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M E D I A K I T
SEPTEMBER 2019
WONDERSW I L D
BRAVO! WE PICK THE BEST FALL ARTS EVENTSPlus: Can Football Survive Its Concussion Crisis? P. 156
S I X A M A Z I N G P L A C E S N E A R B Y
T O E X P E R I E N C E N O W !
GAZE AT
THE STARS AND
SEE THE PONIES
ON ASSATEAGUE
ISLAND
BOLD COLORS RULE!
SEE P. 97
2020
OUR BUSINESS MODEL IS SIMPLE:
BALTIMOREIt ’s where locals become insiders
We know everything about this town. And soon you will, too.
LOOKING TO REACH A HIGHLY EDUCATED, AFFLUENT, AND ENGAGED AUDIENCE?
As the longest-standing city magazine in the country, we’ve evolved to become a multi-channel media powerhouse
throughout the Baltimore region. We are passionate about our town, the people who live here, the stories we tell, and our valued partners. We’re dedicated to providing original, award-winning content that shapes thinking,
influences decision-making, and inspires action.
Attracta high-value audience.
Connectthem to our advertisers.
Build & Supportour advertisers’ businesses.
Baltimore magazine extends beyond print, connecting its advertising partners with a highly coveted audience through a dynamic multimedia platform. Through the power of print, digital, and live
events, Baltimore can customize a program to reach the target market you desire.
REACH
Baltimore HomeBaltimore Weddings magazineBaltimore magazine BSO Overture, produced by Baltimore Creative Studio
Experiential events
baltimoremagazine.com
baltimoreweds.com
Newsletters
Podcast and videos
Social media Facebook, Instagram, Twitter, LinkedIn, Pinterest
Digital
Our
OCTOBER 2019 | baltimoremagazine.com | BALTIMORE HOME 175
DÉCOR • ENTERTAINING • INNOVATORS • NOTEBOOK • GARDEN • SPACES • ART • EVENTSEDITED BY KEN IGLEHART AND JANELLE ERLICHMAN DIAMOND
A quarterly guide to the homes and gardens of Charm City.
FALL
Visit bmag.co/baltimorehome for our comprehensive 2019 Baltimore Home resource list.
FULL HOUSE
29 local destinations
for furnishings with
character.
PAGE 192
SCARY NO MORE
Jill Smokler’s mid-century
rancher represents
change in the best
way possible.
PAGE 186
GOING FOR
UN-BAROQUE
Mark Klatsky
transitions to more
streamlined looks.
PAGE 180
FLOWERS IN
THE FROST
Here are some
hardy outdoor plants
for the season.
PAGE 182
THE BEAUTY FARM
Makeup artist
Amie Decker builds
her forever home on
a family farm.
PAGE 178
THE GREAT INDOORS
We’re all about recreating
Mother Nature’s spirit
with rustic, camp-
inspired kitchenware.
PAGE 176
Ann Margaret Ceramics for
Domain by Laura Hodges Studio
($48) at Domain.
CH
RIS
TOPH
ER M
YER
S
FALL IN LOVEA locally crafted vase for your best buds.
CONVERSATION PIECE | BY JANELLE ERLICHMAN DIAMOND
@BALTIMOREHOME
Baltimore GameChangers
For more than a century, Baltimore has remained the single most trusted voice and widely read local publication in the metropolitan area, reaching a highly educated, affluent, and engaged audience. Our distribution is verified by the Circulation Verification Council, which provides an annual independent audit.
Source: CVC 2019, Google Analytics
AUDIENCE
Our team produces an average of 20 signature events per year in addition to partnering on more than 25 other events, reaching an audience of more than 25,000.
280,000 Total Monthly Readership
180,000+ Monthly Visitors 600,000+ Monthly Pageviews
DigitalEvents
DEMOGRAPHICS
GENDER 70% female30% male
MARITAL STATUS68% married or partnered 32% single/divorced/other
25% 25-34
31% 35-54
44% 55+
77% of our readers are home owners
AVERAGE HOME VALUE $501,600
AVERAGE HOUSEHOLD INCOME $227,000
EDUCATION LEVEL 80% of our readers hold a bachelor's degree or higher
PROFESSIONAL STATUS 36% c-suite executives20% retired43% managerial level/professional
IN THE NEXT 12 MONTHS 86% are planning to go on a vacation29% plan to renovate their home 40% will invest in stocks and hire a financial planner 23% will buy, sell, or refinance a home23% will buy or lease a car
AS A RESULT OF READING BALTIMORE 73% of our readers visited or bought a service 77% dined in a restaurant
68% of our readers made a purchase based on an advertisement seen in Baltimore
Source: CVC 2011-2019. Statistics are based on readers of our print and digital editions.
Reader
As an extension of our print magazine, baltimoremagazine.com is enhanced with daily updates by our award-winning editorial team.
Amplify your brand messaging and achieve measurable goals with digital advertising campaigns that can be hyper-targeted
and fully customized to your needs.
ENGAGEMENT
Source: CVC 2019.
