SEVEN QUESTIONS FOR GETTING STARTED WITH XR

KAREN ALEXANDER, PHD

What? Why? Which? Where? Who? How? When?

WHAT IS XR?

360 VideoVirtual Reality

Augmented Reality

Mixed Reality

WHAT CAN XR BE USED FOR?

Marketing Recruitment TrainingTask Guidance, Maintenance,

Service

WHY SHOULD YOU USE XR?

TECHNOLOGICAL PROGRESS AND OPPORTUNITY

SKILLED LABOR SHORTAGE INCREASED PRODUCTIVITY, IMPROVED EFFICIENCY, ENGAGED CUSTOMERS,

WELL-PREPARED EMPLOYEES

TECHNOLOGICAL PROGRESS AND OPPORTUNITY

“I regard it as a big idea like the smartphone …. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology.”

--Tim Cook, Apple CEO

TECHNOLOGICAL PROGRESS AND OPPORTUNITY

“AR will affect companies in every industry.”

“Every company needs an implementation road map that lays out how the organization will start to capture the benefits of AR in its business.”

--Harvard Business Review, Nov-Dec 17

TECHNOLOGICAL PROGRESS AND OPPORTUNITY

XR will “change how enterprises serve

customers, train employees, design and

create products, and manage their value

chains, and, ultimately, how they

compete.”

--Harvard Business Review, Nov-Dec 2017

TECHNOLOGICAL PROGRESS AND OPPORTUNITY

“We believe that many industrial

jobs will fundamentally change

because of AR in the next five

years.”

--International Data Corporation, June 17,

2017

SKILLED LABOR SHORTAGE

• Skilled Workforce Aging Out

• Shortage of 80,000 Workers

Regionally through 2025

• 2 Million Worker Shortage

Nationally through 2025

SKILLED LABOR SHORTAGE

•XR can help you

• Recruit new workers

• Train them quickly and

effectively

• Maximize productivity

• Transfer expertise of

retiring workers to new

labor force

“In the pre-college market, the number

of students who access virtual,

augmented, or mixed reality through

head-mounted displays will leap from

2.1 million in 2016 to nearly 83 million

in 2021.”

--Sean Cavanaugh, EdWeek Market Brief, June 22, 2017

PRODUCTIVITY, EFFICIENCY, ENGAGEMENT

• Xerox connected field technicians with

remote experts in AR and saw a 67%

increase in first-time fix rates and 20%

improvement in efficiency

• Porsche saw a 40% reduction in service issue

resolution time

• Boeing reduced the time required to train

employees in aircraft door assembly by 4

times

• A Nielsen study showed 360-degree video

increased brand recall from 53% to 84%

WHICH XR SHOULD YOU USE?

360-degree video

Virtual RealityAugmented or Mixed Reality

WHICH XR?

Hardware Software

AUGMENTED REALITY CAN BE INTRODUCED THROUGH TABLETS AND SMARTPHONES

HEADSETS MEAN HANDS ARE FREE

REMOTE ASSISTANCE MAXIMIZES REACH OF EXPERTISE

WHERE CAN YOU EMPLOY XR?

Trade Shows Client Demos Schools Classroom Factory Floor

WHO SHOULD BE INVOLVED IN XR PLANNING?

•Team of Champions

• IT Department

• Business analysts

• Sales and Marketing

• End Users

HOW CAN YOU PREPARE FOR XR?

• Digitize assets

• Gather metrics

• Analyze workflow

• Capture expertise

• Assess communications networks

• Determine system adequacy

• Conduct a security audit

• Account for use environment

conditions

WHEN SHOULD YOU START WITH XR?

“Assume your competition will be employing this

technology in the next 12-18 months.”

--Patrick Costello, Qualcomm, Augmented World Expo,

May 30, 2018

WHEN XR? NOW!

THANK YOU!KAREN@XRCONNECTED.COM

© Siemens AG 2017

April 2017Page 264 siemens.com