SHUDDHI - Amazon Web Services · 2017. 2. 23. · Location Operation Details (Services) Advertising and Promotion Working Model Financial Management Hours of Operation Management

Registered Office

CD-86C, Pitampura

Delhi - 34

Phone. +91-96548-15105 Email - [email protected]

Website - www.shuddhi.org

Project Plan An Integrated Approach towards Waste Management/Swachh Bharat Abhiyan in India Reduce – Reuse – Recycle – Recover (4R’s)

SHUDDHI A Registered Non-Governmental Organisation (NGO), India

Environment Conservation * Child Support * Free Legal Consultancy

Registered Office Address: 86-C, CD-Block, Pitampura, Delhi – 88, Contact: (+91) 96548-15105, Email: [email protected], Website: www.shuddhi.org

“Shuddhi” is registered under the Societies Registration Act XXI of 1860, Registration Number: S/2020/SDM/NW/2014

mailto:[email protected]

http://www.shuddhi.org/

PROJECT PLAN -WM-DELHI/2014 1 SHUDDHI

Table of Contents

I. Plan ......................................................................................................................... 1

Introduction

Objectives

Mission Statement

Cradle to Cradle Approach

II. Description of Business......................................................................................... 2

Organisation/Legal Entity

Location

Operation Details (Services)

Advertising and Promotion

Working Model

Financial Management

Hours of Operation

Management Team

Start-up costs

III. Marketing ............................................................................................................. 13

Strategy and Implementation

IV. Appendix ............................................................................................................... 16

Miscellaneous Documents


Plan

Introduction

Waste is defined as “useless or worthless material”. It comprises of items such as paper, plastic, tin,

glass, organic waste from households, manufacturing activities, nuclear & agricultural waste etc. These

waste materials if not treated and handled properly can create a number of problems associated with

soil, air and water. With growing population and material consumption rates, Indian cities need

adequate waste management practices to prevent waste from becoming a health hazard. This waste

management plan of SHUDDHI (Regd.) is about a fresh start towards Integrated Waste

Management practices into houses, offices and manufacturing units by adopting very easy process of

collection, segregation, transportation, recycling and safe disposal of waste materials.

Objectives

The main objective of SHUDDHI is to introduce fresh concept of Integrated Waste Management

System in India. This system will support proper collection & recycling of waste generated from our

residential societies, manufacturing units and offices. To maximize recycling, the most important

component in the waste management system is the source segregation of Waste. Thus, the first step

would be to spread massive awareness campaigns and teach people to segregate waste at their homes

separately into dry and wet waste. Various useful recycled products can be made from this collected

waste after its segregation, such as Notebooks, Plastic Bags, and Glass Items etc. This system involves

Collection, Segregation and Recycling of waste that helps in saving our environment by reducing the

amount of waste that goes into landfill or for open dumping. It also checks the cost and energy required

to process fresh raw material from natural resources.

Mission Statement

Shuddhi is a team of experienced motivated professionals and social enthusiasts who are passionate

towards saving our Environment. Shuddhi Organisation is ready to setup and run waste collection &

management centres in India that is complete in all aspects. A span of six months and SHUDDHI will

provide free dustbins at public places, homes and offices. These services will also include free daily

collection of waste and cleaning of dirty areas. A setup that is required to run and recycle waste into

useful products may be expanded spatially as the business model becomes regular. Shuddhi is dedicated


towards reduction of informal waste recycling that is about 90% of the total market. This informal

recycling practices has led to unsafe disposal of waste into open dumping grounds without being

accountable for the damage. Thus, Shuddhi provides a wholesome waste management system

considering full recycling/reuse of our waste materials and safe landfilling of inert waste.

Cradle to Cradle Approach

This project plan maximizes “cradle to cradle

approach”. This approach defines complete

recycling of waste materials (plastic, paper, tin,

glass, organic waste etc.) into useful products

(recycled paper, metal, glass, compost/manure

etc.). Thus, waste material can be recycled

again and again, until it loses all its properties

through the recycling system. Even in this 21st

Century, our waste is being openly dumped on

land without considering any of its harmful

impact on our environment and human health is a matter of serious concern.

Description of Business

Shuddhi is a Registered All India Non-Governmental Organization, and is working together with Partners

and Local Communities in India to improve Environment and Human Well-Being. Shuddhi is able to setup and

run world class waste management centers in India. Shuddhi specializes in collection, segregation,

transportation, recycling and safe disposal of waste. Shuddhi has a team of experienced and

acknowledged engineers, lawyers & volunteers who are working to safeguard our environment.

Organisation/Legal Entity

Shuddhi is a Not-for-Profit NGO, registered under the Societies Registration Act, 1860. Registration

No. S/2020/SDM/NW/2014 given under the hand of the Registrar of Societies, Delhi North West,

Govt. of NCT of Delhi.

