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Get on Board the SLCC Music Track August 13-16, 2009 Westin St. Francis Hotel San Francisco SLCC 09 Second Life ® Community Convention Music Track Sponsorship Opportunities Virtual World Live Music Panel The Parties and Live Performances

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Information about the 5th Annual Second Life Community Convention (SLCC) Aug 13-16 in San Francisco. This virtual world community is educated, social network savvy, they\'re creative and progressive.

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Page 1: Slcc Music Track Sponsor Finalv2(2)

Get on Board the SLCC Music Track

August 13-16, 2009Westin St. Francis HotelSan Francisco

SLCC 09Second Life® Community Convention Music Track

Sponsorship Opportunities

Virtual World Live Music

Panel

TheParties

and Live Performances

Page 2: Slcc Music Track Sponsor Finalv2(2)

Sponsoring the SLCC

The 5th Annual Second Life Community Convention will be held at the famed Westin St. Francis Hotel in San Francisco August 13-16, 2009. http://www.westinstfrancis.com The SLCC represents the time and place where real people from around the world come face-to-face with their avatar colleagues and respected industry leaders. The Business Track, the Education Track and the Music Track are the anchors of this year’s SLCC.

We have a wide variety of sponsorship packages with some very affordable options, allow-ing you to participate in the SLCC at any level. You can be a sponsor in subtle ways, show-ing your support with an advertisement in the official program, or in a big way, sharing the spotlight. Either way, you are strongly urged to act quickly. To view SLCC09 Sponsorship Details, click here: http://www.slconvention.org/sponsors/sponsorship-details/

The sooner you confirm, the longer you stretch your sponsorship dollar. Registering by mid-June gives you a jump-start of nearly eight weeks of recognition on web, all major so-cial networks and in Second Life®. Simply peruse the http://www.slconvention.org site and register.

The SLCC Music Track is also looking for sponsorship towards specific needs including the Musicians Ball, equipment rental, give aways, and more! Let us know what you have in mind. Previous sponsors have chosen to supply gadgets, product samples, customized banners, the welcome reception buffet, t-shirts, and other things of interest. Every ounce of support is recognized and appreciated. Contact us with your creative sponsorship ideas and let’s work something out.

Organized by dedicated real life professionals in SL™, the SLCC will attract an estimated 700 to 1000 people from key demographics, essentially 25-55 year-old educated profes-sionals. The average SLCC attendee spends a great deal of time online. They own lap-tops, iPhones, iPods, BlackBerry’s, and are actively participating in the social web via blogs, virtual worlds, and social networks like facebook, plurk and twitter. They are tech-savvy, adventurous, enterprising and social. They are masters of 3D virtual spaces, social networks, big discussions and small talk. They are the epitome of modern online culture.

Participating in the SLCC09 enables you to easily reach a powerful and creative online community. Members of the Second Life community are market-movers. They are re-spected beta-testers, bloggers, developers, designers, educators and consumers. Reach-ing this audience any other way would cost you far greater time and money. We are offer-ing a relatively inexpensive, yet valuable connection with the very people who use your products, those who should use your products and those who can potentially help you de-velop better products and increase your sales.

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

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Offsite Party

The organizers of the SLCC09 Music Track have an additional promotional opportunity. We are planning an offsite gathering at Johnny Foley’s, a local pub, on Thursday, August 13. Musicians from the SLCC Music Track will perform together, drawing convention attendees and San Francisco locals. We cannot estimate the number of locals attending, but we do expect up to 150 SLCC attendees between 3pm -1am. If you would like to support this event, please contact [email protected] to discuss the ways in which you can partici-pate.

Live Music Panel Discussions

Experts in the fields of music and performance in the virtual world, event production, mar-keting, engineering, 3D design and more are scheduled to speak at the SLCC09, choreo-graphed by Katydid Something of Molaskey’s Pub. A moderator will introduce each panel and field questions from the audience. Seven panels are planned over two days. If you would like to participate in Music Panel Discussions at the SLCC, please contact [email protected].

The Main Event - The Musician’s Ball

By day, the ballroom and conference rooms will be used for panels and dining. By night, we dim the lights and convert the space into a concert hall. The Main Event of the SLCC is The Musician’s Ball, held Saturday, August 15th from 6pm - 2am at The Westin St. Fran-cis Hotel.

Live Performance Co-Chairs, Lyndon Heart and Cylindrian Rutabaga have a full schedule of live musicians to perform in this year’s SLCC. They are also including avatar participa-tion from within Second Life in this special Live show, demonstrating how to produce a ‘mixed reality’ event.

The Musician’s Ball will be a music enthusiast and social networker’s Eden, offering live performance in a comfortable, yet sophisticated party atmosphere with hundreds of friends and colleagues in both the real and virtual world. There will be many photo oppor-tunities at this event. If you would like more information about The Musician’s Ball at the SLCC, please contact Lyndon Heart in SL [email protected] or Grace Buford / Cylin-drian Rutabaga in SL [email protected].

