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Signage
April 07
Udo van Slooten
PCT Special ApplicationsBusiness Unit Solid State Lighting
2Philips Lighting BU Solid State Lighting – PCT Special Applications
Content
• Led string family solution for channel letters
• Affinium Posterbox module solution for box signs
3Philips Lighting BU Solid State Lighting – PCT Special Applications
Philips LED string systemsfor signage and architectural lighting applications
4Philips Lighting BU Solid State Lighting – PCT Special Applications
Great signs for great brandswith Philips Affinium LED string system
Combines
easy installation
with
guaranteed brand identity
benefits
for your customers
5Philips Lighting BU Solid State Lighting – PCT Special Applications
Affinium LED string systems enable…
1. Bright illumination of your sign or logo throughout it’s entire lifetime.
2. Bright and uniform illumination of your advertising signs in your company colours.
3. Reduction of the overall investment over the lifetime of the system.
4. Quality assurance and service.
6Philips Lighting BU Solid State Lighting – PCT Special Applications
Product Information
Description:• Complete System are LEDs
connected by a flexible wire. These are operated by a 24 volt constant voltage LED power supply.
• Gen1 Medium Power also connected by flexible wires and driven at constant current by a XitaniumTM LED driver.
7Philips Lighting BU Solid State Lighting – PCT Special Applications
Philips LED string systemshow to select between the optimum solutions?
0.1-0.5 m
0.3-2 m
1-4 m
> 3 m
- (Q1, 2008)
Colors• LED string gen 1 medium power, on request
- (end 2007)
White• LED string gen 1 medium power• Affinium LED string medium power
Colors• Affinium LED string low power маломощный
• LED string gen 1 low power
White• Affinium LED string low power• LED string gen 1 low power
- (end 2007)
Channel letter Solutions
- (Q1, 2008)
8Philips Lighting BU Solid State Lighting – PCT Special Applications
Philips LED string systemsthe major installation differences
• Affinium LED string compared to generation 1 is:– easier to install; cutting friendly per LED– the length of a string on one driver can be longer
• Gen 1 is more cost effective
• Medium power versions compared to low power versions give:– between 200 and 300% more light than low power
9Philips Lighting BU Solid State Lighting – PCT Special Applications
Philips LED string systemsthe different colors
Affinium LED string, low power
Affinium LED string, medium power
LED string generation 1, low power
LED string generation 1, medium power
Q3 ‘07 Q3 ‘07 Q3 ‘07
Onreq.
Onreq.
Onreq.
Onreq.
R G B C CW WW
10Philips Lighting BU Solid State Lighting – PCT Special Applications
11Philips Lighting BU Solid State Lighting – PCT Special Applications
Product rangeAffinium product overview
12Philips Lighting BU Solid State Lighting – PCT Special Applications
Affinium LED String system
V I
24Vdc24Vdc
V+- V IV I
24Vdc24Vdc
V+- V IV I
24Vdc24Vdc
V+-V+
V+- V I
Power supply (constant voltage)
LDD(LED Device Driver)
Loop through connector for power supply (AWG18) and / or LED string (AWG26)
End termination connectorОконечный разъем
Flexible flat cable(4 wires, AWG 26)
LD(LED Device)
Pitch 110mm
Mains
Total sting lengthFlexible cutting per LED Device
13Philips Lighting BU Solid State Lighting – PCT Special Applications
Easy installationcutting flexibility
2. Than cutting after every
LED Device (LD) is possible
1. Always start with the
biggest LED Driver Device
(LDD)
14Philips Lighting BU Solid State Lighting – PCT Special Applications
Easy installationenabling fast layouts and installation
Mounting with tape Mounting with clips (blind rivets or screws)
Глухие заклепки или винты
Flexible wiring
15Philips Lighting BU Solid State Lighting – PCT Special Applications
Mounting in channel letters
16Philips Lighting BU Solid State Lighting – PCT Special Applications
Outdoor proofhigh reliability under all operating conditions
• All components in the system are outdoor
proof (IP66)
• Operating ambient temperature
from -20° to +70°C
• Instant starting even at –20°C
• High operating temperatures for sunny
circumstances
17Philips Lighting BU Solid State Lighting – PCT Special Applications
LED Power Drivers for Affinium led string
Features
• Solid copper core isolated wiresfor easy connection
• Slim dimensions
Note
• Gen 1 is operated by a Xitanium driver (different wattages available)
20W 100W60W
18Philips Lighting BU Solid State Lighting – PCT Special Applications
Quantities of Led’s per driver20W
100W
60W
19Philips Lighting BU Solid State Lighting – PCT Special Applications
Features and benefits Design-in LED layout creator
20Philips Lighting BU Solid State Lighting – PCT Special Applications
Step 1 Import BMP- or JPG file of LOGO companyFill in the parameters required and start calculation.
