Embed Size (px)
Citation preview
US $6.95November/December 2012November/December 2012
™
Serving Professionals in the Pond and Water Feature IndustryServing Professionals in the Pond and Water Feature Industry
US $6.95
3POND Trade MagazineNovember/December 2012Request info at www.pondtrademag.com/infocard/ # 1702
POND Trade Magazine pondtrademag.com4
9
13
MagazinePOND TradeServing Professionals in the Pond and Water Feature Industry
MagazinePOND Trade™™
F e a t u r e s9 Pond Construction – Challenges and Aesthetics
Brian Buchholtz, PondWorks
Pond building includes many challenges; see how this contractor calledon 18 years of experience to overcame a long list of obstacles withbeautiful results.
13 Selecting the Correct External Pond PumpJohn Olson, Graystone Industries
External pond pumps will be the pump of choice for many of yourupcoming pond projects. They can be ideal for tall waterfalls, pullingfrom bottom drains, formal fountains, and places a submersible pump isnot practical or attractive, or to save your customer on utility bills. Pumpdesigns and applications vary, so read about when to use a floodedsuction or a self-priming pump, and the importance of figuring dynamichead in your plans. These and many other important elements of theadvantages and best use of external pumps are covered in thiscomprehensive article.
20 Language of Koi – Ochibashigure, Friendly Koi VarietyTaro Kodama, Kodama Koi Farm
Want a friendly and fast growing koi for your customers’ ponds? Takea look at the Ochibashigure. Learn the qualities of this koi; including itscoloration, fukurin/netting pattern and the importance of a Kohaku likepattern in its overall appeal and value. Beautiful photos illustrate thepower and attraction of this less known variety of koi, that can be aninteresting addition to your koi inventory and stimulate new sales.
24 COVER – Fire and Water, Water Features? It’s Possible!Daniel Crackower, Living Water Aeration
Yes, fire and water combine beautifully to make an outstanding feature.There are some great ideas showing how contractors are jumping intothis hot new trend in water features – Fire Fountains. Learn about apatent pending technology from Living Water Aeration, where fireemerges from the water like magic. Is now the time to add some LasVegas panache to your repertoire? Take a look.
28 How to Have a Positive Response to the NegativePam Greiner, The Green Pen
How do you handle negative feedback? It is easy to take a negativeattitude about it. Instead, learn here how to deal with negativecomments made to you or about your company in the best way.Remember, it is important to respond, but knowing what to say can bedifficult. There are many things you should take into account. Are youtimely, calm… Do you apologize, say thank you… Customer service inthis industry is very important; learn from an expert how to handlenegatives in a positive way.
POND Trade MagazineNovember/December 2012 5
20
31
November/December 2012Vo l u m e 1 7 I s s u e 6
See the Pond Industry Directory at pondsources.com
31 Pond Plant ProfitabilityKelly Billing, Maryland Aquatic Nurseries
There are hundreds of existing ponds in this country that need your help.Plants are what transform a water feature into a water garden. Learnhow to create unity, balance, color, and the all-important benefit,improve water quality. Plants are an integral part of the pond industry.Plants can be key in new construction or refreshing existing neglectedponds. Be sure you are taking full advantage of what plants can do toenhance your pond projects' beauty, function and profitability.
34 KHV – It Can Happen in Your PondDr. Jena Queston, Novartis Animal Health
After years of devastating koi losses from the virus known as KHV, wenow have a vaccine available – CAVOY, designed to protect our koi.Learn about how the vaccine works and what you need to know aboutits implementation and application. As with all disease, prevention isoften the best solution. Roughly 15% of koi dealers have suffered a KHVoutbreak. While CAVOY is not a cure it may help you avoid an infectionin your tanks and customers' ponds in the future, so it is something tobe up to date on.
36 Inventory Buying StrategiesKeith Loria
Any retailer will tell you inventory can make or break your year. Hereare some suggestions about Early-Buy Programs, keeping track of yourinventory, and some of today’s trends. Whatever buying strategy oneuses, it’s important to change with the times and be aware of all trendsand happenings in the industry.
40 Aquascape’s Pondemonium® 2012Jennifer Zuri, Aquascape, Inc.
Over 400 attendees participated in this year’s Pondemonium. Thetheme was – Reinvent Yourself to Win the Battle. Aquascape kept theparticipants very busy; take a look at the many activities covered in justfour days. Also presented were several special awards that went toMike Gannon, Joel Reinders, and Chris Siewing.
46 Finishing Up – New Orleans
6 Upcoming Events23 Letter to Author42 Trade News44 Market Place45 Advertisers’ Index
7 Publishers’s PerspectiveTom Graham
Departments Columns
November 3–52012 INFO TANZAOrlando, Florida8th Annual Trade Show and EducationalSeminars hosted by IPPCA. In conjunctionwith the Irrigation Show.www.ippca.com/InfoTanza-home
November 4–5Irrigation Show 2012Orlando, Floridawww.irrigation.org
November 6–8Pool|Spa|Patio ExpoNew Orleans, Louisianawww.poolspapatio.com
2013
February 7–8, 2013Water Garden Expo 2013Shawnee, OklahomaWatch for information on their websitewww.wgexpo.comSee ad on page 23.
February 23–24 , 2013Koi Club of San Diego Koi ShowDel Mar FairgroundsHeld by the Koi Club of San Diego. See their website for more details.www.koiclubsandiego.org
November 6–7, 2013Irrigation Show 2013Austin Convention CenterAustin, Texas
Are you attending an event next yearthat you think others should knowabout?
Are you hosting an event and wantmore people to come?
Please let us know. We will post eventshere and on our website.
6 POND Trade Magazine pondtrademag.com
StaffPublisher
Tom Graham 888/356-9895 [email protected]
EditorCindy Graham 760/451-2255
Advertising SalesTom Graham 888/356-9895
Graphic DesignSteve Gray
Accounts ReceivableJennifer CorrePO Box 1985
Fallbrook, CA 92088-1985
WebmasterDustin Graham
PrinterSan Dieguito Publishers, Inc.
San Marcos, CA.
For your
Free Subscriptionsee our
website www.pondtrademag.comor call 888/356-9895
Contact info
POND Trade Mag azinePO Box 1985
Fallbrook, CA 92088-1985888/356-9895 • FAX 760/418-4606
Subscription
POND Trade Magazine, ISSN 1949-0585 is a trade publicationof TC Publishing, Inc. Material is selected for its interest to the koi,water feature, and pond industries, and the publishers accept noresponsibility for the accuracy of content. Reproduction rights bywritten permission only.
POND Trade Magazine is published bi-monthly, starting in January,for $41.70 per year by TC Publishing, Inc., POND Trade Magazine, PO BOX 1985, Fallbrook, CA 92088-1985. Qualified applicants maysubscribe at no cost at www.pondtrademag.com. Postage is paid atFallbrook, CA and additional offices. For new subscriptions, additionalcopies, and address changes please call 760/451-2255 Pacific, oremail [email protected].
POSTMASTER: Send address changes to POND Trade Magazine, PO BOX 1985, Fallbrook, CA 92088-1985 © TC Publishing, Inc., 2012
Advertising Policies: TC Publishing, Inc. reserves the right to refuse topublish any ad. Submission of an ad to TC Publishing does not constitute acommitment by TC Publishing, Inc. to publish it. Publication of an ad does notconstitute an agreement for continued publication. TC Publishing, Inc. will not beliable for failure to publish an ad as requested or for more than one incorrectinsertion of an ad. In the event of an error or omission in printing or publicationof an ad, TC Publishing, Inc.'s liability shall be limited to an adjustment for thecost of the space occupied by the error, with maximum liability being cancellationof the cost of the first incorrect advertisement or republication of the correctadvertisement. Under no circumstances shall TC Publishing, Inc. be liable forconsequential damages of any kind.
™
www.pondtrademag.com
Online
If you are moving, please update your addresswith us so we can update our records.
Use the forms from the post office, or drop usan email at [email protected], withyour old and new contact informtion.
Moving? - Let Us Know
Upcoming Events
7POND Trade MagazineNovember/December 2012
Read POND Trade Magazine’s
Digital Edition
Now you can read ALL issues of POND Trade
Magazine right from your computer screen
or reader in three easy formats. Whether
you prefer Ebook, PDF, or Web 2.0, you can
get it here.
pondtrademag.com/reader
KOISHI is available onAmazon.comLearn about Japanese Koi Breed-ing, Farms and the Breeders.Wholesale pricing is available.Call 888-356-9895.
www.gardensidepubs.com
ABC’s of Ponds – This beautifully illustrated hard cover book is packedwith pond & water feature funda-mentals plus many little known secrets to successful pond keeping!Wholesale pricing is available. [email protected].
www.abc-ponds-book.com
Want to learn how to make yourpond projects look more natural?Written by Rick Bartel, interna-tional acclaimed pond builder.Wholesale pricing is available. Call 888-356-9895.
1747
1700
Request product info at www.pondtrademag.com/infocard # 1770
www.gardensidepubs.com1727
Publisher’s Perspective
Tom GrahamPublisher
Wow, where did the year go? When you receive thisissue we may still be in Orlando, Florida forINFO TANZA. An article and pictures covering
this event will be in the January/February 2013 issue. Also inthat issue the Product of the Year selections will be featured.We are looking forward to meeting up with you in Florida!
Going back in time, Cindy and I were fortunate to take a “vacation” to New Orleans; a rare event. But even on vacation we are attracted to water features, fountains,
koi, and the beauty. It hasbeen 30 years since thefirst time we last visitedNew Orleans. It waspretty much the way weremembered it, whichwas wonderful. Of coursewe had to go to placeslike Cafe Du Monde andBourbon Street.
We stumbled (no wedidn't stumble becausewe had been drinking)upon the famous PatObrien’s Courtyard thathad two fire and waterfountains. Pictured hereis the smaller of the two.It was illuminated withalternating colored lights,which added nicely to theimpact. To see the larger
fountain turn to Finishing Up - NewOrleans on page 46.