Condition of Open Waste Dumping in Delhi


Location of SHUDDHI

Shuddhi is currently located in Delhi, Bangalore, Kolkata and Mumbai. Shuddhi will start several new

waste management centers across various parts in India to make India a Recycling Nation by 2020 with

the help of Government of India and Local Communities.

Operation Details (Services)

As project starts, following processes be setup-up on ground and has to work with partners and Local

communities in a systematic manner so as to achieve complete and sustainable recycling of our waste

from homes, offices, etc.

a.) Public Awareness (Source Segregation of Waste)

The Public

It is vital that the public – i.e. ordinary citizens as well as private and public institutions – whose

waste is managed and whose environment is improved, is actively involved in the project. An

important step to motivate and engage the public is via continuous public awareness campaigns

based on an Information, Education, and Communication (IEC) strategy. In addition, a special

feeling of ownership vis-à-vis the project will be created as each household will be given free

Recycled Products.

Volunteers

Motivated individuals such as shuddhi volunteers, headmasters, doctors, religious leaders, and

etcetera, from the concerned communities will be engaged as volunteers and help convey the

message to the public as well as function as role-model citizens.

NGOs, CBOs, and Local Associations

Local nongovernmental organisations (NGOs), community based organisations (CBOs), and

associations such as Resident Welfare Associations (RWAs) and Women’s Associations will be

offered training in Solid Waste Management.


Youth Groups and Eco-Clubs:

Youth groups and eco-clubs at schools will be engaged in the project via continuous school

intervention programmes.

Panchayat in Villages/Rural Areas

After the project period has completed 24 months, then the project – including labour and

infrastructure – will be handed over to the panchayat. In order to prepare the panchayat, a

handover phase of six months will end the project. All project costs will thereon be met partly

by the community fund and partly by the panchayat.

Private Corporations

We will seek the partnership of local and foreign companies for machineries for scientific

recycling of inorganic wastes. Private corporations will also be able to sponsor the project and

receive marketing in return.

b.) Collection of Waste

People living in houses and offices will be encouraged to segregate their waste at the source (i.e.

separation of waste into two separate bins only, one for food waste in kitchen and other bin for the

remaining waste). This process is known as Source Segregation, where it is the duty of people to

segregate their food waste and remaining waste into separate dustbins bins. This process is followed in

almost all the developed nations and a person not following this process is liable for his/her waste not

being collected on that particular day. In this regard, the Honorable Supreme court of India has also

released a guideline mentioning duty of every citizen to throw their waste separately into different

garbage bins/bags. Thus, collection and recycling of waste, it’s costing and implementation processes

etc. will all be monitored by Shuddhi. These are the services that Shuddhi will provide. Considering

products that Shuddhi will supply to the customers can be broadly classified as recycling bins and bags.

It is very important that people throw their waste into two separate containers (one for food & other

for remaining waste).


c.) Segregation of Waste

All waste apart from food waste will be segregated into different type of components such as Plastic,

Paper, Metal and Inert Materials (inert material cannot be recycled and have to be landfilled in the

existing dumping grounds). A Waste Segregation Facility to separate components is a very important

part of waste management system. This facility will transform informal waste collection into formal

system and will develop sustainable recycling of waste. The facility will be located far from residential

areas and will be operated in perfect hygienic conditions. This will also create a number of job

Figure 1. Collection of food waste in a small container in

recycled plastic bags in kitchen. Used plastic bags will be

recycled and reused again.

Figure 2. Collection of waste from households in big

garbage bins around the street. This waste will be

collected on daily basis early in the morning from

homes, offices and street.

Figure 3. Collection of waste from residential

societies and office areas on daily basis.

Figure 4. Specially designed waste collection vehicle will

be deployed and is capable of reducing smell during

movement of waste from households to the segregation

facility


opportunities to unemployed youth and labours. This program will also help in reduction of Child

Labour Rag-Pickers who are currently involved in large numbers in India.

d.) Recycling of Waste

The waste that is separated into its variety of components is ready to be cleaned and recycled. Products

that will be produced from recycled raw material will be again used in the system in form of recycled

paper and plastic bags etc.

Figure 5. Trained ladies employed in the segregating

facility will segregate waste.

Figure 6. Segregated waste will be compressed

and be sent for Recycling.

Figure 7. A recycling

facility to treat and

produce recycled paper,

plastic, metal etc.


Advertising and Promotion

Shuddhi will distribute pamphlets and brochures on effective waste management and will educate

people about the benefits of source segregation and keeping our surrounding clean and hygienic.

