SMS-based CRM SMS-based CRM tool for tool for

restaurantsrestaurants

•Facts•Need•Solution•Business model•Team

FactFactss

•Cost of acquiring new client is higher

•Power of recommendations

•Social media is too time consuming

•Margin-based competing is no longer possible

•Era of creativity

•Era of 1:1 marketing

The The

NeeNeedd

•Loyalty problems

•Old media are not too compatible

•New media are not too

•How to inform about quick

promotions?

•„Dead hours”

The The

NeeNeedd

Me, myself and Me, myself and eatingeating•Where should i eat today?

•Where can i find places with „happy hours” promotions?

•What is the dish of the day in restaurant abc?

•Why 50% of restaurant web pages are flash-based?

SmakujeMi!SmakujeMi!Amazingly simple mobile

promotional tool for restaurants

Client-sideClient-side

fastwook

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Restaurant-sideRestaurant-side

FASTWOK: Today teriyake&shitake

for 10PLN

Restaurant-sideRestaurant-side

•One sms to rule them all•National standard

Before AfterBefore After

Go inGo out

Go in

Go out

Come back

Business modelBusiness model

•Flat monthly fee •Usage-related fee (number of actions * size of client database * cost * margin)

PS: wcześniej wyprodukowaliśmy m.in.: HumanWay, BankPomysłów, SiePomaga, Flaker

Team behind