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Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

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Page 1: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Size and Cost of the Problem

Steve AtkinsSpamCon Foundation

Word to the Wise

Page 2: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

So… How bad is it? 4% don’t find spam annoying 96% find it annoying, or worse

That’s 161,000,000 US end users Or 628,000,000 end users

worldwide

Page 3: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

End users are really annoyed

AOL users reported 4,000,000 pieces of spam on February 20th

On March 5th, they reported 5,500,000 pieces of spam

Page 4: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

It’s going to get worse - AOL

0

500

1000

1500

2000

2500

3000

3500

20-Feb 5-Mar 20-Mar 5-Apr 20-Apr 5-May 20-May

5-Jun 20-Jun 5-Jul 20-Jul 5-Aug 20-Aug 5-Sep

Measured

Predicted

Page 5: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

More email, more spam

0

5

10

15

20

25

30

35

40

45

2001 2002 2003 2004 2005 2006

SpamEmail

Page 6: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

More email, yet more spam

0

50

100

150

200

250

2001 2002 2003 2004 2005 2006

SpamEmail

Page 7: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Ridiculous amounts of spam

0

20000

40000

60000

80000

100000

120000

140000

160000

2001 2002 2003 2004 2005 2006

SpamEmail

Page 8: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

What does it cost? $30-50/yr in direct costs to every

end user

Page 9: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

What does it cost? $30-50/yr in direct costs to every

end user $730/yr in lost productivity for

every employee

Page 10: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

What does it cost? $30-50/yr in direct costs to every

end user $730/yr in lost productivity for

every employee $8,900,000,000/yr total cost to US

corporations

Page 11: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Receiving spam costs? $30-50/yr in direct costs to every

end user $730/yr in lost productivity for every

employee $8,900,000,000/yr total cost to US

corporations $650,000,000 this year in anti-spam

and content filtering products

Page 12: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Receiving spam costs? $30-50/yr in direct costs to every

end user $730/yr in lost productivity for

every employee $8,900,000,000/yr total cost to US

corporations $650,000,000 this year in anti-

spam and content filtering products $1-2/spam in lost productivity

Page 13: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Costs to a spammers ISP? A dialup provider estimates $2,000

- $10,000 to deal with a single spamming dialup customer

Page 14: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Costs to a spammers ISP? A dialup provider estimates $2,000

- $10,000 to deal with a single spamming dialup customer

A large end user ISP estimates $8 to handle each incoming complaint

Page 15: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Costs to a spammers ISP? A dialup provider estimates $2,000

- $10,000 to deal with a single spamming dialup customer

A large end user ISP estimates $8 to handle each incoming complaint

A large end user ISP may receive hundreds of thousands or millions of complaints a month

Page 16: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Profits to the spammer The spam-related pornography business

is estimated at $3,200,000,000 in 2002

The Arizona AG seized $30,000,000 from one “grow 1-3 inches” spam group

Around 70% of spam has illegal content

Page 17: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Al Ralsky

Page 18: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Al Ralsky

200 mailservers

Page 19: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Al Ralsky

200 mailservers 140,000,000 / hour

Page 20: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Al Ralsky

200 mailservers 140,000,000 / hour 3,360,000,000 / day

Page 21: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Al Ralsky

200 mailservers 140,000,000 / hour 3,360,000,000 / day 23,520,000,000 /

week

Page 22: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Al Ralsky

200 mailservers 140,000,000 / hour 3,360,000,000 / day 23,520,000,000 /

week 1,226,400,000,000 /

year

Page 23: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Al Ralsky

1,226,400,000,000 / yearAt $1/spam that’s Nearly 5 years output of the US mint A pile of dollar bills a third of the way to the

moon Nearly one fifth of the US national debt A line of dollar bills from the earth to the sun

a quarter of the way back

Page 24: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

A Freemail Provider 80% of incoming mail blocked at

the router Cost of spam still nearly

$12,000/mo

Page 25: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

A Freemail Provider 80% of incoming mail blocked at

the router Cost of spam still nearly

$12,000/mo If the IP based blocking weren’t

used then the cost of spam would increase to $180,000 - $324,000/mo

Page 26: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

A Hosting Provider

A spammer providing $9,500/mo revenue

Page 27: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

A Hosting Provider

A spammer providing $9,500/mo revenue

Initial blacklisting blocks $16,500/mo of innocent customers

Page 28: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

A Hosting Provider

A spammer providing $9,500/mo revenue

Initial blacklisting blocks $16,500/mo of innocent customers

Second stage blacklisting blocks $38,500/mo of innocent customers

Page 29: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

Indirect Costs 15% of solicited email doesn’t

reach recipients mailboxes Mail blocking by imperfect mail

filters causes significant losses to legitimate business use of email

The deluge of spam also causes significant losses

Page 30: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

In Summary There’s a lot of spam It’s causing massive costs It’s getting worse It’s going to keep getting worse

until the problem is alleviated or the mail system collapses

Page 31: Size and Cost of the Problem Steve Atkins SpamCon Foundation Word to the Wise

That’s all, folks!

Steve [email protected]

http://word-to-the-wise.com/(follow the whitepapers link)

http://spamcon.org/