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Silicon Beachby S.O., Inc.
Jose GomezJessica LeungNikhil MunjHuachang Xu
Outline
Introduction Infrastructures Residential Recreational Commercial Conclusion
Introduction Goals
Utilizes state-of-the-art technology Ensures safety of environment Serves a diverse community Creates a vibrant atmosphere
Budget Breakdown $100M Total
$35M for Infrastructure $35M for Residential $25M for Commercial $5M for Recreation
Introduction (cont’d)
Land Use 50% Commercial (50 acres) 30% Residential (30 acres) 10% Recreational (10 acres) 10% Utilities (10 acres)
Infrastructures
Goals Utilities
Electricity Waste/Water Internet
Roads Layout Cost
Infrastructure Goals
Centralized Operation Only one company to deal with
Self-Sufficient Operation Avoids power losses and debt to neighboring
communities Clean Operation
Maintains the beauty of the city and the bay
Electricity One central power plant (50%)
Diesel Combustion Turbines Biodiesel Fuel
Solar Cells (35%) Solar Farm Rooftop Cells
Water Pumps (15%)
Waste Management
Trash Biodiesel Trash pipeline Trash depositories Flush system
Pumps in water from bay Pushes waste into central station
Water
Sources: Sewage, Process Water, Bay
Four Step Purification Process
Desalination of salt-water Sludge is converted to
biodiesel
Internet
802.16 Based System Central Base Station 1.5Mbps/household Ubiquitous Access Security
256-WEP encoding MAC Address Filtering
Roads One Main Loop
Circles the town to avoid congestion Provides access to Shopping District from 101 Links residents to 101
Roads (cont’d) Monorail System
Links housing and shopping districts Eliminates traffic within the community Zero emissions Donated by
Hitachi ($7.5M)
Costs
Plant $22.5M Pipes + $4.0M Solar Rooftops + $5.0M Roads + $3.0M Internet Antenna + $0.5M Total =$35.0M
Goals Realized
Centralized Operation All operations at central station
Self-Sufficient Operation Maximizes use of recyclables
Clean Operation Minimized wastes due to recycling
Residential Area
400 total housing units available Upper-Middle Class
Condominiums: 120 units Middle Class
Apartments: 150 units Lower-Middle Class
Apartments: 130 units
30%
37%
33%Condominiums
Middle ClassApartments
Lower-Middle ClassApartments
Use of Land
30% of total land area (30 acres) Condominiums: 9 acres Private Beach: 1 acre Middle Class Apartments: 12 acres Lower-Middle Class Apartments: 8 acres
30%
3%
40%
27%Condominiums
Beach
Middle ClassApartments
Lower-Middle ClassApartments
Use of Funds
35% of total funds ($35 million) Condominiums: $13 million Private Beach: $1 million Middle Class Apartments: $11 million Lower-Middle Class Apartments: $9 million Security: $1 million
37%
3%31%
26%
3%
Condominiums
Beach
Middle ClassApartments
Lower-Middle ClassApartments
Security
Condominiums
120 condos available over 9 acres Cost to Build: $13 million 15-story building overlooking the bay Size/Cost to Own
2500 square feet, 3 bed, 3 bath: $400,000 2000 square feet, 2 bed, 2 bath: $325,000
Features covered parking fitness center with indoor pool/jacuzzi banquet hall private beach laundry room in each condo
Beach
Cost to Build: $1 million Size: 1 acre Features
tanning chairs and beach umbrellas restrooms with changing rooms and showers full-time lifeguard
Complex Layout
Sample Floor Plan
Middle Class Apartments
150 apartments available over 12 acres Cost to Build: $11 million 8-story buildings Size/Cost to Rent
2000 square feet, 3 bed, 2 bath: $2,500 1600 square feet, 2 bed, 2 bath: $2,000
Features covered parking outdoor pool/jacuzzi fitness center laundry room in each apartment
Complex Layout
Sample Floor Plan
Lower-Middle Class Apartments130 apartments available over 8 acres Cost to Build: $9 million 8-story building Size/Cost to Rent
1500 square feet, 2 bed, 2 bath: $1,800 800 square feet, 1 bed, 1 bath: $1,300
Features covered parking laundry room on each floor
Complex Layout
Sample Floor Plan
Services
Security ($1 million) gated communities cardkey access to required to enter all buildings cameras located in all parking areas and each floor security guards in each complex Neighborhood Watch programs
Wireless internet service using IEEE 802.16 standard Power, water, garbage, and mail services Monorail service to mall and park Safeway grocery store and convenience marts
Recreational Area Location
Outline
A. Objectives
B. Budget
C. Expenditures
D. Timeline
E. Layout
F. Features
G. Summary
A. Objectives
Communal Environment Safe and Clean Environment Scenic Location Multi-Purpose Area All-Age Attraction
B. Budget
$5 Million Sponsorships and Gifts
Toys-R-Us Home Depot Orchard Supply and Hardware Big 5 Sporting Goods
C. Expenditures
Landscaping Security Facilities
Restrooms, Playground, etc. Maintenance Miscellaneous
Drinking Fountains, Benches, etc.
