THEQuALITYTHRuST

INDIA'S PRIDE: ATDC student Julferkar Ali Bhutto to represent India at the 43rd World SkillsCompetition, also known as Skills Olympics, in Sao Paulo, Brazil, in August 2015. P11

As a Nodal Agency under MOT,GOI, ATDC has fulfilled its rolein skilling India with setting upstate-of-art infrastructure andscaling up training targets. Togive a further thrust, ATDC hascollaborated with DGE&T(Ministry of Labour &Employment), AICTE (Ministryof HRD) and RGNIYD (Ministryof Skill Development) to launcha bouquet of industry –relevant programmes to createthe ATDC Version 3.0 andcreate new opportunities foryouth especially men andwomen in rural hinterlands.

INSIDE5

SMARTYears(Pullout)

Between The Covers

Chief Patron: Sh. Virender Uppal, Chairman, AEPC, ATDC & IAM

Honorary ManagingEditor: Sh. Hari Kapoor, Vice-Chairman, ATDC

Chief Editor: Dr. Darlie O. Koshy,DG & CEO, ATDC & IAM

Editor: Ms. Aanchal Prabhakar Jagga

Content and Design:IANS Publishing

To give a further thrust to ‘Skill India’ initiative, ATDC has collaborated withDGE&T (Ministry of Labour & Employment),AICTE (Ministry of HRD) and RGNIYD (Ministry of Skill Development) to launch abouquet of industry–relevant programmesto create the ATDC Version 3.0 and createnew opportunities for youth especially menand women in rural hinterlands

in summary24

l ATDC makeover for ‘Vibrant Gujarat’

l N-E set for ‘employability’ push: Dr. Panda

l Jodhpur MLA tracks skill trail

l Skill thrust for Rajasthan

l Making youth ‘employable’ in WB

news flags15-23

l Setting international benchmark

The long-term programmes under the ATDC Version3.0 are going to bring a quality thrust for millionsof youth who want to make a successful career inthe apparel sector, says Dr. Darlie O. Koshy

l Injecting entrepreneurship

l ATDC Indore shines at buyer-seller meet

l Decoding foreign trade

l Enhancing manufacturing competitiveness

l ‘Making in India’ made easy

l Placements / Industry Linkages

l Certificate distribution / Initiatives ...AND MUCH MORE

l Sewing future for Rajasthan youth

l Linking marginalised with world

l Pursuing excellence

SMART NewZine is a publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission of the editor.

Feedback/ suggestion/ articles/ advertisements may be sent to: smartnewzine@atdcindia.co.in

Cover Design:IANS Team

CONTRIBUTORS:ATDC FIELD AND STATE-LEVEL TEAMS

The Quality Thrust

in focus04

With new generation long-term programmes, state-of-the-art infrastruc-ture, world-class facilities and highlytrained faculty — ATDC is set to infuse “employability” and entrepreneurship in Kerala's youth to help realise the Government's 'Make In India' initiative

l Preparing entrepreneurs via quality thrustl Self-reliance is the keyl Appreciation galore/When going gets tough...

Apparel’s Own Country...

flashlight12

stories to tell23

After launching back-to-back “Make in India” and ‘Skill India” initiatives, the Central Government hasannounced 2015 to be the “Year of Skilling”. The general budget 2015-16 has also clearly reflected thefocus on enhancing the industry participation in training and skill upgradation. Thus, the goal of the gov-ernment is to bring “employability” with tailor-made, need-based programmes for specific age-groups.According to Hon’ble Prime Minister, “Skill India” mission will embrace youth who are jobless, college

and school dropouts — along with the educated ones — to be a part of the skilled Indian workforce andadd value to our economy in a more organised and productive manner.To give a further thrust to the Quality education, ATDC has collaborated with DGE&T (Ministry of

Labour & Employment), AICTE (Ministry of HRD) and RGNIYD (Ministry of Skill Development) to rollout a bouquet of NSQF-based skill framework that will provide better “employability” and career progress.ATDC now looks forward to consolidate the skill gains and scale of the Pilot Phase of SMART project

with optimised number of Centres but more stress on quality and practical training.If we witness today, the ever changing technologies and the pressing need for increasing competitive-

ness in the apparel industry are necessitating the need for even more trained technology-savvy workforceand professionals at various levels. With the changing focus and to address the shortage of skilled work-force and competent professionals in a significant manner, ATDC has entered into a Flexi-MoU withDGE&T that aims at imparting employment-oriented training to the youth at the National Level.ATDCs have state-of-the-art infrastructure in terms of training equipment and human resources. The

