Shop Local, 2015

A who's who in local business and entrepreneurs on the Palouse | 2015 edition

CHOOSE LOCAL� | Saturday, May 30, �015 | Moscow-Pullman Daily News

“I can’t make that big of a difference with just a couple of local purchases.” “It will be easier to just go to the chain store.” Have you ever thought this to yourself when deciding where to shop?

These thoughts are what small businesses in your area are up against — and it’s time to flip the script. The truth is, your money does matter, no matter how small the amount. And it can actually be easier to make a quick trip downtown for a purchase instead of walking through a big box store for the same item.

That’s because choosing locally owned stores for your shopping needs generates almost four times as much economic benefit for the surrounding region compared to shopping at a chain, according to the Institute for Local Self-Reliance.

More specifically, the report states that local restaurants re-circulate 79 percent

of their revenues locally, compared to 30 percent for chain eateries. This type of money being re-invested in your community should help convince you which way to shop the next time you’re conflicted.

Social Investments

More money staying local means more funding for important

organizations such as charities and fundraiser events. Small business owners are more likely to make these types of social investments in the community, according to research by The American Small Business Coalition.

From local art groups to youth sports teams, small business owners are quick to offer their sponsorship and money to help support community

groups. This helps create customer buy-in for business owners, as well as a reputation for genuinely caring about their communities.

Hiring LocalAbout half of all

private sector workers are employed in small businesses, according to the Bureau of Labor. This means more local talent is retained and more

money for taxes stays in the community, as well.

The next time you think your dollar doesn’t count, remember that you’re not only helping the community as a whole, but also all of those individual workers who have jobs because of your support. From part-time help all the way up to the business owner, small businesses are counting on you.

Your Dollar Counts

Moscow-Pullman Daily News | Saturday, May 30, 2015 | 3CHOOSE LOCAL

1115 S. Grand Avenue, Pullman(509) 334-4525 | www.wysupcars.com

Sales: Mon-Sat. | 8am-6pmService: Mon-Sat. | 8am-5pm

When you are ready to discover Chrysler, Dodge, Jeep or Ram award-winning vehicles, come see us at 1115 S. Grand in Pullman or online at www.wysupcars.com. We take pride in what we do, and our knowledgeable, friendly, and helpful team strives to make every person that walks through our door feel like part of our family.

OUTSTANDING CUSTOMER CARE | LEGENDARY SERVICEALL AT A PRICE THAT WILL MAKE YOU SMILE

CHOOSE LOCAL� | Saturday, May 30, 2015 | Moscow-Pullman Daily News

The act of shopping local is not one to be enjoyed by a select few. In other words, the more the merrier.

Local business owners are ready to welcome you with open arms. You should do the same for them by bringing along your friends, family members and neighbors on your next local shopping trip.

Like Father, Like Son

It’s never too early to pass on the values that drive you to shop local and support your neighbors. The children in your life are impressionable.Make a good impression by explaining the importance of shopping locally.

They may be future entrepreneurs, and it’s never too early to plant that business acumen. Teach them the basics of starting a business, and introduce them to shop owners. Prompt them to ask questions about being a

business owner and then keep discussions going even after you’ve left the store.

Give Businesses

IdeasDo you have a

business degree or some kind of training in marketing? Why not lend your expertise to a small business in need of some brand improvement.

Small business

owners are busy and can run out of time at the end of the day to launch an email marketing campaign or create clever social media content.

Helping small businesses with activities like this is not only a sign of solidarity from a veteran businessman or woman, but also a great way to gain free, intern-like experience for college students.

Build your clips now by offering to handle all social media accounts for a local business owner who agrees to put you in charge. You’ll be gaining valuable hands-on experience that will look strong on a resume.

Make it a Contest

This year, make shopping a contest with your closest

friends. Start now by tallying up how much money you spend in local businesses. You can even start a blog or spreadsheet to track spending.

At the end of the year, see who spent more locally. The winner gets treated to a $20 gift card to her favorite small business.

