SkyfallProduction distribution and exhibition

QUANTUM : KEY FACTS

• Released: Fri 26 October, 2012 (UK),

• Friday 9 Nov 2012 in USA

• Bond: Daniel Craig

• Villain: Raoul Silva, the cyberterrorist with bleached-blond hair

• Plot: Bond investigates an attack on MI6; it transpires that it is part of an attack on M by former MI6 operative Raoul Silva.

• James Bond Franchise: It remains one of the world’s largest and most successful film franchises with 23 films to date.

What is the plot?

• MI6 agents James Bond and Eve assist on a mission in Turkey to recover a computer hard drive stolen from a murdered MI6 agent that contains details of almost all undercover NATO agents in terrorist organisations. Bond and Eve chase the killer, mercenary Patrice, and attempt to recover the disk. During the chase, Bond is shot in the shoulder. While fighting Patrice, Bond is accidentally shot by Eve and is later considered "missing, presumed killed".

Pressure to do well at box office

• Box Office:

Has a hard target to beat as the previous film, “Quantum of Solace” smashed James Bond box-office records.

Daniel Craig's third outing as 007 has some advantages though: it will face less competition at the box-office.

Will it have a short run time will allow more showings at theatres, or a longer running time?

Production

High production values – enormous amount of money spent on stunts and special effects, exotic locations, fight scenes, key cast and crew.

Filming was scheduled to take up 133 days. (4 months) Filming began on 7 November 2011 in and around London, including the National Gallery, Smithfield meat market, Vauxhall Bridge and and foreign locations including Istanbul in Turkey, Japan,and China .

• Production: Locations

Trafalgar SquareMillbank WestminsterPinewood StudiosGreat Suffolk St (new MI6 entrance)Canary WharfCharing Cross Underground Station

Fethiye, TurkeyHashima Island, Japan (exterior scenes)Compared to "Quantum of Solace" which proved the most widely travelled picture to date; (the crew charted six countries in just under five months), Skyfall with three quarters of the budget only went to 3 locations round the world.

•Production: Filming

Primrose Street, London, England, UK

(Scene where Bond watches the hit-man enter a Shanghai building from his car before he drills a hole out of the window in silhouette.)

Broadgate Tower, London, England, UK

(Shanghai building)

Grand Bazaar, Istanbul, Turkey

(bazaar) (opening sequence)

The National Portrait Gallery, London, England, UK

(meeting between Bond and Q)

Albert R. Broccoli 007 Stage, Pinewood Studios, Iver Heath, Buckinghamshire, England, UK

(studio) (subway crash)

Varda Bridge, Adana, Turkey

(fight onatopp train)

Charing Cross Underground Station, Charing Cross, London, England, UK

(Bond and Silva chase)

Canary Wharf, Isle of Dogs, London, England, UK

Great Suffolk Street, Holborn, London, England, UK

(new Mi6 hq entrance)

Hankley Common, Elstead, Surrey, England, UK

(Bond's Ancestral Home)

Hashima Island, Japan

(exterior scenes)

Music• The soundtrack album was released on 29

October 2012 in the United Kingdom and on 6 November 2012 in the United States.

• In October 2012, British singer-songwriter Adele confirmed that she had written and recorded the film's theme song with her regular songwriter, Paul Epworth. She posted the cover for the "Skyfall" sheet music on Twitter, crediting the songwriting to herself and Epworth,

The premiere

Distribution: Promotion: the premiere

The premiere of Skyfall was on 23 October 2012 at the Royal Albert Hall in London.

The event was attended by Charles, Prince of Wales and his wife Camilla, Duchess of Cornwall.

The film was released in the UK three days later on 26 October and into US cinemas on 8 November.

Distribution: advertising

• Sony aggressively marketed the film over two months, and Daniel Craig's numerous endorsement deals have kept his public profile strong leading up to the release.

• Still, all these marketing and publicity efforts pale in comparison to the organic buzz that formed around "Skyfall." The presence of director Sam Mendes and Oscar winner Javier Bardem gave the project an elevated pedigree, and early response to the film ranged from strong to wildly positive.