It was interesting to see thatmany of the rain down spouts in theFrench Quarter were molded in theshape of a koi-like fish; some lookedbrand new and some looked ahundred years old.
This time of year we like tothink about the past and plan for thefuture. If you have somethingplanned for next year be sure to shareit with us at [email protected].
Request info at www.pondtrademag.com/infocard/ # 1760
9November/December 2012 POND Trade Magazine
by Brian BuchholtzPondWorks
Wanted: a natural looking water garden for a suburban Philadelphia residence.
The client was an existing customer whose home wasdevastated by fire.
In order to re-build, the existing pond needed to beremoved. The importance of the pond and sound of water wasparamount to the client. There was never a question whetherthere would be a new pond, but rather how it would take shapeand how it could integrate with the home. PondWorks workedwith the client and the Landscape Architect to fully integratetheir new water feature.
Pond Challenge• Sandwiched between Main House,
Detached Garage and a Steep Drop Off
• Focal Point of an Entryway,Outdoor Living Area, IndoorLiving Area with Glass Wall and a Transition Zone
• Countless Contractors Needingthe Same Space
• Limited Equipment Access
10 pondtrademag.comPOND Trade Magazine
The Site was a Challenge
The pond needed to be sandwiched between the mainhouse, a detached garage and a steep drop off. The site alsoneeded to serve as an entryway, an outdoor living area and atransition zone. Just a little challening. The hilltop location
Have you built a pond you would like to have featured in POND Trade Magazine?
Contact the editor at [email protected]
Stone Walkway Across PondGlass Wall to Indoor Living Area and Transition Area
Front Door and Outdoor Living Area
afforded very limited access and with countless contractors jock-eying for the same space and their turn to occupy it, the clientspatiently waited for their new pond to even begin to take shape.
Once construction on the pond began it was a two-weekprocess to build this approximately 15,000-gal pond. Since thepond could only be accessed from one side by a machine nowider than 8� the sequencing was critical to excavate the pond,remove soil from the area and then allow boulders to be placedprecisely even on the furthest edges of the project.
The pond has two bottom drains, six underwater jets, andone surface skimmer (fairly standard for a PondWorks installa-tion like this), which are integrated into the rocks and boulders.
The rock selected for this project was fieldstone from NorthEastern Pennsylvania and ranges from baseball size to approxi-mately 4,000 lbs.
Other Features
The project includes a bubbling rock at the headwaters ofa small stream and collecting pool, a 2� high, 3� wide waterfallthat cascades into the main pond and a series of stepping-stones
that cross the pond just adjacent to the waterfall. The stepping-stone pathway was critical to the project allowing the client easydirect access to an existing path. Without the stepping-stonesthe pond would have been a barrier between the house andother parts of the property.
Behind the scenes, keeping the pond healthy and clear isan external pump, UV sterilizer, Bio-mechanical filter, air pumpand inline heater all housed in custom made sub grade equipment vaults.
11November/December 2012 POND Trade Magazine
PondWorks was started by owner Brian Buchholtz in1994. PondWorks’ full time staff of 10 dedicated andknowledgeable professionals currently designs, builds andmaintains all types and sizes of water features in thegreater Philadelphia area and beyond. PondWorks can bereached at 610-327-1423 or at www.pondworksonline.com.
About the Author
Request info at www.pondtrademag.com/infocard/ # 1720
13November/December 2012 POND Trade Magazine
Sample Pumps
Little Giant
Sequence Titan
EasyPro
by John OlsonGraystone Industries
In our industry a great deal has been written about thefeatures and advantages of magnetic and direct drivesubmersible pumps. Most professionals and consumers alike
select a submersible pump for their pond and waterfall instal-lations. This article will address a different type of pond pumpused by installers that may have considerable advantages oversubmersible pumps in many specific applications. The externalpond pump is an invaluable tool for our trade and one that isoften overlooked as an installation option.
What is an external pond pump? While the types andfeatures of external pond pumps may vary the definitionremains constant. An external pond pump is one that sitsoutside of (or external to) the pond itself. Applications for thesepumps include, but are not limited to, waterfalls, pulling frombottom drains, formal fountains, pond circulation, or any situ-ation where a submersible pump is not practical or attractive.
One type of external pond pump is a magnetic coupledasynchronous pump. These pumps may be used both assubmersible and as external in-line pumps and feature tubingready intakes and outlets. These are often used on smallerponds, tanks and wall fountains. New technologies are improv-ing this type of pump and although they are not the focus ofthis article they may one day become a more widely recognizedchoice for certain external applications.
The other type of pump is the more widely recognizedcentrifugal pump. Traditional motor driven external pumps willrange in volume from under 2000 gph to giant 3 HP pumpscapable of delivering tens of thousands of GPH flows. Thesepumps are divided into multiple categories, which have createdconfusion for some prospective buyers on how to proceed.
External pumps are divided into flooded suction or self-priming. They are also divided into high flow- low head or highflow – high head. Additionally they may be either 115 volt or230 volt or, as many do, can be operated at either voltage.External pumps can be single speed or multiple speeds. Withso many choices available it is little wonder that consumers andinstallers alike must take great care in choosing the correctpump for each specific application.
Request info at www.pondtrademag.com/infocard/ #1785 #1750
14 pondtrademag.comPOND Trade Magazine
Once you have your total dynamichead pressure (TDH) for your installa-tion you can then determine the GPHflow required at the TDH and consultthe flow charts of any of the externalpumps on the market. According to RickSmith of Easy Pro Pond Products, “Eachexternal pump will have a chart with theGPH flow at various head heights. Bymatching up your requirements to thesecharts you can select the best externalpump for your job.” Rick goes on to saythat ” Using the wrong size or type of ex-ternal pump can cost a tremendousamount in wasted electricity or could evendamage the pump or reduce its lifespan.”
As an example, if your plannedinstallation requires a total dynamic headof 15 foot and you would like a flow of5000 GPH it would be physically possi-ble to use an external high head pump.However, you would not want to for tworeasons. First, the high head pump mayconsume double the electricity that thelow head pump does. This meanshundreds of dollars more per year inoperational costs due to the selection ofthe wrong pump type. Second, the highhead external pump may have a greatlyreduced lifespan if not operated withenough backpressure. Lack of properpressure can lead to cavitation in theimpellor chamber and overheating of thepump motor.
Low Head and High Head
External Pumps
The selection of either a high head orlow head external pump depends uponthe height of the water feature it isintended for. If building a 3-4� high water-fall or running to a pressurized filter it isvery likely that a low head external pumpwill be perfect for the job. If supplying a20� tall waterfall or moving through a verylong run of pipe you may be looking atthe need for a high head external pump.
The first step in determining the correcttype of pump will be to calculate yourtotal dynamic head. That includes calcu-lating for the height of the water feature,the length of the run, the inside diameterof the pipe used, and the number and typeof fittings such as elbows or Y’s that willbe used in the plumbing. Several industrycharts provide directions for calculatingthe total dynamic head and this article willnot delve into those calculations. (SeeDynamic Head Box)
Dynamic Head
For those who do not have theirown system or chart for dynamichead I strongly recommend the oneDemi Fortuna, owner of AugustMoon Designs and associate ofAtlantic Water Gardens, haspainstakingly put together over manyyears of experimenting. Pleasecontact the IPPCA (InternationalProfessional Pond CompaniesAssociation) at www.ippca.com orcall 770-592-9790 and your indus-try trade organization can make surethis information is provided to you.
15November/December 2012 POND Trade Magazine
With the example above let’s compare two different exter-nal pumps. Both are rated at just over 8000 gph maximum flowbut one is a low head external pump and the other is ahigh head external pump. The Easy Pro LOWHEAD EX8800 has a maximum flow of 8200 GPHand at the 15 foot head will generate 5040 GPH.The Easy Pro HIGH HEAD EX8500 has amaximum flow of 8500 GPH and at 20 foot ofhead is still pumping 6960 GPH. If you were touse the High Head EX8500 you would beconsuming 1385 watts versus 449 watts with theLow Head EX8800. For an average electrical ratethis means that in the course of one year’s time the HighHead pump will consume $616.85 MORE in electricitythan the Low Head pump will.
Additionally the High Head pump when used in a lowhead application must have the water throttled back in orderto put enough backpressure on the pump to prevent cavita-tion and premature pump failure.
Conversely if the TDH of the application was 30 foot thenthe Low Head pump would not work at all but the High HeadEX8500 would still be generating a flow of up to 6000 GPH.
115 and 230 Volt Pumps
External Pond pumps are sold as either 115 volts or 230volts with quite a few operable at either voltage with a simple“in field” modification. Many smaller external pumps will be115 volts exclusively and many very large external pumps are230 volts exclusively. Many people have been confused overusing 115 or 230 volts. A lot of bad information exists tellingconsumers that 230 volts will save them electricity and savethem hundreds of dollars in operating costs. That is not exactlytrue. If a pump running on 115 volts pulls 4 amps it willconsume 460 watts of electricity (volts times amps equalswatts). If the same pump runs at 230 volts the amps drawn willbe half of what they were at 115 volts. Therefore 230 volts x 2amps = 460 watts. The cost of operation will remain the same.
Now it is important to note that this is a very simple expla-nation and variations exist electrically that may alter theformula to one degree or another. The important thing to noteis that for smaller external pumps the choice of using 115 or230 volts should be made based upon the availability of eitherat the installation site. To change an electrical system from 115volts to 230 volts for the installation of a 3000 GPH externalpump is almost always a waste of time and money. Consideralso that most municipalities have strict guidelines for electricalwork and 230 volt lines almost universally must be installed bya certified electrician.
