Embed Size (px)
DESCRIPTION
Sholokhov Moscow State University for the Humanities. WIP in RUSSIA Elena Brodovskaya Oksana Dmitrieva. The main activities. Research. Education. R&D. Research projects. WIP in RUSSIA. WIP in RUSSIA. Research method: personal formalized interviews (face-to-face). - PowerPoint PPT Presentation
Citation preview
WIP in RUSSIA
Elena BrodovskayaOksana Dmitrieva
Sholokhov Moscow State University for the Humanities
The main activities
Research
Education
R&D
Research projectsYear Project
2011 Internet mobilization of "angry citizens"
2012 Evolution of political identity and political protest in the Network
2012 The Internet in the Daily Routine of the Moscow Youth.
2012 World Internet Project in Russia
2013 Cybersocialization in Russia
WIP in RUSSIA
WIP in RUSSIA• Research method: personal formalized
interviews (face-to-face).• Principles of sampling: four-level stratified
territorial random sampling of respondents. The sampling (1600 respondents older than 14) represents the grown up population of the Russian Federation in gender, age, educational status, type of settlement where a respondent resides. The sampling also represents the Federal Districts of the Russian Federations.
Internet usage in Russia
Internet usage: respondent's age
segmentation (age) of involvement in the i-communication;the youngest team (14-18) in the lead by number of users (94,4%)large gap between the generations;dividing line – 50-53;
94,4% 94,0%
88,3%
75,9%
57,4%
37,2%
12,9%
5,6% 6,0%
11,7%
23,3%
42,6%
62,8%
86,4%
,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
70,0%
80,0%
90,0%
100,0%
14-18 19-23 24-33 34-43 44-53 54-63 64 >
The priority of information source
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Инф
орм
ацио
нная
Рек
реац
ионн
ая
Интернет ТВ Интернет ТВ Интернет ТВ Интернет ТВ Интернет ТВ Интернет ТВ Интернет ТВ
14-18 лет 19-23 года 24-33 года 34-43 года 44-53 года 54-63 года 64 года и старше
Не являетсяисточником
Скорее неважныйисточник
Скорееважныйисточник
The priority of information source
age segmentation of involvement in the i-communication: the older users, the higher the value of TV (vs Internet) as a source of information and entertainment;based on these data, we hypothesized that there are two groups: «TV party» and «Internet party» (there is a link between Internet activity and electoral attitudes);we found a correlation between the using of a source of information (TV or Internet) and the individual value of political freedom, ensured by (in) the Internet.
«Internet party»
«Homo informaticus»
Internet as a space of everyday life
Internet as a space for
communication only with a small
group of cyberfriends
Cluster analysis
Contacts
Tel: +7 (495) 647 44 77 (13-11)
Web: http://www.mggu-sh.ru/isc
E-mail: [email protected] ,[email protected]
Thank you for your attention!
Cluster analysis
allows to determine the composition of the«Internet party» , but it can not determine the structure of it.
in order to overcome these difficulties, we now realize:- In-depth interviews- A focus group study- A content analysis of the social network
