SINGAPORE HALAL FOOD TRADE EXHIBITION

2019 PROPOSAL

15 – 17 OCTOBER 2019

SANDS EXPO & CONVENTION CENTRE, MARINA BAY SANDS

INTRODUCTION TO SIHAT 2019

Singapore HALAL Food Trade Exhibition 2019 (SIHAT 2019) promised to be an ideal platform for a mega tradeshow event targeting the HALAL Food industry in Asia and beyond. MegaXpress International Pte Ltd, as a locally based event management company that has been organising numerous consumer exhibitions for the past 20 years, we have seen the huge potential in terms of trade within the local HALAL market. And we feel that the year 2019 would be an ideal time to launch the first ever HALAL trade exhibition filled with international and regional exhibitors from all around the world. From innovative food ingredients, Halal food and beverages, speciality coffee equipment and accessories, unique tea blends, the latest bakery equipment, the most stylish of tableware and furnishing, to disruptive technology for backend foodservice or for frontend guest experiences and many more, SIHAT 2019 will caters to your every business needs!

After organising consumer exhibitions for so long, we believed that visitors experience plays a vital part to the success of the event. Thus, in addition to the huge showcase of exhibitors from the world over, a dynamic show floor awaits. SIHAT 2019 organises and hosts a series of world-class culinary competitions, workshops as well as a comprehensive range of conferences and seminars, to complete your show experience.

RISE IN THE MUSLIM POPULATION

According to research released in 2015, Muslims currently make up about a quarter (23.2

percent) of the global population. The study further states that the rise in the Muslim population is

due to a younger demographic – many Muslims live in countries with low median ages like

Indonesia, India and Pakistan – and on-going improvements in infant mortality rates. With the

rise of the Muslim consumer, food-service chains such as KFC and Nando’s now have Halal

outlets and supermarkets in Europe are stocking up on frozen Halal foods.

HALAL INDUSTRY TO GROW IN AWARENESS AND DEMAND

By the year 2020, we deduced that the Muslim population will filled 25% of the world’s population

and the spending power on HALAL Food products and services are expected to generate an

income of up to USD 3.5 trillion. Singapore, together with other South-East Asian countries within

ASEAN and the emergence of China as a superpower, will play a pivotal role in accommodating

to this continuous growth in HALAL trade and industry. A growing Muslim population as well as

economic development in countries with large populations of Muslims makes this a lucrative

segment to invest in. For example, the combined disposable income of an American Muslim in

2012 amounted to USD98 billion.

WHY SINGAPORE?

Singapore has always achieved to be the best in whatever sectors and industry she is embarking

into. Boasting both a world-class sea port plus the best airport and the best airline in the world,

further cemented Singapore as an ideal location and option for any HALAL companies to venture

into. Singapore also acts as a stepping stone for any HALAL companies from around the world to

utilise the fast logistics arrangement and efficient infrastructure to penetrate the other ASEAN,

ASIA and OCEANIA market.

Singapore too has experiences in formulating and executing a unique HALAL friendly Business

Model for the Muslim minority. Other Muslim-minority nations could learn, adopt, adjust and

benefit from such a system and model that has proven to be successful.

WHO’S OUR HALAL TARGET MARKET

As the Halal market emerges as a new growth sector, a growing consumer base and increased growth in different regions will give rise to more competition. The key regions where growth potential is evident include:

Asia

With nearly 1 billion Muslims or close to two-thirds of the global Muslim population. Asia is at the

forefront for HALAL products. Asia’s HALAL market has been mainly driven by India, Malaysia,

Pakistan, Indonesia and China. This market is worth approximately USD 420billion (in 2013) and

is expanding rapidly. Some of the key countries within the Asian region that have been setting

the direction for the regional HALAL market are as follows:

Indonesia

The country with the world’s largest population is, unsurprisingly, a huge HALAL product market,

estimated at USD 10billion annually in 2013 and seeing annual growth of 7-10 per cent.

Malaysia

Malaysia’s HALAL market was valued at USD 1.9 billion in 2013. A crucial contributor to the

country’s economic growth, the HALAL industry is projected to contribute up to 5-8 per cent of

the nation’s Gross Domestic Product (GDP) by 2020, up from 2 per cent in 2013.

Pakistan

Pakistan’s share of the global Halal food market in 2013 was a dismal 0.26 per cent of the USD440

billion total. No doubt this is because Pakistan produces much of its food domestically, without a

great deal of Halal food import and export. However, Pakistan has great potential to become a

Halal food hub. This is due to its large Muslim population as well as its strategic geo-economic

position, which gives it access to 40 million Muslim consumers across the Central Asian republics

and Afghanistan.

Thailand

Thailand has become the world’s fifth largest Halal food producer – it has a 5.6 per cent share of

the global Halal food market, valued at USD5 billion annually. The Thai government’s continued

efforts to strengthen the Halal industry resulted in the establishment of the Halal Standard Institute

of Thailand in 2003 to ensure proper development and certification for national Halal food. These

standards comply with Islamic law as well as international food quality standards.

Middle East

The HALAL Food industry in the Middle East was worth about USD20 billion in 2013. The Middle

East imports 80 per cent of its food requirements, making it a major segment for global HALAL

Food. Annual food imports are projected to double from USD 25.8 billion in 2010 to reach USD

53 billion in 2020 – with total HALAL meat imports exceeding 1 million metric tons annually.

Europe

The burgeoning European HALAL Food market has made many Western countries take notice.

