Shopping

Shopping

Why to shop

• Shopping is indispensable to our daily life: food, clothes, toys, house appliances, gifts, etc.

Where to shop

A marketplace or a bazaar: An open area or square in a town where a public market or sale is set up.

A bazaar in the Sahara a market in Sweden

Stores / Shops( in a broad sense):

♣ a department store

A large retail store offering a variety of merchandise and services and organized in separate departments.

♣ a shop (in a narrow sense): A small retail store or a specialty department in a large store.

Hello!

♣ a grocery store: A store selling foodstuffs and various household supplies.

♣ a drugstore: A store where prescriptions are filled and drugs and other articles are sold.

♣ a specialty store: It usually deals mainly with one kind of commodity and the salesmen usually have rich professional knowledge of the commodity and after-sale service is offered.

♣ An exclusive shop: Specializing in or dealing under authorization the brands of the manufacturer and the

distributor.

♣ A supermarket: The selling is on a self-service basis. S.M mainly deals with fresh and raw

merchandise, food and daily necessities.

Shopping Malls

A mall: A large, often enclosed shopping complex containing various stores, businesses, and restaurants usually accessible by common passageways.

The World’s Biggest Mall is in Canada

The largest shopping mall in the world is in Edmonton, Canada, it is called West Edmonton Mall (website: http://www.westedmall.com/)

There are over 800 stores, 110 restaurants, 30 movie theatres, a hotel, a water park, an amusement park with roller coasters and other fun things to do like rock climbing, cart racing, small golf course and submarine rides in the world’s largest indoor lake

• bazaar• public market• shops• stores• a department store• a grocery store • a drug store• a specialty store• an exclusive store

• supermarket• shopping mall

Shopping places

Other SORTS OF MARKETS

• Flea market 跳蚤市场• Dollar store/white elephant 一元店• Rebate store 折扣店• General store 杂货店• Market Center 商业中心• Black market 黑市

Chain supermarkets:

Wal-Mart

( American)

NO 1

in the world

Carrefour (French)

TESCO

（特易购）

No 1 in Britain

Parkson (the first one opened in Dalian)

Hymall

(Taiwan)

Lianhua

联华

( No 1 in China)

Other Ways of Shopping

Shop on T.V.

Online Shopping

Shop on the radio

Shop in magazines & newspapers

Where

do you like to shop?

Tips For Shopping By Mail Or Telephone

• Shopping by mail or telephone can be a time and energy-saving way to buy almost anything you want. Many direct marketers provide toll-free( 免通行税 ) ordering and quick delivery to meet the needs of their customers.

HELPFUL GUIDELINES

Tip #1. 慎选择交易对象 , 认真阅读交易规则Before ordering, check the company‘s return policy

( 政策 ). Tip #2. 保留证据 . Keeping order information is crucial( 至关紧要 ) 　　Tip #3. Never send cash.Tip #4. 物品受损If merchandise is damaged, contact the mail order

company immediately. If you‘re asked to return it, get a receipt from the shipper.

Tip #5. 物品丢失 If you don‘t receive your order and your

package is lost in transit, the mail order company probably will take responsibility for tracing it.

Tip #6. 取消订货If you cancel a mail order purchase charged on

your credit card, the seller must credit your account within one billing cycle.

.

• HELPFUL GUIDELINES• Tip #1. Before ordering, check the

company's return policy

• Tip #2. Keeping order information is crucial( 至关紧要 ).

• Tip #3. Never send cash through the mail. Send a check or money order or use a credit card. When using credit cards, special credit rules apply.

• Tip #4. If merchandise is damaged,

contact the mail order company immediately. If you're asked to return it, get a receipt from the shipper

• .Suppose you order a set of dishes, but several plates arrive broken. You might wonder whether to send back the broken plates or the entire set. Do neither unless the instructions on the package tell you to refuse it if damage is obvious.

• First, tell the company some dishes were broken on arrival. Provide all the information that identifies your order, including your account and/or order number.

• Keep a copy of your letter or a note of your conversation with the company's customer service representative and all items that prove you placed and paid for the order.

• Then, depending on the company's instructions, return the broken dishes or the entire set.

• In most cases, the mail order company will pay return postage for damaged merchandise

• Tip #5. If you don't receive your order and your package is lost in transit, the mail order company probably will take responsibility for tracing it.If you contact the company and learn that your package was lost in transit( 运输 ), first try to work out a solution with the company. The company should be responsible for tracing the item. If your package cannot be located( 找到 ), most companies will replace it.