On the other hand, very large external pumps benefit frominstallation with 230 volt lines. While some larger externalpumps may allow switching from the 230 volt preset to a 115
volt output it is often not in the bestinterest to do so. For example: A high head self
priming external pump set to draw 11 amp at 230 volts willpull 20 amps at 115 volts. If this is compounded with a lengthyrun of electrical wire it will be necessary to increase the SIZEof the wiring in the installation to cover the voltage drop andthe high amperage draw. This also would require a certified elec-trician to install and negates any savings associated with theinitial desire to run at 115 volts.
Flooded Suction and Self-priming Pumps
Like with the choices above, the decision of whether topurchase a self-priming pump should be made according to thejob at hand. With either type of pump one must remember thatexternal pumps must have water flowing through them in orderto operate properly and prevent pump damage. If using aflooded suction pump this means that the pump must be placedat, or below the level of the pump in order to have a constantsupply of water. This type of pump is often placed into a wellor sump, which is excavated below the water level of the pond.If using in a well it is important to remember to leave enoughspace around the pump for air to circulate.
Andy Schoenberger, Outdoor Living Product andMarketing Group Manager at Franklin Electric (Little Giant),suggested, “Efforts should be made to keep external pumps coolto promote longer pump life. Even the use of a small fan insidea pump chamber can be an effective way to prevent overheatingand help the pump last many additional years.” Andy contin-ued, “External pumps, when properly cared for and operated,can last upwards of 10 years. They can last far longer than anytype of submersible pump.”
In some cases a flooded suction pump can be set on thesame level as the pond and still function properly. Installing acheck valve in the tubing BELOW the surface of the pond will
Photo Provided by EasyProPond Products
Request info at www.pondtrademag.com/infocard/ # 1705
17November/December 2012 POND Trade Magazine
help keep the pump primed when the unit is shut off and willallow for restarting the pump without hand priming.
A self-priming external pump is a time and labor savingproduct that will often eliminate the need for below gradepump placement. A self-priming pump will pull water to thepump from short distances thereby eliminating the need todig a well or sump for the external pump to sit in. Externalself-priming pumps are more expensive than their floodedsuction counterparts but the extra expense may be worth itdepending upon the design of the pond or water featureinstallation.
Please remember that both self-priming and floodedsuction pumps must be primed prior to their first operation.The installation of a check valve and the filling of the tubingor leaf trap (also known as a priming pot) will prime the pumpfor its first use.
Single Speed and Two Speed Pumps
The final choice in External Pond pumps is one of speed.Some manufacturers of external pumps offer a simple switch torun the pump at either high or low speed. The speed setting ofthese pumps determines the GPH flow from the pump. Onewould want to consider this type of pump when running it atthe lower speed will produce the needed flow but there will betimes when a higher flow is needed. That could include thedesire to have a higher waterfall flow during a party or publicviewing. It could also provide the ability to backwash a filter ata higher flow for enhanced cleaning. The important thing toremember is that running at the higher speed is extremely costly.Demi Fortuna cautions buyers by stating, “Doubling the speedand flow of the pump often requires four times the electricity.”
Use of a dual speed external pump at the low speed settingcan be extremely energy efficient and provide quiet operation.Running the pump at high speed continuously will increaseboth the noise level of the pump and greatly increase theelectrical consumption.
Variable Speed Control Panels
The larger the external pump the more power it takes andthe more it costs to operate. Like two- speed pumps, ControlDrive panels are a way to reduce the speed of the pump and theenergy it consumes. According to Art Hantla, Fielding Pumpsnational sales manager for the Shinmaywa pump line, “A vari-able speed control panel will not only allow the customer theoption of substantial power savings and flow control but willextend the life of a pump with “soft” starts and stops.” Art goeson to say, “Control panels provide multiple speed settings forconsumers to change the appearance of their water feature whileproviding instant power downs when a fault or short is detectedin the system.”
Control panels are typically expensive but offer consider-able benefits especially during the installation of very largepumps that may more than pay for themselves over time.
General External Pond Notes and Tips
1. Pool pumps are not a good choice for most pond appli-cations. Pool pumps are designed to be low flow with extremelyhigh pressure. Those type of pool systems have very small(usually 1 or 1.5 inch tubing) and are designed for low flows.Using a pool pump for a low head pond or waterfall applicationis both costly in terms of electrical consumption as well as thefrequent cause of premature pump failure. An external pumpmust run with adequate backpressure to prevent cavitation andmotor damage.
2. The installation of a check valve is a good idea with all external pump installations. The check valve makes the exter-nal pump easier to prime and is definitely a must for abovegrade pumps.
3. A leaf trap or priming pot is a good idea for externalpump setups. External pumps have a much lower solidshandling capability than some direct drive submersible pumps.The leaf trap is an easily cleanable pre- filter that both helps thepump maintain its prime as well as keeping large solids awayfrom the pump.
4. Placing a ball valve in the tubing on both sides of theexternal pump makes removing the pump for maintenancemuch easier and prevents drainage of pond water duringremoval.
5. External pond pumps should be placed as close as possi-ble to the water supply. Even self-priming pumps will have diffi-culty drawing water from a distance. If a long run of tubing isrequired you would want to make it on the discharge side ofthe pump rather than the intake. Likewise you would want topush water through a filter rather than drawing it through onthe intake side.
6. The manufacturer built outlets on an external pump maynot be the required tubing diameter size. Tubing requirementsare determined by your height of feature, distance traveled andthe amount of GPH flow desired. Consult a plumbing flowchart when planning your project to determine which sizetubing your job requires. Typically the larger the better for anytype of pond pump. The larger the tube the less friction on thewater flowing through it and the more efficient the pump willoperate.
7. On the intake side of a pump use tubing equal to orlarger than the tubing on the discharge side.
Photo by MDM, Inc.
18 pondtrademag.comPOND Trade Magazine
8. A pond pump that sounds like itis chewing on gravel is cavitating. Thesound you hear is the pump chewing ona froth of air and water. The pump andbackpressure on the system need to be checked.
Conclusion
In conclusion the selection of anexternal pump can be a confusingprospect for a first time purchaser. Withmultiple options from more than a dozenexternal pump manufacturers it is impor-tant to select your pump according to thespecific installation requirements.External pond pumps offer a wide rangeof features and benefits that submersiblepumps do not. Wonderful results arepossible with the correct pump and anabundance of information and assistanceis available from manufacturers to assistyou in the selection process. I encourageeveryone to take time to learn moreabout external pond pumps and add this valuable resource to yourcompany’s offerings.
John Olsonis the CEO ofGraystone Industries and an avidalligator wrestler. Graystone is adistributor for over a dozen brandsof quality pond supplies withwarehouse and retail locations in GAand NC as well as an Internet storeat www.graystonecreations.com.
John resides at Rosemont Estatein north Georgia with his wife andtwo children. When not riding gocarts, gold mining, or trout fishingwith the children, John helps otherbusinesses in achieving their truepotential.
Wholesale supplier of pond andwater garden products.
1-706-865-0220www.graystonecreations.com
About theAuthor
Request info at www.pondtrademag.com/infocard/ # 1725
19POND Trade MagazineNovember/December 2012
Request info at www.pondtrademag.com/infocard/ # 1755 # 1730
20 pondtrademag.com
by Taro KodamaKodama Koi Farm
O chibashigure are koi that have a brown pattern on a graybody. To be more precise, they have Chagoi (tea color)colored pattern on Soragoi (gray) body. As a member of
Chagoi varieties, Ochibashigure, also known as Ochoa, is apopular variety for its big growth and friendly personality.
Ochoa in Ochibashigure means “fallen leaves.” Shigure inOchibashigure means “drizzling rain in late autumn and earlywinter.” The look must have reminded breeders of the wetfallen leaves on the ground during a rain.
When it comes to appreciation of this variety, here are fourimportant qualities:
1) Clear Separation of the Two Colors;2) Kohaku Pattern;3) Fukurin/Netting Pattern;4) Body Conformation.
1) Clear Separation of the Two Colors
Ochibashigure is defined as gray koi with brown pattern.It is critical that solid brown patches are clearly separated fromthe gray color of the body. Pay attention to the kiwa (edges).Oftentimes, you find inconsistent coloration and fuzzy kiwa.In addition, it is also valued more if koi have stronger brownlike chocolate or red-wine than yellower brown. Because of thedemand, we have seen more and more red-wine Ochibashigurein Niigata, Japan. It is interesting to know that breeders crossedKohaku (red and white koi) with Ochibashigure to enhancebrown more.
2) Kohaku Pattern
It is ideal to have Kohaku pattern on the body. In the ratioof 4:6 to 5:5, if brown pattern is nicely placed on every part ofthe body: head, shoulder, body and tail, it will make the koian excellent work of art. Unlike Kohaku, however, if quality ofbrown/gray is good, it is accepted to have no brown pattern onits head.
3) Fukurin/Netting Pattern
Fukurin/netting pattern is definitely a great value. Fukurinis a netting pattern formed by the gaps between scales.Ochibashigure will grow big. When koi grow bigger and bigger,the scales cannot keep up the growth and start showing thegaps between. Fukurin becomes a valuable addition to the koi.
POND Trade Magazine
21November/December 2012 POND Trade Magazine
Doitsu Ochibashigure Gin Rin Ochibashigure
NettingPattern
It is natural that there are no gaps when koi are small. You maysee a crisp netting pattern.
4) Body Conformation
As the beauty of koi consist of body conformation, qualityand pattern, body conformation definitely needs to be consid-ered. However, the excellence of body conformation is difficultto judge when koi are small up to 12˝. Unless it is deformedyou can consider it OK. As koi mature, body conformation willbecome the most important factor. We would like to see a bighead, shoulder, tree-like trunk and thick tail joint. Therefore,please find out the bloodline. The bloodline impacts the futuregrowth. So whether you are looking at small Ochibashigure or
22 pondtrademag.comPOND Trade Magazine
mid-sized Ochibashigure, you need toknow the breeders. (You can find myrecommendation later.)
