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SMART CITIES: MOBILITY
AS A SERVICE
Carla J. Bailo
AVP – Mobility Research & Business Development
The Ohio State University
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Mobility: The movement of people and goods
from place to place, job to job, or one social level
to another (across bridges – physical or assumed).
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Smart Mobility: The movement of
people and goods with…
0 Accidents and Fatalities
0 Carbon Footprint
0 Stress
TRIPLE ZERO
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Columbus Smart Mobility
Vision: Ohio leads the nation and world in the development of smart
mobility and smart city technologies that have major impact on Ohio
transportation industry and drives significant job growth
Contained
Test Bed
Public Road
Test Bed
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NW 33 Innovation Corridor
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Smart Belt Coalition
Facilities:• I-76
• City of Ann Arbor
• City of Columbus
• Mcity
• TRC
Smart Roads:• I-75 Corridor
• I-80/I-90 Turnpike
• I-94 Corridor
• US-33 Corridor
• I-76 Corridor
Stakeholders:• Columbus 2020
• Carnegie Mellon University
• JobsOhio
• Michigan Dept of Transportation
• Ohio Dept of Transportation
• The Ohio State University
• Ohio Turnpike
• Rev1 Ventures (TechColumbus)
• TRC
• University of Michigan
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Save Lives
Improve Lives of Older Adults and
People with Disabilities
Transportation in Era of Urbanization
Environmental Sustainability
Economic Sustainability
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Who Drives Mobility As a Service?
Public Sector:
• Infrastructure
• Incentives
• Standards
Private Sector:
• Market Adoption
• End-User
Interface
• Navigation
Software
• Derivative
Technologies
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Opportunity
• “It’s all about mobile.”
• Getting users connected to
their vehicles
• In-transit data for
marketing studies
• Auto-navigate to garage
for service
• Vehicle loaning
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The deployment
of technology
and data…
…to improve
people’s
lives.
Smart Cities:
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Smart City Goals
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Smart Columbus Overview
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Enhanced Human Services
Multi-Modal Trip
PlanningApplicat ion
Inte g ratedC ommonPaymentS ystem
Inclusive Mobility
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Multi-Modal Trip Planning
• Bus Routes
• Bike Shares
• Ride Shares
• Traffic Conditions
• GPS Navigation
• “Connection
Protection”
• Multilingual
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Common Payment System
• Accepted on COTA
• Refillable at Local
Banks and ATMs
• Can be used to inform
clinics when patients
miss prenatal visits
• Provides valuable
information on
transportation
behaviors
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Inclusive Mobility
• Transit trip planning
and navigation
• Highly intuitive turn
by turn navigation
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Neighborhood Hub System
Neighborhood Hubs
Trip Planning
Bus, Bike, Ride Share
Autonomous Shuttle Hailing
Common Payment System
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Effects
Mobility For All
• Lower barriers to success
Sustainable transportation encouraged
• Greener Transportation Grid
Valuable Data Produced
• Smarter Transportation Solutions
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Integrated Data Exchange
Non-
Transpor tat ion
Data S o u rc es
Data fro m
Smar t
C O L UMBUS
P ro g ra m
Transpor tat ion
Data S o u rc es
Inte g rate d Data E xcha ng e
( I D E )
Independent
E valuatorsPublic
S e c tor
Private
S e c torPrivate A p p
D evelopers
Inte g rated Data E xchang e ( I D E )
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Local Engagement
Local Partners
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Engaging with USDOT Partners
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THANK YOU!!!Q&A