B. Voc (Bachelors’ in Vocational Education) Programmes being introduced will have a suitable mix of gen-eral-education and skill-development components based on the NSQF as per AICTE prescribed frame-work.The B.Voc courses give thrust to junior to middle management & supervisory professionals which are

in significant demand due to new technological and IT interventions in the apparel-retail industries.The ATDC initiatives for the period ahead are significant ones as these will go a long way in promoting

skill-based competency modules to be part of the skill certification levels where a student can undergoskill-based learning in textile, apparel and fashion-design and even retail sectors systematically.Such an arrangement would encourage employability and also flexibility to pursue formal education

to take up appropriate jobs in the Fiber-to-Fashion value chain.As ATDC heralded the large scale skill training in Apparel sector on a pan-India basis, we are proud to

announce that our prestigious ISDS MOT, GOI (“SMART”) project is completing the pilot period on 31stMarch, 2015, moving on to even higher levels of quality balancing with number.I am hopeful that the new generation training programmes and B. Vocational (B.Voc) courses will give

thrust to junior to middle management professionals which are in significant demand due to new tech-nological and IT interventions in the apparel-retail industry. The move will not only be helpful in skillingthe youth but also resonate in the “Make in India” pitch in the global apparel and textiles industries.

SHRI VIRENDER UPPAL, CHAIRMAN, AEPC, ATDC & IAM

open dialogue

All the stakeholders associ-ated with the “skilling India” dream —ATDC being at the forefront of turningobstacles into opportunities for thecountry’s youth in the apparel sector —are aware of one simple fact: India’s de-mographic dividend requires the countryto create job opportunities for one mil-lion youth every month going forward.With announcing 2015 the “Year of

Skilling”, Hon’ble Prime Minister Naren-dra Modi has been reiterating his “SkillIndia” dream at various national and in-ternational platforms, emphasising onthe urgent need for a vast pool of highlyskilled and qualified human resources.The goal of “Skill India” is to create

opportunities, space and scope for thedevelopment of talent of Indians andidentify new sectors for skill develop-

ment. It aims to provide training andskill development to 500 million youthby 2020 and a National Vocational Qual-ification Framework (NVQF) for affilia-tions and accreditation in vocational,educational and training systems. With the expected economic growth,

the challenge is going to only increasefurther, since more than 75 percent ofnew job opportunities are expected tobe skill-based. The government, thus, is strongly

emphasising on upgrading people’sskills by providing them vocational ed-ucation and training.Needless to say, it is a herculean task

and requires collaboration with variousstakeholders, especially when the aim isto deliver quality education via long-term programmes.

QUALITY EDUCATION DREAM FOR ‘ASPIRATIONAL INDIA’The quality thrust for skilling will hap-pen only with rigorous efforts and devis-ing strategies that suit the current jobmarket scenario.Having realised the requirements to

meet the “Skill India” initiative, ATDChas signed MoUs with various govern-ment departments and agencies tochart the right path for making PrimeMinister’s dream a success.To begin with, ATDC has signed a

flexi-MoU with the Directorate Generalof Employment and Training (DGE&T),Ministry of Labour and Employment,Government of India, for skill develop-ment in the apparel sector. Signed by Mr. Alok Kumar (IAS), Di-

rector General/Joint Secretary, DGE&Tand Dr. Darlie O. Koshy, DG & CEO, ATDCin the presence of senior ATDC andDGE&T officials, the MoU envisions toimplement the centrally-sponsored SkillDevelopment Initiative Scheme (SDIS) toprovide vocational training, test and cer-tify people to improve “employability”factor and gain employment.“I am very happy with the world-

class facilities and state-of-the-art infra-structure at ATDC. I am confident thatATDC will become a breeding groundfor skilled manpower in the fashion and

in focus04 in focus 05

The QualityTHRUST

The purpose behind the flexi-MOU that the Ministryof Labour and Employment has signed with ATDC is

to offer freedom to the industry to design training pro-grammes as per their need so that their production doesnot suffer due to shortage of skilled workforce. On theother hand, the MOU also requires that at least 80 per-cent of those trained under such programmes shouldbe employed by the industry. Thus, while the flexi-MOUhelps the industry to fulfill its own requirements ofworkforce, it also paves the way for guaranteed employ-ment for our youth.

Being an important partner in this scheme of large-scale skilling of our youth and the unemployed, ATDCshould focus on offering courses that make it stand outfrom others and help the industry to meet the emergingskilled-workforce related challenges that the industryis facing. It should offer training programmes that othervocational training providers cannot afford to offer dueto various reasons such as shortage of high-end machineries and so on. The focus should be more onlong-term courses of not less than six months and suchtraining programmes should also help candidates gainmore practical experiences to increase their “employa-bility”.

This scheme also allows ATDC to tie up with industryhouses and offer courses to suit their needs, thus pavingthe way for customised training programmes that havegreat potential to increase the productivity and effi-ciency of those in the apparel industry.