Shuddhi will also encourage people to start segregating waste at homes, the pamphlets will inscribe the

guidelines issued by the Honourable Supreme Court of India. The guideline asks people to fulfil their

duty of throwing waste into separate bins that promises increased recycling of our waste. Also, in the

market SHUDDHI will make available recycled products named after recycling agencies, government

organization, companies involved etc.

To promote Integrated Waste Management Practice, Shuddhi will broadcast various informative

messages on radio, TV, Print and Social Media.

Shuddhi will promote and advertise its associated brand names with a recycling logo in it. This will send

a positive message into the society that they are using recycled products and are saving our environment.

Figure 8. Recycled plastic bags that can

be reused at shops, colleges, homes,

offices etc.

Figure 9. Recycled Notebooks will be

distributed FREE of cost to poor

Children.


Working Model

Our concept towards integrated waste management is to keep our society clean and make India a

recycling nation by 2019 supported by the Swachh Bharat Abhiyan. The whole process is very simple

and it will also create a number of jobs to the unemployed youth. Complete recycling of waste not only

saves our environment, but also, reduces the cost of fresh raw material production, thus saving huge

amount of energy required in manufacturing raw materials.

The keys to success in SHUDDHI’s Waste Business Model are:

Integration of several Partners and Local Communities in Shuddhi’s Waste Management

System.

Establish and build relationships and trust with customers to help shield from future

competition.

Expand rapidly to grow in the market.

Free of cost social services, incentives and support.

No charge for waste collection services.

Installation of Free Public Dustbins and Toilets.

A recycling model of the whole system is shown in Figure 8 on the next page.

Segregation of Waste

Recyling of Paper, Plastic,

Metal etc.

Raw Materials

Preparation of recycled products

-START_

Waste collection


Financial Management

Waste will be collected from households, offices and manufacturing units. However if found viable

then a waste collection charge will be fixed per house. If the waste collection process is carried out

along-with a local governing body such as Municipal Corporation of Delhi (MCD), then these charges

for waste collection may be waived off for the households, and government can fulfil their promises

for the people of Delhi also sufficing “SWACH BHARAT ABHIYAN”. A part of amount generated

will be used for social purposes and to fulfil other motives of Shuddhi. Shuddhi is already supporting

Child rag-pickers who are usually below the age of 10-15. Poor family conditions of child rag-pickers

have forced them to work in the informal waste supply system. Chart-1 shows the willingness of people

to pay for hiring garbage collection service in Delhi, Noida and Ghaziabad.

Chart 1. (Percentage People in Delhi NCR who are willing to pay for Waste Collection Services)

Chart 1. This chart clearly depicts that the waste collection services have to be improved as people are

unable to throw away their garbage in a proper manner. It is recommended by Prof. Vandana Mathur

of IMS, Noida that the capacity of waste treated & collected on daily basis shall be strengthened by

building the partnerships with Public Private Partnership (PPP) Projects such as Non-Governmental

Organisations.


Hours of Operation

Working hours for different activities will be divided at the following times:

Collection of waste – (09:00 AM- 05:00 PM, Monday-Sunday).

Segregation and Transportation of recyclable waste – (24Hours, Whole week)

Customer Support and Grievances : (09:00AM-06:00PM)

Management Team

The management part will be online and computerized. Shuddhi is dedicated towards reducing cash

and increasing e-payments, thus saving huge amount of paper in the process. For the first three months,

a quick survey and placement of garbage bins in identified societies will be carried out. Simultaneously,

workers will be hired and trained for proper collection of waste. Also, they will be educating and

distributing flyers about proper waste management techniques to people in Homes and Offices.

Shuddhi is a team of experienced group of professionals. The President of Shuddhi, Mr. Saurabh Gupta

has studied Water and Environmental Management from the University of Bristol, England. He holds

a Bachelor Degree in Civil Engineering from the National Institute of Technology Karnataka, Surathkal,

India and has previously worked for Wapcos (under the Ministry of Water Resources, Government of

India). He has also worked in several Waste Management Projects and Team Shuddhi has more than

1000 Volunteers and Associate Members. This waste management system will generate many jobs for

youth and other skilled labours in India.

Startup costs

There will be a requirement of one-time finances for setting up waste segregation sites and purchase of

machinery. Cost-breakdown of such costs are given below in Table 2. As the project starts there would

be a need of the following requirements:

This cost is calculated for 1 Residential Block. The same be multiplied to cover more area under

consideration.


