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Helsinki 29.05.2012
service co productioni l i ti d ll b ti i
service co-productionsocial innovation and collaborative services
a challenge for service design
elderly increase, immigrant difficult i t ti h lth tintegration, health care costs, young un-employment increase, life-longun employment increase, life long diseases spread, life-long education problems are growing
in number and complexityneeds, declining democracy, poverty, low costs housing demands traffic
in number and complexity
low costs housing demands, traffic increase, co2 emission increase, more servicescatastrophic events, water scarcity, f til il it bi di it
are requestedfertile soil scarcity, bio-diversity reduction, energy conservation costs,a new approach is needreduction, energy conservation costs, air pollution, soil pollution spread, ...
a new approach is need
people as asset“users” as partof the solutionof the solution
d !in this moment,
good news!,
worldwide, hundreds of thousands of
socialof thousands of people, groups, organisations areinnovation“N id th t k
organisations are experimenting new “New ideas that workin meeting social goals”ways of living and producing
The Young Foundation, 2006p g
cohousing, collaborative housing, h fi i l f ld lcouch surfing, circles of care, elderly
mutual-help, micro-nurseries, timemutual help, micro nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets zero-miles food communityhundredsmarkets, zero-miles food, community-supported agriculture, neighbourhood of original
service ideaspp g gcare, street festivals, community
d it b d t i
service ideas
social innovationgardens, community-based tourism, social enterprises, co-working, fair
social innovationsocial enterprises, co working, fair trade organisations, social incubators
social innovation
“… another wave of social innovationsis underway in the 2000s as the power ofis underway in the 2000s as the power of the Internet and the global media is harnessed to causes such as world povertyharnessed to causes such as world poverty and environment”
The Young Foundation, Social Silicon Valleys.A Manifesto for Social Innovation 2006A Manifesto for Social Innovation 2006
new media are reshapingh f ibili ithe range of possibilities
unprecedented formspof organization
become possiblebecome possible
a new political awarenessis emerging
i l i ti t isocial innovation enters in the political agendas
the crisis is impacting on people’s behaviours
people’s motivationspeople’s motivationsand expectations
are changing
wishes, needs, changes
“when behaviours changes driven by wishes meet the ones driven by needs,wishes meet the ones driven by needs, large social transformations take place …”
( Manuel Castells, 2012 )
cohousing, collaborative housing, h fi i l f ld lcouch surfing, circles of care, elderly
mutual-help, micro-nurseries, timemutual help, micro nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets zero-miles food communitya new generationmarkets, zero-miles food, community-supported agriculture, neighbourhood
a new generationof servicespp g g
care, street festivals, community d it b d t ia new paradigmgardens, community-based tourism,
social enterprises, co-working, faira new paradigm
social enterprises, co working, fair trade organisations, social incubators
Community Garden, New York Cityvacant propertiesvacant properties transformed into attractive green gspaces by neighbourhood
iticommunities
Community Garden, New York City
.multiple functionsmultiple functions
Community Garden, New York City
user’s and deliverer’s roles blur
.citizen-gardener
roles blur
citizen gardener
Community Garden, New York City
a new kind of service.a supprting agency
a new kind of service
a supprting agency
service designco-produced services
kind of serviceskind of services
NESTA, “People Powered Health co-production catalogue”, 2012
kind of serviceskind of services
NESTA, “People Powered Health co-production catalogue”, 2012
kind of serviceskind of services
NESTA, “People Powered Health co-production catalogue”, 2012
co-produced services
design with/for active peopleco produced services
g p p
to design for/with human beingsto design for/with human beingsconsidered as active and collaborative
subjects, capable and willingof shaping their lives.of shaping their lives.
co-produced services
design with/for active peopleco produced services
g p p
to design products, services, places, g p pcommunication, policies, economic
incentives and what ever else could beincentives and what ever else could be useful to create favorable eco-systems for
people’s creativity, collaboration and entrepreneurshipentrepreneurship.
Circle of care, Southwark (UK)a membership organization for senior citizens, which takes care of everyday chores and
Lower East Side, New Yorkof everyday chores and supports social networks.
