year. Popular band “Sleeping Booty” returns to perform their energetic cover music after many requests from last year’s attendees. The 10-piece band will perform a variety of hits from 70s, 80s, 90s and today. Check them out at www.sleepingbootyband.com.

The Builder Blast is open to all Expo attendees. The cost is $25 per ticket and includes two drink tickets, desserts and entertainment. Our SPIKE recruiters will receive two free tickets as a special thank-you for their membership recruitment efforts. Just make sure you stop by NCHBA booth #837 before the Expo floor closes on Thursday at 4 p.m. to pick up your SPIKE tickets.

NCPWB DaySept. 16, 8 a.m. - 4 p.m. Current N.C. Professional Women in Building Council members and anyone interested in learning more about the Council are invited to stop by Room 207BC for refreshments throughout the day. Also, take advantage of two special seminars -- Social Media for Home Builders and Sell to Women Through the Social Media Grapevine -- that we think women will enjoy. Both are offered in the same room. Make sure you sign up as “Full Delegate” ($75) when registering to be able to attend the seminars. This fee includes lunch Thursday and Friday, plus unlimited general session seminars and

the Expo floor. Refreshments generously sponsored by Dakeita Vanderburg Johnson of Southgate Masonry & Lumber in Concord.

Winner’s CircleExpo FloorThursday, 10 a.m. - 11 a.m.Thursday, 2 p.m. - 3 p.m.Friday, 10 a.m. - 11 a.m.Builders and remodelers are invited to take part in this brand new event for 2010. Commit one hour of your time to meet one-on-one with specially-selected exhibitors.

Get product demos and new product information in a five-minute meeting with each exhibitor. One trip around the track will give you the opportunity to make contact with 10 vendors. Each participating builder or remodelers will receive a $25 gift card plus great prizes from the vendors. There is no additional charge to builders and remodelers. Contact Tracie Garrett at 800-662-7129 to sign up. You pick the day and time.

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Experience the magic of Venice at the

2010 STARS Awardsby Kathryn Atkinson, NCHBA Director of Membership Services

Are you ready to get away and celebrate? Be whisked away to Italy for an evening during the 2010 STARS Awards. Enjoy a beautiful night in Venice on

Wednesday, September 15th, 2010 at the Hilton Charlotte Center City Hotel in Charlotte, North Carolina. No passport or jet lag required! Join your colleagues and fellow HBA members to honor the achievements of the industry’s best from North Carolina and beyond.

The Hilton Charlotte Center City Hotel in uptown Charlotte is again the location of this year’s event. Each year, the STARS Awards Gala is an opportunity to gather and honor the achievements of builders, associates and professionals across the home building industry who excel in their respective fields as well as the accomplishments of our local associations. The evening begins with a reception at 6 p.m. followed by dinner and awards at 7 p.m. Come celebrate with your colleagues and enjoy the soulful vocals and fantastic keyboard skills of North Carolina’s own Ulysses Long, back by popular demand in 2010.

The STARS Awards offer a wide range of categories and present a wonderful opportunity for HBA members from many different areas of expertise to receive professional recognition. Each award recipient will receive a stunning trophy and be featured in a striking multimedia presentation set to display the best that the industry has to offer. Category headings include marketing and advertising, sales office, landscape design, interior merchandising, architecture/floor plan, community of the year, local HBA awards, special projects, and NCHBA Distinguished Builder and Distinguished Associate Members of the Year. Come help us celebrate and bestow bragging rights on the 2010 STARS Awards winners!

For more information on the STARS Awards Gala or to obtain tickets ($75 per person), visit www.21buildingexpo.com or contact Kathryn Atkinson at 1-800-662-7129 or [email protected]. Don’t forget to dress to impress (dress is black tie optional again this year), and join us for an elegant evening that is sure to inspire as we celebrate the achievements of our colleagues.

STARS SponsorsA very special thank you goes out to our 2010 sponsors whose generous support makes an event of this magnitude possible. The STARS Awards would not be the same without you.