Big grocery retailers in the United Kingdom like Sainsbury’s, Morrisons and Tesco sell HALAL

food ranges at selected stores, spanning categories which range from baby food to HALAL meat.

OUR TRADE EXHIBITORS PROFILE

- HALAL Consultancy Bodies

- Food Ingredients

- Food & Beverages

- Canned Food

- Chilled & Frozen Food

- Bakery & Pastry

- Condiments & Sauces

- Food Services Equipment

- Dairy Products

OUR VISITORS PROFILE

- Trade associations

- Hotel chain owners

- Hypermarkes & Supermarkets

- Importers/Distributors/Wholesalers

- Food Services

- Airlines/Cruise liners

- Institutional Catering

- Fast Food Restaurant Managements

- F&B Logistics/Transporation

- Hospitality/Culinary Institute

SIHAT 2019 EVENT LAYOUT

The Exhibition floor plan has been designed to maximise exposure and visibility for all Exhibitors. Should more

or fewer than anticipated Exhibitors apply, the Conference Organiser reserves the right to make any

alterations to the proposed floor plan that may be required.

PACKAGE PROPOSALS

OUR BOOTH RATES

3m x 3m (9sqm)

Shell Scheme Booth System

One-Side Open – SGD $4,590.00

Two-Side Open – SGD $4,725.00

Each booth includes

- 13amp powerpoint

- Carpeted flooring

- Table with 2 chairs

- Fascia board with your company

name on it

- Laminated wall panels

Additional items

- 13amp powerpoint – S$65.00

- 15amp powerpoint – S$150.00

- 24hr powerpoint – S$250.00

- Long-arm floodlight – S$65.00

- Floodlight – S$80.00

- Freezer Rental – S$500.00

- Chiller Rental – S$500.00

RAW SPACES RATES

6m x 3m (18sqm)

With carpeted flooring – SGD $8,640.00

PAVILION RATES

9m x 6m (56sqm)

With standard structure – SGD $29,160.00

For customised structure, kindly contact us

directly and our sales representative will be at

hand to assist and guide you.

WHAT MAKES OUR TRADE EXHIBITION DIFFERENT

Here in MegaXpress International Pte Ltd, we believe that in this current new age and time, we

need to embrace technology to improve the conditions of our lives. Singapore HALAL Food

Trade Exhibition 2019 will be the first HALAL exhibition in Singapore to implement the usage of

the i-beacon technology via the installation of a smartphone apps.

Visitors will be encouraged to download the app and via the app itself, visitors can interactively

communicate remotely from his/her mobile phone with the exhibitors and event organiser.

Visitors will also be pre-informed of the type of products that they will be looking for during the

event. Appointments will also be pre-arranged for them so that they can solely focus on doing

sales during the event.

i-BEACON TECHNOLOGY

ADVERTISING & PROMOTIONAL CAMPAIGN

Our A&Ps will be focused towards an Intergrated Media Campaign where will create a fusion of

traditional marketing with the new and modern forms of marketing and advertising via Social

Media Platforms

PROGRAMMES - CONFERENCES / SEMINARS

PROGRAMME HIGHLIGHTS

15th OCTOBER 2019, TUESDAY

Time: 3.00PM – 4.00PM

Venue: Conference Room A

WHAT IS HALAL THOIYYIBAN? - by Pergas Investment Holdings

16TH OCTOBER 2019, WEDNESDAY

Time: 4.00PM – 5.00PM

Venue: Conference Room C

THE BENEFITS OF BEING HALAL CERTIFIED? – by MUIS Singapore

17TH OCTOBER 2019, THURSDAY

Time: 3.30PM – 4.30PM

Venue: Conference Room A

SINGAPORE AS AN IDEAL CHOICE FOR BUSINESS – by Singapore

Business Federation

PROGRAMMES – CITY TOUR & GRAND GALA DINNER

AFTER EVENT ITINERARY

18TH OCTOBER 2019, FRIDAY

Time: 10.00AM – 6.00PM

1 DAY CITY TOUR OF SINGAPORE SKYLINE & SITE VISITS

19TH OCTOBER 2019, SATURDAY

Time: 7.30PM – 9.30PM

GRAND GALA DINNER @ MARINA BAY SANDS

KINDLY FILL UP THE CONTRACT FORM

OUR KIND SUPPORTERS

- MINISTRY OF TRADE & INDUSTRY

- SINGAPORE EXHIBITION & CONVENTION BUREAU (S’PORE TOURISM BOARD)

- ISLAMIC RELIGIOUS COUNCIL OF SINGAPORE (MUIS)

- SINGAPORE BUSINESS FEDERATION

- SINGAPORE MALAY CHAMBER OF COMMERCE & INDUSTRY (SMCCI)

- SINGAPORE CHINESE CHAMBER OF COMMERCE & INDUSTRY (SCCCI)

- SINGAPORE FOOD MANUFACTURERS ASSOCIATION

- SINGAPORE ASSOCIATION OF CONFERENCE & EXHIBITION ORGANISER

(SACEOS)

- PERGAS INVESTMENT HOLDINGS (SINGAPORE ISLAMIC SCHOLARS &

RELIGIOUS TEACHERS ASSOCIATION)

FOR FURTHER CLARIFICATION, PLEASE CONTACT

MEGAXPRESS INTERNATIONAL PTE LTD

ADDRESS: 60 KAKI BUKIT PLACE #08-18 EUNOS TECHPARK

SINGAPORE 415979

TEL: +65 67411377

EMAIL: INFO@MEGAXPRESS.COM