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2nd annual

Book Early and SAVE sSee page 8 of the brochure for more details...

6 8 December 2011, The Grange Tower Bridge Hotel, London, UK

A speaker line up like no other

Play & PayJoe Chen CEO RenRen

Matthew Wiggins MD Zynga Mobile UK

John Cahill CEO Meez

Strategy and opportunity for social game developers and their partnersDiscover how to win in growth marketsGain definitive insights on how to expand into new booming markets for Social Gaming. Hear RenRens CEO outline how to forge successful partnerships in China. See page 4...

Dave Madden SVP Global Media EA

Seth Krauss EVP Take-Two Interactive

Understand the latest opportunities for Mobile Social Gaming

Gain unique insights from developers already boosting revenue by moving into mobile, including Meez, Zynga and POPCAP. See page 4...

Successfully monetise your offering through in game analytics

Explore how analytics can be used to monetize social games and learn from BigPoint, Game House and Digital Chocolate about how they have used game analytics to develop a paying user base. See page 5... www.terrapinn.com/virtualTwitter: @MediaTurtle Hashtag: #SGVGHear From:

Sidney Mock CCO Spill Games

Philip Reisberger Chief Games Officer BigPoint

Blog: http://blogs.terrapinn.com/mobile-apps/Co-located with

Timo Soininen CEO Sulake Corporation

Zhan Ye CEO Game Division

For the first time ever, Social Gaming and Virtual Goods World will be co-located with the inaugural What does this mean? Although separate events, both conferences will take place in the same venue at the same time. Participants will benefit from shared content and networking, allowing you to meet all the delegates from both events. www.terrapinn.com/madworld

Bart Barden Senior Director of Online Gaming POPCAP

Bertram Chan Head of Strategic Partner Marketing Playfish

Sponsors:

Produced by:

Super Rewards

BOOK NOW! online www.terrapinn.com/virtual | email [email protected] | phone +44 (0)20 7242 2324 | fax: +44 (0)20 7242 1508

WHATAccessing New MarketsSocial Game Developers want to understand how they can successfully enter the new markets for social gaming and virtual goods. The booming Chinese market, mobile devices and in game analytics all present new lucrative prospects for increasing revenues and building a large paying user base. However, the difficulties of localising games, overcoming fragmentation and finding a scalable analytics tool are preventing a rapid expansion into these markets. how they can diversify their offering to avoid an overdependence on the social networking site. Yet despite fears that Facebook has become a red ocean lacking in viral

One of th

Justin Bellinger

TO EXPECT IN 2011potential, new entrants are still generating strong revenues throughthe platform. Hear how king.com, MegaZebra and RockYou have grown through Facebook and help them decide whether Facebook is still a viable gaming platform. See page 5...

Uncover how to theJoe Chen CEO RenRen

Understanding the latest innovations in Social GamingWith social gaming growing at an unprecedented rate, traditional gaming industries such as MMOs and online gambling sites are looking to capitalise on the business models for social gaming business. However, traditional game developers are struggling to combine highly immersive gameplay and gambling components with social interconnectivity. Hear leading MMOs including Kabam and Take-Two Interactive and Gambling sites including Betfair and Betware outline how they have entered the social gaming arena. See page 5...

Philip Reisberger Chief Games Officer BigPoint

Gain the essential knowledge to make these opportunities a reality.Social Gaming and Virtual Goods World tackles these topics, with in-depth debates between CEOs and leading thinkers working in social gaming all over the world.

Co-Located withMobile Advertising World will unite the CMOs and Heads of Digital from leading global brands with mobile operators and advertising platforms to examine how tto exploit the opportunity mobile brings to their business.

Deciding the future of Social Gaming & virtual Goods on facebookWith Facebook taking an ever larger share of the social gaming market, developers are looking to understand

Over 8 hours of networking time co-located with

CONfERENCE OvERvIEWTuesday 6 December See page 6 Conference Day 1 New Horizons in Social Gaming Networking shared with Wednesday 7 December See page 4 Conference Day 2 Monetisation Day Networking shared with Thursday 8 December See page 5 Conference Day 3 Gamification Day Networking shared withSebastian Funke CEO Smeet

"A great

Arjun Sethi CEO LOLapps

Ri

2

BOOK NOW! online www.terrapinn.com/virtual | email [email protected] | phone +44 (0)20 7242 2324 | fax +44 (0)20 7242 1508

he best events I have attended

Book early to save sPrices and booking form on page 8

r, Business Development Director, Cable & Wireless

take social gaming to the next level from e industrys leading thinkersMatthew Wiggins General Manager Zynga Mobile UK John Cahill CEO Meez

Discover the potential held in mobile gamingBart Barden Director of Online Gaming Popcap Games

Timo Soininen CEO Sulake Corporation

Dave Madden SVP Global Media EA

Jason Cirton CEO OpenFeint

Learn about the latest innovations in Social Gaming

Get Serious with Gamification!