C. Distribution of Expenditures
Facilities, 25%
Foundation, 35%
Maintenace, 15%
Misc., 15%
Landscape, 10%
D. Timeline
E. Layout
F. Park Features
I. Sporting Area
II. Safety
III. Resources
IV. Playground
V. Miscellaneous
I. Sporting Area
Tennis Courts Basketballs Courts Swimming Pool Baseball field
II. Safety
Security Center Security Guards
Patrolling Park Motion Detection Lights Emergency Call Box
Stations
III. Resources
Restrooms Trash/Recycling Bins Bike Racks Picnic Area Barbecue Grills Community Building
IV. Toys R Us Playground
o Jungle Gymo Monkey Barso Sand Boxo Swing Seto Slideso Tan Barko Seesaw
V. Miscellaneous
Home Depot Rose Garden
Stream Open Grass Fields Fountain Multi-Cultural Mural
G. Summary
What sets our park apart from others? High Security Lots Of Resources Beautiful Environment
What will the community gain? Safe gathering for our kids. Centralize location for interaction.
Commercial District
Outline
General Goals Retail and Restaurants Office Buildings Grocery Stores Layout Costs Summary
General Goals
Display a good image of the community Diverse, safe, and technologically-advanced
Provide complete range of businesses Retail, entertainment, food, and offices
Attract customers from other areas Enliven shopping district and community
Shopping District Goals
Take advantage of mild climate Open-air shopping
Make use of space ~60 Closely-spaced stores, possibly multi-level
Promote Diversity Attract stores of all price-ranges Reflect diversity of community Foster independently-owned stores
Apply technology to enhance shopping experience
Shopping District Components
Retail and Restaurants
Storefront Concept
Independent Stores
Comprise 15% of total stores and restaurants Scattered throughout district Add character and uniqueness Initially attract customers by encouraging
curiosity Provide entrepreneurial opportunities for
community
Examples of Stores
Electronics Fry’s
Clothing Gap, Old Navy, Express,
Abercrombie & Fitch, Macy’s Food
Starbucks, Baja Fresh, Chili’s, In-N-Out
Home Pottery Barn, Williams-
Sonoma Toys
KB Toys
Stationery Hallmark, Papyrus
Grocery Safeway
Books Barnes and Noble
General Target
Entertainment Movie Theater (Century)
Specialty Stores
Information Terminals
“InfoSpots” Terminals scattered throughout shopping
district Promotes efficient shopping experience Interactive display to connect visitors to
businesses Display maps, general description of
businesses
InfoSpots: Types of Interaction Restaurants
Make reservations Check wait time
Retail Stores Check Inventory (participation is voluntary)
Entertainment Purchase movie tickets
InfoSpot Benefits
Attract customers Opportunity to shop efficiently
Attract businesses Larger customer base
Become a trendsetter in new shopping technology
Office Buildings
Office Buildings
2 multilevel buildings Some restaurants on first floor
Starbucks, Quizno’s Hitachi campus
Grocery Stores
Grocery Stores
Must be easy to reach Large grocery store within residential district Small grocery stores on bottom floor of each
residential complex
Layout
Legend
Offices
Retail
Parking
Grocery
Cost
Retail Buildings $13.5M InfoSpots $1M Parking Structures $2M Security $0.5M
Offices Buildings $7M Security $1M
Total: $25M
Summary
Small businesses add to diversity InfoSpots use state-of-the-art technology Movie theater provides entertainment Hitachi campus provides jobs
Timeline
Infrastructure
Housing
Commercial
Recreation
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Months
Conclusion
Goals Met Utilizes state-of-the-art technology
Biodiesel, Monorail System, InfoSpots Ensures safety of environment
Recycles waste, Solar Cells, One Road Serves a diverse community
Affordable housing, shopping, and utilities Creates a vibrant atmosphere
High-Tech systems enhance living experience Shopping districts creates a lively neighborhood