SINGHANIA UNIVERSITY

Syllabus

Of

Bachelor of Journalism & Mass

Communication

For

1st Year to 3rd Year

FIRST YEAR

COURSE CODE PAPER

BJ-101 Media Writing

BJ-103 Socio Economic & Political development

BJ-105 Introduction to Communication & Communication development

BJ-107 Photography

PRACTICAL:

BJ- 121 Communication Labs

BJ- 123 Photo Labs

SECOND YEAR

COURSE CODE PAPER

BJ-201 Print Journalism

BJ-203 Design & Graphics for Journalism

BJ-205 Radio Journalism & Production

BJ-207 Advertising

PRACTICAL:

BJ-221 Design & Graphics Lab

BJ-223 Radio Journalism & Production Lab

THIRD YEAR

COURSE CODE PAPER

BJ-301 TV Journalism & Production

BJ-303 Public Relations & Event

BJ-305 Cyber Journalism: Convergence & New Media

BJ-307 Research Methodology for Media

PRACTICAL:

BJ-321 TV Journalism & Production Lab

BJ-323 Cyber Journalism Lab

BJ-325 Final Project

FIRST YEAR

MEDIA WRITING

COURSE CODE: BJ-101

Objective: To develop students’ knowledge and understanding of the rules of media writing and their

applications: Grammar, reading skills, communication abilities, writing for print media and electronic

media.

Unit I: Grammar & Writing

1. Vocabulary building & Spelling rules

2. Grammars problems & Punctuation

3. Kinds & ABCD of Media Writing

4. Writing simply

Unit II: Putting Word and Sentences

1. The sentence clarity and emphasis

2. Rhythm and Variety

3. Elements as Paragraphs

4. Reading & Writing formats

Unit III: Translation in Journalism

1. Concept about Translation

2. Types of Translation

3. Need, Process and Importance of Translation in Journalism

4. Guidelines for Translation

5. Translation from English to Hindi & Vice –Versa

Course Code: BJ-101

Suggested Readings:

1. Prof. V.S.Sreedharan How to write correct English, Goodwill

Publications, New Delhi.

2. Pal Rajenda and J.S Koriahalli. Essentials of English and Business

Communication, S. Chand.

3. Robey, L Cora New Handbook of Basic Writing Skills,

Hardcourt College Pb. Orlando.

4. Taylor, Shirley Communication for Business, Pearson

Education Ltd., Edinburgh Gate, Hareon,

Essex, England.

5. R. Michelson Sentences, IIVY Publishing House,

New Delhi-95.

6. Neira Anjana Dev, Anuradha

Marwah and Swati Pal Creative Writing A Beginner’s Manual,

Dorling Kindersely (India) Pvt. Ltd.,

New Delhi 2009.

7. Thomas S. Kane Oxford Essentials Guide To Writing

8. Collins Collins Grammar Punctuation

9. Dr. K.K. Rattu Translation through media in

New Millennium,

Surubhi Publication, Jaipur

10. Jitendra Gupt and Priyadarshan Patrakarita Mein Anuvaad,

Radha Krishna Prakashan, New Delhi

11. Dr. Laxmikant Pandey Translation, Objects and Methods

12. Chicago Manual of Style University of Chicago Press

13. डड डडडडड डडडडड डडडडडड-डडडड डडडडडडड डडड डडडड डडडडडडडड

14. डड डडडडडड डडडड डडडड डडडडडड डडडडडडड डड डडडड

15. डड डडडडडड डडडड डडडड डडडडडड डडडडडडड डडडडडडडड डडड

FIRST YEAR

SOCIO – ECONOMIC & POLITICAL DEVELOPMENT

COURSE CODE: BJ-103

Objective: To develop & explain various aspects of culture & heritage, Indian socio-economics & political

systems, political issues & their functioning.

