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CSO Italy is a group that has been created to develop synergies between operators in the Italian fruit and vegetable supply chain, with the aim of increasing the competitiveness of the entire sector. Our members have an overall turnover of more than €2 billion. THE 4 AREAS OF INTERVENTION DATA BANK • Over 120,000 contacts annually • An average of 8,400 visits and about 3,100 logins every month • Around 14,000 document downloads NEWS AREA • Over 50 press releases published in a year • Overall readership of more than 1 million persons • Media, TV, radio and social network campaigns reaching over 800 million consumers around the world CSOITALY ON SOCIAL MEDIA Follow us on: www.facebook.com/CSOservizi @CSOservizi csoservizi Statistics and Market Observatory Marketing and Communication Planning, Legislation and Relations with Public Institutions Internationalization and Supply Chain csoservizi.com All figures relating to fruit and vegetables in un a click ABOUT US CSO Italy is a unique reality in Italy that represents the leading companies in the fruit and vegetable sector. Our members are located all over the country and include not only producers, but also represent the technological supply chain with companies specializing in the packaging sector, processing equipment, machinery and logistics. SERVING THE ITALIAN FRUIT AND VEGETABLE SECTOR CENTRO SERVIZI ORTOFRUTTICOLI SOC. COOPERATIVA Via Bologna, 534 44124 Ferrara Tel. +39.0532.904511 Fax +39.0532.904520 www.csoservizi.com e-mail: [email protected]

SERVING THE ITALIAN SECTOR - CSO Italy Centro …FRESHNESS_notes_A5.indd 4 10/06/16 18:31 Our communication and promotion activities: Press office and communication activities Promotion

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Page 1: SERVING THE ITALIAN SECTOR - CSO Italy Centro …FRESHNESS_notes_A5.indd 4 10/06/16 18:31 Our communication and promotion activities: Press office and communication activities Promotion

CSO Italy is a group that has been created to develop synergies between operators in the Italian fruit and vegetable supply chain, with the aim of increasing the competitiveness of the entire sector.Our members have an overall turnover of more than €2 billion.

THE 4 AREAS OF INTERVENTION

DATA BANK• Over 120,000 contacts annually

• An average of 8,400 visits and about 3,100 logins every month

• Around 14,000 document downloads

NEWS AREA• Over 50 press releases published in a year

• Overall readership of more than 1 million persons

• Media, TV, radio and social network campaigns reaching over 800 million consumers around the world

CSOITALY ON SOCIAL MEDIAFollow us on:

www.facebook.com/CSOservizi

@CSOservizi

csoservizi

Statisticsand Market

ObservatoryMarketing and

Communication

Planning, Legislation and

Relations with Public Institutions

Internationalizationand Supply Chain

csoservizi.comAll figures relating to fruit and vegetables in un a click

ABOUT US

CSO Italy is a unique reality in Italy that represents the leading companies in the fruit and vegetable sector.

Our members are located all over the country and include not only producers, but also represent the technological supply chain with companies specializing in the packaging sector, processing equipment, machinery and logistics.

SERVINGTHE ITALIANFRUIT AND VEGETABLESECTOR

CENTRO SERVIZI ORTOFRUTTICOLI SOC. COOPERATIVA

Via Bologna, 534 44124 Ferrara Tel. +39.0532.904511 Fax +39.0532.904520 www.csoservizi.com e-mail: [email protected]

Page 2: SERVING THE ITALIAN SECTOR - CSO Italy Centro …FRESHNESS_notes_A5.indd 4 10/06/16 18:31 Our communication and promotion activities: Press office and communication activities Promotion

STATISTICS AND MARKET OBSERVATORY

The Statistics and Market Observatory department has the task of monitoring productions and market trends, and carrying out sector studies to provide operators with indispensable information for the careful management and planning of supply and the implementation of sales strategies on domestic and foreign markets.

Statistics and MarketObservatory

Our Statistics and Market Observatory services include:

Land use registries for CSO Italy members and updates on areas planted with fruit trees and strawberries: short-term supply forecasts.

Production forecasts and final harvest figures: kiwifruit, apples, pears, apricots, peaches, nectarines.

International relations:EUROPECH, PROGNOSFRUIT, EURO ASPER, AREFLH, IKO – International Kiwifruit Organization, FRESHFEL

Monitoring of stocks:apples, pears, kiwifruit.

Weekly monitoring of harvests:strawberries, peaches, nectarines, asparagus.

Weekly foreign market trends:pears, kiwifruit, plums, peaches, nectarines.

Imports and exports.

Placement of fruit and vegetable products with domestic and foreign large-scale retail chains (conventional, organic and ready-to-eat products).

Production, wholesale and retail prices.

Retail fruit and vegetables purchases in Italy.

Vegetables: annual reports on production and market trends.

Comparisons of production and conditioning costs.

