Solution: Challenge: Line extension needs to be differentiated from ‘product family’ while still retaining family equity. This very well established consumer beverage company uses a large hinge lid gift box as a sample kit for select buyers, newsmakers and ambassadors. Featuring brand packaging art on the gift box creates consistency in the sales delivery and provides recipients with a keepsake. A Social Sample Kit Swings into Action GalleryBoard Item# Item above is: E-18 R-22 GalleryBoard Packaging Gift Box Decorated in three spot colors with reverse art (all pantone matched) showcase packaging experience study 100% recycled made in usa print to order asi/78708 ppai/216134 sage/64878 tradeonly/81682 400+ Ready-Made Styles: Choose Your Gift Box - Binder - Portfolio - Press Kit
See how a branded company uses a differentiating sample kit to leverage equity from family 'tree', while establishing new addition's USP. Featuring GalleryBoard Packaging gift box - made in USA, from recycled content.
Citation preview
Solution:
Challenge: Line extension needs to be differentiated from
product family while stillretaining family equity.
This very well established consumer beverage company uses a
large hingelid gift box as a sample kit for select buyers,
newsmakers and ambassadors.Featuring brand packaging art on the
gift box creates consistency in the sales delivery and provides
recipients with a keepsake.
A Social Sample Kit Swings into Action
GalleryBoard Item#
Item above is: E-18 R-22 GalleryBoard Packaging Gift
BoxDecorated in three spot colors with reverse art (all pantone
matched)
showcase packaging
experience study
100% recycled made in usa print to order
asi/78708
ppai/216134
sage/64878
tradeonly/81682400+ Ready-Made Styles: Choose Your Gift Box -
Binder - Portfolio - Press Kit
