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SHAPING THE
FUTURE MARKETS
Prof. Pekka AbrahamssonFree University of Bolzano,
Italy
Picture: © VTT
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COMMON AGILE CONCERNS & QUESTIONS
• What is agile, anyway? A method, set of practices, philosophy, mind-set, Scrum, ...?
• When should we use agile methods and when not?
• Isn’t agile best suited for small teams and organizations?
• Agile for software R&D is completely different from agile in e.g. IT management?
• Does agile deliver innovative products?
• Our management does not support us, can we still use agile methods?
• We used Scrum for a couple of months and it did not work. Why should we try it again?
• How to make the waterfall projects interact with agile ones?
• Is TDD a must, or can we do something else instead?
• How are agile and lean related?
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THE ONLY GOAL OF AGILE:LEARNING TO LEARN QUICKLY
21.04.23
16
THE SECRET SAUCE: PRIORITIZATION
Cheap to implement
Costly to implement
Highbusiness
value
Lowbusiness
value
Great!Must-havefeatures
Crazy: These featureswill deteroriateyour system
Dangerous:Adding
unnecessarycomplexity
Risky features:Should be
First in the listto do
Cheap to implement
Costly to implement
Highbusiness
value
Lowbusiness
value
Great!Must-havefeatures
Crazy:These featureswill deteroriateyour system
Dangerous:Adding
unnecessarycomplexity
Risky features:Should be
First in the listto do
Less than10% of
all features?
21.04.23
20
BUZZWORDS OF 2010’S
Lean Enterprise ThinkingTools: FLOW, Waste, kanban, etc.
Beyond Budgeting principlesTools: Strategy-Action (no budgets), removing KPI’s, etc.
Agile softwareTools: practices, visibility, frameworks, etc.
Old stuff
New stuff
Some Key Trendy Concepts – not yet fully understood in software
看板Kanban
現場Gemba
平準化Heijunka
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“Many good companies try to practice kaizen and use various TPS tools. But what is important is having all the elements together as a system. It must be practiced every day in a very consistent manner - not in spurts - in concrete way on the shop floor.”
Fujio Cho, Chair of the Board, Toyota
WE BELIEVED IN CROWDSOURCING!
HOW WERE THE IDEASCOLLECTED?
• A systematic brainstorming-session-process was used
• 23 events organized with 2000+ participants
• Participants' majority university students, school children, retired people
Fact corner:Consumers' effort - 1.5 personyears of idea generation
Topics of ideas
Hobbies & Leisure Travel Wellbeing
Culture & Entertainment
Home, family& friends
Shopping &services
Transportation & Traffic
Education &Work
Schoolchildren'sideas
4300 ideas
3700 ideas
5500 ideas
4800 ideas
2000 ideas
3000 ideas
4000 ideas
1800 ideas 12000 ideas
Familiar ideas(from memory)
Innovative,new ideas
Familiar ideas(from memory)
Innovative,new ideas
5-8 11-13# of ideas generated
?
Example ideas from the idea bank
"Excellent" ideas
• Warning if parking time is running out. Possibility to automatically buy or order additional parking time.
• Location-based filtering of incoming calls. E.g. No work-related calls at home
• Positioning of friends (if they allow). Services provides a location of friends
• Real-time information about seats available in a concert / event. One can choose the preferred seat from a map, and book / buy it
"Interesting" ideas• In a rally, one can get an information
about the condition of a car. A spectator will know if the car is going to break down
• Service that tells you how strong is the punch in your glass
• Opportunity to order "good explanations" when coming home late
• Information about power failures before and / or afterwards
• Information if the dog ran away. Also information about where the dog is
• Lie detector. The mobile handset carries out audio analysis and tells if someone is telling lies.
Example ideas from the idea bank
"Conventional" ideas
• The controlling of home automation system by mobile handset. Switch on/off lights, heating, etc
• Message from library if a new book of your favorite author is available
• Service, for getting current hit music to your mobile phone
• Possibility to record tv-programs in your mobile phone
• Humidity-sensor and alarming system in a diaper
• System for finding the nearest available parking place
Not a mobile service idea
• Mobile phone making a cup of coffee
• Mouth refreshener
• 3" nails inside the mobile phone
• Rat trap
• Beer tap (small) - managing the thirst
• Espresso-cooker
• Washbowl - if you have dirty hands
PRINCIPAL FINDINGS OFTECHNICAL ANALYSIS
• Consumers' needs not technology-driven
• 95% of the ideas can be realized with existing technology– 60% with 2G technology or 67% with 3G
– 13% requires Bluetooth, NFC
– Only 1,5% requires WLAN
• Only 5% have major technological constraints (energy consumption, processing power, bandwidth or screen size, etc.)
• Location-based services dominate (25%) contextual information needs
Alahuhta, P., Abrahamsson, P., & Nummiaho, A. (2008) On Exploring Consumers' Technology Foresight Capabilities - An analysis of 4000 mobile service ideas, ICE-B 2008 - International Conference on e-Business, 2008, Setubal, Portugal, INSTICC
Consumers as idea generators - lessons learned
• People who participated, really liked the brainstorming sessions
• Consumers not too concerned about IPRs• 38000 ideas can be collected locally in a less than a
week• Teenagers (age 15-18) were the most idea rich• Global communities require the use of (localized)
internet portals• Impartiality of the main player was helpful
Alahuhta, P., Abrahamsson, P., & Nummiaho, A. (2008) On Exploring Consumers' Technology Foresight Capabilities - An analysis of 4000 mobile service ideas, ICE-B 2008 - International Conference on e-Business, 2008, Setubal, Portugal, INSTICC
Age group 15-18Age group 10-12
10-12
15-18
How well do the children and teenagers predict the future?
10-12
15-18
% OF IDEAS FOUNDIN THE MARKET PLACE TODAY
47% 50%
80%
9%5% 6%
Mobile walks/flies/swimsMobile can read thoughts/ lie detectorMobile can see through walls/ change it’s shapeCell phone works with the power of mindSelf defense: electroshock / paper sprayscharging mobile or wireless charger for mobileWithdrawing and transferring moneyService that allows to design your own mobile phoneMobile would answer to question you askUniversal remote controller for home applianceInformation from fridge if you need to buy somethingPhone reserves time to hairdresser/ dentistMobile phone controls persons vital signs and if person get worst call ambulanceMagnet card on mobile to use as bus/ library/ski etc. cardMobile phone can change it’s shapeMobile phone that you can use as a keyMobile phone that you can use to locate missing thingsMobile phone that has an anti-theft/ fire alarm systemA passport/ID in a cell phoneA cell phone battery that uses solar power/ cell phone that charges itself A mobile shopping service Mobile application to withdraw moneyLocating friendsSchool activities and timetables on mobile phone