For retailers, selling this variety isrelatively easy in a way. Like her relatedvarieties, Chagoi, Soragoi, Ochibashigureis one of the friendliest personalities inkoi. She would probably be the first tocome up and eat food and grow thebiggest the quickest. She can be a verygood leader of the school in a koi pond.So every pond needs at least oneOchibashigure. If your client does nothave this variety in their pond, pleaserecommend her for her personalityinstead of just her appearance.
Next appealing point would be thequality of her beauty. Check to see if theOchibashigure at your local retail loca-tions meet these conditions. Also, if youknow the breeder of Ochibashigure, it isimportant to inform your clients.Hobbyists have become more and moreeducated lately and the bloodline (orbreeders) has become an important factorin making their buying decision.
There are several breeders known forquality Ochibashigure. Igarashi KoiFarm. Otsuka Koi Farm. Fukasawa KoiFarm. If Ochibashigure in your stores arefrom one of those breeders, you canconsider the bloodline good.
Taro Kodamais President of Kodama KoiFarm. They are the largestimporter and distributor ofquality Japanese Koi in the US.With locations in Japan, Hawaiiand New Jersey, Kodama KoiFarm carries 35,000+ JapaneseKoi from the top breeders inJapan. Taro Kodama, alongwith his father, MamoruKodama, provide not onlywinning show Koi, they alsoconduct many Koi seminars.
About theAuthor
23November/December 2012 POND Trade Magazine
Letter to the AuthorLetter about an article in theSeptember/October Issue - Article Title:Pond Bottom Drain Technology –Yesterday & Today, by Eric Triplett, The Pond Digger
Dear Eric,
Your article in POND Trade Magazinewas outstanding!
The information is simple yetcomprehensive while the whole articleis visually so attractive in that itcaptures and holds your attention whilebuilding your knowledge base on thesubject.
Kudos to Tom Graham and yourself forthis fine article.
I look forward to seeing you inOrlando!
William A. "Bill" Johnson CGCS, CQAWarranties and Field ServicesFirestone Specialty Products Company250 West 96th StreetIndianapolis, IN [email protected] Tel. No.: 317-575-7252Toll Free Tel No.: 800-428-4442,extension 57252Fax No. 317-428-5859
Remember to follow us
on Facebook at www.facebook.com/pondtrade
On our website www.pondtrademag.com
you can see all prior articles that have been published in
Request info at www.pondtrademag.com/infocard/ # 1740 #1793
24 pondtrademag.comPOND Trade Magazine
by Daniel Crackower Living Water Aeration
Yes, fire and water make an outstanding effect. Here is onecompany’s approach to creating this hot new trend inwater features – Fire Fountains.
For years, many have enjoyed having a water fountain intheir yard. There is something about the soothing effect of notonly listening to the sound of trickling water splashing ontothe surface, but also it is very relaxing to sit there and watchthe movement of the water as well. The combination of aesthet-
ics and a peaceful sound have been a huge factor in thepurchase of millions of water features.
We know that water fountains have been around sinceantiquity, however let us fast forward to 2012. There is a newinnovation in fountains that literally adds a whole new elementto your water feature. Fire Fountains are now the latest crazein outdoor living. Now, not only can you enjoy the soothingand calming sounds of water, but you also have the ambienceand the magical, seemingly impossible effect of fire on water.Thanks to the latest technology, you can now have Las Vegasstyle, fire on water elemental effects in your backyard.
So now that I have set the bait, you are probably askingyourself how this is possible. How can a flame stay lit on topof water, without the water extinguishing it? The fact that theflame is coming from underneath the water is unique to thisproduct. There are many other fire and water feature kits onthe market. However the main difference is that most of thesekits are only offering the illusion of fire on water, while the FireFountain manifold literally combines the two elements in one,fire on water.
The magic that makes this all possible is the “patentpending” vaporizer tips. The tips are stainless steel and they aremounted on a stainless steel manifold. These tips are essentialbecause they allow the gas to escape the manifold, but they donot allow water to go back into the gas line.
25November/December 2012 POND Trade Magazine
To supply the Fire Fountain you can use Propane orNatural Gas as fuel. Also there are two ways you can ignite the Fire Fountain. You can light it manually with a BBQ pit style lighter or you can purchase the Auto Fire RemoteIgnition System.
The Remote Ignition System is very unique in that it canignite in even the most adverse weather conditions. Thecontroller inside the ignition system is programmed to compen-sate for the effects of wind up to 50 MPH. Also the designmakes it impossible for debris in the fountain to clog the pilotgas line. The Remote Ignition can be installed as an on and offswitch on the wall or on a wireless device that can hang on yourkey ring. This is the same auto igniter that is used in the auto-mated tiki torches and the dry application manifold installs.
The Fire Fountain manifolds are sold independent of theactual fountains/water feature. Typically a fountain ispurchased, then the manifold and gas line are retrofitted intothe fountain. Many different types of fountains work well forthis including concrete and cast iron, however any material thatis not combustible will likely work for this application.
The Fire Fountains come in several sizes with the smallestbeing a 7˝ manifold. Other popular sizes are 12˝ and 18˝; alsocustom sized manifolds are available upon request.
In today’s economy more people are foregoing expensivevacations and are seeking ways to enjoy themselves with friends
26 pondtrademag.comPOND Trade Magazine
About the Author
and family in their own yard. Fire Fountains have not beenaround long, but already there is a huge demand fromhomeowners who want to spice up their outdoor livingspace. Also we have had much interest from hotels, restau-rants and bars that are looking for a unique feature to wowand awe their customers.
Fire Fountains are excellent products for the OutdoorLiving and Water Garden Industry. They are as safe to useas a BBQ grill, they are affordable, durable and versatile. Ithink you will be hard pressed to find another new producton the market today with this type of mass appeal.
Daniel Crackower Living Water Aeration4400 Ambassador Caffery, Ste. A Lafayette, LA. 70508(888) 775-2402 - Phone
http://www.livingwateraeration.com/
FIRE, WATER and STONE By Aqua Bella Designs
Fire, Water and Stone can be united in one piece of“Natures” Art created by Aqua Bella Designs.
Aqua Bella Designs custom features are hand craftedfrom natural stone boulders that are carefully selected locally.We start by looking for beautiful boulders of varying shapes,sizes and colors and carve the rocks manually. With uniquecharacteristics that can only be found in nature, these stonefeatures are sure to create the focal point in any landscapedesign, from contemporary to traditional.
With smoothly bubbling water or a warm burning flame,these boulders come to life and create an atmosphere unlikeany other. Aqua Bella Designs has also recently created aunique way to combine both fire and water in one with our“Fire-Water Stone.”
Any of our fire stone features can be adapted for Naturalgas or LPG gas supply. The addition of a Fire-Water Stonefeature is easy too! The entire unit is self-contained andpositioned on the Aqua Bella Designs AquaBox reservoir torecirculate the water. The AquaBox kit includes water pumpand filtering system. You can find more information aboutthese and other Aqua Bella Designs features on our websitewww.aquabelladesigns.com or by calling 800-617-5565.
Fire and Water Feature by Aqua Bella Designswww.aquabelladesigns.com
EasyPro Pond Products http://easypropondproducts.com
27November/December 2012 POND Trade Magazine
Fire and Water Feature
Request info at www.pondtrademag.com/infocard #1775 #1703Thank YouWe would like to take this time tothank all our advertisers for the
work they do to bring newproducts to the industry and forsharing their knowledge on the
pages of this magazine.
Working together we are strongerand continue to grow.
We wish each of you happy andsafe holidays.
28 pondtrademag.com
by Pam GreinerThe Green Pen
We have all experienced that moment when you arefaced with a negative comment, review, or opinion.No matter what anyone says, it has an effect on us
if even for a moment.When you own your own business it can be particularly
difficult to hear a customer or a client’s less than stellar reviewof your products or service. But believe it or not, your responsecan greatly affect the brand of your business.
We are going to tackle three arenas where negative feed-back can occur and how you can better respond to it, deal with it, or even hand it out; online, out of the office, and inthe office.
The Internet has changed everything. We can Google abusiness and find every website that they have ever beenmentioned on. Recently I worked with a client that wasobsessed with online reviews. For the company it was excitingto see four or five stars and that positive feedback lit them upwith enthusiasm. Anything less than that was deemed incon-sequential. Bad reviews quickly rendered a verbal lashing of thereviewer on a personal level. A bad review was instantly ill-received and viewed as wrong and with no merit. Worse yet,there was the urge to respond, and not in the best way.
Ernest Hemingway once said, “I like to listen. I havelearned a great deal from listening carefully. Most people neverlisten.” I have found this to be particularly true of businessowners mostly because they take criticism or negative feedbackpersonally. It is understandable, though; their business is theirbaby and deeply personal. But the personal element is the firstthing that needs to be eradicated. Rest assured that if someonetook the time to write a review they are viewing their feedbackfrom one of three outlooks: they actually are a fan and like yourproduct or service and want to see it improve; they write andreview everyone or everything (after all this is the digital ageand everyone has a platform) and there is no personal intentwhatsoever; or they are miserable human beings and the reviewis just a reflection of who they are (sad, but true). However,
chances are that you don’t know the person well enough todetermine which of those is the case. You can’t stop people fromposting negative comments or reviews but what you can do issetup a protocol for how you handle online reviews andcomments, especially the negative ones.
The most important thing to do is always respond.Always. Especially if the review is on Facebook, Twitter, or areview site where you have a large following and utilize the plat-form for relationship building. If it is a positive review, thankthem. If it is negative, keep these things in mind:
• Do not delete the comment or ask that it be removedby a platform administrator. The problem is that canbe seen as a cover-up or an aggressive (even passive-aggressive) way of not dealing with the problem, whichcould result in even more posts. If you feel that the postis inaccurate, private message the individual to resolvethe problem and, once they are happy with the results,then ask them to consider removing the post.
