Service Manager – Diane Cook

Line Manager – Jeff SmeadProduction Manager –

Tiffany Daie

Southern Indulgence

Team C

January 23rd-27th, 2006

You've got to continue to grow, or you’re just like last night's cornbread--stale and dry. ~Loretta Lynn

Mission Statement We at the RKR will consistently strive to provide each of

our guests with a dining experience second to none.

With only the finest ingredients, a knowledgeable staff, and a steady work ethic, we will uphold this commitment to you.

With our name on the line, we extend an invitation to you and yours, to discover the difference between dining out, and dining at the RKR.

Objectives We will strive to have 75% occupancy at least two days

during our management week.

We will get at least 10% of our guests to order dessert.

We will get at least 5 perfect comment cards during our management week.

Increase Net Sales by 2%.

Objective 1 We will strive to have 75% occupancy at least two days

during our management week.

Actions/ Strategies:

- Promote through the Cal Poly Marquee

- Send a mass email to the Collins School Faculty/ Staff

and students through Donna Dannan

- Have visual flyers across the campus

- Have table tents in food courts on campus

Objective 2 We will get at least 10% of our guests to order dessert.

Actions/ Strategies

- Up selling to our guests through a visual display-

dessert tray

- Making sure servers will offer dessert to every table

Objective 3 We will get at least 5 perfect comment cards during our

management week.

Actions/ Strategies- Provide a comment card with each check presented- Explain comment card and ask that it be filled out to

provide accurate feedback- Guarantee that the Service Manager will personally

remedy any concerns or issues to ensure a perfect dining experience

Objective 4 Increase Net Sales by 2%.

Actions/ Strategies:- Up sell Manager’s Special through

scripts for servers.

Quality Food

A Taste of the South“Southern Indulgence”

Manager’s Special Carrot-Raisin Salad

- A creative combination of fruit and vegetable, sure to please even the most skeptical of tasters.

Barbecued Shrimp and Cornbread-Stuffed Peppers- An original Southern favorite, this dish combines multiple flavors of the

Bayou. A perfect blend of ham, cornbread, garlic, and bell pepper crowned with rustic barbequed shrimp.

Honey Baked Apples and Pears with Whipped Cream and Cinnamon- Sweet and sticky, this confection is the perfect course finale.

Marketing Plan and Tactics

Community- Marquee- Email to Collins School Students- Flyers throughout Collins School- Flyers throughout Campus- Table tents at Food Courts on Campus- Flyers to CSHM Faculty- Door Knobs to all Dorms on Campus and at The

Village

Merchandising In-House

- Table Tents- Food Display

-We will set up a food display with moss, fabric, candles and our management special everyday -We will have a colorful poster to greet every guest by the host stand

- Selling Scripts for servers-We will have a script for servers to up sell and educate the guests on the subtleties of

our Manager’s Special

- Product Knowledge-All servers will know how the special is prepared along with it’s

ingredients-Servers will know exactly how the Manager’s Special tastes

- Decorations-Moss and Fabric-Candelabras-Glass bowls with flowers and tea lights for centerpieces-Table tents of the Manager’s Special

Sales ForecastGuest Forecast          

  Monday Tuesday Wednesday Thursday Friday

Guest Count 55 62 68 96 53

Daily Sales $361.00 $747.00 $830.00 $2,097.00 $701.00

Average Check $6.62 $12.05 $12.30 $21.84 $13.34

           

Initial Forecast Increased by 2%        

  Monday Tuesday Wednesday Thursday Friday

Guest Count 56 63 69 98 54

Daily Sales $368.00 $762.00 $847.00 $2,097 $715.00

Average Check $10.86 $12.19 $12.25 $23.07 $13.60

Occurrences Affecting Volume

Campus events

Rain

Club Meetings during University Hour

Natural Disasters?

Other Team Expectations

We will be working with Dustin Marshbank, Myeong-Jun Son, Prunella Wong, and Audrey Mangan because they are the Management Team for Dinner for Week 2

Our set-up would include making sure the kitchen is clean and ready to go for the Dinner Class. Also, the dining room will be set to their specifications, due to the different configuration.

Closing Thoughts "To serve people takes dignity and intelligence."

"We serve people but are not their servants."

"What we do does not define who we are. What defines us is how we rise after we fall."

~Maid In Manhattan, Jennifer Lopez

Thank You