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SUpporting StUdent trAnSitionS in to UniverSity of the ArtS project – Gosia Sikon – March 2011 – LCC –
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UALSUpporting StUdent trAnSitionS in to UniverSity of the ArtS project
– Gosia Sikon – March 2011 – LCC –
content
content
content
introdUctionBriefAimSprintnAmeSUrvey• College&Year• Drawashape&writeaworDthatrepresentsYou• iftheuniwasaroominYourhome,whiChroomwoulDitbe?
• imageassoCiatewiththeual• equations• whatYouwisheDYou’DknownwhenYoustarteD...
• mostuseDualwebsites• whatblogproviDerDoYouuse?• websiteDeConstruCtion
ideAS• logo• website
intro
This term appears to be quite challenging as we had to independently organize our activities for the whole term, working on life projects. I chose to work on one of University of the Arts projects: a website and brand identity to support students’ transition into university and which would help to build a community atmosphere around university.
It is a very challenging project for me, since I have never before designed a website, which was one of the reasons why I decided to be involved in this project. I felt that I could use all my knowledge and skills learned through my course and apply them into online reality. I was lucky that a few students from my course were interested in that project, although I had newer worked with them on a group project before. We had been offered complete design freedom and we were not required to stick to UAL brand guidelines. intro
Brief
The Supporting Student Transitions is a University of the Arts project created in response to the issues that many students face when coming to university for the first time.
The aim is to create an independent website with and for students which realistically prepares them for the transition to HE study and UAL. It aims to provide real and timely information about what to expect and how to prepare for and get the most out of studying at UAL and in London. The site will provide advice and tips for students about life in UAL as well settling in London.
Brief
AimS
AimS The aim is to design a successful brand identity for the portal and website designed to help prospective and first years students engage with University life and feel part of the community as well as helping them deal with problems that may occur, offering advice and useful contacts.
print The project was started by an overview of existing UAL websites and printed matter. The visual elements were analised: typeface, illustrations, layout of the materials as well as content. This helped us to develop the visual look and possible content for the website.
nAme
nAme Deciding on the name for the portal hmmm... It was quite difficult. I think even now some of us are not completely convinced about the name. But I think it is quite good and contains the message we are trying to communicate.
StitchpLUg
fLUxQUiLt
Shiftfridge
LeApSwitch
dot dot dot0
1
2
3
4
5
6
DOtDOtDOtSwitchShiftFridgeQuiltLeapPlugStitchFlux
SUrvey
SUrveyThe first term of this year really helped me understood each element of the research process and showed me a variety of techniques that can be used and which have proved to be very useful in this project.
Luckily, we could start building our research based on our own experience of being UAL students. But of course we needed a broader view on the topic, so we set off and conducted an online survey of UAL students. However, this was not enough and we needed a variety of responses. These needed to be visually based, not only text based, so we went around UAL colleges and talked to students and asked them a few abstract questions, encouraging them so as to draw the answers.
coLLege & yeAr
0510
1520
0510
1520
WC
A
CC
AD
1
CC
A 1
CC
A 2
CC
A 3
CS
M 2
CS
M 1
LCF
1
LCC
1
LCC
2
LCC
3
coLLege & yeAr
drAw A ShApe & write
A
word thAt r
epreSentS yoU
drAw A ShApe & write
A
word thAt r
epreSentS yoU
if the Uni w
AS A room in
yoUr home, which room
woULd it Be?
25% bedroom
12.5% bathroom &
office
6.25% kitchen &
garden
37.5% livingroom
if the Uni w
AS A room in
yoUr home, which room
woULd it Be?
imAge ASSociAte with
the UAL
imAge ASSociAte with
the UAL
eQUAtion
eQUAtion We wanet to make our survey
intersting and interactive so we prepared a few diferent activities. One element of our face-to-face survey was to get students to complete equations based on expressive words, where they added a link word to complete an equation to obtain an indiwidual, unique meaning.
FIRST DAY+
=SUCCESS
UAL+
=YAYWEBSITE-
= USELESS
whAt yoU w
iShed yoU’d
known when yoU StArted...
“i wiSh i’d known more ABoUt different UniverSity coUrSeS, pArticULArLy ABoUt - degree ShowS, to give mySeLf more optionS for where to go to UniverSity.”
“i Am in erASmUS here, And i think i woULd Like to know Better the peopLe from the UniverSity And the cLASS.”
“thAt it coStS more to Live And StUdy in London thAn i reALized!”