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

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Official SLCC Sponsorship Information

How do I become a Sponsor?There are several sponsorship offerings for the SLCC 2009 listed below. In order to secure a sponsorship please send an email indicating the level of sponsorship you are committing to to [email protected] . Along with your sponsorship commitment, we require a signed sponsorship agreement that you can download here. Please download, fill out the agreement, sign it  and mail it to us at the address on the agreement.  We offer two meth-ods of  payment, the first is by check which can be sent along with your sponsorship agreement to the address on the agreement, the second is through Pay Pal, where an ad-ditional 3% charge will need to be added to the total Sponsorship amount to cover Pay Pal fees. Sponsorship payments must be made with in 30 days of your request to buy a spon-sorship.We will require different materials to be provided by the sponsor for program ads web site advertising and other sign work at the convention, including but not limited to: sponsor lo-gos, official names, and graphics design work. Please be sure to take a look at our artwork requirement documentation for the specifications of, where to submit your artwork and the deadlines for submissions.

Participating in the SLCC09 will boost your reputation as a respected business leader while building relations with the most exciting developers of the evolving 3D Internet. By sponsoring the SLCC09, you will be associated with the most innovative online profes-sionals in the Metaverse.

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

Page 5: Slcc Music Track Sponsor Finalv2(2)

Sponsorship Levels

Lead Sponsor: $10,000Passes: 15 complimentary passes (Additional Passes can be purchased for $135 each)Exhibit space: 10’ x 40’, four 6’ tablesDetails: The name of your company on SLCC t-shirts and tote bags, 4 pages of program advertisement, signs within the general session room, track rooms and the registration desk. Your company logo and link to your website will be added to the official SLCC website while your logo is displayed on our kiosks around Second Life®.

Executive Sponsor : $5,000Passes: 5 complimentary passes (additional Passes can be purchased for $135 each)Exhibit space: 10’ x 30’, three 6’ tablesDetails: The name of your company on SLCC t-shirts and tote bags, 3 pages of program advertisement, signs within the general session room, track rooms and the registration desk. Your company logo and link to your website will be added to the official SLCC website while your logo is displayed on our kiosks around Second Life®.

Gold Sponsor : $2,500Passes: 3 complimentary passes (additional passes can be purchased for $135 each)Exhibit space: 10’ x 20’, two 6’ tablesDetails: The name of your company on SLCC t-shirts and tote bags, 2 pages of program advertisement, signs within the general session room, track rooms and the registration desk. Your company logo and link to your website will be added to the official SLCC website while your logo is displayed on our kiosks around Second Life®.

Silver Sponsor : $1,500Passes: 2 complimentary passes (Two additional passes can be purchased for $135 each)Exhibit space: 10’ x 10’, one 6’ tableDetails: The name of your company on SLCC t-shirts and tote bags, 1 page of program advertisement, con-vention signs within the general session room, track rooms and the registration desk. Your company logo and link to your website will be added to the official SLCC website while your logo is displayed on our kiosks around Second Life®.

Bronze Sponsor : $1000Passes: 1 complimentary passes (Two additional passes can be purchased for $135 each)Details: The name of your company on SLCC t-shirts and tote bags, 1 page of program advertisement and convention sign within the general session room. Your company logo and link to your website will be added to the official SLCC website while your logo is displayed on our kiosks around Second Life®.

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

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Program Advertisement

Program Advertisement is the option to advertise your business, organization or group in the SLCC 2009 program which includes advertising on the official SLCC website. Each of the advertising options includes program space and a hyperlinked static web version of your groups logo to your organizations website or product. Program advertisers are also entitled to special discounted rates for convention passes (as detailed in the chart below). Your program advertisement will reach and go home with each convention attendee.To become a program advertiser, send an email to [email protected] and indi-cate your advertisement choice, send your payment via Pay Pal to [email protected] and then take a look at our artwork requirement documen-tation for the specifications of, where to submit your artwork and the deadlines for sub-missions.

AD Size Price

Inside front cover (Aprox. 8.5″x11″ 4 color)Includes: 2 convention passes at $135 (additional passes sold at $150)

$ 1000.00

Inside back cover (Aprox. 8.5″x11″ 4 color)Includes: 2 convention passes at $135 (additional passes sold at $150)

$750.00

1 Page (Aprox. 8.5″x11″ black and white)Includes: 2 convention passes at $135 (additional passes sold at $150)

$500.00

1/2 Page (Aprox. 8.5″X5.5″ black and white)Includes: 1 convention pass at $135 (additional passes sold at $150)

$250

1/4 Page (Aprox. 4.25″x5.5″ black and white)Includes: Convention passes sold at $150

$125

1/8 Page (Aprox. 2.12″x2.25″ black and white)Includes: Convention Passes sold at $150

$75

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

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Additional Information

Complementary convention passes: The number of passes to the convention that each level of sponsorship receives for free with their sponsorship. Once your fully paid sponsor-ship is received you will be emailed special registration code for the total amount of com-plementary convention passes for your sponsorship.