Family and Community Effort


Wine Company of Moscow owner Dennis Baird said he has seen a number of changes in the wine resale industry in 37 years of business, but for the Wine

Company of Moscow customers aren’t one of them. “Our fi rst customer when we opened in 1978 still lives here in Moscow and still shops here. Th at’s quite amazing,” Baird said. Th e Wine Company of Moscow, which opened its doors part time in 1978, was founded by Baird and his wife, Lynn. Th e store is managed by Terry Eckwright. Th e business, which counts about 200 residents as its “regulars,” off ers exceptional service, knowledgeable staff , great everyday prices, gourmet foods and an amazing selection of cheese. And of course, Wine Company of Moscow off ers an impressive selection of wines and beer. Baird said products sold in the store come from all around the world and almost all of the wines are under $15 with many under $10.

113 E 3rd StreetMoscow

208-882-6502

Tue - Fri: Noon to 8:00pm

Sat: 10 to 6

• Home Decor • Gifts• Hand Bags• Women’s Clothing Boutique• Fashion Jewelry• Hallmark Cards• Rachel Ray Cookware• Kitchen Gadgets• Children’s Clothing & Toys

TICK KLOCK DRUG, LLC109 S. Main StreetColfax, WA(509) 397-2111

Find the most unique gifts at Colfax’s best kept secret... Tick Klock Drug


One of the staple small businesses in America is the farmers market. From the California grape to the Georgia peach, produce just tastes better when it’s eaten right where it’s grown.

As demand for locally grown fruits and vegetables has increased, so too has the number of farmers markets in both rural and urban areas.

The U.S. Department of Agriculture announced that the number of direct-sales markets increased 9.6 percent in 2012, with California and New York leading the charge.

USDA-registered farmers markets topped 7,800 in 2012. In 1994, there were 1,744.

Catalyzing some of this growth has been the USDA’s work to make the markets accessible to people of all income levels, including by making many of them eligible to accept payments from the Supplemental Nutrition Assistance Program, formerly known as food stamps.

Popular Options

Fresh fruits and vegetables drive traffic to farmers markets, but other popular items include meats, artisan cheeses, homemade jellies, crafts and live entertainment. You have probably noticed the steady growth of the farmers market in your area. Many across the nation are adding vendors, taking up larger parking lots and drawing more

consumers than in years past.

Some markets are so popular that there are long waiting lists for farmers to even sell their products. From your average American shopper to your top chef, farmers markets draw a wide range of visitors.

An EducationFarmers markets

empower consumers to become active supporters of their communities. They also can teach you about cooking

techniques and the sustainable practices being used by farmers in your area.

Many markets feature instructional seminars and hands-on presentations to educate consumers about unique varieties of produce and how to prepare them at home.

Top MarketsSo where are most

people shelling out cash for the quality products of a farmers market? Where else than the country’s top

agricultural producing state, California? The USDA reports that the state boasts more than 800 markets, with New York (650) and Massachusetts (300) rounding out the top three.

The mid-Atlantic, Northeast and Southeast claimed the largest percentage growth in markets, reporting 15.8, 14.4 and 13.1 percent jumps in participation, according to the USDA.

The Farmers Market

Moscow-Pullman Daily News | Saturday, May 30, 2015 | �CHOOSE LOCAL

We understand the pain and suff ering that comes from losing a loved one. Trust our caring staff to help plan your service or special memorial.

We take pride in our expertise of all aspects of funeral planning:• Traditional

Services - any faith, in our chapel, your church or facility.

• Cremation Services• Pre-Arrangements

Please feel free to stop by and visit us at any time.

Short’s Funeral Chapel Philosophy We believe that every life is worth celebrating.

1225 E. 6th Street, Moscow(208) 882-4534

www.shortsfuneralchapel.com

Our family serving your family

Whether you're a job seeker looking for

your next opportunity or a

or human resource services,

than calling Express Employ-ment Professionals in Mos-cow.

In business for 18 years, Ex-press is the most trusted and established employment ser-vice business in the region.

General Manager Delilah Glenn says Express special-izes in helping local business-

can also provide top-notch human resource services

provide valuable leadership training, handbook review

-

more.

For job seekers, Express of-

professional placements, job

looking for that next career, Express is for you.

Lewiston and Moscow. The -

cow Chamber of Commerce building at 411 S. Main St., Ste. 5A. Business hours are Mondays and Fridays from 9 a.m. to 5 p.m. or by appoint-ment by calling (208) 883-0934.

-

includes Delilah Glenn, Gen-eral Manager, Diana Hughes,

(208) 743-6507

449048E4-15


Small businesses offer great year-round options for gifts and home décor. This is especially true around holidays, and we’re not just talking Christmas.