TruOptions Financial Services LLCMember of the TruOptions Family of Companies

C. Bruce Matthews, CWM, CTEP, Founder

SHooTiNG STAR

SHiNiNG STAR

MEGA STAR

MEDiA PRESENTATioN

Lewis and Roberts PLLCCranfill Sumner & Hartzog LLP

RT Marketing inc.www.WeMarketBuilders.com

Impact Properties Group LLCProgress EnergyPSNC Energy

Aegis Administrative ServicesBonded Builders Warranty Group


Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Booth2-10 Home Buyers Warranty . . . . . . . . . . . . . . . . . . . . . . . . . . 432Alside/Revere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 516American Society of Interior Designers of the Carolinas . . . . . . 238Bad Dog Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132Bank of America Home Loans . . . . . . . . . . . . . . . . . . . . . . . . . 512BB&T . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306BlueLinx Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312Bonded Builders Warranty Group . . . . . . . . . . . . . . . . . . . . . . . 414Builders First Source . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233Builders Mutual Insurance Co. . . . . . . . . . . . . . . . . . . . . . . . . . 500Champion/Genesis Homes . . . . . . . . . . . . . . . . . . . . . . . . . . . 124Crown Heritage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123Custom Builder Management Solutions . . . . . . . . . . . . . . . . . . 515Custom-Arch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 533Dal-Tile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237Demilec USA LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 521Design Basics LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 332Dixie HomeCrafters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203Door Saver/Perfect Products . . . . . . . . . . . . . . . . . . . . . . . . . . 633Duke Energy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 501Duradek MidAtlantic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232ElectriCities of NC Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208Employee Leasing Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . 736Exteria Building Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 724Fiberweb/Typar Housewrap . . . . . . . . . . . . . . . . . . . . . . . . . . . 300Fireside Hearth & Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 336FloorMax Factory Outlet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 537Gerber Plumbing Fixtures LLC . . . . . . . . . . . . . . . . . . . . . . . . 513GRK Fasteners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 529Hanson Building Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 503Holmes Building Systems LLC . . . . . . . . . . . . . . . . . . . . . . . . . 625Home Builders Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 620Home Team Pest Defense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212Icynene Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113iLevel by Weyerhaeuser Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . 106JamesHardie Building Products . . . . . . . . . . . . . . . . . . . . . . . . . 635King Architectural Metals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 422Labor Finders/MCD Supply . . . . . . . . . . . . . . . . . . . . . . . . . . 616Log Homes of America Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 229Metwood Building Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . 733Moen Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 615Monier Lifetile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 833North Carolina Healthy Built Homes . . . . . . . . . . . . . . . . . . . . 322North Carolina Housing Finance Agency . . . . . . . . . . . . . . . . . 116North Carolina Petroleum & Convenience Marketers Association 140Norbord Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 707North Carolina 811 Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 435North Carolina Home Builders Assn. . . . . . . . . . . . . . . . . . . . . 938ODL Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 532O’Hagin’s Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 522Otis at home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 628Panasonic Home & Environment Co. . . . . . . . . . . . . . . . . . . . . 636Parksite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 812Pella Window & Door Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 719Piedmont Natural Gas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 433Pine Hall Brick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 714Pinnacle Sales Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 634PRO-Build . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200Professional Warranty Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . 832Progress Energy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 323PSNC Energy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 526R-Anell Homes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 302

Radio Systems Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 632RepSouth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 418Residential Elevators Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114Residential Warranty Corporation . . . . . . . . . . . . . . . . . . . . . . 612RT Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201Schluter Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 436ScreenEze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 735Sherwin Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100Silver Line Windows, An Anderson Company . . . . . . . . . . . . . . 102Simpson Door Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209Simpson Strong-Tie Company . . . . . . . . . . . . . . . . . . . . . . . . . 827Smart Vent Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 536SoftPlan Systems Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 732Southern Energy Management . . . . . . . . . . . . . . . . . . . . . . . . . 318State Board of Examiners for Plumbing, Heating, Fire Sprinkler Contractors . . . . . . . . . . . . . . . . . . . . 423Suntrust Mortgage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317Superior Walls of NC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240The Building Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 326Verizon Wireless . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 523Water Furnace International . . . . . . . . . . . . . . . . . . . . . . . . . . . 608WinDoor International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Window Depot USA of the Carolinas . . . . . . . . . . . . . . . . . . . . 320

*Exhibitor list is current as of July 30. Be sure to check your Expo Show Guide when you visit the show for any additions.

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Exhibitor Information

Thursday, September 1610 a.m. – 3 p.m.

Friday, September 179:30 a.m. – 3:30 p.m.