Vincent Vergonjeanne Co-Founder Kobojo

Nour Khrais Founder & MD MaysalwardBertram Chan Head of Strategic Partner Marketing Playfish Seth Krauss EVP TAKE 2 INTERACTIVE Andrew Sheppard Chief Product Officer Kabam Jrgen Mayer CEO Vorstand Kam Star CEO PlayGen

t event to hear from the leading thinkers and doers in Virtual Goods"Kam Star, CEO, PlayGen

iccardo Zacconi CEO king.com

Ludovic Bodin CEO Cmune Ltd

Zhan Ye CEO Game Vision

Henning Kosmack CEO MegaZebra

Cosmo Lush VP Digital Development EMI

Sam Glassenberg CEO Funtactix

Lisa Marino CEO RockYou


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Book early and save

Social Gaming and Virtual Goods World 2011

New Horizons in Social Gaming Day Tuesday 6 December08.30 Registration and Refreshments 09.00 Chairmans Opening Remarks Atul Bagga, Senior Research Analyst, ThinkEquity NEW HORIZONS FOR SOCIAL GAMING & VIRTUAL GOODS 09.10 Keynote: How to win with Social Games in China Obtaining accurate data when working in China Finding the right partners in these markets Adopting a successful localisation strategy for the Chinese market Overcoming Chinas regulatory challenges Joe Chen, CEO, RenRen Can the West meet the East? Should European social gamers go to China? Assessing the competition in China Can existing games be ported to the Chinese Market? Is there scope for mobile gaming in China? Zhan Ye, CEO, Game Vision 14.50 Opponent: Successful social games must be simple by design, specialising in addictive content and basic, shortterm game play. Anne Toole, Author, Writing for Video Games Genres 15.10 Audience Q & A 15.25 You decide! Audience Poll 15.30 Afternoon Refreshments and Networking shared with GOING MObILE 16.00 Keynote: How MeezNation capitalised on the mobile market Learning from the first virtual world for mobile platforms The advantages of building an open mobile game platform Expanding across Xbox Live and Google TV John Cahill, CEO, Meez 16.40 Monetising Social Gaming through Mobile Content Building new communities through mobile devices Establishing user value to build audiences Designing new product features for mobile apps Bart Barden, Senior Director of Online Gaming, POPCAP

09.50

10.20 Morning refreshments and Speed Networking shared with GETTING PHYSICAL WITH THE NEW SOCIAL 11.20 Keynote Address: Outlining the Future of Mobile Social Games Matthew Wiggins, General Manager, Zynga Mobile UK 12.00 Case Study: Developing real time 3D browser gaming Using Cloud to produce cutting edge browser games Creating next gen social games across multiple platforms Developing a 3D 1st person shooter for social networks Ludovic Bodin, CEO, Cmune Ltd 12.30 Integrating social games & virtual goods with OEMs For Speaking Opportunities contact Al Obaresan on +44(0)207 092 1189 13.00 Networking Lunch shared with SOCIALISING WITH TRADITIONAL GAMES 14.00 Acquiring the Social Gaming DNA Successfully integrating a social layer into casual games Targeting a female and family audience Developing an exclusive gaming platform Sidney Mock, CCO, SpillGames

17.10 Panel Debate: Discovering how social games can stand out in the mobile market Outlining successful strategies for reaching your customer How can social games achieve critical mass in the mobile market? Negotiating the Apple App Store regulation Nour Khrais, Founder & General Manager, Maysalward Jrgen Mayer, CEO, Vorstand Vincent Vergonjeanne, CEO, Kobojo Jason Citron, CEO, OpenFeint 17.50 Chairmans closing remarks Atul Bagga, Senior Research Analyst, ThinkEquity 18.00 Networking Drinks Reception shared with