• Don’t ignore the comment or post. By doing so you seemunresponsive or apathetic. A message other users willtune-in to in a bad way.
• Sleep on it. Don’t type when you are mad or agitated. Takesome time to calm down, look into the problem athand, and formulate a well thought out response.
• Apologies often go a long way. Whether you believe thatthe post is credible or not, starting with, “I’m sorry,” canalleviate much of the problem. There is an old sayingthat anything after the word “but” negates whatever yousaid first, so avoid the, “I’m sorry, but…” comment. Youmay just start a war of words that will likely make youlook worse than them.
• Assure them that you are either working to fix theproblem or that the problem has been resolved. Thisshows action on your part and can be reassuring to otherfollowers and visitors that your business is proactive inhandling problems in a positive manner.
Remember that the goal of online communications andSocial Media is to build relationships and your brand. If youhandle even the most negative criticism and reviews withprofessionalism and grace, you will often succeed in retainingthat person and further building your relationship with otherswho have seen the post.
POND Trade Magazine
29November/December 2012 POND Trade Magazine
Online negativity can be dealt with behind closed doorsand while you may be typing the appropriate response, you maybe sticking out your tongue to the monitor, swearing, or evenshowing them that they are “number one” (admit it, you’vedone it once or twice). But when someone is sitting in front ofyou telling you negative things about your business, it is nearlyimpossible to keep a smile on your face. Most people won’t givenegative feedback in person. It is like when you are at a restau-rant and the server, manager, or owner asks you, “how is every-thing?” Inside you may feel like you are eating dog barf butmore than likely your response will be, “it’s fine.” People typi-cally don’t like confrontation so if they tell you there is aproblem, then you may want to listen.
• Change your physical response. Take a deep breath. Itseems like an easy enough thing to do but often as soonas a negative thought is uttered, we tense up and suck ina gasp of air that gets trapped inside. Breathing will helprelax. Drop your shoulders. Relax your facial features.Appearing as if you are not taking the statement wellmay spark a response from the person before they evenfinish their statement.
• Listen carefully. Don’t be thinking of your response andargument while they are talking. Hear them out and usepauses to help formulate your response before speaking.If you are so busy looking for the false statements torefute, you are likely not hearing the statements thatcould be of real value.
• Consider the source before responding. If you know thatthis is a person who is miserable and making a miserablestatement for the sake of being miserable, let it go. If itis a person who always wants to be right and is arguingfor the sake of arguing, let it go. If it is a person withwhom you have some type of relationship or who youthink may have good insight or values, listen closely forthey may see a different perspective than you can becauseyou are so close to your business.
• Say, “thank you.” By starting your response in a calm andnon-confrontational way you won’t be stoking the fires.Delivery of your response will be important. Keep yourtone low, speak slowly and with purpose, use pauses tocontrol the tempo of the conversation, be aware of yourbody language, be empathetic, and don’t attack the otherperson – keep it professional and not personal.
• Don’t be right. This one is a biggie. The worst thing abouta negative review or response is getting into a situationwhere everyone wants to be “right.” It is a no-win situa-tion and the more you fight to be right, the worse thesituation will get. Know that the customer is not alwaysright, but it doesn’t mean you have to tell them howwrong they are. They don’t know your business the wayyou do and how it operates. How you deliver your
response may make things better or far worse. If you areintent on telling them in an arrogant manner how yourbusiness is run, you have completely lost them andprobably angered them, too. If you need to fill in theblanks for them to better understand, tread lightly.While it is good to sound knowledgeable, confident, andprofessional, sometimes it is a fine line between that and arrogance. Keep things conversational and notadversarial.
• Follow up. If you can’t resolve the problem at thatmoment, assure the person that you will follow up withthem promptly with a solution. Oftentimes people justwant a response of some kind and you may not be ableto give them what they want in the long run, but notresponding at all will leave the person feeling more frus-trated. Remember some people seem to thrive on nega-tivity and are more likely to tell neighbors and friendsabout a bad experience as opposed to a good one.
Not all negative statements and reviews come fromcustomers and clients. Sometimes as the owner or boss you haveto give your own negative feedback. Keep in mind that youremployees are an extension of you and, while it may be yourbusiness, they are often the ones who build and perpetuate yourbrand. They work with customers and clients and can be whatultimately determine how your company is viewed.Unfortunately, it is likely that no one will care about your busi-ness the way you do. It is your blood, sweat, and tears that serveas the foundation and ultimately you may reap the biggestreward but you also can carry the burden of loss. You count onyour employees to do the best job they can and to help buildyour brand. Unfortunately sometimes you find yourself in aposition where you have to address an issue or problem. Firstof all remember that no one is perfect (including you) andthat from time to time the ball may get dropped. But you hiredknowledgeable and talented people for a reason. To gain theirrespect and loyalty, you have to treat them with the same. So, when you have to give a negative review, keep these thingsin mind:
• Be calm. Don’t approach an employee in an aggressive oragitated state.
• Be private. It is already uncomfortable but giving anegative review or feedback in front of others can behumiliating.
• Be timely and detailed. Don’t wait to address a problembut make sure you have all your facts straight and arepositive of their merit. By not having all the information,you may be the one in the wrong.
• Approach the problem, not the person. Don’t make it apersonal issue and make sure the critique is of their work,not them.
30 pondtrademag.comPOND Trade Magazine
• Be realistic about your expectations.If you are going into a review withthe expectation that you are lookingfor admission and nothing else,then you will likely be disap-pointed. Which leads me to…
• Allow for a response. If you aregoing to give a negative reviewallow the employee to explain.Perhaps there is a valid explana-tion that you are unaware of.Listen to what they have to say.
• Don’t be a hypocrite. Do not give anegative review for the samethings you do. The line, “do as Isay, not as I do,” leaves employeeslacking respect for their employer.Lead by example.
• Be positive. Reaffirm your faith inthem and provide positive struc-ture moving forward with definedparameters.
• Know that not all situations can beresolved, but even termination of
employment can be done in apositive, non-confrontational way.
If you really want to build trust,respect, and loyalty within yourcompany, allow reviews of you. Setparameters (carefully) and be ready to beobjective. Oftentimes we do things wearen’t even aware of but that can set thetone for how business operates. But,don’t do it if you are going to take itpersonally or hold grudges! Know yourown limits!
Winston Churchill said, “Criticismmay not be agreeable, but it is necessary.It fulfils the same function as pain in thehuman body. It calls attention to anunhealthy state of things.“ Bottom line isthat not all negative feedback is actuallynegative. Sometimes it is good.Sometimes it is healthy. It would beunhealthy to build yourself or businesson nothing but praise, for often knowl-edge and acceptance of our failures andimperfections is what creates a strongerfoundation for growth and success.
Pam Greiner found-ed The Green Pen fiveyears ago as the result of a passionfor gardening and the environment.
Focused on providing online,and off, marketing solutions, our ac-tive client list includes several con-tractors, retailers, and distributorsacross the country. Our advice is reg-ularly sought by many other contrac-tors and businesses in the GreenIndustry, as well as other industries.Our services have included develop-ing a variety of marketing materialsfor our clients including brochures,newsletters, as well as logo design,branding initiatives, and Web design& development. Additionally, we helpour clients develop cost-effectivemarketing and e-marketing plans.
Pam can be reached [email protected]
or 215-313-0183
About theAuthor
Request info at www.pondtrademag.com/infocard/ # 1778
31November/December 2012 POND Trade Magazine
by Kelly BillingMaryland Aquatic Nurseries
Plants are what transform a water feature into a watergarden. They complement the design, add interest,create unity and balance, add color and establish a
natural transition from water to land. Plants also work toimprove water quality, provide hiding area for young fry,aquatic insects and other invertebrates; in turn provide foragingarea for fish. In earth bottom ponds a densely planted perime-ter will also deter sediment and nutrient runoff. Their absencecan negate a contractor’s credibility and more importantly leavemoney on the table.
Plants are often overlooked and are a valuable source ofrevenue in the landscape plan. Additionally clients often feelslighted when the plant selection and planting is left to them;as if the job is incomplete. There are a few avid gardeners thatprefer to do it themselves but that segment of the populationis relatively small. A good understanding of plants and theirgrowing habits can prove invaluable when selecting or recom-mending plant choices for the water feature as well as addingto your bottom line.
I frequently field calls from customers who have had plantsused inappropriately in their garden ponds and been disheart-ened that the contractor wasn’t knowledgeable. In some casesthe plants used have aggressive tendencies and if they aren’tplanted in a way that provides boundaries they can imposethemselves all over the garden pond. It’s kind of like plantingKudzu in the backyard garden. It comes down to the philoso-phy that we often hear in other parts of the green industry;Right Plant – Right Place. In the case of Kudzu the absence ofnatural predators creates an imbalance.
In another instance planting a tree that thrives in the shadeout in an open field will likely result in a very unhappy treethat will be prone to insect and disease predation The poorchoice of location weakens the tree and affects its ability to fendoff predation. To relate that philosophy to the water garden itwould be like planting water lilies in a woodland pond with nodirect sunlight. They won’t thrive and will become victims ofpredation if the absence of sunlight doesn’t kill them first.
Eroded Shoreline and Unhealthy Water
Clearing Bank Preparing for Planting
Planting Carpets
Carpets Installed
32 pondtrademag.comPOND Trade Magazine
As a contractor if you haven’t been planting your watergardens you owe it to yourself to become educated or at leastalign yourself with a grower who is. As a service we will quotea planting plan for anyone who can provide a picture and a fewdetails of the pond like shallow water areas, shelf width,maximum depths, etc. Also if the pond is designed with plant-ing pockets there are restrictions on what plants will mind theirmanners in a relatively free and open growing area. Often theproblem that lies in gravel areas (planting pockets) is that someplant roots like to hang on to gravel making long-term main-tenance problematic. After extended periods of growth they willeventually need to be maintained and heavy equipment may berequired because the dense growth and gravel are impermeableto modern hand tools. It is difficult to cut through plant rootsthat have gravel attached to the roots. Serious considerationshould be given to the plant selection and long-term success orfailure prior to execution. Alternative substrates, like calcinedclay can be substituted for gravel to ease maintenance. It islighter weight and easier to cut through than gravel so it isbetter suited to plants like iris that have clingy root systems.