Input
Input
21Philips Lighting BU Solid State Lighting – PCT Special Applications
Step 2 The calculation is made for the complete sign
Output
22Philips Lighting BU Solid State Lighting – PCT Special Applications
Step 3 Select only the “P” (Region 1). Now the calculation of “P” is shown.
14
Select
Select
1.0
23Philips Lighting BU Solid State Lighting – PCT Special Applications
14
Step 4 Start luminance calculation “P” (region 1). Uniformity is shown
Select
OUTCOME1.0
24Philips Lighting BU Solid State Lighting – PCT Special Applications
The output can be used for the TCO tool
14
TCO data
1.0
25Philips Lighting BU Solid State Lighting – PCT Special Applications
Features and benefits Total-cost-of-ownership tool (TCO)
26Philips Lighting BU Solid State Lighting – PCT Special Applications
Replacement NEON by single stroke контур Affinium LED String RED
27Philips Lighting BU Solid State Lighting – PCT Special Applications
Features and benefitsEnvironmental
Feature Benefit
Energy saving- consumption approx. 4 W/m
Energy savings of up to 80%
Extremely robust прочный Not leakages or ruptures разрыв possibleCan be used in vibrating environments
No IR or UV in beam The light does not heat up nor has negative impact on objects
RoHs compliant (Lead free) No environment issues
28Philips Lighting BU Solid State Lighting – PCT Special Applications
Way to market :Stakeholders in the demand chainпосредники
LEDsupplier
ValueAdded
Resellers
Small Signmaker
Signconsultant
Outletowner
Directaccounts
Signconsultant
end-userchain
29Philips Lighting BU Solid State Lighting – PCT Special Applications
500 bank offices will be installed with Philips LED String. First installations have started early March 2007.
Big project in Sweden
30Philips Lighting BU Solid State Lighting – PCT Special Applications
Philips Affinium LED string system also suitable for architectural applications
31Philips Lighting BU Solid State Lighting – PCT Special Applications
Creating new lighting effects Affinium LED String; perfectly suitable for architectural applications
32Philips Lighting BU Solid State Lighting – PCT Special Applications
33Philips Lighting BU Solid State Lighting – PCT Special Applications
34Philips Lighting BU Solid State Lighting – PCT Special Applications
Existing product/market combination– Channel letters: Philips Affinium LED-string
• New product/market combination–Light boxes: LED box module
LED’s in signage
35Philips Lighting BU Solid State Lighting – PCT Special Applications
• New LED based solution for box signs
• Why?– Perfect images
• Uniform & bright light without zebra-effect
– Low energy consumption– Easy to install– Less maintenance
Philips Affinium LED poster box module
36Philips Lighting BU Solid State Lighting – PCT Special Applications
New LED Solution
•Very good Uniform light
•Instant light due to LED Technology
•No Light Pollution (stays within the sign)
•Low Energy consumption, 20W!!
•80 LUX, 25 cd/m2 (on white area)
•Dim’s 0.7 * 0.7 meter
• Lifetime 50000hr/50%
•“Easy readable light”
37Philips Lighting BU Solid State Lighting – PCT Special Applications
TL solution
New LED Solution
Light pollution with TL
38Philips Lighting BU Solid State Lighting – PCT Special Applications
Examples 1
•City map, 50 W,40 Lux, 13 cd/m2 on White. 170cm x120cm
•City map 60 W, Dim’s 205cm x 170cm, 28 Lux 9 cd/m2 (on white area) opal acrylics,
• NS info panel 12W,
• 100 LUX , 31 cd/m2
• Dim’s 74cm x 32cm
39Philips Lighting BU Solid State Lighting – PCT Special Applications
Examples 2•Abri poster signs 60W , 40 Lux, 13 cd/m2 on White, DIM’s 118cm x 175cm
40Philips Lighting BU Solid State Lighting – PCT Special Applications
Examples 4
Bill Board 3,3m x2,4m, only 100W!!, 20 Lux 6,4 cd/m2
•Complete Uniform
•See every detail of the poster.
•Even the printer lines, not intended to be seen
•Shades and sparkling, intended to be seen.
41Philips Lighting BU Solid State Lighting – PCT Special Applications
Uniform and bright light
135 Cd/m2 @ 30W
42Philips Lighting BU Solid State Lighting – PCT Special Applications
Philips LED poster box module
Your (brand) image and message reflected in the best way
optimal readability while lowering the energy consumption.
Product will be launched end of May 07