Showcasing The Best In Interior Design

Showcasing The Best In Interior Design

www.inthewhiteroom.com

AGA

The classic AGA really is a focal

point in any kitchen. Interiors PR

specialists The White Room

designed a kitchen setting using a

Crown Cotswood painted kitchen,

painted in Green Blue. A black five

oven AGA finished off the look. The

room set was purpose built in an old

factory and the use of reclaimed

timber beams added an authentic

style. Additional directional lighting

highlighted the black AGA shape

creating white reflections to the

chrome which gave a perceived

light flow from the window.

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The Stamp Rug Company

The White Room has sourced interior

designs and styled and photographed room

sets, creating lifestyle images that capture

the dramatic effect of these Royal Mail

stamp rugs. The use of contrasting vibrant

colour has played a key part in creating this

on trend image. These lifestyle images will

be used for marketing and PR, showing

how effective the rugs look when used for

interior decor.




Bisque Radiators

Bisque has led the way in designer

radiators for the home. One of the

important things they need to get

across in their marketing and PR is

how effective they look in any

interior. The White Room’s creative

approach to interiors PR resulted in

some bespoke images of a room

setting that complements the

radiators. This photo set of a

bathroom features a textured stone

wall (which is plaster wall cladding),

with a classic white surrounding. The

bath cuts into the corner of the image

with a water effect, reflecting Bisque

wooden radiator, we used a piece of

glass to create this reflection.




The White Room has been designing and photographing kitchen room sets for Crown for over 15 years. These are

purpose built room sets constructed from a shell. All the props are individually selected for each set, creating a realistic

decor to fit with the product. The finished photograph achieved a realistic “on location” look by the use of constant flow

HMI lighting. This thorough approach to interiors PR ensures consistently good results for The White Room clients.

Crown Imperial Kitchens




Gallery Wall Decor

This image is just one of the lifestyle

images we have produced for Gallery

Wall Decor. Their catalogue has over

250 products including mirrors, wall art,

clocks and lamps. Each image has

been designed and created to

complement the way retail buyers

purchase stock, creating a look for

today’s decor. It is important to see the

products in an inspirational setting.

These images are central to Gallery’s

marketing and PR activity. The use of

good propping and colour has

dramatically enhanced the range and

helps to build sales for Gallery.




Heathfield Lighting

Heathfield Lighting manufacture

bespoke light shades for the

interiors market. The White

Room has photographed a new

brochure, creating dramatic

images in their own photo house.

The walls and woodwork were

painted dark grey to help to

create a dramatic background for

the colourful shades and strong

lighting created stylish shots.




Mercury Cookers

This image sells the Mercury cooker; if you look at this image you will see there are no kitchen units. It creates an eclectic

kitchen setting which focuses on the client’s product. A mixture of old and new propping has helped the appeal to a wider

audience. The room set was located in our photo house, with a flat tiled wall added to give it texture. The cooker was shot

on a separate layer to retain its colour and highlight the chrome, this was then retouched in later.




Restall Brown & Clennell

RBC is one of the oldest

furniture manufacturers in the

UK. They make very high-end

traditional furniture for clients

around the world. The White

Room photographed a selection

from their modern classic range.

We selected dramatic luxury

gold wallpaper by “Manuel

Canovas” which was offset

against large skirting boards

and white/opal effect acrylic

flooring. These interior images

create a unique style for this

exquisite range and will feature

in RBC’s marketing and PR

activity.


Topps Tiles

The Moroccan theme is still a strong

influence in interior design. Topps

Tiles has an impressive selection of

tiles to choose from, what their PR

lacked was inspiration. The White

Room created this stunning

photograph, which features on their

catalogue front cover, in their photo

studio. This set was built from MDF

with an antique Moroccan window

positioned behind the wall. The walls

are textured and rendered with a

mixture of colour tiles. The effect is

brought to life with clever propping

and mood lighting. A big aperture

and longer exposure gives

atmosphere, allowing the candles to

glow.

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Showcasing The Best In Interior Design