Some landscape contractors have been successful creatingplanting pockets and establishing plants without any media atall. This type of hydroponic growing has huge benefits beyondeasing the process of plant maintenance. Fish fry, insects,tadpoles, bacteria, etc. will all prosper in the open root envi-ronment. Nutrients are then derived directly from the waterbody rather than from a soil or clay substrate.
Shoreline restoration in large ponds is another area that isincreasingly a place for earning additional revenue. Certainlymany of the communities in which garden pond work is
Two Before Pictures
Before
Before
After
33November/December 2012 POND Trade Magazine
performed may have storm water ponds that are in disrepair.Be on the lookout for eroded banks that are not only unsightlybut contribute to sediment accumulations in the pond.Excavation can be performed to prep the banks for WetlandCarpets which are pre-planted coir mats. Both MarylandAquatic Nurseries and Charleston Aquatic Nurseries offer themshipped via common carrier on pallets.
The establishment of the plants prior to the Carpet instal-lation keeps predators like geese and ducks at bay because therooted plants are not easily plucked out as they can be following
traditional plug planting methods. Additionally the WetlandCarpets deter further erosion. Weed growth under the Carpetis deterred by the thickness of the mat. Weed seeds can’t germi-nate and penetrate the coir so the more favorable plants havean opportunity to become established without having tocompete. Spot treatments for weeds with herbicide will theneliminate the competition until the shoreline fills in. Color andfoliage combinations can be selected to accommodate specificheight requirements. Native and/or nonnative plants can beused based on the sight and situation. Lively and beautifulperimeters (no mow zones) can increase property values and
definitely change the way the ponds are perceived by thecommunity. Our experience has been that what begins as aneyesore in the community transforms into a focal point, attract-ing the attention of resident and visitors.
In addition to Wetland Carpets, the Floating Wetlandshave been instrumental in improving water quality and nutrientuptake via plants in deteriorated pond situations. Researchcontinues to mount supporting Floating Wetlands as a viableoption to improve water quality. Bottom aeration is combinedwith rafted plants whose roots hang below the floating raft.Nutrient rich water is circulated from the bottom up towardthe roots for enhanced nutrient absorption. Several plants haveproven highly effective at nutrient uptake: Hibiscus moschuetos,Decodon verticillata and Justicia americana are at the top of thelist of plants that are both attractive and functional. Like theWetland Carpets, the Floating Wetlands have generated excite-ment and enthusiasm in the community.
Landscape contractors need to be especially aware whathappens after they leave. A sound knowledge of plant materialis the key to satisfying customers. Plants are often overlookedand are a valuable source of revenue in the landscape plan sothat knowledge won’t be going to waste. Additionally clientsoften feel slighted if the plant selection and planting is left tothem; it is frequently perceived as an incomplete job. Moreconsumers are willing to pay for your expertise. A good under-standing of plants and their growing habits can prove invaluablewhen selecting or recommending plant choices for the waterfeature as well as adding to your bottom line.
Wetland Carpets and Floating Wetlands are available from bothCharleston Aquatic Nurseries and Maryland Aquatic Nurseries.
Kelly Billing, Nursery Manager,has over 20 years experience in thewater gardening industry wholesaletrade working for Maryland AquaticNurseries, Inc.
Kelly is a Maryland Certified Professional Horticul-turist.She recently cooperated with Ben Helm on awater gardening book that was published in the US(Water Gardeners Bible) and UK (Water Gardens) aswell as co-authored with Paula Biles, The Lotus, KnowIt and Grow It for the IWGS.
Maryland Aquatic Nurseries3427 N. Furnace RoadJarrettsville, MD 21084410-557-7615 • Fax: 410-692-2837www.marylandaquatic.comwww.AboutTheLotus.com
Two Completed Projects
About the Author
34 pondtrademag.com
by Dr. Jena Queston, Professional Service VeterinarianNovartis Animal Health
Over the past few months, officials have confirmed thatKoi Herpes Virus (KHV) caused the death of numer-ous koi and carp in the US. Several KHV outbreaks
have been reported in California, New York, Texas andMissouri resulting in devastating losses for koi hobbyists.
The economic impact of KHV can be extreme. Based onthe replacement value of koi stocks alone, it's estimated that theimpact of KHV has already exceeded $120 million in the US.1
Given mortality rates in excess of 70% and the unpredictabilityof outbreaks, koi worth more than $3 billion are at risk everyyear. To date, roughly 15% of koi dealers have experienced aKHV outbreak and 31% of hobbyists have direct or indirectexperience with KHV.2 While there is no cure for KHV, thereis now a preventative solution called CAVOY®, the first andonly vaccine registered in the US to help prevent KHV.
What You Need to Know About KHV
KHV is a highly contagious viral disease that infects orna-mental koi and common carp. Since the first recognized casewas detected in England in 1996, the disease has spread rapidly.In fact, it was declared endemic in Israel in 1998 and is nowpresent in all countries that culture koi, excluding Australia.“KHV is the single most devastating threat to koi ponds andthe koi industry as a whole,” said Dr. Nick Saint-Erne, DVM,Technical Services Veterinarian for PetSmart Inc. “With theintroduction of Cavoy vaccination, there is now a preventativeoption available to supplement proper pond management andbiosecurity measures to reduce the risk of the disease.”
KHV is also referred to as cyprinid herpes virus type 3(CyHV-3). It is transmitted through direct contact withinfected fish, body fluids from infected fish, through water orcontaminated equipment. The virus infects via penetration ofthe skin, gills and possibly oral consumption.
KHV is diagnosed by virus isolation, antibody testing orPCR (Polymerase Chain Reaction) techniques. Alarmingly,more than 80% of fish exposed to the KHV virus at permissivetemperatures will die 7 to 21 days following infection.3 In thosekoi that survive the initial infection, the virus may stay withthe infected fish for the duration of their life, making theexposed fish potential carriers of the virus.
With the commitment and investment of time, effort andcosts to set-up a pond, it can be devastating to hobbyists if thenew addition of a koi to a pond causes an outbreak in theircherished koi.
Prevention is the Best Medicine
There is no cure for KHV, so the best way to protectagainst it is to take control of the fishes’ environment. As partof a broader KHV control strategy that includes pond manage-ment, general sanitation and containment measures, CAVOYis highly effective in helping prevent KHV and keeping koi healthy.
It is also important to consider quarantine procedures aspart of your koi-health measures. Quarantining new koi ship-ments is a must for koi dealers and koi hobbyists alike whenthe health of the koi is a top priority.
KHV – It Can Happen in Your Pond
POND Trade Magazine
Did You Know?• Nearly 4.5 million US homes have koi as pets
• On average, nine koi live in each home pond
• Koi live typically 25 to 35 years, but can live 60years or more
• 31% of koi hobbyists have direct or indirect expe-rience with Koi Herpes Virus (KHV)
• KHV is transmitted readily through water and viacontact with infected fish or contaminatedequipment
• There are no curative therapies for KHV
• KHV has a mortality rate of >80% and mostdeaths occur in under 15 days post exposure tothe virus
• Survivors of KHV may become disease carriers,intermittently shedding virus without diseasesymptoms
• CAVOY is the first safe and effective KHV vaccinefor koi available in the United States
35November/December 2012 POND Trade Magazine
If pond owners are concerned thattheir koi may have been exposed to KHV,it is recommended that the fish is placedin a quarantine tank, well isolated fromthe main pond, and only handled withnets and equipment that are dedicated foruse in the quarantine tank.
CAVOY is a vaccine, which is why itcan only be administered under the super-vision of a veterinarian. Unlike mostvaccines that are injected, CAVOY is animmersion vaccine. To administer thevaccine, no needles, syringes or sedativesare needed. Koi are simply placed into aclean, aerated tank containing the vaccinefor 45 minutes to one hour. Researchstudies are being conducted to confirm arecommended revaccination schedule.
The vaccine works by triggering thekoi’s own natural disease-preventionmechanism, the immune system, todestroy KHV before the disease can takehold. In studies conducted in the US,survivability between 73% and 100%RPS (relative percent survival) against thewild type of the KHV virus was observed.CAVOY is a United States Department ofAgriculture (USDA) approved vaccineand has an established safety profile whenused according to label directions. In USstudies, post vaccination survivability ratein koi weighing more than 100 grams wasgreater than 99%.
Maintaining a healthy koi pondinvolves several aquatic specialists - frompond professionals to koi retailers, knowledgeable hobbyists to trainedaquatic veterinarians, they all have a role to play in protecting and preservingthe beauty, balance and health of a koipond. To learn more or to locate an aquatic veterinarian near you visitwww.cavoy.com.
Sources:1 Novartis market research. Data on file.2 Novartis market research. Data on file.3 Ronen et al., 2003.
Request info at www.pondtrademag.com/infocard/ # 1795
36 pondtrademag.com
by Keith Loria
Ordering new inventory can be a daunting task, espe-cially in the current economic climate. Order toomuch and you could end up with excessive product
sitting in your store and tying up your asset dollars. Order toolittle and you could run out of stock and be forced to backo-rder, creating an unhappy customer.
Inventory management and forecasting are strategic issues.Pond and backyard retailers that recognize this fact can typicallyprovide higher levels of service to their customers and posthigher profits.