The long-term courses such as Bachelor of Voca-tional (B.Voc) that ATDC plans to start is also an initiativein the right direction as such programmes can not onlyhelp the industry meet its workforce needs but also helpcreate new entrepreneurs or job givers.

INTERVIEW: Mr. Dinesh Nijhawan, Director, Skill Development Initiative, DGE&T

‘ATDC can stand outwith unique long-term programmes’

LEFT, Mr. Alok Kumar (IAS), DirectorGeneral/Joint Secretary, DGE&T and Dr. Darlie O.Koshy, DG & CEO, ATDC exchanging the MoU in the presence of EC/ BOG members &other Officials.

To give a further thrust to ‘Skill India’ initiative, ATDC has collaborated with DGE&T(Ministry of Labour & Employment), AICTE (Ministry of HRD) and RGNIYD (Ministryof Skill Development) to launch a bouquet of industry-relevant programmes to createthe ATDC Version 3.0 and raise the quality with better employability

in focus06

garment sector. I wish them all the bestand assure our full support,” said MrKumar, emphasising on the need tolaunch long-term quality programmesrequired by the industry.Mr. Virender Uppal, Chairman,

AEPC, Mr. Hari Kapoor, Vice-Chairman,ATDC, Mr. H.K.L Magu, Chairman (F&B)and Mr. Dinesh Nijhawan, Director, SkillDevelopment Initiative, DGE&T and Mr.RL Singh, DDG were also present at theMoU-signing event.“The flexi-MoU agreement aims at

imparting employment-oriented train-ing to the youth on National Level. Itplans to offer specific vocational trainingprogrammes as per the skills needed forthe job and demands of the industry totrain particularly youth & women,” addsMr. Nijhawan.

For the task, ATDC will provide train-ing and facilitate employment after nec-essary assessment in coordination withDGE&T.“We are thankful to the Government

of India for choosing us as the proudpartner to implement the SDIS. We willleave no stones unturned to impart nec-essary skills to empower the studentswhich would help them in getting joband starting their own business. Specialemphasis would be given to impart softskill and communications skills to groomthe trainees,” informs Dr. Darlie Koshy. The MoU will help in three ways.

Firstly, it will cut short many impedi-ments in nationwide implementation ofthe skill-based programmes. Secondly, it will focus on changing

technology being incorporated in

courses and lastly, more focus on longerduration programmes with support ofDGE&T by twinning with industry in-puts.With a pan-India presence having

over 176 centres that has the capacity totrain 50,000 candidates per annum inshort term and 10,000 in longer-dura-tion courses, ATDC has the required ca-pacity to meet the targets.“With this flexi-MoU, it is now possi-

ble to meet specific training demands ofa particular company. If tomorrow, bigmulti-national companies like Amazoncalls us and says that we need 30 peopleto be trained in a particular module, wecan do that. Earlier, it was not possible,”Dr. Darlie Koshy emphasises. “This is the biggest advantage of a

flexi-MOU. We can work with the ex-

in focus 07

Mr Virender Uppal, Chairman, ATDC and Professor S.S. Mantha, Chairman, AICTE exchanging the MoU in the presence of senior officials.

porters directly. The training is now out-come focused and we can make cus-tom-made courses as per therequirement of the industry. At the endof the day, we are getting specialisedpeople to the job that needs to be done,”he continues.Mr. Kumar and Dr. Darlie Koshy ex-

pressed satisfaction on the ongoingschemes and assured of their strongsupport to various new programmesbeing devised by the DGE&T and ATDC. Speaking on the occasion, Mr. Uppal

said: “There is an acute shortage ofskilled workforce at every level and thisMoU will help address this shortage in asignificant manner.” Mr. Kapoor suggested that under the

MoU, customised courses can belaunched in partnership with large ap-

parel export houses and leading domes-tic manufacturers. One thing is certain:The collaboration will complimentDGE&T and ATDC capabilities to reachand achieve a common goal of skillingIndia.

B. VOC PROGRAMMES TO HERALDNEW FUTUREPure skill orientation beyond a point isactually contradictory to the aspira-tional society that India is. “The need of the hour is a creative

approach and for that, one needs newladders of training. We need to bring ina whole new bouquet of things to makethis really work,” says Dr. Darlie Koshy. With this mindset, ATDC has signed

an MoU with the All India Council ofTechnical Training (AICTE) for approval

to offer B. Voc Programmes in ApparelManufacturing & Entrepreneurship andFashion Design & Retailing.The MoU, signed in the presence of