Unit I: Indian History and their Culture

1. Indian history and Constitution

2. Indian Heritage

3. Indian freedom movement

4. Pillars of democracy

Unit II: Indian Economy

1. Nature and development of Indian economy

2. Economic concepts & Terminology

3. Globalization & Mixed economy

4. Indian Industry

Unit III: The Indian Polity & Major Issues

1. Fundamental rights and principles of Indian constitution

2. Parliamentary democracy systems & Indian judicial systems

3. General elections & issues of regionalism

4. Population, corruption & illiteracy

5. Public health, poverty, Caste conflicts & reservation issues

Course Code: BJ-103

Suggested Readings:

1. Ram Chander Guha India After Gandhi: The History of the

World's Largest Democracy, Perennial

2. D.B. Vohra History of Freedom Movement,

Delhi Admin

3. H.R. Ghosal An Outline History of Indian People

4. A.L. Basham A Cultural History of India: The Wonder

that is India: Volume-1 & 2

5. A.N. Aggarwal Indian Economy

6. Rajni Kothari Caste in Indian politics

7. Ministry of I &B Facts about India

8. Pandit Jawahar Lal Nehru The Discovery of India

9. Shukla V.N. Constitution of India, Eastern Book

Company, Lucknow 200a

10. Bakshi P.M. The Constitution of India, Universal Law

Publishing Co. Pvt. Ltd. 2001

FIRST YEAR

INTRODUCTION TO COMMUNICATION & COMMUNICATION

DEVELOPMENT

COURSE CODE: BJ-105

Objective: To develop & explain different types of communications, elements, principles and their

importance. Understanding of development issues and process of country as responsible communicators.

Unit I: Fundamental of Communication

1. Communication - Meaning and definition, scope and functions

2. Sense of Communications

3. Development of Speech and evolution of Indian languages

4. Communicating with self-introspection

Unit II: Mass Communication

1. Origin of media : Functions, rolls & Impact of Media

2. Meaning, Elements & Functions of Mass Media

3. Wireless Communication & Visual Communication

4. A brief Introduction to Communications Theories and Models

Unit III: Media & Development Communication

1. Definition, meaning and process

2. Theories & paradigms of development, Economic & Social indicators of developments

3. Approaches of development support communications

4. Role & Performance of Mass Media & Cyber Media.

Course Code: BJ-105

Suggested Readings:

1. Taylor, Rosegrant, Meyrs Communicating, Prentice Hall

2. Allan and Barbara Pease The Definitive Book of Body Language, Munjal Publishing House 3. D.M. Silviera Personal Growth Companion, Classic Publishing

4. Edward De Bono How to Have a Beautiful Mind, Vermillion

5. De Fleur, M Theories of Mass Communication, 2nd Edition, New York; David Mc Kay

6. Siebert, Fred S. Peterson Four Theories of Press, Urbana University of Illionois Theodire B.

And Sehramm W. Press, 1856 7. Klapper, J.T. The effects of Mass Communications, New York Free Press, 1960

8. Narula Uma Development Communication – Theory and Practice, Har Anand

9. Tewari, I P Communication Technology and Development, Publication Division,

Govt. of India

10. Rogers Everett M Communication and Development: Critical

Perspective, Sage, New Delhi

FIRST YEAR

PHOTOGRAPHY

COURSE CODE: BJ-107

Objective: To develop & explain about photography, its functions and uses of films and digital cameras.

Describe about lights and lighting applications, different steps involved in printing & Digital Photography.

Unit I: Introduction to Photography

1. Brief History of Photography

2. Photography as medium of communication

3. The Role & Importance of Photography

4. How camera works

Unit II: Camera & Lighting

1. Principles of camera obscura

2. Elements, Camera formats & Accessories

3. Camera Design & Lenses

4. About Lighting, Principles & various types of Photography

Unit III: Approach to printing of Photography

1. Printing of Digital Photographs

2. Converting develop photograph into digital photograph

3. Photo magic and appreciations

4. Problems related to Photography

Course Code: BJ-107

Suggested Readings:

1. O.P. Sharma Practical Photography, Hind Pocket Books

2. Michael Langford Basic Photography, Focal Press

3. James A. Folts Ronald P. Lovell Handbook of Photography,

Fred C. Zwahlen, Jr. Delmal Thomsan learning

4. Lee Frost Photography, Hodder Headline

FIRST YEAR

COMMUNICATION LAB

Objective: To speak effectively in interpersonal and public speaking situations using appropriate nonverbal

communication. Write effectively, face interview and speak effectively using a microphone before an

audience.