Who should attend?Social and Mobile game developers Social Networking sites

THE GREAT DEbATE: DO SOCIAL GAMERS WANT 3D OR SIMPLIFIED GAMES? 14.30 Proponent: As the social gaming market matures, developers must produce high quality and 3D games to stand out in an increasingly saturated market and to match changing user demands. Sam Glassenberg, CEO, Funtactix

OEMs

Consumer brands

Virtual Currency Platforms

Social Advertising Networks

Social Game software

Social CRM / Analytics

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www.terrapinn.com/virtual

Book early and save

Monetisation Day Wednesday 7th December08.30 Registration and Refreshments 09.00 Chairmans Opening Remarks THE FUTURE OF SOCIAL GAMING & VIRTUAL GOODS ON FACEbOOK 09.10 Joint Opening Address: Expanding the use of music in social gaming on Facebook Creating the worlds first social music gaming application for Facebook Employing MXP4s ALD technology to unite gaming and music Offering a scalable and sustainable revenue generator for EMI Albin Serviant, CEO, MXP4 Cosmo Lush, VP Digital Development, EMI 09.50 Panel Discussion: Should developers move on from Facebook? Has Facebook become a red ocean? What are the alternatives to Facebook? Does Facebook still offer viral potential? Indentifying how Facebook can be used as an acquisition platform Arjun Sethi, CEO, LOLapps Riccardo Zacconi, CEO, king.com Henning Kosmack, CEO, MegaZebra Lisa Marino, CEO, RockYou 10.30 Morning refreshments and networking shared with 14.00 SECRETS TO MEASURING SUCCESS Panel Debate: What makes a successful social game? Identifying the best business model for a successful game Finding success in the DAU/MAU ratio How to build a successful analytics team Alexander Mendelev, General Manager & Head of Studios, Game House/Real Networks Robert Unsworth, VP Global Sales, Digital Chocolate Philip Reisberger, Chief Games Officer, BigPoint

14.40 Obeying the law in a virtual world Controlling brand property rights in a virtual world Identifying who owns the content created by virtual communities Defining theft in a virtual world Outlining rights of authorship in social games Jim Gatto, Partner, Pillsbury Winthrop Shaw Pittman LLP 15.10 Using analytics to enable customer retention Developing games on top of tracking packages Controlling churn and return visitor metrics Using analytics to build fresh and engaging content Philip Reisberger, Chief Games Officer, BigPoint

15.40 Afternoon Refreshments and Networking shared with bETTING ON SOCIAL GAMING & VIRTUAL GOODS 16.10 Panel Debate: Can social games be monetised through gambling? Synergising social gaming and online betting Overcoming the challenges of online regulation Can you bet with virtual goods? lafur Andri Ragnarsson, Cheif Software Architect, Betware Simon Miller, CEO, Betfair TV SOCIAL GAMING & VIRTUAL GOODS DRAGONS DEN 16.50 Panel Debate: Forging strong partnerships between developers and VCs Explaining the benefits of investing in new technology How do you gain VC investment? Is there value in high risk ventures? Understanding the benefit of a modest investment Steven Schlenker, Managing Partner, DN Capital Oscar Jazdowski, Senior Relationship Manager, Silicon Valley Bank 17.30 Developer Open Mic Pitch your social game and virtual good ideas to Europes biggest VCs 18.00 Chairmans closing remarks 18.10 Close of Day 2

SHOW ME THE MONETISATION! 11.00 Keynote: Building a Profitable Social Community Finding the right balance between free to play & in game spending Monetising users through virtual currency Creating your own Virtual Good ecosystem Optimising the monetisation funnel Acquiring new players through virtual goods and rewards Timo Soininen, CEO, Sulake 11.40 What are the new platforms for payment? David J. Etling, VP Consumer Products, Incomm 12.10 Keeping Customers Satisfied to Increase Profits Creating perceived value to maximise ARPU Localising a monetisation strategy to increase profit Regulating item releases to retain players Providing instant gratification to pace game progression Sebastian Funke, CEO, Smeet

12.40 Driving your business through payment platforms Rogier de Boer, VP EMEA Sales, Zong 13.00 Networking Lunch shared with


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Book early and save

Social Gaming and virtual Goods World 2011

Gamification Day Thursday 8 December 201108.30 Registration and Refreshments 09.00 Chairmans opening remarksAtul Bagga, Senior Research Analyst, Think Equity

