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Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

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Page 1: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 2: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 3: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 4: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 5: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 6: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 7: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 8: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 9: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

Page 10: Service Positioning Through Structural Change.steho87/und/htdd01/5000317.pdf · The basis of any service positioning strategy is the service itself, but marketing offers little guidance

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