From locally produced furniture and decorations to unique homemade crafts, local shops are churning out amazing products that make great gifts for your friends and family members.

Birthdays Do you have a car-

crazy family member or friend? Are you looking to support local businesses when shopping for their birthday gifts this year? You are in luck. Local mechanic shops need all the local support they can get throughout the year so they are able to pay and retain top mechanics and service professionals. Shop around for deals on custom details or maintenance packages that will leave your special auto enthusiast smiling on his birthday.

AnniversariesDo you have a local

tourism department in your area? Consult with the office for your next trip out of town to celebrate your anniversary. No one knows your area like professionals within these organizations, and they will be able to send you off on an excursion to remember.

Check your local newspaper’s website for coupons promoting local travel opportunities.

You may be able to find a steal of a deal on cabins, bed and breakfasts or resorts.

HalloweenHalloween

celebrations have become staples of downtown areas in many American cities. They offer safe environments for trick-or-treating and give parents a great opportunity to teach their children about supporting local business.

You also can find

Halloween-themed stores that only open in October to meet all of your costume and party needs. Many of these businesses are run by your fellow community members looking to operate a successful seasonal company, so be sure to support them this Halloween.

Christmas The biggest push

to shop local comes around Christmastime every year — on the last Saturday of

November. Launched by American Express in 2010, Small Business Saturday has rapidly become part of the national narrative on Christmas shopping.

Start checking in with your local shops in early November to see what kind of promotions they are offering to draw your business.

You can find unique gifts in your downtown shops and support local business the same time — a holiday shopping win-win.

Holidays and Small Businesses

Moscow-Pullman Daily News | Saturday, May 30, 2015 | �CHOOSE LOCAL

1420 White Avenue, Moscow (Across from Les Schwab)208.882.2667 • www.palousetrans.com

Since 1996, Palouse Country Transmission & Auto Care has been providing quality transmission repair services, as well as general auto repair and maintenance services in Moscow.

We are dedicated to providing Moscow and the surrounding communities with dependable, reliable and aff ordable automotive repair, while specializing in both

automatic and manual transmission repairs.From oil changes and brake repair to

transmission fl uid exchanges and diff erential service, Palouse Country Transmission & Auto Care can help. So call today or schedule your service online, we look forward to seeing you!

Big problems or little problems, it takes experience to know the diff erence.

Palouse Country Transmission & Auto Care

cares about the environment. We compress our work week into four 10-hour shifts, reducing power consumption and water use by 20%.

PALOUSE COUNTRY TRANSMISSION AND AUTO REPAIR

Mac and Donna Mattoon and crews of

B&F Power Vac have been committed to

providing honest, dependable, quality

cleaning service to our commercial, indus-

trial and residential customers in North Central Idaho, Northeast, and Central Washington since 1971. Heating dealers,

restoration companies and property management businesses depend on B&F’s cleaning expertise

to complete their customers Indoor Air Quality / Heating, Ventilation, Air Conditioning duct cleaning

maintenance programs.

HVAC SYSTEMSFURNACES/BOILERS

EXHAUST / VENTILATION SYSTEMS

HEAT RECLAIM SYSTEMSDRYER VENTS / GAS WATER

HEATERCHIMNEYS / FIREPLACES

Phone: 208-746-1461 Phone: 208-882-7575

CHOOSE LOCAL10 | Saturday, May 30, 2015 | Moscow-Pullman Daily News

Planning a home remodeling project can be a stressful experience. Why exacerbate that tension by relying on out-of-area distributors for your materials?

Before your project gets started, be sure to include local companies in your search for building materials, design pieces or custom furniture.

Local shop owners are always looking to add more business and projects and can be just as talented and stocked as major manufacturers. Instead of opting for the big box store for lumber, for example, you probably have a family-run operation in your neck of the woods that sells the same type of wood for comparable prices.

We’ve already discussed the financial impact that shopping locally can have on your community. In this case, it also can help you take more pride in your remodeling project knowing your lumber came from right down the road.

Carbon Footprint

Shopping local businesses can help you greatly reduce your remodel’s carbon footprint. By choosing nearby companies for materials, you’re cutting down on the energy required for delivery.