• Tip #6. If you return merchandise( 商

品 ) to a company, get a return receipt from the shipper.

• Sometimes things get lost in shipment or packages are mislaid( 丢失 ).

• Ask the shipper for a return receipt when you send back an item to a mail order firm. The receipt may cost extra, but you'll have proof that you returned the merchandise.

WHERE TO FIND HELP

• If you have a problem with a mail order purchase:• First contact the company. Provide your account

and/or order number, and copies of any other information (such as cancelled checks or credit card statements) that will help identify the problem.

• Second your local Postmaster( 邮局局长 ). Ask for the name and address of the appropriate Postal Inspector( 检查员 ) in charge.

• Last your state or local consumer protection office, or the office located nearest the company.

TEN TOP SHOPPING CITIES• New York (the Fifth Street)• Pairs (Champs Ely sees)• Tokyo• Florentines (handiworks)• Singapore• Hong Kong (duty-free goods)• Shanghai• Seoul • Bangkok • Kuala Lumpur

Shop in a bidding block

China’s retail industry

8 different forms:

department store, discount store,

shopping center, supermarket,

general merchandise store,

specialty store,

exclusive store , convenience store.

Research Report on China Super-stores Market

The present situation: ( taking the chain supermarket for instance)

1 It is young, only ten years old.2. It is very small in size but various in form.3. It is low in sales.4. It has already been involved in the international

competition.5. It grows at an unusually high and pleasant speed.

In-Class Reading

Consumer Behavior of the Youth

appreciate• recognize or understand • e.g. I appreciate your reason for objecting

to the proposal.• understand and enjoy; value highly• e.g. You can’t fully appreciate foreign

literature in translation.• thank sb. for sth. they have done• e.g. I would appreciate it if you turn the

music down.

Orient (AmE)

• (Latin root) =rise • adj. 太阳从东方升起 东方 • （引申）以… . 为方向；以… .. 为目的• the Orient 东方 • oriental • the oriental way of life • 东方生活方式

orient/ orientate• v. to aim something at sb. or sth.

• It is essential that the public sector orientates itself more towards the consumer.

• The industry is heavily orientated towards export markets.

• The school has an orientation towards practical skills.

• 这学校侧重实际技能。

–oriented

• oriented is added to nouns and adverbs to form adjectives which describe what sb. or sth is primarily interested or concerned with.

• She wants to turn the company into a profit-orientated organization.

• a market-oriented economy

• money-oriented society

• research-oriented staff

• customer-oriented policy

• quality-oriented education

• student-oriented teaching method

• impact: strong influence

• three out of four: 75 percentage of

• major purchases:

important and expensive articles one decides to buy

• occur: happen

• occur to sb.: come into one’s mind

• aesthetic (adj.) : relating to enjoyment and beauty

consideration• consider: to give attention to • You've got to consider the time element

when planning the whole project.

• take sth. into consideration • to think about sth. when you make a

decision or plan.• I always take price into consideration

when buying clothing.

make

• a particular product, or the name of the company that made it:

• I like the make of the dress.

• cars of all makes 各种厂牌的车• a coat of first-class make 一流的大衣• a camera of Chinese make

contemporary• con-tempor-ary

together—time—adj. 同时代的

• of the present time, of the same time • contemporary music/ literature / art

• Marlowe and Johnson were contemporary with Shakespeare.

contemporary

• Someone’s contemporary is a person who is or was alive at the same time as them.

• John is my contemporary, we are both 20.

• She is my contemporary at college （大学时代的同学）

hit• successful attempt or performance• song hits 一炮打响的歌曲• a current hit 目前风行一时的歌曲• a box-office hit 卖座率很高的影片• a journalistic hit 轰动新闻界的人或事• a hit by chance 偶然的成功• This new style is a bit hit with the high-

school set. 这个新样式在中学生中风行一时

• contemporary hit radio:

radio program that plays current popular songs• be popular with/among:

be liked or enjoyed or supported by• to convince sb. to do sth.

cause to happen; make certain• to convince sb. of sth.

How can I convince you of her honesty.• to convince sb. that….

What she said convinced me that I was mistaken.

recipe• set of instructions for preparing a food

dish 食品烹饪法 , 配方 This is the recipe for making chocolate

cake.• method of achieving sth. 秘诀 What is your recipe for success? Have you got a recipe for living long?

along with

• in addition to• There was a bill along with the parcel.

