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This contains communications designs and design research I have done for companies in Singapore and the Netherlands.
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Sharon Goh’s Design works
Brand commercialization to Asia
Car interior design marketing
Unifying a worldwide brand
Target Persona branding
Asics
Packaging design on MP3 players Gamers’ interface laptop design
Brand communications design for Shell
Shell is a a global oil and gas corpora1on in the Netherlands. Aiming towards unifying the brand, I advise and strategize the designs that are created across the world in our Shell
Brands Interna1onal team.
1. Shell Brand consulta2on 2. Print Communica2ons design
3. Brand Design policy wri2ng 4. Packaging design
Provide brand consulta2on to design agencies and Shell design teams worldwide
Create promo2onal materials for Shell and other joint partners
Implement brand policies for different Shell communica2ons to educate the design teams
worldwide via online training
Conceptualize new packaging designs and guidelines for new lubricant product markets
Shell brand marketing - Unifying the brand across the globe
Presenta1ons
Retail shop adver1sing
Press adver1sements
Direct marke1ng voucher designs
Exhibi1on backdrop for Ferrari
In our branding team, we aim to promote a ‘one brand’ policy across all the countries. So we advise and co-‐design with various crea1ve
agencies to work towards crea1ng visuals gearing towards one Shell
brand.
Internal Communica1ons Policy
Campaign Posters
Reports
Packaging designs
Philips Singapore developed audio devices for the feminine market. My task was to design the packaging to
make it more chic and appealing to the female market.
1. Packaging trend studies 2. Packaging trend analysis
3. Sketch explora2on 4. Design concep2on
Packaging design on MP3 player
Defined the target market as women who like to run and listen to music – convenience, chic and
lightweight.
Studied the trendy packaging designs and plas2c molding techniques suitable for
electronics products.
Inves1gated the different materials and assembly to see how the product can be packaged.
Created a ‘floa2ng’ Pebble packaging design, to make the product stand out on its own.
Brand commercialization to Asia
Marke1ng itself as a premium umbrella Dutch brand in Europe, I
helped the company senz˚ to commercialize their brand to the
Asian Pacific market.
1. Consumer research tes2ng 2. Sales poten2al research
3. New products and retail design 4. Marke2ng plan for personas
Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea
Predicted their future sales poten2al across the Asia Pacific in shops and online sales
Used SPSS analysis to predict possible new products senz˚ can venture into
Created a media marke2ng plan aimed towards the target personas in Asia
senz˚product marketing - Marekting senz˚ to asia pacific
Car interior design marketing
Being a key aerodynamics parts supplier for Ferrari, my role in Ac1flow BV was to inves1gate how they could harness their aerodynamic technology to reinvent
Ferrari’s F430 interior.
1.User Test Market Iden2fica2on
4.BCG Growth matrix marke2ng
2. Prototype safety design
3. Compe22ve sales pricing
Iden1fied Ferrari drivers to be mainly 50 year old male connoisseurs or 25 year old male show offs, using the innova1on model
Designed aerodynamic tac2le responses within car seats through user tes1ng towards
safety awareness
Considered how much Ferrari cars can be compe22vely priced with the new chair design
incorporated
Studied where Ferrari cars would sell using the Boston Consul2ng Group matrix
Being the largest chipmaker in the world, Intel wanted to expand their product porYolio from making chips to laptops. My task was to create a gamer laptop to
extend their product range.
1. Game control play research
3. Design Idea2on 4. Product interface design
2. Compe2tor analysis
Gamers’ interface laptop design
Surveyed computer gamers on their favorite computer games are and how they play
Analyzed other rival gamers’ laptop brands
Studied the buZons gamers commonly used, and how a gamer’s laptop can be designed to be
compact and sleek
Turntable laptop with console designed to maximize the ul1mate gaming experience
with enhanced light and sound
Asics wanted to redesign their running shoes to target the Dutch runners’
market. I conducted qualita1ve research interviews with avid Dutch marathon runners to understand how Asics
running shoes can be further developed.
1. Context mapping techniques 2. Shoe design research
3. Color and details studies 4. Runner personas mapping
Research design on Dutch runners
Conducted a crea2ve session for Dutch runners for Asics using context mapping
Considered the runners’ feelings towards running and their favorite shoe design
Provided 3 color and material direc2ons for Asics to improve their shoe designs
Iden1fied 3 Asics runner personas – compe22ve-‐minded, fashionable-‐oriented,
back-‐to-‐basics
More Details of my Design Research Experience … …
“Life is as high as the sky, You’ll never know what you can design, unless you try.”
Thank you for viewing my portfolio!
http://nl.linkedin.com/in/sharongohpn [email protected]
0628617053
sharon goh