ROS, section takeovers, feature sponsorships, programmatic
Videos & Podcasts
Newsletters
Branded Content
Sponsored & Targeted Emails
Contests & Polls
Sponsored posts, custom giveaways
Events Calendar Directories
57% mobile, 35% desktop, 6% tablet
195,000+ social media followers
38% of our digital audience visit baltimoremagazine.com more than once a week
79% of our digital audience visit baltimoremagazine.com once a month or more
Digital
Display Advertising
Social Media
P O D C A S T
L CALFLA OR
LIVEwith Lauren & Jane
EXPERIENTIAL
THERE’S NOTHING LIKE THE POWER OF FACE-TO-FACE MARKETING.
Our professional team produces high-end, diverse
EVENTS and brand experiences that deliver results.
From large-scale affairs to smaller panel discussions,
networking events, and workshops, Baltimore magazine
creates the right atmosphere along with an impressive
line-up of local cuisine, craft beer, cocktails, fine wine,
and live entertainment. On top of that, our multimedia
firepower delivers the right audience.
Bring your BRAND to life as an event sponsor, showcase
your venue as an event host, or allow Baltimore to put
together a custom event to help meet your specific goals.
Baltimore Weddings: The Wedding Party
Best of Baltimore
Party
In Good Company: Networking Series
PLANNING CALENDAR
*PLANNING CALENDAR SUBJECT TO CHANGE
2020
A W A R D - W I N N I N G C O N T E N T
JANUARY BALTIMORE THE BEAUTIFULAVAM Turns 25Holocaust SurvivorsHOMEADVERTISING SECTIONS: Award Winning ProfilesBeauty & Wellness GuideCosmetic SurgeryHome
SPACE CLOSE: 11/19 MATERIALS: 11/22 NEWSSTAND: 12/27
FEBRUARYTHE GREAT MIGRATIONPortraits of BaltimoreFemale Police Chief Greektown ADVERTISING SECTIONS: Women Who Move Maryland Higher Education Camp GuideTasteValentines Day Gift GuideANCILIARY PUBLICATION:Baltimore GameChangers
SPACE CLOSE: 12/27 MATERIALS: 12/30 NEWSSTAND: 1/31
MARCH BEST RESTAURANTS SPARC Center - Sex WorkersSpring FashionFermented FoodsADVERTISING SECTIONS: TasteShop LocalCamp Guide
SPACE CLOSE: 1/24 MATERIALS: 1/27 NEWSSTAND: 2/28
APRILREAL ESTATE: HOMEOWNER'S SURVIVAL GUIDEGuiness BrewingBird Brain (Orioles)Travel: RichmondHOME ADVERTISING SECTIONS: Best Restaurant Winners CircleHome Retirement LivingSpring Getaways
SPACE CLOSE: 2/21 MATERIALS: 2/24 NEWSSTAND: 3/27
MAYBOLD IDEAS TO FIX BALTIMORE!Taking Flight ADVERTISING SECTIONS: Leaders in Finance You’re Better Off With A Real Estate Agent Pet GuideTaste
SPACE CLOSE: 3/20 MATERIALS: 3/23NEWSSTAND: 4/24
JUNE/JULYTHE HEROES AND HELPERS OF COVID-19Scenes from a Pandemic Photo EssayWhere Do We Go from Here?Zoom MitzvahHOME ADVERTISING SECTIONS: Dental Profiles HomeSummer in AnnapolisSummer GetawaysTaste
SPACE CLOSE: 5/22 MATERIALS: 5/29 NEWSSTAND: 6/26
AUGUST WHAT IT MEANS TO BE BLACK IN BALTIMORE IN THE 21ST CENTURYThe BayBlack Mothers and DaughtersWomen’s SuffrageHow to Raise an Ally ADVERTISING SECTIONS: Beauty & Wellness GuideFaces of BaltimorePet GuideRetirement Living
SPACE CLOSE: 6/26 MATERIALS: 6/29 NEWSSTAND: 7/31
SEPTEMBER BEST OF BALTIMORE Faidley’sTop Nurses Graul'sThe Future of Baltimore's CollegesGiving Birth During COVID-19ADVERTISING SECTIONS: Cosmetic DentistryExcellence in NursingProfiles of LawSchool Guide
SPACE CLOSE: 7/24 MATERIALS: 7/27 NEWSSTAND: 8/28
OCTOBEROYSTERPALOOZA! Fall Arts PreviewHOME ADVERTISING SECTIONS: Give Baltimore Home Schools: Open HouseTaste
SPACE CLOSE: 8/21 MATERIALS: 8/24 NEWSSTAND: 9/25
NOVEMBERTOP DOCTORS Petit Louis Turns 20 ADVERTISING SECTIONS: Medical Profiles Holiday Entertaining
SPACE CLOSE: 9/25 MATERIALS: 9/28 NEWSSTAND: 10/30
DECEMBER100+ REASONS TO LOVE BALTIMORE!True Crime: Serial KillerGift Guide ADVERTISING SECTIONS: Gift GuideWinter GetawaysCamps
SPACE CLOSE: 10/23 MATERIALS: 10/26 NEWSSTAND: 11/27
Inspiring Baltimore to discover more, do more, and be more.
A W A R D - W I N N I N G C O N T E N T