Marketing andCommunication

CAMPAIGN FINANCED WITH

THE ASSISTANCE OF CONTRIBUTIONS

FROM THE EU AND ITALY

THE EUROPEAN UNION SUPPORTS

CAMPAIGNS THAT PROMOTE HIGH

QUALITY AGRICULTURAL PRODUCTS

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10/06/16 18:31

Our communication and promotion activities:

Press office and communication activities

Promotion of typical products with PGI status

CSO_ann_pesca_corriere_or_2013 28-05-2013 20:21 Pagina 1

Colori compositi

C M Y CM MY CY CMY K

CSO_ann_pera_C_Ort_210x297_PSR 26-08-2013 12:02 Pagina 1

Colori compositi

C M Y CM MY CY CMY K

Trade fairs and events:“Turn-key” organization of Italian and international events and collective participation in trade fairs worldwide.

Communication and promotion campaigns to foster the consumption of fruit and vegetables in Italy and Europe

Per informazioni: CSO - Centro Servizi Ortofrutticoli - Via Bologna, 534 - Ferrara - Tel. 0532 904511- Fax 0532 904520 - [email protected] - likeortofruttaditalia

www.mazzonigroup.com

www.asipo.it www.aposcagliera.itwww.opnordest.it

[email protected] www.ortoveneto.it www.granfruttazani.it

www.oranfrizer.it www.solarelli.it

www.apofruit.it

www.pempacorer.it [email protected]

www.melonedoncamillo.it

www.consorziofunghitreviso.itwww.funghiterreromagna.itwww.fungamico.it www.funghidea.comwww.cuoredolce.it

www.granfruttazani.it

STAGIONE DOPO STAGIONENOI CI METTIAMO L’AMORE!

La nostra frutta e verdura è prodotta seguendo rigorosi disciplinari che ne garantiscono la qualità e la salubrità. Mangiare più frutta e verdura di qualità italiana aiuta a mantenersi in forma e ci protegge dalle malattie più aggressive.La frutta e la verdura sono una miniera di vitamine, antiossidanti naturali e fi bre e sono anche un piacere per il palato.

DIETRO LA NOSTRA ORTOFRUTTA C’È UNA GRANDE ATTENZIONE!

www.csoservizi.com

LA TUA SALUTE

COMINCIA

DALLA SPESA.

Per informazioni: CSO - Centro Servizi Ortofrutticoli - Via Bologna, 534 - Ferrara - Tel. 0532 904511- Fax 0532 904520 - [email protected] - likeortofruttaditalia

SCARICA L’APP

GRATUITA

E PARTECIPA

ALLE GIORNATE

DELLA SALUTE

CON LA FRUTTA

E LA VERDURA.

La frutta e la verdura sono uno straordinario patrimonio dell’agricoltura italiana e non sono solo buone ma contribuiscono a mantenerci in forma

(l’Organizzazione Mondiale della Sanità raccomanda di consumarne 5 porzioni al giorno). Per saperne di più e ricevere preziosi consigli sui prodotti protagonisti

ogni giorno sulle nostre tavole, il Progetto Ortofrutta d’Italia organizzerà le giornate della salute con la frutta e la verdura, in collaborazione con i punti

vendita aderenti e con la partecipazione della Scuola di Chirurgia Vascolare dell’Università di Bologna. Segui su facebook il calendario degli appuntamenti.

PLANNING, LEGISLATION AND RELATIONS WITH PUBLIC INSTITUTIONS

Managing and providing information and external reports to facilitate internationalization. The focus of the Legislative Observatory consists in updating, in real time, all developments in international regulations that have direct effects on member activities.It also plays an active role in the area of active substances and permitted maximum residue levels in phytosanitary products. On an international level, it is actively committed to opening up new markets, by working for the removal of sanitary and phytosanitary barriers (SPS) that effectively prevent the export of Italian products to the markets of some other countries.

Planning, Legislationand Relationswith PublicInstitutions

Monitoring of Italian, European and international regulations on fruit and vegetables.

Updates on production techniques with low-environmental impact, integrated pest management systems and organic production.

Phytosanitary area.

CSO ITALY IS A NATIONAL WORK GROUPFood safety and traceability measures.

The activities of the CSO Italy Planning, Legislation and Relations with Public Institutions section include:

Our main internationalization initiatives:

Production Technology Packaging Logistics Services

We are present at:

Opening of new markets: support activities for member companies for the removal of sanitary and phytosanitary barriers (SPS).

Information on international and European standards on the marketing of fruit and vegetable products.

Identification of opportunities for development, activities and international projects (Business Development)

Internationalizationand Supply Chain

INTERNATIONALIZATION AND SUPPLY CHAIN

The activities of internationalization and the development of new markets are key elements to promote the competitiveness of member companies. CSO Italy is now a unique benchmark in the world for entering into contact with leading Italian companies in the sectors of production, services, technology, logistics, packing and packaging.

Organization and presence at trade fairs and other events throughout the world.

Organization of top-level conferences and B2B meetings in target countries.

Organization of trade missions abroad.

International promotion of the collective ITALY brand.

Mapping of the world fruit and vegetable sector.

MARKETING AND COMMUNICATION

The Marketing and Communication department develops communication and promotion activities in Italy and abroad, supporting the consumption of fruit and vegetables. CSO Italy is the only organization in Italy that can boast so many years of experience in the promotion of quality fruit and vegetable produce thanks to the implementation of initiatives targeting Italian and foreign consumers.