PROGRAMME: UoS BABM

DURATION: 6th February 2014 to 17th April 2014 Contract Hours: 40

Thursday 8:30am to 11:30am Actual Hours: 40

MODE: Full-Time

Strategic Management

LECTURER: Wayne Homer

CAMPUS: San Fernando

LectureNumber

Time Hrs CumHrs

Lecture Topic (s)

No./ Type of

Session

Important Concepts/ Ideas to know/Learning Outcomes

Expected Reading Other Matters Questions Items Due For Next Class

1 Thur 6-Feb-2014 8:30-11:30am 3.0 3.00 IntroductionThe Strategy Labyrinth

Lt/T Introduction to the course and the concept of business strategy. Most popular models, concepts and theories of strategic management.

Sunderland Module GuideJohnson, Scholes and Whittington, (2011) Exploring Corporate Strategy, 9th Edition,Pearson Education Limited; pp3-20. pp27-42.

Access to UoS online library servicesRead the Case "The Sale of Burmah Castrol to BP Amoco"

2 Thur 13-Feb-2014 8:30-11:30am 3.0 6.00 Case study of BP Amoco

T Porters (1985) models - 5 Forces for Industry Analysis, Generic Strategies andthe Generic Value Chain towards Competitive Advantage.

Case study of BP Amoco andthen the paper - Strategy Past; Strategy Futures by Peter McKiernan

Attempt questions 1 to 4

3 Thur 20-Feb-2014 8:30-11:30am 3.0 9.00 Models, Concepts, Theories

Lt Porters (1985) models, including the5 Forces for Industry Analysis, Generic Strategies and the Generic Value Chain,Bowmans Strategy clock, Kaplan and Nortons (1992) Balanced Scorecard, the BCG matrix and the GE McKinsey matrix, Ansoffs Product-Market Matrix and SWOT

Johnson, G., Scholes, K. and Whittington. R. (2011) p49-81.

Read the case study "The Brewery Group Denmark"

4 Thur 27-Feb-2014 8:30-11:30am 3.0 12.00 The Brewery Group Denmark : Faxe, Ceres and Thor

T Review the case study Brewery Group Denmark (BGD) in groups

The Brewery Group Denmark Case

Attempt questions 1 to 4

5 Thur 6-Mar-2014 8:30-11:30am 3.0 15.00 Organizational Purpose

Lt Purpose of organizations, shareholders or stakeholders, mission statement, Corporate Governance, paradox of profitability andresponsibility.

Johnson, Scholes and Whittington, (2011), Exploring Corporate Strategy, 9th Edition,Pearson Education Limited; pp119-145.

Research Blackberry (RIM) and the Mobile Phone Industry

6 Thur 13-Mar-2014 8:30-11:30am 3.0 18.00 Blackberry & The Mobile Phone Industry

T Analysis of the Smartphone mobile phone industry and then the Blackberry Phone business within the company - Research In Motion (RIM).

Research In Motion website. Attempt questions 1 to 4

7 Thur 20-Mar-2014 8:30-11:30am 3.0 21.00 Chaos and Strategy

Lt Strategy As Order Emerging FromChaos

Johnson G., Scholes K. and Whittington R. (2011), p499-521, p532-533.

8 Thur 27-Mar-2014 8:30-11:30am 3.0 24.00 Blackberry & The Mobile Phone Industry

T SWOT analysis, Blackberrys Strategic development. Decision driven by competition or internal capabilities?

Research In Motion website. Attempt questions 1 to 4

9 Thur 3-Apr-2014 8:30-11:30am 3.0 27.00 Influences On Action

Lt Strategic decisions and actions, forces in the environment, perceptions, character and history, characteristics of leaders, growth of an organization.

Johnson G., Scholes K. and Whittington R. (2011) p397 - 418.

Articles on Ryanair

10 Fri 4-Apr-2014 8:30-11:30am 3.0 30.00 RyanairPublic Sector Strategy

Lt/T Leadership style, companys strategy, competitive advantage, Greiners (1975) model.Organizational control in the public domain, nature of organization and environment within public sector management thinking, issue of managing complexity

Articles on Ryanair Johnson G. and Scholes K.(ed), (2001), Exploring Public Sector Strategy, Financial TimesPrentice Hall; p1-160

Submit Assignment Brief

Attempt questions 1 to 3

Castle Press and New Town Council Cases

11 Thur 10-Apr-2014 8:30-11:30am 3.0 33.00 Castle Press and New Town Council Cases

Lt/T The process of strategy development Castle Press and New Town Council Cases

Attempt questions 1 to 4

Castle Press and New Town Council Cases

12 Fri 11-Apr-2014 8:30-11:30am 3.0 36.00 Risk Managemen

Lt Concept of risk management, rationaleand application of corporate risk management in business, non-financial/qualitative element, risk management process, organizational techniques for identifying risk.

Merna, M. & Al-Thani, F. F., (2008), Corporate Risk Management, 2nd Edition, JohnWiley & Sons Ltd. Chapters 1,2,3, 4 and 10.

The Ericsson case

13 Thur 17-Apr-2014 8:30-11:30am 3.0 39.00 Ericssons Supply Chain

T Risk Management, Risk Management Process, Probability / Impact grid.

Norrman A., and Jansson U., (2004), Ericssons proactive supply chain risk managementapproach after a serious sub-supplier accident, International Journal of PhysicalDistribution & Logistics Management, Vol. 34 No. 5, pp. 434-456.

Attempt questions 1 to 4

Ericssons Supply Chain - Case

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Last Notes: SBCS reserves the right to make changes to the information contained herein. Any changes effected to the informationcontained herein will be made known to all students concerned via class announcement. It is thus the responsibility of the student to attend all classes and to keep abreast of matters should they be absent from any class session. Students are advised and encouraged to contact their fellow classmates for updates where class sessions have been missed.Date syllabus last modified: April, 2013

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COURSE OUTLINE

COMPONENT:

CORPORATE EDUCATION CENTRE (CEC)

Lecture Day &Date

DAY(S):

A Great Place to Learn.

Key / LegendLt = Lecture T=Tutorial Lb = Lab EP = Exam Prep