35
B. O. T. BOT: Build Set-up the facility and infrastructure, staff the development center, and establish knowledge transfer Operate Manage the offshore organization: Program Management, Development, QA, maintenance, enhancements, and product support Transfer Register a new offshore subsidiary for the customer, transfer assets, and handover operations

Service Marketing Build Operate Transfer

Embed Size (px)

DESCRIPTION

Service Marketing in the Build Operate Transfer Industry in India.

Citation preview

Page 1: Service Marketing Build Operate Transfer

B. O. T.

BOT: Build

Set-up the facility and infrastructure, staff the development center, and establish knowledge transfer

Operate Manage the offshore organization: Program

Management, Development, QA, maintenance, enhancements, and product support

Transfer Register a new offshore subsidiary for the

customer, transfer assets, and handover operations

Page 2: Service Marketing Build Operate Transfer

B. O. T.

Comparative Advantage

BPO/KPO Sectors

Public Private Partnership

Reduction of Risk

Page 3: Service Marketing Build Operate Transfer

Built - Operate - Transfer

S.W.O.T Analysis

Page 4: Service Marketing Build Operate Transfer

STRENGTHS

INTERNAL

Easing Budgetary Constraints

Speedy Working

Reliability & Efficiency

Access to International Finance

Technology Transfer

Training & Innovation

Raising quality of life

Page 5: Service Marketing Build Operate Transfer

STRENGTHS Optimal Risk Allocation.

Page 6: Service Marketing Build Operate Transfer

WEAKNESSES

INTERNAL

Based on Probabilities

Company selection is by its past performance

Page 7: Service Marketing Build Operate Transfer

OPPORTUNITIES

EXTERNAL

Currently only Airports & Highways

BOT can be used in:

Railways – Track lines and Trains

Power & Energy Plants

Research and Development

Hospitals and Educational Institutes.

Page 8: Service Marketing Build Operate Transfer

THREATS

EXTERNAL

Continues failure of past B-O-T projects.

Extreme economic Recession or Depression.

Unstable Government or Leftist Govt. Policies.

Page 9: Service Marketing Build Operate Transfer

Importance

Popularity

Stages

Benefits

Alternative

Page 10: Service Marketing Build Operate Transfer

Examples

☛ ITS system

☛ Margaon extension

☛ Pune metro-DMRC

Page 11: Service Marketing Build Operate Transfer

PHYSICAL EVIDENCE

Page 12: Service Marketing Build Operate Transfer

Process

Page 13: Service Marketing Build Operate Transfer
Page 14: Service Marketing Build Operate Transfer

People

Building of working force.

Take care of administration.

Provide resources and facilities.

After a period transfer it.

Internal marketing.

Page 15: Service Marketing Build Operate Transfer

PRICE

Total Cost of Project

Traffic

Time Period

Maintenance and Service Expenses

Page 16: Service Marketing Build Operate Transfer

PROMOTION

Page 17: Service Marketing Build Operate Transfer

PRODUCT

Construction

Operation

Engineering

Page 18: Service Marketing Build Operate Transfer

PLACE

Why Noida ?

Quick Connectivity

Physical Infrastructure

Resources Mobilization

H R Catchments

Destination Malls

Page 19: Service Marketing Build Operate Transfer

EXAMPLES

Some Existing BOT Projects

Page 20: Service Marketing Build Operate Transfer

GMR - DIAL

GMR- 50.1% , AAI – 26%

Modernize – Operate – Develop – Transfer

Fraport (Ger) (10%) - Airport Operator

Eraman Malaysia (10%) – Retail Investors

IDF (3.9%) – Financial Investor

Page 21: Service Marketing Build Operate Transfer

GMR - DIAL

Upgrade existing terminals

New Domestic terminal – T 1D (10m Pasgr)

4 level in line baggage handling system

Spacious , F&B and Retail Facilities, Special Contact Zones

Page 22: Service Marketing Build Operate Transfer

GMR - DIALIntegrated Passenger Terminal – 3

Common Use Terminal Equipment (CUTE)

• 5 level in-line baggage handling system

• 160 + check-in counters

• 90 desk for immigration procedures

• By 31st Mar 2010 - Common Wealth Games

Page 23: Service Marketing Build Operate Transfer

GMR - HIAL

GMR-63%, AAI – 13%,

Malaysian Airport holding 11%,

Govt. of AP – 13%

Greenfield Project

Page 24: Service Marketing Build Operate Transfer

GMR - HIAL 12m Passengers per Annum. Max 40m

1m tones of cargo per annum

12 boarding bridges & 30 remote stands

16 self check-in kiosks

46 immigration

Counters.

130 (CUTE)

check-in desks

Page 25: Service Marketing Build Operate Transfer

AMBALA – CHANDIGARH

Location - NH22-21, Haryana-Punjab

Project Distance - 35 km.

Widening (4 – Lane)

Page 26: Service Marketing Build Operate Transfer

AMBALA – CHANDIGARH

GMR Projects Private Limited(GPPL) Engineering, Procurement & Construction (EPC)

Concession Period - 20 years

Reduce Travel Time

Page 27: Service Marketing Build Operate Transfer

Farukh nagar – Jadcherla

Location - NH 7, Bangalore-Hyderabad

Project Distance - 58 km. Made in 2.5yrs

4 Lane. Improvement, maintenance, strengthening of existing road.

Page 28: Service Marketing Build Operate Transfer

Farukh nagar – Jadcherla 6 lane improved toll plaza

Ease traffic congestion

Boost trade and commerce

HASSEL FREE experience

Page 29: Service Marketing Build Operate Transfer

Delhi-Noida Direct (DND) Toll Bridge

4-6 lane, 1.5 km

Halcrow Consulting India Pvt Ltd.

Silver Lane Facilities

Page 30: Service Marketing Build Operate Transfer

Noida – Gr. Noida Expressway

8 lane, 23.64 km.

Silver Lane Facilities

Page 31: Service Marketing Build Operate Transfer

Delhi – Gurgaon Expressway

6-8 lane, NH – 8, 28 km.

D S Constructions Ltd.

Gives fastest access to IGI Airport.

Page 32: Service Marketing Build Operate Transfer

Future B-O-T Projects

Page 33: Service Marketing Build Operate Transfer

Golden Quadrilateral

Page 34: Service Marketing Build Operate Transfer

ADAG – DMRC High Speed Airport Metro ExpressAIRPORT Express Line

From Ajmeri Gate - IGI Airport (22km).

30 yrs (BOT basis)

NDRS - City Airport Terminal (CAT)

Non Stop - High Speed journey

JUST 20 mins.

Page 35: Service Marketing Build Operate Transfer

High Speed Airport Metro Express

FACILITIES Provided:

Buy Air tickets, Check timings etc.

Check-in baggage

Get boarding pass

Shopping – Duty Free Shops

Multi Level Parking

Conveniences of an Airport terminal