Exercises & Assignments

1. Conversation between two students recorded on camera.

2. Reporting on various types of radio programmes monitored by them

3. Presentation on TV programmes

4. Rewriting Headlines of Newspapers (Hindi & English)

5. Reading & Writing of day’s newspapers followed by discussions

6. Interview and Group Discussion sessions

9. Book Reading, Reviews, Appreciation

10. Effective Presentation using various audio – visual aids

FIRST YEAR

PHOT LAB

Objective: Define and explain the process of media research & research methods.

Exercises & Assignments

1. Using Digital SLR and Mobile camera/developing an idea and practice

2. Making a Photo feature on a specific topic by using self clicked photographs from

Digital Camera

3. Shooting exercise in artificial lights.

4. Use of software(Photoshop) for modification of picture

5. Preparing a softcopy of photo feature on CD/DVD

COURSE CODE: BJ-121

COURSE CODE: BJ-123

SECOND YEAR

PRINT JOURNALISM

Objective: Describe about news and write different stories on various subjects with responsibilities

Unit I: News & News Writing

1. What is Journalism and Journalist?

2. Roll and responsibilities of Journalist

3. What is News? News elements, values, types, news sources & Information

4. Inverted Pyramid style of news writing,

5. Headline writing: Types & Functions and 5Ws and 1H of news writing .

Unit II: News Reporting

1. What is news reporting?

2. Various types of reporting (Objective, Interpretative, Investigative, In-depth, straight)

3. Reporting for Newspapers, News Agencies and Magazines.

4. Reporters: Qualities and Responsibilities

Unit III: News Writing & Editing

1. What is editing? Principles of editing.

2. Editing for newspapers, magazine, journals & Design & layout.

3. Editing a copy/electronic editing & Guidelines for writing headlines.

4. Use of Editing Symbols, Structure & Operations of a newspaper organization.

5. Functions and responsibilities of Editor and Sub Editor.

Course Code: BJ-201

Suggested Readings :

1. M V Kamath Modern Journalism, Vikas Publishing House, New Delhi

2. M L Stein and Susan F. Peterno The News Writers’ Handbook, Surjeet Publication, New Delhi

3. George A Hough News Writing, Kanishka Publication, New Delhi

4. Jan R. Hakemulder, Ray Ac De News Reporting and Editing, Anmol Publications Pvt. Ltd. New Delhi

5. M K Joseph Basic Source Material for News Writing, Anmol Publications Pvt. Ltd. New Delhi

6. Wainwright David Journalism made Simple, Rupa & Company, New Delhi

7. Hohnberg John The Professional Journalist, Oxford, Publishing Co. Pvt. Ltd., New Delhi

8. Hohnberg John The Professional Journalist, Oxford Publishing Co.Pvt. Ltd., New Delhi

COURSE CODE: BJ-201

SECOND YEAR

DESIGN & GRAPHICS FOR JOURNALISM

Objective: Describe basics of design and graphics elements and principles of design to various forms of

visual and graphic communication for Journalism.

Unit I: Design & Graphics

1. Basics of Design and Graphics

2. Elements and principles of design

3. Typography : Physical form, aesthetics and classifications

4. colour scheme and production

.

