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Shersingh Facebook application - "Vote&Win". Excellent example of a C2C application on Facebook.
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04/10/2023 Confidential Document – For Internal Purposes Only 1
Vote&Win
Campaign Outline – High Level
Utilize a social media platform to engage existing fans for gathering primary feedback on Internal Designs of Sher Singh merchandize.
Primary Objective – Engagement Secondary Objective – Survey Data
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Why ‘Vote&Win’?
‘Vote&Win’ application – Facebook 3rd-party application Designs – Sher Singh Mens/Womens merchandize designs
designed by Internal Design Team Feedback – Primary research data Target – Preppy crowd in India (18-34 M/F)
*NB: 2nd Stage of application (ver2.0) will let people VOTE & Submit their own created designs which will be open to VOTING by fellow members. Top5 most voted in 8 weeks will be manufactured by Sher Singh and feature in Collections in August.
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Details
• Social media platform: Facebook• Type of interaction: Facebook 3rd-party app• Landing page: Sher Singh Facebook Fan page• Primary Campaign anchor: Fashion• KPI: Votes
– Sample size: 1,000 unique ppl voting on 100 items– Time frame: 7 weeks
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App Inspiration
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• Made.com: Voting of items onsite http://www.made.com/vote
• HotORNot.com: Navigation & Voting functionalityhttp://eu1.hotornot.com/vote/?gender=N
Fb App
04/10/2023 6App can be accessed at: https://www.facebook.com/SherSinghClothing/app_257450104345566
Vital Stats – App Level
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# of weeks voted: 7 week (7th week completed on 15 May’12)
# of designs voted for: • Week1 = 14 (Mens Tees), Votes = 43*• Week2 = 14 (Mens Tees), Votes = 129• Week3 = 14 (Mens Tees), Votes = 246• Week4 = 14 (Mens – 11 Polos, 1 Tee, 2 Cricket Blazers), Votes = 61 • Week5 = 15 (Mens – 5 Tees, 4 Polos; Womens – 6 Dresses), Votes = 26 • Week6 = 15 (Mens – 8 Tees; Womens – 7 Dresses), Votes = 35• Week7 = 14 (Mens – 4 Tees, 5 Polos; Womens – 5 Dresses), Votes = 303
# of designs voted: 100# of unique people voted till date: 843Viral reach of app so far = 843 X 10 friends shared (minimum) to complete app = 8,430
*Votes == # of people voted; is Unique number of people who voted through the app; tests + colleagues from Shersingh, Kleward etc. have been minused from report.
Vital Stats – Category Level
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%Mens designs = a) Tees = 60 (60%)b) Polos = 20 (20%)c) Cricket Blazer = 2 (2%)
%Womens designs = Dresses = 18 (18%)
Week1: 28 March – 3 Apr 2012
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Top 5 designs (shown below) in terms of highest # of LOVE
Week2: 4 Apr – 10 Apr 2012
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Top 5 designs (shown below) in terms of highest # of LOVE
Week3: 11 Apr – 17 Apr 2012
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Top 5 designs (shown below) in terms of highest # of LOVE
Week4: 18 Apr – 24 Apr 2012
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Top 5 designs (shown below) in terms of highest # of LOVE
Week5: 25 Apr – 1 May 2012
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Top 5 designs (shown below) in terms of highest # of LOVE
Week6: 2 May – 8 May 2012
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Top 5 designs (shown below) in terms of highest # of LOVE
Week7: 9 May – 15 May 2012
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Top 5 designs (shown below) in terms of highest # of LOVE