Additional passes: The price guarantee you get for the purchase of additional passes to the convention over and above the amount of complementary convention passes. Limits apply and prices vary. (If you require additional passes at the special discounted price mentioned above please send an email to [email protected] noting the amount of additional tickets you need.)

Sponsor Exhibit space: Each basic unit of display space will consist of a space of about

10′x 10′ with one 6′ foot table.

Convention ads/Promotion: Depending on your sponsorship level you will receive advertis-ing at the convention in the form of various signs and/or banners in a variety of locations throughout the convention space. Please be sure to take a look at our artwork requirement documentation for the specifications of, where to submit your artwork  and the deadlines for submissions.

T-shirt and tote bag: Depending on your sponsorship level your company name will be printed on the back of the convention t-shirt and tote bag. (names will be listed in order of sponsor level)

Program ad: All sponsor levels will receive advertising in the convention program. The size of the ad(s) is determined on the level of sponsorship. Each page of the program will be

8.5″x11″ and all ads will be in black and white. Please be sure to take a look at our artwork requirement documentation for the specifications of, where to submit your artwork  and the deadlines for submissions.

Website: All sponsors will receive a logo along with a link to your website on the official SLCC website.

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

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The Media

Second Life® is nothing new to the San Francisco area. It was born there! After several years of touring other cities, such as New York, Chicago and Tampa, the SLCC is prepared for a warm homecoming in San Francisco. We are inviting various media to cover the SLCC09, including bloggers, local radio stations, newspapers and magazines.

Here’s some recent news about Second Life® and the people participating in it:

Artist As An Avatar - New York Times Magazinehttp://tiny.cc/JeffreyLipskyNYT

Musicians in Second Life for Real-World Cash - CNNhttp://tiny.cc/CylindrianRutabagaCNN

Grace McDonough’s Music In Virtual Worldshttp://grace.weebly.com

American Management Association Publishes Book on Second Life by Sue Martin Mahar and Jay Maharhttp://tiny.cc/MaharBook329

Second Life's Linden Lab Sells Virtual Realities to Businesses

http://tiny.cc/SFBusinessTimes

Second Life Racks Up 1 Billion Voice Minutes Last Monthhttp://tiny.cc/15BillionMinutes

The Exploratorium in Second Lifehttp://www.exploratorium.edu/worlds/secondlife/

New Media Consortium (NMC) Campus Observer - 2009 Summer Conferencehttp://sl.nmc.org/

BAVC (Bay Area Video Coalition ) the Producer’s Institute in SL - http://www.draxtor.com/draxfiles.htm

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

Page 9: Slcc Music Track Sponsor Finalv2(2)

Music Track Technical Engineers

The SLCC Music Track recognizes the need to engineer the smooth technical transition from panels to concerts. A team of three exceptionally talented technical engineers have joined SLCC Music Track Director, Jay Mahar, to ensure each event reflects our high stan-dards. Together, they are overseeing all aspects of technical operation

SLCC09 Music Track Calendar

Thursday, August 13 Welcome Reception Offsite - 3pm -1am- Johnny Foley’s Irish Pub

Friday, August 14Music Track Panels / Sessions - 10:30am - 4pm Westin St. Francis Hotel -Steampunk Ball - 8pm - 1am - Westin St. Francis Hotel

Saturday, August 15 Music Track Panels / Sessions - 10:30am - 5pm Westin St. Francis HotelMusician’s Ball - 7pm - 2am - Westin St. Francis Hotel

Sunday, August 16 Closing Ceremony / Departure

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track

Page 10: Slcc Music Track Sponsor Finalv2(2)

SLCC09 Contacts

General Information: http://SLConvention.org SLCC09 Board of DirectorsMusic Track Information: http://Molaskeys-Pub.com Nexeus Fatale in SL Crucial Armitage in SL Misty Rhodes in SL Rhiannon Chatnoir in SL Lilly Eliska in SL

Music Track Director: Jay Mahar / Apple MacKay in SL [email protected]

Music Track Tech Engineers Sean McPhearsonSr in SL / Bosco Constantine in SL / Edward Lowell in SL Music Track Performance Co-Chairs: Lyndon Heart in SL [email protected] Grace Buford / Cylindrian Rutabaga in SL [email protected] Music Track Panel Chair: Katydid Something in SL [email protected] Music Track Marketing Chair: Sue Mahar / Nasus Dumart in SL [email protected]

The SLCC at the Westin St. Francis Hotel San Francisco

August 13-16 2009

Second Life Community Convention 2009 - Music Track