Session 20 1

Building New Crisis Communications Capabilities

Session 20 Slide Deck

Slide 20-

Session 20 2

Session Objectives20.1 Discuss citizen journalism and traditional media

20.2 Examine new media sites and mechanisms.

20.3 Identify new partnerships

20.4 Discuss how online news sites are replacing traditional media

20.5 Discuss how government is using new media

Slide 20-

New Definition of Community

• Routinely form online after natural disasters

• Living in the same geographical area

• Shared interests and other connections

• Virtual communities: – Not necessarily physically close to each other– Have common interests– Receive, create and exchange information

• Form personal relationships and engage in social interactions

Session 20 3Slide 20-

Interactive Flow of Information

• Formal networks – Online news reporting – Emergency information services – Mechanisms for online donations

• Informal social networks– First hand accounts of the disaster – Posting of pictures and videos, blogs, and chat

rooms Session 20 4Slide 20-

New Media Terms

• Blog

• Wiki

• Citizen Journalism

• Video Blogging

• YouTube

• Facebook

• MashupSession 20 5

• Podcast

• Short Message Service (SMS)

• Twitter

• Flickr

• Widget

Slide 20-

Online Technologies Change and Improve Communications• Speeding up the flow of information

• Increasing the means and odds that people can access and share information.

• Decentralizing and democratizing the flow the of information

• Humanizing the crisis

• Expanding the community

• Enlarging the perspective

• Altering the narrative

• Enriching, expanding and enhancing the coverage

Session 20 6Slide 20-

Citizen Journalists

• Active Role

• Former Audience

• Decentralization

Session 20 7Slide 20-

Traditional Media and Online Contributors

• Use the information and images generated online

• Appreciate, incorporate and rely on citizen journalism

• Lost their monopoly as news providers and their command of the public’s attention

• Value to newsroom at no cost

Session 20 8Slide 20-

Three Models for Incorporating and Accommodating New Media

• Calls for contribution

• Formal partnerships

• Replacement of traditional media altogether

Session 20 9Slide 20-

Calls for Contribution

• Former audience

• Routinely ask for and feature

• How to contribute

Session 20 10Slide 20-

New Media Contributions

• Building architecture

• Contributing pieces to a larger story

• Mapping news in communities

• Contributing audio and video

• Sharing knowledge and information

• Harnessing resources

• Informing public officialsSession 20 11Slide 20-

Formal Partnerships

• Formal ventures in shared newsgathering

• Global Voices– Leveraging the power of citizen’s media – Wide variety of technologies, blogs, podcasts,

photos, videos, wikis, tags aggregators and online chats

– Understand the context and relevance of information, views, and analysis

– Global Voices has made itself a filter– Formal alliance with Reuters International

Session 20 12Slide 20-

Formal Partnerships

• Associated Press and NowPublic– Share images and video– Raise the quality of citizen photojournalism

Session 20 13Slide 20-

iBrattleboro.com

• Established in Vermont in 2003

• Written by the people of Brattleboro

• Read and write your own news

• Home

Session 20 14Slide 20-

Greensboro101

• Created in North Carolina in 2005

• Built around existing bloggers

• Aggregates blog contents

• Opposing view

Session 20 15Slide 20-

New Core Mission for Community News Reporting

• Construct the hubs that will enable ordinary people• Provide a megaphone• Who are the community experts?

– Heads of organizations, or people with titles, or elected officials?

– Or is it the people who live there day after day?

• Mine locals’ expertise and amplify it• Find it and nurture it• Embrace new partners

Session 20 16Slide 20-

Short Message Service (SMS)

• Katrina and Sichuan Earthquake - works when others do not

• Holland - mobile alert system based on cell broadcast technology

• India - warning simultaneously in 14 languages

• USA – Twitter

Session 20 17Slide 20-

FEMA Social Media Stats (as of April 4, 2012)

• Facebook page had “78,444 likes · 1,287 talking about this.”

• Twitter account had “following 474 other Twitter accounts and had 102,675 followers.”

• YouTube account had “4,917 subscribers and 492,526 video views.”

Session 20 18Slide 20-

FLSERT Social Media Sites Stats (as of April 4, 2012)

• Twitter account had “1,523 followers and is following 9 other Twitter accounts.”

• Facebook page had “1,590 likes.”

Session 20 19Slide 20-

The City of Los Angeles Emergency Management Department Social Media Sites Stats

(as of April 4, 2012)

• Twitter account had “2,507 followers and is following 33 other Twitter accounts.”

• Facebook account had “769 likes.”

Session 20 20Slide 20-