Circle of care, Southwark (UK)
how does it work?
Circle of care, Southwark (UK)
membersmembers
how does it work?
Circle of care, Southwark (UK)
helper
membersmembers
how does it work?
Circle of care, Southwark (UK)
experthelper
membersmembers
how does it work?
Circle of care, Southwark (UK)
acti itiesactivities
# help withpracticalproblems
# learningactivities(computer)
# organizingcommunity activities
problems
# help with transportations
activities
# help with transportations
# organizing
# learning activities
# help with everyday stuff
# organizing meetings (gardening)
# learning activities
activities
# organizing community activities
# help with practical problems
(computer)
# help with transportations
activities
# learning # organizing meetings
gactivities (gardening)organizational support
# help with everyday stuffexpert staff
economical supporton-line platformt economical supportspace support
giving spaces for meetingsproviding a calendar of activities
providing funds for special activities
# learning activities
activities
# organizing community activities
# help with practical problems
(computer)
# help with transportations
activities
# learning # organizing meetings
gactivities (gardening)organizational support
# help with everyday stuffexpert staff
economical supporton-line platformtenabling system economical supportspace supportenabling system
giving spaces for meetingsproviding a calendar of activities
providing funds for special activities
enabling systemsenabling systems
“policies norms infrastructure andpolicies, norms, infrastructure and specific sets of products, services,
i ti d di it l l tfdi it l l tfcommunication and digital platforms, which, as a whole, create conditions for
digital platformswhich, as a whole, create conditions for
triggering, supporting orienting and replicating collaborati e ser ices”replicating collaborative services”
DESIS, 2011
Circle of care, Southwark (UK)
digital platformas organisation toolg
Circle of care, Southwark (UK)
who designedwho designed it and how?
Lower East Side, New York
Circle of care, Southwark (UK)
Southwarkcouncil D. W&P =
Department forD. W&P
Department for Work & Pensions,
funds and support fundsfunds
Participate Ltd.
Sky
SouthwarkCi l
2007 / 2008 2009
service designcoordination
2011Circle
participating
- 4 new circle launched,
- Southwark Circle is auto-sustaining itself
prototype of 50 ideas for new public services
creation of a membership organization:
participating auto-sustaining itself
250 citizens(older people + family members)
Participle, service design agency
Participle, service design agency
“ b li th i th d“…we believe there is the needof a new settlement between individual,
communities and government ”communities and government …
service co production guidelinesservice co-production guidelines
service co production guidelinesservice co-production guidelines
1 t1. assets
transformingtransformingthe perception of peoplefrom passive recipients
to equal partners.to equal partners.eg. inter-generational homes
NESTA, “People Powered Health co-production catalogue”, 2012
service co production guidelines
2 biliti
service co-production guidelines
2. capabilities
building on whatbuilding on whatpeople can do and supporting them
to put this to work.to put this to work.eg. time banks
NESTA, “People Powered Health co-production catalogue”, 2012
service co production guidelines
3 t k
service co-production guidelines
3. networks
engaging a range of networksengaging a range of networks,inside and outside ‘services’
including peer support,to transfer knowledge.to transfer knowledge.
eg. circles of care
NESTA, “People Powered Health co-production catalogue”, 2012
service co production guidelines
4 t l t
service co-production guidelines
4. catalysts
shifting from ‘delivering’ servicesshifting from delivering servicesto supporting things to happen
and catalysing other action.eg. neighbourhood partiesg g
NESTA, “People Powered Health co-production catalogue”, 2012
China 400 B CChina, 400 B.CLao Tzuwrites the Tao Te Chingwrites the Tao Te Ching
“Gi fi h d“Give a man a fish and you feed him for a day. T h t fi h dTeach a man to fish and you feed him for a lifetime"
ld i dold wisdom
Stokholm, 1998, Amartya SenNoble Prize for Economics
“Expand the ‘capabilities’f l t l d th ki dof people to lead the kind
of lives they value - and h t l ”have reason to value”
i dnew wisdoma new generationg
of services
thank you!d i t kdesis-network.org