Sl. No. Requirement Cost Quantity Total

1. Public Awareness Kits

1 Lakhs 500 INR 5,00,00,000

2. Equipment at Waste segregation facility

50 Lacs 5 INR 2,50,00,000

3. Purchase of special waste collection trucks

10 Lakhs 100 INR 10,00,00,000

4. World Class Recycling Facility

50 Crores 1 INR 50,00,00,000

Total start-up cost = 5,00,00,000 + 2,50,00,000 + 10,00,00,000 + 50,00,00,000

= INR 67,50,00,000 (Rs. 67.5 Crores)

Financial Analysis

1. Monthly Manpower Expenses:

For a single Residential Block in a Constituency/Area (Eg. CD-Block, Pitampura)

When How many

workers

How much

to pay per

month(INR)

Total

Expenditure(INR)

During Collection of Waste from a

Residential Block/Factory/Office

5 (Male) 8000 40,000

Segregation Facility of Waste 2 (Female

or male)

6000 12,000

Transportation of segregated waste

to the recycling center

2 (Male) 5000 10,000

EXPENDITURE Rs. 62,000

Expenditure on human resources to work on field for waste management (A) –

Manpower Expenses/Block/Month= Rs. 62,000


2. Segregation Site Cost *

Most favorable site would be an open or covered ground available in near vicinity of the waste

collection sites considering huge transportation costs. A favorable site area would be

approx.100m X 100m with proper road connectivity and preferably be isolated from residential

areas as the collected waste will produce foul smell.

TOTAL EXPENDITURE (B) – Monthly rent – Rs. 30,000/- *

3. Recycling Centre Costing (optional)

Cost to setup a recycling centre for plastic, paper and metal is around 10-15 Crores. As the

initial cost of setting up a recycling centre is very high, thus at the initial stage until a new

recycling centre is built, it is recommended to supply segregated waste to a nearby recycling

centre, in exchange for a fair price of the recycled paper, plastic, glass, tin, cardboards etc.

Thus, total monthly expenditure for recycling of waste in 1 Block is (E):

E = A (cost) + B(rent) = 62,000 + 30,000 = Rs. 92,000

Profits by Recycling

Considering a

residential block only,

we make the following

statistical assumptions

depending on the

research and previous

data obtained, that Per

capita/per day

production of waste is

0.5 kg, thus calculated for a month it becomes 15kg. If population of a block is 2000 people.

Then the total waste produced in a month = 30,000 kg.


Items Weight

Percentage

(W). (%)

Total Weight

(W% of

30000 kg)

(kg)

Selling value

(S). (Rs.)

Total Revenue

(R)(Rs.)

Expenses

(E)(Rs.)

Paper 10% 3000 10 30,000 From (E)

Plastic 10% 3000 25 75,000

Glass 1% 300 20 6,000

Metal 1% 300 20 6,000

Compost 50% 15000 0.3 4,500

Total 1,21,000 92,000

Profit = Total Revenue (R) – Total Costs (E) = (Rs. 121,000 – Rs. 92,000) = Rs. 29,000

Projected profit from Recycling of waste from one block is approx. Rs. 29,000/- per

month. This profit when generated will be used for Social Welfare Works such as, providing

Free Recycled Notebooks and Free Public Toilets for the people of India as shown above in

Fig.8 & Fig. below. Also, a part of the profit be used for Girl Child Education, and to provide

Help and Support for Handicapped Children.

SHUDDHI PUBLIC

TOILET


Marketing

As we move in future, there will be more garbage generation because of improving living standards and

population increase in our country. Thus, we shall act now before its late and our environment and

land quality declines because of hazardous and unsanitary waste dumping on open grounds. A chart is

shown in Chart 2, that clearly depicts an increasing trend of in urban population and solid waste

generation in India from 2000-2030.

.

Market Analysis

Strategy and Implementation

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2014 2015 2016

% g

row

th o

ver

pri

or

per

iod

Market future

Potential Customers

Profit/Investment

Growth Rate

Chart 2. This chart depicts an

increasing trend of increase in

urban population and solid

waste generation in India

from 2000-2030.


Shuddhi has developed a niche to work for environment conservation and to save natural resources.

Through implementation of this project in several localities and offices, our community will see a new

trend of waste management. These processes are beneficial from every aspect as it will create more jobs,

will keep our surroundings clean, produce recycled products etc. A time framed planning and

implementation will eventually result in placement of several garbage bins, recycling plastic bags,

everyday waste collection, recycling of useful waste materials, marketing, advertisements and

promotions.


Appendix

Certificate of Registration (Shuddhi) Bank Account Details of SHUDDHI.

PAN Card of SHUDDHI

Account Name: SHUDDHI

Account No. : 6088-1011-0002-607

Bank Name : Bank of India (Government Bank)

Branch Address : E-6, Prasant Vihar, New Delhi-85

IFSC Code : BKID0006088

MICR Code : 10013129

Type : Savings Bank Account,

Public Utilities and Services

Contact SHUDDHI

Registered Office Address:

86C, CD-Block, Pitampura

New Delhi – 110034

Email address : [email protected]

Website : www.shuddhi.org

Contact No. : +91 – 96548-15105

mailto:[email protected]

http://www.shuddhi.org/