Expo Floor Hours


First Name: _________________________________________________ Last Name: ____________________________________________________ Company: ________________________________________________________________________________________________________________ Address: _________________________________________________________ City: _____________________ State: _________ Zip: ____________ Phone: ( ) ____________________ Fax: ( ) _________________ Email: ____________________________________________________ Member: Local HBA _______________________ NonMember Category: Builder Associate Affiliate Local E/O

$75 $100

Free $25

# tickets ____ @ # tickets ____ @ # tickets ____ @ ______ # tickets ____ @

1. www.21buildingexpo.com 2. (919) 6760402 3. NCHBA, P. O. Box 99090, Raleigh, NC 27624

Date Paid: _____________ Check#/CC: ____________Amt Paid: _____________ Paid By: ______________________________

□ BM104 (8 hrs.) □ CA201 □ BM204 (8 hrs.) □ LD301 (8 hrs.) □ PM203 □ LD304 (8 hrs.) □ PM104 (8 hrs.) □ PM204 □ CS102 □ DS101 □ BM301 □ PM207

□ BT203 □ CA202 □ CS201 □ DS102 □ PM107 □ MK102 □ BM304

□ Green Building for the Bldg □ Green Building for the Bldg □ Business Professional (Part 1 16 hrs) Professional (Part 2 16 hrs) Management □ Negotiating Skills □ Marketing & Communication □ Essential Closing Strategies for Aging & Acc Strategies □ Project Management □ Scheduling

VISA MasterCard Amex

_______________________________________________

______________________________________________ __________________________________________

__________ ___________

$220 (per 8 hour course) $395 (16 hour course)

$85 (per 4 hour course) $170 (per 8 hour course)

Call 18006627129

Written cancellations must be received on or before September 14, 2010 in order to be eligible for a refund less a $25 processing fee per registration. Mail or fax to PO Box 99090, Raleigh, NC 27624.

Please visit www.21buildingexpo.com or call the NCHBA at 18006627129.

Please complete the following information. Indicate your company’s type of business by selecting two categories, in order of importance, and placing their letter in the appropriate boxes.

BUILDER CLASSIFICATION A Builder Single Family Spec B Builder Single Family Custom C Builder MultiFamily Sale/Rent D Builder Manufactured Homes E Builder NonResidential F Remodeler G General Contractor H Land Developer ASSOCIATE CLASSIFICATION I Architect J Land Planning/Engineering K Interior Design L Legal Services M Computer Products/Services N Home Technologies O Financial Services/Lending P Marketing/Advertising/etc. Q Real Estate Broker/Agent R Dealer/Distributor

SUBCONTRACTOR S Carpentry T Electrical U Flooring V Landscaping W Plumbing/Htg/AC X Roofing/Siding Y All Other Trades

Primary Secondary

BUSINESS TITLE President/CEO Owner, Principal/Partner VP/General Manager Construction Superintendent Other: _____________________

ANNUAL VOLUME Under $500,000 $500,000 to $1 Million $1 Million to $5 Million Over $5 Million No Construction Activity

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Exteria Building Products (724)

Exteria Building Products’ industry leading technology and state-of-the-art manufacturing have brought aesthetics, durability and affordability to a new level with our new Stacked Stone™ products! Our Responsibility to Realism™ initiative merges design programs with manufacturing techniques allowing Exteria to redefine the boundaries of stone realism within composite exteriors. Our new innovative processes create high-definition exteriors that realistically represent the beauty of real stone, as well as brick and cedar; while outperforming their natural counterparts. Exteria’s products are crafted using the finest natural brick, stone and cedar as templates; capturing the true essence of nature’s beauty and character at a fraction of the cost.

FloorMax (537)FloorMaxDirect.com is proud

to introduce a new line of flooring, specifically focused on the environ-mental aspects of flooring, without compromising quality, style, value, or fashion. Our new carpet line is the softest, most stain resistant carpet ever made, from 100% recycled soda bottles. The Legacy Hardwood line is made from > 75% recycled material and is still exotic ‘real’ hardwood. You can check these out online or at our 21CBEC booth!

Moen (615)

ioDIGITAL is proof that advancements in technology don’t have to be intimidating or overly complicated. With intuitive controls and simple operation, Moen made ioDIGITAL as easy as it is innovative.