Unit II: Layout & Design

1. Components of layout and layout planning

2. Advertisement layout, Broadsheet and Tabloid layout

3. Magazine, Book & Web banner layout

4. Poster Design, Logo Design, Brochure Design

Unit III: Visuals & Printing

1. Visuals : Physical forms, functions & editing

2. Basic of Desk Top Publishing

3. DTP & Designing Softwares

4. Printing process, methods & paper finishing

Course Code: BJ-203

Suggested Readings:

1. A.K. Dhar Printing and Publishing

2. N. N. Sarkar Art and Production, Sagar Publishers,

New Delhi, 2001

3. N.N. Sarkar Designing Print Communication,

Sagar Publishers, New Delhi, 1998

COURSE CODE: BJ-203

SECOND YEAR

RADIO JOURNALISM & PRODUCTION

Objective: Describe the characteristics of radio as a medium of mass communication & different formats of

radio programmes. Write effectively for the ear & define radio news, characteristics of radio news with a

written script.

Unit I: Radio & Radio Formats 1. Define radio in today’s context

2. Characteristics & limitations of radio

3. Different types of radio stations

4. Different types of radio formats: Simple announcements, Radio interviews,

Discussions, documentaries, ads/commercials, Music on radio & Radio news

.

Unit II: Writing for Radio

1. Introduction

2. Characteristics of spoken word

3. Writing for different formats and messages

4. Dramatising messages

Unit III: Radio Production

5. Introduction & Elements of radio productions

6. Different types of microphones

7. Editing & Recording

8. Different types of Sound Effects

Course Code: BJ-205

Suggested Readings:

1. Robert Mc Liesh Radio Production, Focal Press

2. James R. Alburger The Art of Voice Acting, Focal Press

COURSE CODE: BJ-205

SECOND YEAR

ADVERTISING

Objective: Define and explain advertising objectives, its role and functions. Differentiate between

advertising as communication, marketing and PR tool.

Unit I: Introduction & Process 1. Definition & Meaning of Advertising

2. Role, Nature, Scope and functions of Advertising

3. Global Scenario of Advertising

4. Models of Advertising Communication

.

Unit II: Classifications, Structure & Functions

1. Different classifications of Advertising

2. Element of print Advertising

3. Characteristic, Advantages & Disadvantages

4. Concept of advertising agencies, Ad agency-Role, Types, Structure & functions

Unit III: Creative Strategy & Media Planning

1. Integrated Marketing Communication: Definition & concepts

2. Define strategy and its role and relevance

3. Advertising Research & Elements of Marketing plan

4. Media agencies: definition, need and importance

Course Code: BJ-207

Suggested Readings

1. Sandage C H, Fryburger Vernon Advertising Theory and Practice: A.I.T.B.S.

& Rotzoll Kim Publishers & Distributors, Delhi

2. Mohan Mahender Advertising Management: Concepts & Cases;

Tata McGraw Hill Publishers

3. Ogilvy David Ogilvy on Advertising; Prion Books Ltd.

4. Lewis Herschell Gordion The Complete Advertising and Marketing

Handbook: East West Books(Madras) Pvt.

Ltd., Chennai

5. Jethwaney Jaishri Advertising: Phoenix Publishing House Pvt.

Ltd., New Delhi

COURSE CODE: BJ-207

SECOND YEAR

DESIGN & GRAPHICS LAB

Objective: Design and create layouts using DTP & Designing softwares

Exercises & Assignments

Following assignments can be given to students in each of these softwares :

1. Design Poster, Flash Card & Magazine Cover Page in Photoshop

2. Design Visiting Cards, Logos, Book Cover & Calendar in CorelDraw

3. Design Brochure/Pamphlet in Page Maker

4. Prepare Tabloid and Front Page of News paper in QuarkXpress

5. Design magazine in Adobe InDesign

COURSE CODE: BJ-221

SECOND YEAR

RADIO JOURNALISM & PRODUCTION LAB

Objective: Prepare audio brief using different types of microphones for radio/audio productions. Apply

various elements of radio production for producing different radio formats& make effective presentation of

programmes.