• There are 32 different kinds of chocolate on sale along with the bread and cakes.

campaign• camp-aign• a planned group of activities toward

the achievement of an aim 

• anti-smoking campaign 禁烟运动 • a patriotic public health campaign 爱国卫生运动• a reelection campaign 连任竞选活动• advertising campaign 广告宣传活动• a press campaign 新闻宣传活动• a public relations campaign 公关活动

examples• The desert campaign was won with tanks

and armored vehicles.(military)• The endless public appearances are an

inevitable part of an election campaign. (political)

• Here are tips on how to launch an effective advertising campaign. (business)

• Children as young as five are the target of an anti-smoking campaign designed to prevent young people from getting hooked. (social)

kit

• a set of things, such as tools or equipment

• We keep a first-aid kit in the office for emergencies.

• a sewing kit 针线包 • car repair kit

in terms of• with regard to ; from the point of view

• Our products compete with those of other factories in terms of quality, reliability and variety.

• In terms of natural resources, it’s one of the poorest countries in the world.

economy• the intentional saving of money ,time,

energy, words • They've had to make economies since Colin

lost his job.

• the system of trade and industry by which the wealth of a country is made and used

• global economy• The government's economic policies have

led us into the worst recession for years.

economics• Economics is the study of the way in which

money, industry, and trade are organized in a society.

• He gained a master’s degree in economics.• Take up a course in economics• The way in which money influences whether a

plan, business, etc. will work effectively.( 用作复数 ) ( 国家的 ) 经济状况；经济因素；致富之道；经济 ( 财务利弊的考虑 )

• What are the economics of the project?• 这项计划在经济上有何利弊？

brand loyalty

• loyal: always supportive• loyalty noun [U]• the tendency always to buy the same

make of product:• All manufacturers want to encourage

brand loyalty to their own products.

• Here “well” is used for emphasizing something.

• Keep the children well away from the edge of the pool.

• It costs well over $100. • It was well after 12 o’clock when they

arrived.

well

distribute

• dis-tribute分开―贡金，贡物

• 把金钱财物分开 --- 分发，分派• If you distribute things, you hand them

or deliver them to a number of people.• The teacher distributed examination

papers to the class.• They distributed leaflets/pamphlets to

the passers-by.

peer pressure

• the strong influence of a group, esp. of children, on members of that group to behave as everyone else does:

• There is tremendous peer pressure to wear fashionable clothes.

authority

• [U] the moral or legal right or ability to control:

• I will give my lawyers authority (= permission) to act on my behalf.

• He's got no authority over (= ability to control) his students.

appeal• [n] the quality in sb. or sth. that

makes them attractive or interesting:• Spielberg films have a wide appeal.

to interest or attract someone:• [v] to interest or attract sb.:• I think what appeals to me about his

painting is the colors he uses.

impulsive

• showing behavior in which you do things suddenly without any planning and without considering the effects they may have:

• Don't be so impulsive - think before you act.

tentative

• (of a plan or idea) not certain or agreed, or (of a suggestion or action) said or done in a careful but uncertain way because you do not know if you are right:

• I have made tentative plans to take a trip to Seattle in July.

prior to: before

• You use prior to indicate that something has already happened, or must happen, before another event takes place.

• The course required no prior knowledge of Spanish.

• For the prior year, they reported net income of $1.1 million.

• e.g. All the work should be finished prior to your departure.

supervision

• under the supervision of a teacher.• The plan calls for a cease-fire and UN

supervision of the country.• [Useful Phrases] • ease up on/relax supervision 放松监

督• exercise a close supervision 对… .. 严

加监督• tighten supervision 加强监督管理• financial supervision 财务管理• food supervision 食品卫生管理

distribute• 我已经把食品分发给了穷人• We have distributed the food among the poor.• Mother distributed candy among the children.• 英国广播公司向许多国家提供其节目• BBC programs are distributed in many

countries. • The product of labor should be justly /are very

unevenly distributed. • 劳动果实应该平均分配／分布很不均匀

Translation

• 1. All the arrangement should be completed prior to your departure.

• 2. Such behavior may result in the executive being fired/ asked to leave.

• 3. Our products compete with those of other factories in terms of quality, reliability and above all, variety.

• 4. The team’s performance was greatly affected by the heavy rain.

• 5. I appreciate your reasons for objecting to the proposal.

• 6. To some extent, she should be responsible for the accident.

• 7. I’m uneasy at/ deeply troubled by the thought that life is just too comfortable.

• 8. women tend to live longer than men.