“In the past year or two, I would say we are seeing a lotmore ‘just in time’ buying trends where they are placing smallerweekly orders, rather than overloading in the spring and tryingto guess,” said Joel Kammeraad, general manager of CompleteAquatics, Plain City, Ohio. “That makes the supplier’s job alittle bit harder because we are the ones guessing the trends at that point. By working with the manufacturers closely, we understand what they are gearing up for and thinking[what] the trends are and we relay those same ideas back to theretailers. That’s what ultimately creates a demand.”
POND Trade Magazine
Before buying any products for a store, a savvy retailerwill come up with an inventory buying philosophy thatreflects the needs of the store, taking into consideration thecurrent economic environment and the multitude of itemscurrently available.
Jim Price, owner of Pondtastic Water Gardens inOrlando, Florida, understands that he must have enoughinventory to keep people from going somewhere else, buthis strategy is to buy as close to enough as possible.
“I believe that everything you have for sale needs to bein front of your customer, so we’re going to keep the shelvesas full as possible at all times,” Price said. “At the same time,I don’t want to be a warehouse for my suppliers so we stockbased on turnover.”
Sometimes that catches the store off guard, as some-thing may be more popular than expected, but for the mostpart they stay ahead of it.
“We are constantly moving everything and changinglocations for products and every year we evaluate how muchspace a given item is given based on sales, and that helps mewith knowing how much to stock as well,” Price said. “Overthe years, we have seen inventory levels grow and this yearthey are probably the highest they have been.”
37November/December 2012 POND Trade Magazine
Many retailers have followed this lead and are going withless inventory than they have before.
“As a distributor, we are seeing dealers carrying less inven-tory and relying on us to fill in the gaps and ship to customersdirectly whenever they need it,” said Randy Stewart, DivisionManager of Pondliner of Shawnee, Oklahoma, which distrib-utes to both Online and brick and mortar customers. “We areseeing retailers carrying a little less than normal and stockingless at the beginning of the season.”
Meanwhile, Kenneth Shayne, owner of Shayne’s WaterGardens & Ponds in Bermuda Dunes, California, has madesomewhat drastic cutbacks to inventory.
“I have a nursery also, so in years past, I would carry a fullline of plants and turtles and ducks and frogs and anything fora pond,” he said. “But now, the way things are, I don’t carrythat inventory.”
Hank V. Campbell, manager of Across the Pond, Florence,Alabama, takes the opposite approach with his inventorystrategy. “When the economy started to go down, I felt the lastthing consumers needed to see was a lack of inventory,” he said.“It makes it that much more threatening, so we have increasedinventory. In our business, we’ve not been hurt much; saleshaven’t been skyrocketing but we have seen sales increases.”
Early-Buy Programs
When Oase North America Inc. of Hermosa Beach,California (parent company Oase Holding GmbH of Hoerstel,Germany), returned to the pond and water garden marketearlier this year, they plan to end its early-buy programs.
According to Andreas Szabados, managing director of OaseNorth America, its new distribution plan is designed to intro-duce new products to the U.S. market whenever they becomeavailable rather than to coincide with early-buy programs andother seasonal deadlines.
Industry experts, however, don’t believe that the demise ofthese programs is imminent.
“I do not believe they are a thing of the past. I just feelretailers and pond contractors need to be reminded that tomake well in the pond business, buying right is critical, espe-cially for those who operate seasonally,” said Aaron Scarlata�,Business Development Manager PondBuilder, Inc. & BlueThumb Distributing, Inc. “If a business owner or the company
buyer cannot invest one day into the business to learn for free,then they are missing the boat. Most early- buy programs areaccompanied with training, special incentives and end-less opportunities to add 5-30% to their bottom line, not thetop line.”
In Price’s region, the products are put to use almost 12months out of the year, so he is a big fan of early- buy programs.
“For us, it’s a beautiful thing in the southern market. Whilethe rest of the country is sitting under snow, we are actuallyselling the stuff and I don’t have to pay for it until May,” hesaid. “In my market, I might do four or five early- buy ordersto manufacturers based on the deals they offer.”
The one thing that bugs him is that in recent years, manyof these “special” offers have remained in effect all year long,despite the fact that they were supposed to reward early-buycustomers.
One manufacturer is currently offering a promotion of20% off, which is better than the offer he received with hisearly- buy purchase.
When it comes to inventory, it’s essential to keepgood records of everything you stock (variety and size)as well as what sells, what bites the dust while in inven-tory, and what customers return.
“What isn’t measured can’t be improved,” Price said.“To come up with a buying strategy that works best, Ineed to know how things have done in the past and seethe items that sell or don’t sell well.”
Things to be aware of include: * top-line and bottom-line growth* comparable year-to-year sales * age of inventory* maintained gross margin* turnover* weeks of supply* markdowns/margin loss from write-downs* sell-through percent* stock-to-sales ratios.
These metrics can help retailer’s measure what istruly needed in the store.
“I think the game is different now,” Kammeraad said.“It’s not the same where you buy huge quantities andthrow them in the back of your warehouse or be 50 unitsdeep if it’s a new item. What they are doing is buying theknown so they are not out of their normal products andnot buying as deep on the new trend of specialty items.”
By examining the data that can be collected throughthese reports, a retailer can ensure a more successfulselling season ahead.
Keeping Track
38 pondtrademag.comPOND Trade Magazine
“We see the early- buy programs stillas a viable tool, especially for distributors,with retailers not buying as much upfront as they used to,” Sorg says. “Weneed these early- buy programs to buildup our inventory to ensure we haveproduct on hand. With the early springthis year we were ready for those earlierthan normal in- season orders.”
Trevor Gibby, owner of fish andpond product supplier Aquatic Elements
Inc., Royston, Georgia, offers a deal alittle different than the early- buyprogram for his customers. When aretailer explains their strategy forpurchasing, Gibby works with them ona market-buying plan where they willagree to spend a set amount for the season.
“Let’s say they promise to buy$5,000 worth of fish for the season. I givethem the discount, but they don’t need
to get them all at one time,” he said. “I deliver them throughout the seasonwhich saves them 20-30% on fish andthey don’t have to handle the fish at the stores.”
Trending Today
Working with retailers to develop thebest inventory for their needs is animportant component to a successfulworking relationship on the manufac-turer or distributor side.
“Being a distributor we can help theretailer get the most turns out of theirinventory,” said Tammy Sorg, marketingmanager of Commerce Corp., a whole-sale distributor of lawn and garden prod-ucts based out of Grand Rapids,Michigan. “We deliver weekly, whichenables them to keep their inventorylower and rely on us to fill their needswhen they need the inventory. Our salesteam is very well versed in this categoryand several of our retailers rely on theirexpertise to assist in the assortment.”
Request info at www.pondtrademag.com/infocard/ # 1765
39November/December 2012 POND Trade Magazine
Campbell and others are finding thatcustomers are looking for smaller andmore value-oriented products, and arefocusing their buying strategy aroundthese items.
“Low maintenance features are hotright now,” he said. “With most familymembers busier than ever working, theyneed things more maintenance free.Manufacturers have followed along bymaking smaller items that are moreeconomical.”
Even with shipping and gas pricesgoing up, retailers are being conservative.Kammeraad said that he is shippingsmaller units and plenty of space remainson the palate, and since one is paying bythe palate anyway, they should ordermore to save money.
“But they want to keep their inven-tory extremely flexible and responsive tothe market,” he said. “For them, it’sworth the risk not to buy as much.
A careful examination of the indus-try reveals that manufacturers anddistributors are aggressively bringing ahost of new and refined items to the market, so retailers need to do their homework to figure out what prod-ucts work best—and will sell best—intheir stores.
Of course, one needs to keep theireye on all products to see what people are buying.
“I watch trends of fountains becausethat’s a high enough price point that youdon’t just buy it on a whim but it’s not sohigh that you have to get financing,”Price said. “If someone buys a $600 or$700 fountain, that’s my barometer ofthe economy.”
One trend takingshape involves pondowners becoming moreinvolved with caring andmaintaining their watergardens on their own,leading to more demandfor these products.
“In 2012, we haveseen a nice increase inour water gardeningbusiness as we are seeingmore product being soldto those customers that
are maintaining their water gardens,”Sorg said. “The new installations part ofthe business remains slow due to thehousing market, but we are seeing thosecustomers that are maintaining theirwater gardens adding on to theirfeatures.”
Hydroponics is a big buzz word inthe pond business today, as water gardenpumps, filtration, and air pumps take ona more significant role for the consumer.
“We are definitely targeting productstowards the hydroponic category,” Sorgsaid. “We are also seeing many moreconsumers that are starting to maintainlarge ponds on their properties so seeinga large increase in pond maintenance.”
Another uptick this year that manyretailers are seeing comes from aquaticplants, with Price seeing sales double inthis category from last year.
Whatever buying strategy oneutilizes, it’s important to change with thetimes and be aware of all trends andhappenings in the industry.
Keith Loria is a full-timefreelance writer who focuseson business, entertainmentand sports. When not writinghe enjoys spending time withhis daughters, Jordan andCassidy. He can be reached at:[email protected].
About the Author
Request info at www.pondtrademag.com/infocard/ # 1710
40 pondtrademag.com
by Jennifer ZuriAquascape, Inc.
Over 400 distributors, contractors, and retailers from aroundthe world came together in August for education, network-ing, and fun at the pond industry’s premier training event,
Pondemonium® 2012. It was held in St. Charles, IL at the corpo-rate headquarters of Aquascape, Inc.
This year’s theme was “Reinvent Yourself to Win the Battle”and offered workshops and hands-on training sessions designedto instruct attendees about optimizing their business to meet thechallenges of today’s market.
The event kicked off Thursday night with a party on theoutdoor terrace of the historic Chicago Shedd Aquarium, wherethe Aquascape team has installed three water features to educate
visitors about the importance of native habitats and how everyonecan make a positive impact on our environment.
