Promotion Activities

8/11/2019 Promotion Activities

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Samsung is conducting cricket world cuppromotional activities through which it isaiming to promote its various products in thefollowing venues around the country;

Gives out sponsorship for ant upcoming event Charity event are also done by Samsung


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advertisingTv commercial addsPop- ups

RadioBanners


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Maintain Relationship SourcesPublic relations describes the various methods a company uses todisseminate messages about its products, services, or overall imageto its customers, employees, stockholders, suppliers, or otherinterested members of the community. The point of public relationsis to make the public think favorably about the company and its

offerings. Commonly used tools of public relations include newsreleases, press conferences, speaking engagements, and communityservice programs.

Although advertising is closely related to public relations as it toois concerned with promoting and gaining public acceptance for thecompany's products the goal of advertising is generating sales,

while the goal of public relations is generating good will. The effectof good public relations is to lessen the gap between how anorganization sees itself and how others outside the organizationperceive it.


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Public relations involves two-way communication betweenan organization and its public. It requires listening to theconstituencies on which an organization depends as well asanalyzing and understanding the attitudes and behaviorsof those audiences. Only then can an organizationundertake an effective public relations campaign.Many small business owners elect to handle the publicrelations activities for their own companies, while otherschoose to hire a public relations specialist. Managers ofsomewhat larger firms, on the other hand, frequentlycontract with external public relations or advertisingagencies to enhance their corporate image. But whateveroption is chosen, the head of a company is ultimatelyresponsible for its public relations.


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Press Events 19 November 2013, Hong Kong: The Sports Federation &Olympic Committee of Hong Kong, China (The Federation)organized an Announcement Press Conference at OlympicHouse today (19 November 2013) to disseminate the details ofthe Samsung 2013 Hong Kong Sports Stars Awards (Awards).Special VIPs included Mr. PANG Chung, SBS, BBS, Hon.Secretary General of the Federation, Ms. Vivien C.C. LAU,BBS, JP, Chairperson of the Samsung 2013 Hong Kong SportsStars Awards Organizing Committee and Mr. LawrenceCHOW, Chief Marketing Officer of Samsung Electronics

H.K. Co. Ltd., Title Sponsor of the Awards. Awardees of the Hong Kong Sports Stars Awards 2012present included Miss LEE Wai Sze (Cycling), Mr. WONGKam Po (Cycling), Miss CHAN Hei Man Hayley Victoria(Windsurfing), 22nd Asian Tenpin Bowling ChampionshipsMens Team and Hong Kong Rugby Football Union Men'sSevens.


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Social media strategy of

samsungIn the lead up to Engage NYC 2013, were recognizing a brand which hasmastered the art of social care: Samsung who recently reached 25 million fanson Facebook in Europe. It seems 3.5% of Europes population have one thing incommon-- theyre all fans of Samsung on Facebook, making the preeminentelectronics company the number one brand on the old continent. When the proper ingredients come together-social devotion to customers,insights, and a dash of timing and creativity-the results can be inspiring.Samsung has demonstrated the advantage of a metrics powered digital andsocial strategy rocketing from 8 million to 25 million fans during 2013, to reachthe No.1 brand in Europe. Capitalizing on major product launches,Samsungs 44 Facebook Pages for 28 countries in 25 languages enabled globaloutreach and localized campaigning. See some outstanding figures Samsung

Europe achieved by using Facebook as an integrated customer service tool:


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Thank you

Documents

Promotion Activities