If sustainable flooring has to be shipped from China, is that

really contributing to the “going green” movement? Check close to home first to help lessen your remodel’s impact on the environment.

Rapid Order Turnaround

No more waiting weeks for far-away manufacturers to ship your remodeling materials. Shopping locally means you can

get your custom glass, doors, shower frames, mirrors or furniture in a quicker time frame.

Many local shops will cut the middleman out of the process to help expedite order turnarounds, meaning you’ll receive your orders days to weeks faster.

Truly CustomWorking one on one

with a local design

consultant means you can make something truly all your own. You can be proud to show off your new remodeling features knowing that no one else in the world has something quite like it.

Small companies can offer this individualized attention to complement their craftsmanship and skill.

Remodeling Projects



Going up against Black Friday and Cyber Monday is no easy task, but Small Business Saturday continues to hold its own as a national movement.

The effort is celebrated every year on the Saturday following Thanksgiving, meaning this year’s edition is slated for Nov. 28.

American Express started Small Business Saturday in 2010 and rewards consumers who use their American Express cards on the holiday. In 2013, when someone spent $10 or more at a small business, they were rewarded with $10 of credit.

But is it working? Supporters and coordinators offer a resounding “Yes!” and point to the following numbers.

According to The American Small Business Coalition:

There are 23 million small businesses in the United States, representing a 49 percent increase since 1982;Fifty-four percent of U.S. sales happen at small businesses;Small businesses have created 8 million jobs since 1990; andFranchised small businesses employ roughly 8 million people, and make up 40 percent of all American retail jobs.

•

•

•

•

2014 Stats

Small Business Saturday has more than 3.4 million Facebook fans, growing by 100,000 since 2013.Sixty-six percent of small businesses plan to keep spending money on digital marketing. According to the same study from the AT&T Small Business Technology Poll, sixty-six percent could not survive

•

•

without wireless technology.Online shopping reached an all-time high in 2014, underscoring the importance of offering e-commerce as a purchase option for customers.

•

More than $5.9 billion was reportedly spent on Small Business Saturday 2014, giving the day a $200 million year-over-year growth over the past two years.

•

Small Business Saturday

Pullman’s Ace Hardware owners, Jan and Paul Strohbehn, are proud to be a part of the Pullman commu-nity with their business they opened more than seven years ago at 1690 S. Grand Ave.

Through hard work and a commitment to the local community, they now employ 28 people at their Wheat-land Shopping Center location.

“We focus on providing our customers with the best and most enjoyable shopping experience by having the products they need and a fantastic staff,” said Jan Strohbehn.

Ace Hardware – Pullman is more than just a hardware store. They also carry a large selection of unique gifts, greeting cards, sporting goods and fi rearms, Stihl products and accessories, as well as Craftsman tools. They are also one of U-Haul’s top rental agents in this region.

The business continues to grow. The staff includes a master gardener, small-engine mechanic and a fac-tory trained and certifi ed Stihl mechanic. They have recently added Nutrena grain products, including equine and chick feed. They will be adding convenience lumber products early summer. Open 7 days a week.

Pullman Store hours: 8 a.m. - 8 p.m. Monday through Friday8 a.m. to 7 p.m. Saturday and Sunday from 9 a.m. - 6 p.m.

Located in the Wheatland Mall1690 S. Grand Ave. • (509) 332-1450

“The Helpful Place”



For many in the business community, having your own website seems almost elementary. It provides your customers an online resource to learn more about you and can be a great tool for making more money.

So why do only 45 percent of small businesses have one? That statistic comes from a 2013 survey of more than 3,000 small businesses conducted by Google and research company Ipsos.

It’s Easier Than Ever

If you’re intimidated by building your own website, don’t be. It’s easier than ever. Think about the time you spend every morning coming in to work, starting the coffee and chatting with your employees.

In that timeframe — say 20 minutes — you could build and launch your own website. There are many online platforms that make it easy and free to create your own online presence.

You don’t need to be a coding genius to figure it out. Search for a “free website builder” and watch the options come to you. These platforms come with ready-made templates that you can fully customize with photos of your business and text that fits your business strategies.

Website Tools Adding a blog to

your website is a great

way to build credibility with your audience. Use the space to give tips and thoughts on your industry, not sales pitches and coupons. Your readers will appreciate the free information and will remember your expertise when it comes time to make a purchase.