Friday’s classroom sessions started with keynote presentationsfrom Greg Wittstock, CEO and Founder of Aquascape, Inc. and
POND Trade Magazine
Thursday night party held on the outdoor terraceof the historic Chicago Shedd Aquarium
Greg Wittstock, CEO and Founder of Aquascape, Inc.
41November/December 2012 POND Trade Magazine
Jay Goltz, entrepreneur, speaker, and blogger for The New YorkTimes. Greg’s presentation, “Reinvent Yourself to Win the Battle”focused on keeping in step with the rapid changes in business and
using new technology to connect with today’s consumer. Jay’s pres-entation, “Misperceptions and Missed Opportunities in Selling toToday’s New Consumer” honed in on practical applications thatbusiness owners can incorporate to optimize sales and growth.
On Saturday, Ed Beaulieu, chief sustainability officer forAquascape, delivered his keynote address on “The EcosystemConcept of Water Features.”
Once again, Pondemonium® offered “Cup of Coffee” round-table discussions in the morning, led by a variety of water featurecontractors and retailers on topics covering pond construction,sales techniques, merchandising, marketing initiatives, social mediaapplication, and much more. Pondemonium® classroom work-shops also featured a variety of topics and included a hands-ontrack designed for those new to the industry or pond builderswishing to improve construction techniques.
Networking events were offered throughout Pondemonium®
and included a trip to Ball Horticultural Company for dinner anda private tour of the expansive gardens. In addition, the annualbeer garden at Aqualand, corporate headquarters of Aquascape,afforded opportunities for socializing and idea-swapping. Astandard Build-a-Pond, pond tour, awards ceremony and annualBlow-Out Bash rounded out the agenda for 2012.
During the awards ceremony, Aquascape recognizedcustomers who displayed one or more of the company’s core valuesof Character, Team, Win-4, and Fun. In addition, three recipientswere selected to receive special awards:
• Mike Gannon of Full Service Aquatics in Summit, NJ was awarded 2012 Businessman of the Year by Greg Wittstock.
• Joel Reinders of Reinders Inc. in Sussex, WI was awarded2012 Conservation/Sustainability Award by Ed Beaulieu,chief sustainability officer for Aquascape, Inc.
• Chris Siewing of Nature’s Re-Creations in St. Louis, MO wasawarded Artist of the Year/Workmanship Award by Brian Helfrich, construction manager for Aquascape, Inc.
Mike Gannon, Full Service Aquatics,2012 Businessman of the Year
Beer Garden
“Cup of Coffee” Roundtable Discussions
Lloyd and Karrie Lightsey, Certified Aquascape Contractors
42 POND Trade Magazine pondtrademag.com
Celebrating the 9th Annual Pond Expo,Blue Thumb Distributing ended the summerseason with a bang. Over 60 companies fromall over the United States traveled intoSaginaw, Michigan on August 30th to attenda dual event - Early Buy Pond Expo forRetailers looking to catch a glimpse of what isnew for 2013 and a Contractor Open Housewith seminars, hands-on training and roundtable discussions held throughout the day.
Attendees realize there are few times throughout the busy season to spendon the phone talking, troubleshooting or learning about the vast array of pondproducts on the market. The Pond Expo delivers high impact value into onefun-filled event and is worth the time investment on many levels.
Local support by the Nursery Landscape Association and Blue Thumb’spersonal banker from Citizens Bank helped attendees learn more ways to connectgrow and plan for future business. As attendees prepare to enter the fall season,many left feeling energized and focused on the business at hand. In the words of one of this season’s attendees- “Great Staff, Great Give-Aways, Vendorsand Products!”
Planning has begun for the big 10th Annual Pond Expo in 2013 which willprepare both new and existing water feature customers for transitions betweenonline and retail shopping and ways to connect with Millennials, tomorrow’sfuture customer! For Pond Expo highlights or to follow next season’s event,please visit www.mipond.com for details.
Blue Thumb Pond Expo 2012
Trade News To see full press release and additional new items go to http://www.pondtrademag.com/tradenews/
Tranquil Décor Redi-BasinsAvailable in Two Sizes
Danner Mfg’s Supreme Hydroponics Submersible Cloningpump is perfect for incorporating in a plant cloning system.The micro spray head provides nutrients to stimulate rootgrowth in cuttings and seeds. The 155 gph pump provideseverything necessary from a small to medium cloning system.Features include: 6´ power cord, maximum flow 155 gph,energy efficient, oil free and comes with a one-year warranty.
Danner Mfg., Inc.631-234-5261 • ww.dannermfg.com
Supreme Hydroponics SubmersibleCloning Pump
BioSafe Systems is pleased to announce our newpartnership with P. Allen Smith. An award-winninggardening, designer, and lifestyle expert, Allen will behelping BioSafe spread the word about their gardeningand home products.
P. Allen Smithhas been usingBioSafe Systems’ eco-friendly home andgarden products inhis garden home atMoss MountainFarm. Allen visitedBioSafe Systems’booth last month, at
the Independent Garden Center Show to meet fans andto help educate attendees about BioSafe’s Green Brainmessage. Fans took a Green Brain Quiz before receivingone of many signed books by Allen.
BioSafe Systems is committed to protecting whatmatters most. That’s why we’re determined to makeeffective products that are truly eco-friendly and can beused around kids, pets, and the environment.
For information about the BioSafe Systems and P. Allen Smith partnership, contact BioSafe Systems at1.888.273.3088 (toll-free).
A green thumb is good. A green brain is better.™BioSafe(888) 273-3088 toll-free • (860) 290-8802 fax www.biosafesystems.com
BioSafe Systems Announces Partnership with P. Allen Smith
New TranquilDécor Redi-Basinsare available fromEasyPro in twosizes.
The RBH26Redi-Basin is 26˝diameter x 14-1/2˝tall and holds 20
gallons. Basin includes tub and lid. Unit will hold itemsup to 150lbs.
The RBH21 Redi-Basin is 21˝ x 28˝ x 10-1/4˝ talland holds 17 gallons. Basin includes tub, lid and internalsupport stand. The RBH21 will hold items up to 300lbs.
Basins' MSRP are $149.99.To request a catalog or for more information
on EasyPro products call 800-448-3873 or visit easypropondproducts.com.
Atlantic Water Gardens is pleased to present their newTidalWave Fountain Pumps. Sized to fit even the smallestapplications, these pumps still deliver big performance, withhigher head heights and lower wattages than the competition.
Five different models ranging from 100 GPH to 500 GPH allow you tofind the pump that best fits your fountain needs. Featuring large, sturdy pre-filters, integrated flow controls, versatile base plates, and small diameter powerplugs, Atlantic’s new Fountain Pumps offer everything you want in a smallpump line.
For further information, please call 877-80-PONDS or visit ourwebsite at www.atlanticwatergardens.com.
TidalWave Fountain Pump Line
43POND Trade MagazineNovember/December 2012Request info at www.pondtrademag.com/infocard/ # 1790
44 pondtrademag.comPOND Trade Magazine
Request info at www.pondtrademag.com/infocard/ # 1735 #1743
45POND Trade MagazineNovember/December 2012
Advertisers’ IndexID number for Online Info Cardwww.pondtrademag.com/infocard/
ExtendYour National VisibilityADVERTISE inPOND Trade MagazineCall Tom Graham 760/451-2255 or [email protected]
1700 ABC’s of Ponds . . . . . . . . . . . 7
1702 Alpine Corporation . . . . . . . . 3
1703 Aqua Bella Designs . . . . . . . 27
1704 Aquatic Veterinary Services . 45
1705 Atlantic Water Gardens . . . . 16
1710 Auraco . . . . . . . . . . . . . . . 39
1715 Cavoy . . . . . . . . . . . . . . . . . 2
1717 Cobalt Pond . . . . . . . . . . . . .47
1720 EasyPro Pond Products . . . . 12
1725 Fountain Bleu . . . . . . . . . . . 18
1727 Gardenside Publications . . . 45
1730 GC Tek . . . . . . . . . . . . . . . 19
1735 Hecht Rubber . . . . . . . . . . . 44
1740 Holmes Farm . . . . . . . . . . . 23
1743 InMotion Aquatics . . . . . . . . 44
1745 Kloubec Koi Farm . . . . . . . . 45
1747 KOISHI . . . . . . . . . . . . . . . . 7
1749 Little Giant . . . . . . . . . . . . .48
1750 Mainland Mart Corp . . . . . . . 14
1755 Matala USA . . . . . . . . . . . . 19
1760 Mazuri . . . . . . . . . . . . . . . . . 8
1765 Polytank, Inc. . . . . . . . . . . . 38
1770 POND Trade Magazine . . . . . . 7
1775 Pond World Distributing . . . . 27
1778 Pond Zinger . . . . . . . . . . . . 30
1785 PondPro Leak Repair . . . . . . 14
1787 RockToRubber . . . . . . . . . . 45
1790 Russell Watergardens & Koi 43
1793 Water Garden Expo 2013 . . . 23
1795 Winchester Gardens . . . . . . 35
Request info at www.pondtrademag.com/infocard/ # 1745
www.pondtrademag.com/infocard/# 1727
www.pondtrademag.com/infocard/# 1704
Wholesale Pricing is
Available
Call 888-356-9895
Books for Your Store or
Website
Request info at www.pondtrademag.com/infocard/ # 1787
Don’t miss out on this Market Place advertisingopportunity. See our website
www.pondtrademag.com/advertise/marketplace
POND Trade Magazine46 POND Trade Magazine pondtrademag.com
Finishing Up – New Orleans
To our great surprise when POND TradeMagazine was in New Orleans the end of September, we found two fire and water fountains. They are located in the Pat O’Brien’s Courtyard on Bourbon Street.Pat O’Brien’s is also famous for their duelingpiano bar. The pianos are made of copper.Both are great stops.
Request info at www.pondtrademag.com/infocard/ # 17
www.pondtrademag.com/infocard/ #1749www.pondtrademag.com/infocard/ #1749