Exercises & Assignments

1. Preparation of audio brief

2. Recording and editing exercises in the studio

3. Interviews-simulated and actuality

4. Research and scripting of radio documentary/feature/drama

5. Production of radio discussions

6. Presentation of various types of programmes

7. Production of radio documentary/feature

8. Preparation of audience profile

COURSE CODE: BJ-223

THIRD YEAR

TV JOURNALISM & PRODUCTION

Objective: Explain & describe the salient features & process of gathering news and report for TV. Describe

the steps involved in editing of a video program & the stages of production of a video program.

Unit I: Basics of TV & News Gathering

5. Understanding the medium -TV

6. Formats and types for TV Programmes

7. TV News script format

8. Fundamentals of Writing and Reporting for TV – Reporting skills

9. Types of news interview

10. Anchoring - Live show & Packaging

Unit II: TV Programme

1. Steps involved in production & utilization of a TV Program

2. Stages of production- pre-production, production and post-production

3. Use of graphics and special effects

4. Developing a video brief

Unit III: Video Editing

1. Visual Factor of video editing

2. Types of video editing

3. Non-Linear editing ,Cut to cut, assemble & insert, on line, off line editing & Guidelines

4. Field testing of programme

Course Code: BJ-301

Suggested Readings :

1. Janet Trewin Presenting on TV and Radio, Focal Press,

New Delhi

2. Stuart W. Hyde TV & Radio Announcing, Kanishka Publishers

3. Andrew Boyd Techniques of Radio and Television News

Publisher: Focal Press, India.

4. Janet Trewin Presenting on TV and Radio, Focal Press, India.

5. Ralph Donald and Thomas Spann Fundamentals of Television Production

Surjeet Publications,New Delhi.

6. Herbert Zettl Handbook of Television Production,

Publisher: Wadsworth

7. Thomas D Burrows & Lynne S. Video Production Publisher: MC Graw Hill

8. Ralph Donald, Thomas Spann Fundamentals of TV Production, Surjeet Pubications,

New Delhi

9. Lynn S Gross, Larry W. Ward Electronic Movie making Wadsworth Publishing

10. Thomas D Burrows, Lynne S Gross Video Production, Mc Graw Hill

COURSE CODE: BJ-301

THIRD YEAR

PUBLIC RELATIONS & EVENT

Objective: Define PR, Corporate Communication, corporate relations & its functions. Explain event

management, process and its functions.

Unit I: PR Tools & Techniques

1. Definition of Public Relations - Its need, nature and scope

2. Types of Publics, Functions of PR

3. Corporate Communications tools and Techniques

4. Ethics of PR & News Release

5. Media relations, Internal and External PR media

Unit II: PR Role & Campaign

1. PR in developing countries

2. PR in Educational and Research Institutions

3. PR in Political and Election Campaigns

4. PR in Rural Sector & Defense

5. PR campaign & PR Research

Unit III: Event: Principles & Methods

1. Events and Event Management

2. Understanding, Need & Elements of Event Management

3. Conceptualization Organizing and Planning

4. Market Research, Evaluation and Impact Assessment

Course Code: BJ-303 1. Black Sam & Melvin L. Sharpe Practical Public Relations, Universal Book Stall, New Delhi 2. JR Henry and A. Rene Marketing Public Relations, Surjeet Publications, New Delhi 3. Jefkins Frank Public Relations Techniques, Butterworth-Heinmann Ltd., Oxford 4. Cutlip S.M and Center A.H. Effective Public Relations, Prentice Hall 5. Kaul J.M. Public Relation in India, Noya Prakash, Calcutta Pvt. Ltd. 6. Heath Robert L Handbook of Public Relations, Sage Publications,New Delhi 7. Bruce E Skinner Event Sponsorship, Publisher Vladimir Rukavina Wiley 2002, ISBN 0471126012 8. Anton Shene, Bryn Parry Successful Event Management Thomson Learning ISBN 1844800768, 2004 9. Judy Alley Event Planning, John Wiley and Sons ISBN 0471644129, 2000

COURSE CODE: BJ-303

THIRD YEAR CYBER JOURNALISM: CONVERGENCE & NEW MEDIA

Objective: Explain cyber journalism: convergence & new media for journalist purpose with cyber laws &

Ethics.

