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Sifting the Tea Leaves: Outreach Using the Read/Write Web. CASE/NAIS Philadelphia, 2007. Before We Get Started. This presentation available at: http://openacademic.org/news/?p=21 Links to resources at the end of the presentation. What Are We Talking About?. A Cautionary Tale. - PowerPoint PPT Presentation
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http://openacademic.org
Sifting the Tea Leaves: Outreach Using the
Read/Write Web
CASE/NAISPhiladelphia, 2007
http://openacademic.org
Before We Get Started
• This presentation available at: http://openacademic.org/news/?p=21
• Links to resources at the end of the presentation
http://openacademic.org
What Are We Talking About?
http://openacademic.org
A Cautionary Tale
http://www.sptimesphotos.com/blogs/classroom/
• “... I will just say this ... the lies, distortions and mean spiritedness of some - was not worth my time or worthy of this district …”
-- May 18, 2006
•Ouch! However…
http://openacademic.org
The Comment Quandary
How open do you want to be?
http://openacademic.org
Managing Your Buzz
http://openacademic.org
Getting the Message Out
• The Mother Ship• You Them• Them You• You = Them
http://openacademic.org
The Mother Ship
• Your online presence• Central area for information
– Your content– Your domain – Your look/feel
• Starting point– And, ideally, the ending point
http://openacademic.org
Delivering Content
• A web page (aka old school)• iTunes (podcasts and videocasts)• RSS feeds• RSS to email• Email to text message
What gadgets are people using?
http://openacademic.org
You Them
• Blogs, Podcasts, Videocasts• Can be set up with limited ability to
comment• All content created by school staff• Unfamiliar terrain? Get a guide.
http://openacademic.org
Them You
• Sites maintained by the school specifically for community members– These sites generally require people to
give you contact information – for example:• Register for events• Alumni Directory/Job Connection
• Please, not another FaceBook!
http://openacademic.org
You = Them
• Community participation in the online presence
• Invite Alumni/Students to create content– Broader involvement brings more content
of interest, which brings more involvement– Commenting/dialogue essential at this
level– No canned communities allowed
http://openacademic.org
Enough Talking
Let’s Build It!
http://openacademic.org
The Mother Ship
• Who do people want to hear from?– Who has something to say?
• Newsletters/Photos/Podcasts/Video– What events are better for what
medium?– Judiciously shared content
• What can you give them that they can’t get anywhere else?
http://openacademic.org
Build a Pretty Frankenstein
• Phased rollout• Gadget friendly content• One page with links to all content• Use what you need, when you need it• A sloppy/poorly conceived online
presence is worse than nothing at all
http://openacademic.org
Expectations Management
• Each school is different• Technology changes rapidly
– Faster than we can keep up– Don’t sweat it
• Flexibility is essential– You will learn more details about your
community; apply that knowledge effectively
http://openacademic.org
Implementation and Goals
• No matter how good it is, someone’s gonna hate it.
• Incremental gains – A more informed member is a more
connected member– Can’t identify with the school if they
have forgotten about it– More likely to give time/treasure/talent
to a known quantity
http://openacademic.org
Closing Thoughts
• These tools have the potential to make the school a more regular presence in the lives of community members.
• Fight the hype: evolutionary rather than revolutionary– Whatever. It’s different.
• The best infrastructure in the world is no substitute for a living institutional mission
http://openacademic.org
Questions/Discussion
http://openacademic.org
Resources – Web 2.0 Info
• Web 2.0– The classic definition– When the lawyers get involved
• Graphic on slide 2 created with tagcrowd
http://openacademic.org
Resources – Pod and Video
• Podcasting and Videocasting– http://www.hipcast.com/– http://www.videoegg.com– http://www.gabcast.com– http://www.odeo.com– http://feedburner.com
http://openacademic.org
Resources – Content Reshuffle
• Content delivery– Automate creation of podcast feeds
(depending on your blogging software, this may not be necessary)• http://feedburner.com
– Distribute content in different formats• http://xfruits.com/
– Distribute through iTunes• http://www.apple.com/itunes/store/...
faq.html
http://openacademic.org
Resources – Email to SMS
• Email to SMS Gateway– http://www.smseverywhere.com/– As this changes frequently, a google
search can help track developments
http://openacademic.org
Resources -- Open Source Tools
• Blogging Platforms/Community Building– Drupal– Worpress– Wordpress Multi-User– Mambo– Joomla!– Gallery (photo sharing)
http://openacademic.org
About this presentation
• This presentation is released under a Creative Commons Non-Commercial License.
• Prepared by Bill Fitzgerald at OpenAcademic– http://openacademic.org– Email: [email protected]