India Telecom Market

• India is now the fastest growing market in the world.• Every month another 9 million people become mobilesubscribers, making India second only to China in marketsize.• Informa Telecoms & Media estimates that today’s 242million mobile subscriber base will have more than

doubled to 582 million by 2013. India’s telecommunicationsrevolution is a source of great wealth and employment.

Company Profile

• Company name:- Bharti airtel ltd ( Bharti televentures limited)

• Established in the year 1985• Customer base:- 3,90,12,597• GSM:- 3,71,41,210• Broadband and telephony:- 1,87,1,387• CMD:- Sunil bharti mittal.• Market share:- 26%

strategies

1. Offer multiple telecommunication services to provide customers with a “one-stop-shop” solution.

2. Focus on satisfying and retaining customers by ensuring high level of customer satisfaction.

3. Emphasis on human resource development to achieve operational efficiencies.

Competitive strengths:-

• Approximately 92% of India’s total mobile subscribers reside in the company’s fifteen mobile circles.

• Reputation of Airtel for offering high quality service to its customer

Renovation of airtel

Airtel with new products and offerings To stay ahead of competitors1. Common number for subscribers across country

for services like customer care, food service and cinema amongst others.

2. unified billing system across circles.3. Value added products and services especially to

pre-paid card segment (60-70% customer)4. Tied up with “waiter on wheels” to deliver its

magic pre-paid card to subscribers door step5. Presented MTV inbox the 1st on air sms

programme to target the young generation.

Results for Airtel

• Enters the league of world’s top telecom companies, moves towards top 5 global mobile companies.

• Add 25 million customers in just 14 months, accelerates towards the 100 million customer mark.

• 1st telecome company in the world to achieve 50 million customer base in a single country within 143 months of operation.