If you’re not collecting money through e-commerce on your site, you’re missing out on the

chance to capitalize through online sales.

There are affordable e-commerce platforms that will basically build your online store for you — yet another benefit of today’s technology helping the small business owner.

Live chat immediately gives your website the feel of a bigger operation. Again, there are free and inexpensive services online that

make the process of adding live chat to your site a breeze.

You can designate yourself or an employee to be at the ready for incoming questions from customers or even set up boilerplate responses to frequently asked questions.

Build a Website


Wasankari Construction“The Building Recyclers” - Celebrating 38 years of recycling on the Palouse

Visit our new offi ce made completely from recycled and salvaged materials.

Owner Doug Wasankari has over 40 years of experi-ence in retrofi tting foundations and basements under existing buildings, structure relocation, demolition and materials salvage.

As a byproduct of the construction and deconstruc-tion, Doug and his wife Melanie have created a very unique building materials recycling retail yard.

Items arrive from the crews to the yard to be processed for re-use in remodels, new construction, landscaping and art works.

Some of these items available to the public are: hardwood fl oorings; doors; windows; used brick; tim-bers, specialty lumbers; electrical; plumbing fi xtures;

and used metals.Doug has estimated that Wasankari Construction

has kept 1000s of tons of reusable items out of the landfi ll and saves 100s of older buildings from being torn down.

In the last 10 years, Wasankari has added more than 1,500 tons of stone inventory. A sample of items for sale are fl agstone, columns, fountains, stone

veneers, large and small retaining wall boulders and decorative rock ground covers.

Most recently the business has begun production of small precast concrete. The stone stamped stepping stones and steps in custom colors and “critter” imprints have become popular as a unique landscaping option.

Wasankari has so much on hand it cannot be listed, so you will need to stop by and take a look.

We were “green” before green was cool1/2-mile south of Moscow on US Highway 95 | Open Mon-Sat 8-5 p.m.

208-883-4362 | www.wasankariconstruction.com

Quality Goods, Great Service, Fair Prices!

1205 North Grand, Pullman | (509) 332-2918 | Open 24 Hours

• Fresh Produce & Meats• Scratch Baking• Full Espresso Bar• Delicatessen

• Beer, Wine & Spirits• Floral Design• WSU Merchandise• Special Orders Welcome

415475E5-14

263 E. Palouse River Drive, Moscow(208) 882-5678www.denysautoservice.comServing your Grandparents, Parents & Now your automotive needs since 1979DENY’S AUTO SERVICE

We Specialize in Manufacturers’ Recommended Maintenance, Repairs, Diagnostics and Air ConditioningWe can handle your maintenance & service, even if your car is under warranty.

YOUR AUTO SERVICE EXCELLENCE TEAMDeny Dahl

&Wayne Collins

Roger GillilandParts & Service Manager

20 years of experience with Subaru, Toyota, Honda and Nissan

George Hiatt-WellerSubaru Senior Master Tecnician


208-882-3538 • 1421 White AveMoscow, ID

509-334-1835 • SE 160 Bishop BlvdPullman, WA

509-397-4678 • 214 W Walla Walla HwyColfax, WA

www.LesSchwab.com Our Business Is Earning Your Trust!

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Free Peace of Mind Tire Protection Whatever the road throws at you - from potholes to nails - if your tire is damaged from any road hazard, we will replace the value of your tire.• If your tire is damaged beyond

repair we’ll replace its value• Our workmanship is guaranteed

for the life of your tires• We offer free pre-trip safety checks

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FOR DADS & GRADS!

Les Schwab isn’t your regular tire store and that’s a fact we take pride in. From literally running out to meet you to our Best

Tire Value Promise, we do things a little differently. We’ve set a standard in the tire industry that sets us apart from every other dealer through our desire to be more than a faceless corporation. We’d rather be that neighbor down the street you know and trust.The Moscow Les Schwab employs 26 people. That’s 26 people who live locally, spend locally and help make your community the great place that it is. Like in all of the more than 400 Les Schwab stores across the West, our customers’ happiness and satisfaction has always been our top priority. So if you want to do business with people who take pride in their performance and honesty, why not drop by and see Rick Giddings and his crew? We promise you’ll be glad you did.

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Shop Local, 2015