Unit I: Internet & New Media

1. Basics of Internet & their characteristics

2. Networking, ISP & browsers

3. Features of Online Communications

4. Digital media and communication

5. ICT, digital divide, Information Society & Media Convergence

Unit II: Online Journalism & Social Media

1. Traditional vs Online Journalism-difference in news consumption

2. Online Writing & Editing

3. Social Media, Web 1.0, 2.0 3.0

4. Mobile Communications & Technology

Unit III: Cyber Laws, Ethics & Programming

1. Cyber Crimes & Security : Types and Dimension

2. Cyber Laws & Ethics

3. Elements & Principles of Web Designing

4. Basic Programming – HTML & DREAM WEAVER

Course Code: BJ-305

Suggested Readings:

1. John Vernon Pavlik New Media Technology Allyn & Bacon

ISBN 020527093X

2. Michael M. Mirabito, New Communication Technologies : Application,

Barbara . Mogrenstorn, Policy & Impact Focal Press, 4th edition

ISBN 0240804295

COURSE CODE: BJ-305

THIRD YEAR

RESEARCH METHODOLOGY FOR MEDIA

Objective: Define and explain the process of media research & research methods.

Unit I: Research Designs

1. Meaning, objectives and types of research

2. Research Approaches

3. Research Process & Design

4. Sampling – types of sampling, and Hypothesis /Research Questions

Unit II: Data Collection & Survey

1. Primary and Secondary data

2. Observation & Interview methods

3. Different types of data collection

4. Case Study Method

5. Survey – Meaning, Characteristics and types

Unit III: Data Analysis

1. Writing a proposal, synopsis, abstract for a project.

2. Processing of data – editing, coding, classification, tabulation

3. Analysis and interpretation of data

4. Report writing and feedback

Course Code: BJ-307

Suggested Readings :

1. C.R. Kothari Research Methodology: Methods and Techniques,

Wishwa Parkashan, New Delhi

2. S.R. Sharma & Anil Chaturvedi Research in Mass Media, Radha Publications,

New Delhi

3. G.R. Basotia & K.K. Sharma Research Methodology, Mangal Deep Publications

4. Dr. S. Munjal Research Methodology, Raj Publishing House,

Jaipur

COURSE CODE: BJ-307

THIRD YEAR

TV JOURNALISM & PRODUCTION LAB

Objective: To prepare a video brief & apply production and post-production technique effectively to

produce a video program. Write scripts for TV & Use sound and light.

Exercises & Assignments

1. Preparation of a video brief for production & post production

2. Developing an idea into story

3. Script and story board

4. Production schedule, Budget, Floor plan, Lighting plan & Shooting script

5. Production of a programme

6. Post Production

COURSE CODE: BJ-321

THIRD YEAR

CYBER JOURNALISM LAB

Objective: Design & develop a Websites & Blogs.

Exercises & Assignments

1. To create and maintain blogs

2. Distinguish between news, views, opinions, advertisements

3. Learning HTML, creating a simple web page.

4. Students in groups should create a dynamic website in Dreamweaver with each one given a different

assignment regarding the components of website.

THIRD YEAR

FINAL PROJECT

Every student will be assigned the Final Project at the end of the THIRD YEAR. The Final Project will be

pursued by him/her under the supervision of an internal supervisor. The student will make his/her final

project on the subject/theme approved by the Director of the Institute/HOD. The Project Reports

(induplicate) both hard & soft copy will be submitted by the students at least four weeks prior to the date of

commencement of the End-Term Examination of the third year. At the time of viva, the students will make a

Power Point Presentation of the Final Project.

COURSE CODE: BJ-323

COURSE CODE: BJ-325