The foundation of ioDIGITAL is its intelligent interface. Providing quick, visual feedback, LED indicators flash until the requested settings are achieved – no more guessing if your shower is ready. Each LED on the temperature indicator represents a precise temperature range, which allows you to adjust the exact temperature to your liking. Your perfect shower at the touch of a button – nothing could be easier!

Norbord (707)

Norbord announces it is now producing Solarbord at its Cordele, Georgia OSB mill to meet the rising demand for radiant barrier products in the Southeast United States. Solarbord is manufactured using Sustainable Forestry Initiative® (SFI®) Chain of Custody Certified Wood.

Using fiber harvested from responsibly managed forests, Solarbord is an ideal structural roof sheathing combining strength and serviceability with an energy saving radiant barrier. Backed by a 25-year limited warranty, Solarbord provides value to builders and ongoing value to homeowners by reflecting up to 97% of the sun’s radiant energy, lowering attic temperatures and reducing energy consumption.

Professional Warranty Corporation (832)

As a homebuilder, you’re in the business of building and selling homes,

not servicing home warranties. If the administration of warranties has become a significant drain on your administrative and financial resources, there is a better way.

Introducing the Administrative Services Warranty Program, from Professional Warranty Corporation (PWC). This new program provides comprehensive service to homebuyers, while unburdening homebuilders from the administration of claims management. When you transfer the warranty management to us you can focus on what you do best: building and selling homes. www.pwsc.com, 800-850-2799.

Schluter Systems (436)

Sch lu t e r ®-KERDI-BOARD is a multi-functional tile substrate and building panel, which can also be used for creating bonded waterproofing assemblies with tile coverings. It consists of an extruded polystyrene foam panel, with a special reinforcement material on both sides and fleece webbing for effective anchoring in thin-set mortar. With the available panel thicknesses of 3/16", 3/8", 1/2", 3/4", 1", 1-1/2", and 2", KERDI-BOARD covers a broad range of applications. The boards are simply cut to size with a utility knife.

Simpson Door Company (209)

Simpson Simulated Divided Lite (SDL) is the newest option for ordering your Simpson French and Sash doors. SDL features a single glass unit with bars applied to the glass surface. Combined with an internal “shadow spacer,” SDL provides the appearance a true divided lite door while improving performance through higher energy efficiency ratings and in achieving ratings that meet hurricane and design pressure (DP) requirements as only a single glass unit can, with the look of a divided lite door.

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The home building industry is made up a large network of professionals—builders and associate members alike. Working together as a unified group, we provide homes for millions of Americans.

It’s an important job, and I know we are all proud to be a part of the industry. I came across a quote from Theodore Roosevelt that I think reminds us of a good lesson: “Every man owes a part of his time to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve within his sphere.”

I encourage you to take a day or two out of your schedule to become more engaged in our industry. Join me at the 21st Century Building Expo & Conference in Charlotte, September 15-17. I promise you will come away from the 21CBEC with something valuable … perhaps you will make a new business contact, increase your knowledge or acquire a new passion for your work.

On the Expo Floor, you will get the chance to LOOK at many products and services that builders use in their business. By keeping up with the latest products and technologies, it will offer you an updated perspective of the building world.

If you plan to exhibit in the 21CBEC, you can create long lasting relationships with building industry professionals by showcasing your products and services to attendees from across a five-state region. Exhibiting gives associates the unique advantage of meeting face-to-face with many potential prospects. The exposure to potential clients and contacts you will make cannot be surpassed.

The seminars and courses that are a part of the educational conference cover topics of interest to associates members, such as sales and marketing, customer service and technology, just to name a few. This is your opportunity to LEARN from nationally recognized expert speakers on the hottest topics in home building.

For example, Paul Montelongo, a consultant who works with businesses to make them more profitable, will present Sales Solutions for Builders on the Comeback, a lively presentation that will teach sales

professionals how to rebuild consumer confidence and guide buyers to a positive buying decision. Beverly Koehn will discuss how to build sales results with proven closing strategies in Essential Closing Strategies. Social media expert Carol Flammer will help you learn how to use social media to sell homes and promote your business in Social Media for Home Builders.

These are just a few of the great courses and seminars available to associates to gain valuable knowledge on practices that will put you far ahead of your competition. I invite you to review the conference schedule carefully and select a few courses and seminars that are of interest to you.

Don’t forget, the North Carolina Builder Institute offers two designations strictly for associate members—the Accredited Associate (AA) and Accredited Master Associate (AMA). I urge you to take part in this accreditation program that will set you apart from your industry peers.

