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8/13/2019 Skiny July 2012 Investor Presentation
1/28
10 calories 0 sugar 0 sodium 0 guilt
July 2012
8/13/2019 Skiny July 2012 Investor Presentation
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20 calories 0 sugar 0 sodium 0 guilt
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8/13/2019 Skiny July 2012 Investor Presentation
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30 calories 0 sugar 0 sodium 0 guilt
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8/13/2019 Skiny July 2012 Investor Presentation
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40 calories 0 sugar 0 sodium 0 guilt
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8/13/2019 Skiny July 2012 Investor Presentation
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50 calories 0 sugar 0 sodium 0 guilt
H
8/13/2019 Skiny July 2012 Investor Presentation
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60 calories 0 sugar 0 sodium 0 guilt
P
14,000 .
A ST.
2006 2007 2008 2009 2010 2011 2012
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8/13/2019 Skiny July 2012 Investor Presentation
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70 calories 0 sugar 0 sodium 0 guilt
8/13/2019 Skiny July 2012 Investor Presentation
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80 calories 0 sugar 0 sodium 0 guilt
Nutrition FactsPer Serving
SkinnyWater
VitaminWater
VitaminWater Zero
Sobe LifeWater 0
PoweradeZero
PropelZero
FuzeSlenderize
Calories ZERO 50 0 0 0 0 10
Sugars (g) ZERO 13 0 0 0 0 1
Carbs ZERO 13 4 6 0 0 1
Sodium (mg) ZERO 0 0 25 100 80 90
AE E !
Source: Bottle Labels; .
8/13/2019 Skiny July 2012 Investor Presentation
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90 calories 0 sugar 0 sodium 0 guilt
: C
90 calories 0 sugar 0 sodium 0 guilt 9
S ,
M , ,
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S 100%
B , S
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F C C (
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(240% C)
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8/13/2019 Skiny July 2012 Investor Presentation
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100 calories 0 sugar 0 sodium 0 guilt
S 2013. T
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16 . (S PC)
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B2012
8/13/2019 Skiny July 2012 Investor Presentation
11/28
110 calories 0 sugar 0 sodium 0 guilt
H+
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2012
8/13/2019 Skiny July 2012 Investor Presentation
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120 calories 0 sugar 0 sodium 0 guilt
T :•
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8/13/2019 Skiny July 2012 Investor Presentation
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130 calories 0 sugar 0 sodium 0 guilt
T :•
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• C
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8/13/2019 Skiny July 2012 Investor Presentation
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140 calories 0 sugar 0 sodium 0 guilt
B C (1.5)
R 105
SG 38
ST 35
F :• C
•
• D
•
A F H C!
Average ABV = 12.7%
8/13/2019 Skiny July 2012 Investor Presentation
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150 calories 0 sugar 0 sodium 0 guilt
C.:
E / / C / D H / B
•
•
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• S S• S J• D
• S C• 0 C 0 S 0 S 0 G
P:
• • +• S J
• S S
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• S P
• S B
• S F
• S S
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• P H
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• L S L
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8/13/2019 Skiny July 2012 Investor Presentation
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160 calories 0 sugar 0 sodium 0 guilt
C
8/13/2019 Skiny July 2012 Investor Presentation
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170 calories 0 sugar 0 sodium 0 guilt
C
• D G: P
A A: 38
E S: 66%
L A: 67% /
T S: 40% F
F: S O N, G B R
• D 53% S
22% S
51% 62%
• A:
(, )
C:
:
Source: Data pulled from Customer Testimonials
8/13/2019 Skiny July 2012 Investor Presentation
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180 calories 0 sugar 0 sodium 0 guilt
A D
,
: B
/
B
T
LI
F
8/13/2019 Skiny July 2012 Investor Presentation
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190 calories 0 sugar 0 sodium 0 guilt
8/13/2019 Skiny July 2012 Investor Presentation
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200 calories 0 sugar 0 sodium 0 guilt
C C
A
C
6 : B, N C, P, DC, S F, L A
: C, M, O
8/13/2019 Skiny July 2012 Investor Presentation
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210 calories 0 sugar 0 sodium 0 guilt
D
8/13/2019 Skiny July 2012 Investor Presentation
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220 calories 0 sugar 0 sodium 0 guilt
A
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230 calories 0 sugar 0 sodium 0 guilt
E B
.
.
C !
• F:
B B A
O
I
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• A
F
8/13/2019 Skiny July 2012 Investor Presentation
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240 calories 0 sugar 0 sodium 0 guilt
F A 1 D S, S JDRF!
C
• , B 24 , F , E,
L 1,000 40,000
P , PR S 12 • JDRF C 5,000+
• T : , ,
• S, , S
• S . B . R S .
8/13/2019 Skiny July 2012 Investor Presentation
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250 calories 0 sugar 0 sodium 0 guilt
: C
8/13/2019 Skiny July 2012 Investor Presentation
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260 calories 0 sugar 0 sodium 0 guilt
: / /
26
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270 calories 0 sugar 0 sodium 0 guilt
C: C B A
F
R S*
P C*
H B
K R
S
S
B P
M
N G M H
A S
K B
AL MC
C H G R
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R B
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A K
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A A G M
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S F I:
* B A
125 B P F
H
8/13/2019 Skiny July 2012 Investor Presentation
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280 calories 0 sugar 0 sodium 0 guilt
Thank You! Thank You! Thank You! Thank You!