By keeping users involved we can drive customer engagement far more than in a normal marketing campaign. Toby Beresford, Co-Founder, Pailz 14.00 Audience Q & A 14.15 Audience Poll 14.20 Bridging the gap Effecting real world change through social game psychology Understanding what really motivates people. Why Games are better than reality. How to use this knowledge to change the world. Steve Stopps, Project Director, Blitz Games Studios 14.50 Panel Debate: Outlining the future evolution of gamification Taking gamification beyond status updates & badges How will gamification evolve on mobile devices? Implementing unobtrusive brand metrics Jrgen Mayer, CEO, Vorstand Kam Star, CEO, PlayGen Toby Beresford, Co-founder, Pailz 15.30 Afternoon Refreshments & Networking co-located with GAMIFICATION YOU CANT bE SERIOUS! 16.00 CaseStudy: Getting Productive with Gamification and Crowdsourcing Digitalkoot Using gaming mechanics to complete real life tasks Successfully combining gamification and crowdsourcing Strategies to create a fun, engaging and helpful game Wili Miettinen, CEO, Microtask 16.30 Case Study: Catch a Choo How to gamify a product launch Generating significant online buzz about the new trainer collection Encouraging customer interaction with the Jimmy Choo brand Driving sales for the new trainer range Increasing positive sentiment around the Jimmy Choo brand Helen Trim, Managing Director, Fresh Networks 17.00 Chairmans Closing RemarksAtul Bagga, Senior Research Analyst, Think Equity

bRANDING SOCIAL GAMES & VIRTUAL GOODS 09.10 Keynote: Strategies for Successful in Game Advertising Giving fans an entertaining way to connect with major brands Understanding how to target specific demographics Understanding how to engage customers through gaming Dave Madden, SVP Global Media, Electronic Arts 09.50 Keynote: T2s Development of NBA Licensed Games Seth Krauss, EVP and General Counsel, Take-Two Interactive 10.20 Virtual Goods: A New Medium for Commerce The impact and value of Branded goods in-game Virtual goods as an engagement mechanism Beyond the game - How virtual goods unlock social interactions and customer loyalty Bertram Chan, Head of Strategic Partner Marketing, Playfish

10.50 Morning Refreshments and Networking co-located with INNOVATIONS IN SOCIAL GAMING 11.20 Disrupting Traditional Game Models Harnessing the power of free-to-play Creating compelling social gaming experiences for hardcore gamers Combining highly immersive gameplay with social interconnectivity Developing MMOs for social networks Andrew Sheppard, Chief Product Officer, Kabam 11.50 Flirtomatic: the real and the virtual Building services at the intersection of the real and the virtual Successfully integrating location based features into a mobile app Tapping into users' desire for attention Creating visually rich and innovative content for mobile Mark Barlow, Head of Product, Flirtomatic 12.20 Lunch and Networking co-located with THE GAMIFICATION GREAT DEbATE 13.20 Proponent Gamification amplifies the intrinsic rewards of particular behaviour to increase user enjoyment. When properly implemented, gamification doesnt look like a game. Kam Star, CEO, PlayGen 13.40 Opponent: Gamification has the potential to be one of the next big steps in audience-brand interaction.

17.10 Close of Day 3

Register early to save 'sWhy not send your team and save more. Send 3 delegates and save 10% Send 6 delegates and save 20% Send 8 delegates and save 25% To register a group either call +44 (0)207 2422324 or fax this form to +44 (0)207 242 1508.

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KEEP FRONT OF MIND WITH EXISTING CLIENTS & GENERATE NEW BUSINESSExtensive 1-2-1 partnering opportunities contact, connect, collaborateProviding you with more mediums to facilitate the all important business negotiations, and with over 15 hours of dedicated face-to face time with your peers and prospective clients, we will help you strengthen your corporate identity and visibility.

The 2nd annual Social Gaming and Virtual Goods World 2011 provides the perfect environment for you to demonstrate new products, introduce new services or solutions and engage in face to face marketing with your global audience of digital innovators. This is the place where you can ensure your products and services are a resounding success in this fast developing market.

