Shruti Shah Mobile: 9820084910, Email: shruti369@gmail.com

Seeking Assignments in the domain of Business Development, Digital Media, Content Syndication, E-commerce

PROFESSIONAL SYNOPSIS

A result oriented professional with 9 years of proven experience in Business Development, Digital, Strategy, Marketing, E-Commerce,

Licensing, Vendor Management, CRM, International e-marketing, and Project Management w ith Functional knowledge of Media Industry

Rich experience of dealing w ith high profile clients

Proficient in w orking closely w ith Top Management

Good legal know ledge as w orks closely w ith law yers in various regulatory framew ork

An effective communicator w ith excellent relationship building & interpersonal skills

High analytical skills & strong attention to detail

Good commercial acumen and Aggressive in approach

Technically aw are & competent

MSM Media Distribution Pvt Ltd (Sony Entertainment Television) June 2010 till date

MSM Media Distribution Pvt. Ltd. is India's leading distribution company of television channels, w holly owned by Sony Entertainment

Television. It deals w ith all distribution platforms like DTH players (Tatasky, Airtel, Videocon D2h, Dish TV etc), MSO (Hathw ay, Den, WWIL, Incable etc), IPTV, HITS for effective deployment of Sony and TV Today channels.

Sr. Manager – Business Development - Hotels & Commercial Establishments April 2011 – Till date

Core Competencies:

Remarkable negotiation and closure skills

Eff iciency in making Business proposal and pitches to client in India and SAARC

Spear heading a business w orth revenue of Rs 50-55 cr

Result oriented, relentless pursuit and methodological approach

Decent business acumen and good hold on numbers

Team management

Good analytical approach and problem solving skill

Strong B2B and B2C marketing experience

Roles & Responsibilities:

Achieving sales target by identifying and converting potential clients into licensee

Demonstrated abilities in strategizing and planning online solutions for key accounts

Managing marketing & sales operations w ith key focus on top line profitability by ensuring optimal utilization of resources

High-energy, active approach in both managing/pushing existing partners to success and identifying new opportunities

Accountable for all activities and grow th of the Hotel & Commercial Department

Responsible for all coordination and maintaining relations w ith existing Clients

Drive the team tow ards achievement of those targets

Handled all phases of collection and litigation of claims cases. Attended claims court; directed and drafted strategies along w ith internal

and external law yers regarding w hat action to take on f irm’s cases

Closely w orks with legal team in drafting of Notices, Replies, MOU’s & Agreements for Commercial Establishments as w ell as Distributors

and dealers Agreements

Notable Attainments: Promoted to Senior Manager Received outstanding performance in Sales aw ard Boosted earnings by 83% in span of 2 years Grew customer base by 45%

Introduced company products to 6 new markets Eff iciently and effectively handle distribution of 28 Channel Bouquet across India and SAARC Successful selling of Major Sporting event licence like IPL, FIFA, EURO, World Tennis Championship to commercial establishments on

Digital and Traditional platform across India

Manager – Strategy June 2010 – March 2011

Roles and Responsibilities

Channel Partner Management

Channel shares allocation Budget Control Deal Management and Displacement tracking

MIS and Balancing Carriage payout vis a vis Subcription Money New channel acquisition and evaluation

Spacetoon – Kids Media India July’2009 to March’ 2010

The Spacetoon Media Group & Animation International is a multinational company w ith extensive experience in the f ield of kids’ entertainment. The Spacetoon Media Group w ith its headquarters in Dubai Media City, UAE and Animation International w ith headquarters in Hong Kong, are currently spreading their base across Asia and the Indian subcontinent

Sr. Manager – Licensing & IP Division

Roles & Responsibilities:

Identify and execute new business development opportunities across Digital and traditional Licensing

Achieving sales target by identifying and pitching to potential clients into licensee

Work closely w ith partners and develop marketing plans and optimize marketing mix across digital and traditional media

Making business pitches and proposals for acquisition of new clients

Monitor on-going performance of licensing partnerships w ith key gaming, e-commerce and merchandising partners and proactively

identify both opportunities for improved performance and potential operating challenges

Conceptualised, developed and launched entire website of in-house IP along w ith launching its E-commerce platform

Build, manage and maintain relationships w ith licensees and third parties, involving colleagues from other relevant departments

w henever appropriate, to explore any new effective w ay to drive improved fan experiences and generate high-margin IP revenue

Notable Attainments:

Pitched and successfully acquired 2 world renowned brands (Archie and Garfield) as clients for India representation w ithin a month’s time

Successful business and marketing pitches to w orld renow ned sports IP’s (WWE, Manchester United) for representing them in India and

SAARC region ACK Media Pvt Ltd July’2008 – June’2009

ACK Media is India's leading entertainment and education company for young audiences. Some of India's most-loved brands including Amar Chitra Katha, Tinkle & Karadi Tales come from the house of ACK Media.

Manager – E Commerce & International Sales

Roles & Responsibilities:

Strategizing and planning online promotions to generate excitement and interest for products and new product launches by preparing & executing Email and SMS campaigns, digital ads and banners, weekly newsletters, optimisation on social networking sites &

other digital promotional programmes

SEO and SEM for attracting traff ic on w ebsite

Media buying and planning for brand promotion

Develop and execute International promotional campaigns

Expanding and exploring various online distribution channels like Flipkart.com, firstcry.com, Indiatimes.com, Rediff.com,

babyoye.com, homeshop18.com, infibeam.com, abebooks.com, crossword.in, landmarkonthenet.com, amazon.com to maximise sales and optimise product availability across the globe mainly targeting India, US and UK

Manage e-store merchandising, pricing and discounts, cross sell and up-sells, f irst time visitors offers, exit offers, landing pages and more

Work w ith technical team to develop key marketing and e-commerce functionality on w ebsite

Monitor e-commerce reporting on site-side local analytics using Google Analytics and MIS

Identify and liaise w ith various International partners to optimise sales and availability of the company offerings

Notable Attainments:

Website traff ic increased by 100% post undertaking online promotions and marketing

Sales increased by 96% w ithin 6 months of joining the organisation

Increased the registered customer database by 3 times

Successfully sold International License for Comics

Intellectual f lexibility to reconsider historical approaches in business models in the context of the rapid evolution of the digital landscape

Introduce 30 new product offerings on w ebsite w hich w ere among the bestsellers

LearningMate Solutions (I) Pvt. Ltd - CMMI L-5 (an e-Learning firm) May’2006 – March’ 2008

LearningMate is an E-learning company, an instructional design and editorial house, a media design and Animation studio and a w orld-class software company rolled into one

Project Manager - Content and Porting SBU

Roles & Responsibilities:

Managing execution of end-to-end online projects including proposal development, project scoping, problem/ issue structuring, identifying

and managing w ork threads, prototype and w ireframe delivering, project delivery and closure

Leading and mentoring a team of 20-25 people

Managing Digital client engagements that range betw een US Dollars 5000 - 200,000 in Publishing industry and Universities in US & UK

Actively involved in branding, segmenting, targeting and positioning of the products and services in Digital w orld

Handling and managing international Clients and accounts (US and UK based)

Notable Attainments:

Increased accounts size by 80% after three month of taking over complete Accounts management and servicing

Achieved certif ication in Project Management from QAI

Member of a Special Interest Group w hich defines and sets project related processes in organization

ACADEMIC CREDENTIALS

BMS – Marketing and Econometrics (CIMS – Batch 2001 - 04)

MBA: Marketing and operations (MET League of colleges – Batch 2004 - 06)