“how the fUck to USe BLAckBoArd And find my timetABLeS - they Are So ridicULoUS!”
whAt yoU w
iShed yoU’d
known when yoU StArted...
moSt USed UAL w
eBSiteS
0
10
20
30
40
50
60
My Arts
SHOWTIME
UAL
SUARTS
Jotta
ArtQuest
ECCA
Blackboard
moSt USed UAL w
eBSiteS
whAt BLog provider
do yoU USe?
BLoger 40.8% tUmBLr 28.6 % i don’t hAve A BLog 26.5%
whAt BLog provider
do yoU USe?
wordpreSS 2.0% other 2.0%
weBSite deconStrUction
weBSite deconStrUction
To help us define the key elements of the required website design we deconstructed a selection of UAL websites. As a result of this exercise we were able to list the following very important elements of website design:logo / banner/ header / search tool /content list / central future / sub future/sub footer / social links / footer
Logo / banner/ Header
Search tool
Content list
Central Feature
Sub feature
Social links
ideAS
ideAS Now we are at the stage of actual designing the webside and the identity for the portal. We started off with a quite corporate look to make it clean and simple. However feedback received encouraged us to take a more experimental approach and to apply handmade elements to give more friendly feel.
Logo
Logo
FUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSEFUSE
FUSESURVIVAL GUIDE
FUSESURVIVAL GUIDE
FUSESURVIVAL GUIDE
weBSite
# Rob on Editions of 100 – Tsunami Appeal“Just look at the numbers. The poster mentioned in the article raised $7000 dolla...”
# Vinesh Shah on Editions of 100 – Tsunami Appeal“It saddens me that an industry that I am trying to break into would crucify an a...”
# SImon Newsome on Editions of 100 – Tsunami Appeal“@Tim the Nazi's didn't warp a crucifix...”
# Tim on Editions of 100 – Tsunami Appeal“I don't have much of a problem with the selling and producing of screen prints b...”
# Ross Colquhoun on Editions of 100 – Tsunami Appeal“I have read through all of your comments. After careful consideration, I can't h...”
# Jack on Editions of 100 – Tsunami Appeal“Most of the issues have been raised already above, but I felt that I would like ...”
# Aidan Nolan on Editions of 100 – Tsunami Appeal“With the disaster less than a week old I noticed only days after designs started...”
# Jeffrey Bowman on Editions of 100 – Tsunami Appeal“I had a spare print I got asked to donate it for an auction, i did the mo...”
# Steven Bonner on Editions of 100 – Tsunami Appeal“I was asked earlier in the week if I'd donate some work to a postcard project in...”
# Marc on Editions of 100 – Tsunami Appeal“I don\'t believe there is anything wrong with designing/illustrating then sellin...”
FILTER
TOP 10 TODAY TONIGHT
One of the elements that we thought would be very appropriate to use on the website is site bar feed, which would inform students about upcoming events in the week and could operate as a feed possible through Twitter and Facebook.
GO
UAL FIRST AID STUDING GALLERY INFO BOOTH CONTACT ABOUT
Survival guide to life in the University of the Arts London. Created by students for students.
Tsunami Appeal “I don't have much of a problem with the selling and producing of screen prints b...”1 of 4 ><
JAN 21ST – MAR 19TH
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
TITLE
WHEN
WERE
ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
TITLE
WHEN
WERE
ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURSMAR > > 2011 > >
1 2 3
4 5 6 7 8 9
10 11 12 13 14 15
16 17 18 19 20 21
22 23 24 25 26 27
28 29 30
# Rob on Editions of 100 – Tsunami Appeal“Just look at the numbers. The poster mentioned in the article raised $7000 dolla...”
# Vinesh Shah on Editions of 100 – Tsunami Appeal“It saddens me that an industry that I am trying to break into would crucify an a...”
# SImon Newsome on Editions of 100 – Tsunami Appeal“@Tim the Nazi's didn't warp a crucifix...”
# Tim on Editions of 100 – Tsunami Appeal“I don't have much of a problem with the selling and producing of screen prints b...”
# Ross Colquhoun on Editions of 100 – Tsunami Appeal“I have read through all of your comments. After careful consideration, I can't h...”
# Jack on Editions of 100 – Tsunami Appeal“Most of the issues have been raised already above, but I felt that I would like ...”
# Aidan Nolan on Editions of 100 – Tsunami Appeal“With the disaster less than a week old I noticed only days after designs started...”
# Jeffrey Bowman on Editions of 100 – Tsunami Appeal“I had a spare print I got asked to donate it for an auction, i did the mo...”
# Steven Bonner on Editions of 100 – Tsunami Appeal“I was asked earlier in the week if I'd donate some work to a postcard project in...”