Create and nurture new business relationshipsBuilding on the success of the previous year, Social Gaming and Virtual Goods World continues to serve as Europes most influential meeting place for the developer community. Social Gaming and Virtual Goods World continues to bring together the most innovative developers alongside the worlds biggest brands and content owners. Tailor-made partnerships guarantee market exposure, new business development and sales leads for your company. Establish your company as the commercial partner of choice! Meet and network with the people shaping the future of apps, whether it be developers or multinational brands.

your unique online partnering tool Introducing you to your peers and your suppliers. Contact is Terrapinns unique online introductory service. Dont leave meeting the best event attendees to chance. Identify your clients, contact them before the event, engage onsite and follow through after the event. Stay in contact!

t

A complete marketing and sales solutionSocial Gaming and Virtual Goods World offers a succinct promotional and commercial development solution to companies that wish to position themselves at the forefront of app development. This is a major opportunity to enhance branding, reputation and sales by engaging face-to-face with your target market. This is your chance to be seen as a market leader and present your message to executives driving the social gaming world. With one cost-effective investment, Social Gaming and Virtual Goods World will enable you to: Start meeting your strategic objectives for the year ahead by putting your company on a platform Demonstrate your thought leadership position in the market

meet 250 attendees in just 60 mins Speed networking: designed to quickly introduce you to a large number of vaccine decision makersin one powerful 60 minute session, these meetings initiate contacts that often last well beyond the four days of the conference and blossom into fruitful and lasting business.

maximise your networking opportunities To celebrate this year's Social Gaming and Virtual Goods World, we will be hosting several evening networking receptions following the conference programme

Discuss new product developments Conduct real business and build your brand with a group of highly qualified decision-makers Develop and reinforce key relationships Unrivalled lead generation and profiling Target your message to your precise audience

Who should sponsor?Payment / Security Providers

Social CRM / Analytics

OEMs

To discuss sponsorship and exhibition opportunities Please contact Al Obaresan at [email protected] or Tel. +44 (0)20 7092 1189Media partners

Social Advertising Networks

Law Firms

Social Game Software

Virtual Currency Platforms


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Social Gaming and virtual Goods World 2011

Play & Pay6 8 December 2011, The Grange Tower Bridge Hotel London, United Kingdom

Go to www.terrapinn.com/virtual and click register nowRegister nowPackage Before 16 Sep Before 28 Oct Before 18 Nov After 19 Nov How many Calculate your ticket

Its quicker and easier to book and pay online

How to book your ticket Onlinewww.terrapinn.com/virtual You can use our online calculator to tailor your ticket and buy multiple tickets. The calculator automatically selects the most favorable discount for you. If you book and pay online you also save a further 100.

3 day conference with Gamification Day l 6 - 8 December 2011 2 day Conference l 6 - 7 December 2011

1,795 + VAT 359 = 2,154 SAvE 400 1,165 + VAT 233 = 1,398 SAvE 260!

1,995 + VAT 399 = 2,394 SAvE 200 1,295 + VAT 259 = 1,554 SAvE 130!

2,095 + VAT 419 = 2,514 SAvE 100 1,360 + VAT 272 = 1,632 SAvE 65!

2,195 + VAT 439 = 2,634 1,425 + VAT 285 = 1,710

OfflineFax the registration form to +44 (0) 207 242 1508 or call +44 (0)20 7242 2324 and well take your booking over the phone.

* Registrations without credit / debit card payments are subject to a 100 + VAT booking fee ** Payment terms are 14 days from date of invoice. The registration fee includes lunch, refreshments and full conference documentations. The fee does not include hotel accommodation. VAT is charged at the current local rate and is subject to VAT legislative changes. All bookings will be invoiced at the rate applicable when the booking is made.

How do you want to pay? Credit / Debit card Cheque / Bank transfer Total 0 100 + vAT

Group bookingsWhy not send your team and save more. Send 3 delegates and save 10% Send 6 delegates and save 20% Send 8 delegates and save 25% To register a group either call +44 (0)207 242 2324 or fax this form to +44 (0)207 242 1508.

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Cancellation policy1. Should you be unable to attend, a substitute delegate is welcome at no extra charge. 2. Terrapinn does not provide refunds for cancellations. Invoiced sums are payable in full, except in cases where Terrapinn has been able to mitigate loss. 3. Terrapinn will make available course documentation to a delegate who is who is unable to attend and who has paid 4. Terrrapinn reserves the right to alter the programme without notice including the substitution, alteration or cancellation of speakers and/or topics and/or the alteration of the dates of the event. 5. Terrapinn is not responsible for any loss or damage as a result of a substitution, alteration, postponement or cancellation of an event. Code: ABCDEFGHIJKLMNOPQRSTUVWXYZ

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