Distribution: Promotion: Tie-ins

with the filmHeineken Pilsener ($44 million)Bollinger champagneOmega watches Classic SeamasterCoca cola rebranded Coke Zero as "Coke Zero Zero 7. In the film, Coca-Cola was briefly seen being served at Dominic Greene's party.Swarskovski jewelleryFashio designer Tom FordScalextrixAston Martin cards

How many million was earned in tie

ins? • Quantum of Solace made £50M

• http://www.bond23.net/topics/promotion-tie-ins/

• http://www.dailymail.co.uk/news/article-2210665/Vodka-Martini-James-No-thanks-mines-Heineken--just-28m-worth-product-tie-ins-Skyfall.html

• http://www.jamesbondlifestyle.com/tags/skyfall

• http://www.dailyxy.com/article/skyfalls-best-and-worst-product-tie-ins/

PROMOTIONS: Competition

Vertical integration.

•MGM are the production company for Skyfall•Sony own part of MGM.•Sony owned the distribution company – Sony Pictures.•They own Playstations and TV’s, phones and cameras – controlling exhibition too.

Exhibition: Box office

• It was the first James Bond film to be screened in IMAX venues,.

• Skyfall has earned $531.5 million worldwide. On its opening weekend, it earned $80.6 million from 25 markets

• In the UK the film grossed £37.2 million on its opening 7 days, marking it the second-highest Friday-to-Sunday debut ever behind Harry Potter and the Deathly Hallows – Part 2.

• http://www.guardian.co.uk/film/2012/nov/05/skyfall-uk-box-office-record

Exhibition

• It also achieved the second-highest IMAX debut ever behind The Dark Knight Rises.

• The film set a record for the highest seven-day gross with £37.2 million ($59.9 million), surpassing previous record holder Deathly Hallows – Part 2 (£35.7 million. By 8 November 2012, the film had earned over $91 million to become the highest grossing film of 2012 in the UK.

Target Audience and exhibition

Audiences were 60 percent male and 75 percent above the age of 25.

The opening Friday and the opening weekend:

The film opened slightly less that 600 cinemas (1,150 screens) in the UK and Ireland on Friday 26th October

Box office• BOX OFFICE HIT

• A worldwide box office phenomenon

• Daniel Craig’s third outing as James Bond, following his debut film Casino Royale released November 16th 2006

• Broken countless records and scored among the top 20 film openings of all time in 67 international territories.

• Box Office figures "Quantum of Solace" 

Production: Special effects

• When Bond uses a motorbike to vault from a jetty onto two cargo ships. A stunt performer rode a motorbike up a ramp, but in the edit, the shot didn’t look very dramatic.

• In post production we had to disguise the ramp and make it look like Bond was landing on a cargo ship full of wooden boxes. We shot a lot of practical cargo elements as reference, modelled all the cargo and debris in 3D, and hand-animated objects as the bike drove through.”

• A stunt performer was used for Camille (Olga Kurylenko) for a gruesome boat-to-boat collision. “It was too dangerous to film with Olga in the boat, so it was filmed with a stunt girl, but her face at one point filled the screen,” says Lockwood. “To alter this Kevin filmed Olga doing the action on dry land, against green-screen, and then we tracked her into the boat.”

COCA COLA

• Coca-Cola launched a global TV campaign for Coke Zero featuring music by White Stripes frontman Jack White that appears in the film, and which mimics the intro to a James Bond movie

• Coca cola said: "The new edgier Bond persona is the ultimate embodiment of the ‘Coke Zero’ brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20 something men." Coca-Cola jumped on the Quantum of Solace bandwagon and slapped the classic 007 gunbarrel logo on their bottles to create Coca-Cola Zero Zero 7.

• The bottles are expected to be released around the same time as the movie.

Distribution: Promotion: Tie-ins

with the film• Sony launched a TV ad campaign featuring Daniel Craig as

James Bond to promote its high definition televisions in a tie-in with Quantum of Solace.

• It was timed to heighten public interest in the launch - the campaign ran on TV and cinema and print ads ran in-store where Sony products are sold.

• As part of the film tie-up Sony launched an official 007 Vaio laptop, called the Bond Z Series, in selected stores.

Exhibition: "Quantum of Solace" 

Release date: 10/31/08 in UK

Opening Box office weekend

United Kingdom and Ireland £15.5 Million in UK

Opening Box office worldwide: $25million worldwide

Total gross box office figures: £51M in UK

Total box office figures worldwide $546 Million worldwide

Number of screens showing film in opening weekend: 1,150 in UK