Continuing education is not the only opportunity for you at the 21CBEC. The 21CBEC is the Southeast’s premier networking event for home building professionals. Choose your setting for networking at one of our many special events. You’ll have the chance to LISTEN to builders and hopefully learn how your company can better serve them.

Challenge your coworkers and friends to a round of golf at The Tradition Golf Club during the annual Expo Golf Tournament. The eighth annual STARS Awards Gala is scheduled for Wednesday evening and will recognize outstanding contributions to the residential building industry. The Builder Blast on Thursday evening is your chance to network with other exhibitors and Expo attendees. Popular regional band “Sleeping Booty” will play fun dance music, and attendees can enjoy drinks and a delicious dessert bar. The party starts at 8 p.m. and is open to all Expo attendees.

Exchange ideas with current clients and build new relationships through these amazing networking opportunities at the 21st Century Building Expo & Conference. Don’t miss out on the opportunities that await you in Charlotte Sept. 15-17 at the Charlotte Convention Center. I look forward to seeing you!

Associates Councilby Barry Tutor, Associates Council Chair

21CBEC offers associate members opportunity to LOOK, LISTEN & LEARN

Hotel InformationTo make a reservation, call the hotels directly. Be sure to mention the North Carolina Home Builders

Association to get a special discounted group rate. The cut-off date to receive the rate is August 23, 2010. Hotels are conveniently located across the street from the Charlotte Convention Center.Hilton Charlotte Center City Headquarters Hotel$149 single/double occupancy704.377.1500

Hilton Garden Inn (uptown)$109 single/double occupancy704.347.5972

Hampton Inn (uptown)$99 single/double occupancy704.373 – 0917

ParkingExpo attendees can park in the NASCAR Hall of Fame parking deck located next to the Convention

Center. Download a map of other parking decks in close proximity at www.21buildingexpo.com.

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Why Let PWC Manage Your Home Warranties?

Submit and Track Claims Online

Finally, warranty claims tracking simplified! Homeowners submit requests and track their claims online, without agent intervention.

We Monitor All ClaimsWe monitor all details relating to job scheduling, job progress, warranty issues and homeowner contacts. We also track all sub-contractor work, so you don’t have to.

Timely ReportingReports include all claims filed, along with descriptions of particular issues, repairs made, claims resolution, and time spent on each claim.

Professional and Knowledgeable

Our dedicated staff helps homeowners to understand their warranty top to bottom, what’s covered and what’s not. Customer satisfaction is our number one priority. We never forget that we represent yourorganization.

You Can Focus on Your Business

Transfer the load of warranty related issues and paperwork to us! How much time do you spend each month on staff, training, and management of your warranty service department? Now you can redirect your energy back into your business.

A Cost Effective Solution

Reduce your overall warranty related expenses and time com-mitment, including the time you spend addressing non-warranty related issues. Your costs are predictable and consistent, so you can utilize the savings to grow your business.

All calls are answered by a real

person within three rings, during regular

business hours.

We guide homeowners after

closing through the entire life of

the warranty.

We coordinate with your sub-contractors and third-party service providers to insure that warranty

obligations are fulfilled to the letter, that all workmanship

meets your standards, and that all claims are properly addressed

on a timely basis.

For more information on the PWC Program contact any of our authorized new home sales agents. Or, if you prefer, feel free to write or call PWC directly.

Professional Warranty Service Corporation4443 Brookfield Corporate Drive, Suite 300

Chantilly, VA 20151800-850-2799 � www.pwsc.com

Break Free From the Hassles of Servicing Home Warranties

Your very own field expert can provide free individual consultation at the jobsite and help you control losses. Plus, our policyholders have unlimited access to our English/Spanish Fall Protection Certification, Builders University OSHA authorized safety courses, and toolbox talks. We even offer discounted “Safety Stuff,” like safety glasses, through our online store. Staying safe and productive is just a matter of having the right tools—and the right insurance company.

View our new and improved risk management website on www.buildersmutual.com/rm

Our WorkSafe program provides our policyholders with valuable information and safety training to avoid accidents like this one.

800.809.4859 www.buildersmutual.com

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Construction debris can do irreparable damage to the unprotected eye.

Documents

September/October North Carolina Builder magazine