# Marc on Editions of 100 – Tsunami Appeal“I don\'t believe there is anything wrong with designing/illustrating then sellin...”
FILTER
TOP 10 TODAY TONIGHT
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
GO
UAL FIRST AID STUDING GALLERY INFO BOOTH CONTACT ABOUT
Survival guide to life in the University of the Arts London. Created by students for students.
JAN 21ST – MAR 19TH
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
TITLE
WHEN
WERE
ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
TITLE
WHEN
WERE
ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
JAN 21ST – MAR 19TH
TITLE
WHEN
WERE
ENDS IN 12 HOURS
TITLE
WHEN
WERE
ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURS ENDS IN 12 HOURSMAR > > 2011 > >
1 2 3
4 5 6 7 8 9
10 11 12 13 14 15
16 17 18 19 20 21
22 23 24 25 26 27
28 29 30
Architecture
Art
Dance
Performance
Fashion
Film
Moving Image
Graphic Design
Illustration
Interior Design
Photography
Product Design
Web
Interactive
Design Writing
Literature
WHEN ENDS IN THEME
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui
ures quo tem enienim qui odiam simintis ut odigeni magnist, vol-lorum ullau-tectur modis
Search engyn for events alows to search by date, theam and alsow students can flter all informations on the webside by clicking colour dots.
FUSESURVIVAL GUIDE GO
UAL FIRST AID STUDING GALLERY INFO BOOTH CONTACT ABOUT RSS TWITTER FACEBOOK
FOOD DAY NIGHT# Rob on Editions of 100 – Tsunami Appeal“Just look at the numbers. The poster mentioned in the article raised $7000 dolla...”
# Vinesh Shah on Editions of 100 – Tsunami Appeal“It saddens me that an industry that I am trying to break into would crucify an a...”
# SImon Newsome on Editions of 100 – Tsunami Appeal“@Tim the Nazi's didn't warp a crucifix...”
# Tim on Editions of 100 – Tsunami Appeal“I don't have much of a problem with the selling and producing of screen prints b...”
# Ross Colquhoun on Editions of 100 – Tsunami Appeal“I have read through all of your comments. After careful consideration, I can't h...”
# Jack on Editions of 100 – Tsunami Appeal“Most of the issues have been raised already above, but I felt that I would like ...”
# Aidan Nolan on Editions of 100 – Tsunami Appeal“With the disaster less than a week old I noticed only days after designs started...”
# Jeffrey Bowman on Editions of 100 – Tsunami Appeal“I had a spare print I got asked to donate it for an auction, i did the mo...”
# Steven Bonner on Editions of 100 – Tsunami Appeal“I was asked earlier in the week if I'd donate some work to a postcard project in...”
# Marc on Editions of 100 – Tsunami Appeal“I don\'t believe there is anything wrong with designing/illustrating then sellin...”
SUBMIT
TWITTER UPDATESWHERE & WENJOIN US........................................................................................... ........................................................................................................................................ .............................................................................................................................................................................
Log in
Entries RSS
Coments RSS
Team
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please be nice @fuse_ual
http://www.ual.arts.ac.uk/
FUSESURVIVAL GUIDE
TITLE OF THE ARTICLE
1 of 4 >< Tsunami Appeal “I don't have much of a problem with the selling and producing of screen prints b...”
Website navigation and ways in which students could get involved on the website needed to be very easy, since the content for the website will be generated by students.
FUSESURVIVAL GUIDE
UAL FIRST AID STUDYING GALLERY INFO BOOTH CONTACT
GO
ABOUT RSS TWITTER FACEBOOK Architecture
Art
Dance
Performance
Fashion
Film
Moving Image
Graphic Design
Illustration
Interior Design
Photography
Product Design
Web
Interactive
Design Writing
Literature
TWITTER UPDATESWHERE & WENJOIN US........................................................................................... ........................................................................................................................................ .............................................................................................................................................................................
Log in
Entries RSS
Coments RSS
Team
Societies
Exhibitions
Clubs
Food
Student Union
please be nice @fuse_ual
http://www.ual.arts.ac.uk/
FUSESURVIVAL GUIDE
During this term I learnt a lot: looking for an internship and searching for life project opportunities gave me a preview of how it’s going to be when we graduate and are searching for jobs.
It was all good experience, although the work experience that I had agreed didn’t happen in the end and instead I got engaged on a UAL project which is very interesting i guess gives an insight into freelance reality. It is quite a complicated project, so it will be continuing for another few months but I really enjoy it. Working for real people and collaborating with other students is really fun and at the same time I am learning so many new things as I go along.
to Be
contin
Ued