Professor S.S. Mantha, Chairman, AICTEand Mr Virender Uppal, Chairman,ATDC, in the presence of other senior of-ficials, is a very significant one as it cer-tainly goes a long way in promotingskill-based competency modules to bepart of the skill certification levels wherea student can undergo skill based learn-ing in textile, apparel and fashion sec-tors systematically and have both lateraland vertical mobility. “Such an arrangement would en-

courage employability, and also flexibil-ity to pursue formal education and takeup appropriate jobs in the Fibre-to-Fashion value chain at the end of differ-

“I am confident that ATDC will become a seed farm for skilledmanpower in the fashion and garment sector. I wish them all thebest and assure our full support in their stride.”— Mr. Alok Kumar (IAS), Director General/Joint Secretary, DGE&T, GOI

“We will leave no stones unturned to impart necessary skills toempower the students which would help them in getting wageemployment or even help in starting their own business. Specialemphasis would be given to impart soft and life skills.”— Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

Iam glad that the Rajiv Gandhi National Institute ofYouth Development (RGNIYD) an Institute of NationalImportance and ATDC which is the leading Skill Knowl-edge Provider (SKP) in the apparel sector have come to-gether to launch B. Voc (Bachelors’ in VocationalEducation) programmes. These programmes will not onlyhelp skill a large pool of youth but also infuse entrepre-neurship in them – thus contributing significantly to-wards the Central Government’s “Skill India” and “MakeIn India” initiatives.

Through the MoU with ATDC , the B Voc Degree Pro-grammes would be offered under the tripartite arrange-ment between RGNIYD as “University” and Institute ofApparel Management (IAM), Gurgaon and ATDC being“Knowledge Partner and SKP,” respectively.

Under the “Skill-Development” component, ATDCand IAM will provide students with appropriate knowl-edge, practice and attitude so that they become indus-try-ready. “General Component” programmes gearedtowards holistic development of youth in contemporarysociety with emphasis on aspects such as life skills,

youth-led development, language and communicationskills, will be provided by RGNIYD.

The B. Voc programmes are based on the NationalSkill Qualification Framework (NSQF) that addresses crit-ical knowledge and skill sets required to make the can-didate “industry ready” right from the start and alsobecome a “young-entrepreneur”.

India is one of the youngest nations in the world

with more than 54 percent of the total populationbelow age 25. Thus, right skilling is crucial as we arewitnessing an increasing requirement of skilled youthacross the spectrum. There is a distinct rise in demandfor “Skill Education”.

Here, the collaboration between ATDC and RGNIYDcan help bridge the skill gap and prepare the new gen-eration for the forthcoming global challenges.

The focus of RGNIYD is to develop into a globallyrecognised and acclaimed centre of academic excellencein the field of youth development, fully responsive to thenational agenda for inclusive growth, and catering to theneeds and aspirations of young people to realise theirpotential. The collaboration will create synergies betweentwo important institutions, RGNIYD and ATDC and propelthe movement for creating a pool of professionally-tal-ented people in the textile sector.

The economy grows when the youth becomes com-petitive enough. I appreciate ATDC’s endevavour tolaunch long-term programmes which will help train ouryouth gain “employability” in a professional way.

INTERVIEW: Dr. Latha Pillai, Director, Rajiv Gandhi National Institute of Youth Development (RGNIYD)

‘B. Voc programmes will infuse entrepreneurship in youth’

in focus 09in focus08

Accolades“There is an acute shortage of skilled workforce at every level. The latest move by ATDC to consolidate and grow with quality throughlong-term courses will help to bring quality skill training and vocationaleducation within the reach of millions of youth and prepare them forspecific industry needs.” — Shri Virender Uppal, Chairman, AEPC, ATDC & IAM

For introducing new innovative skill develop-ment-training programmes for youthalongside various verticals, the Associated

Chambers of Commerce and Industry of India(ASSOCHAM) honoured ATDC with the “Best In-stitute: Innovation Award” at its “Skilling India”summit in New Delhi recently.

The award was conferred by Shri BandaruDattatreya, Minister of State (independentcharge) for Labour and Employment in thepresence of Mr. Alok Kumar (IAS), Director Gen-eral, DGE&T, and dignitaries from various indus-tries.

“We are honoured to receive this award. Indiais a unique and aspirational country and being aladder for growth is, therefore, important. Acqui-sition of skills is the future of the Indian job mar-ket and its global economic clout. We always tryto come up with innovative approaches in skilldevelopment which provides new ways of talentdevelopment for the youth,” said Dr. Darlie O.Koshy, DG & CEO, ATDC & IAM, at the event.

ATDC was recognised for its innovative train-ing initiatives like creation of brand “SMART,”launch of ATDC-JUKI Tech Innovation Centre,“Product Specialty Centres”, new approaches suchas Simulated Production Environment, state-of-

the-art infrastructure, SMART Trainee Kits andTraining of Trainers’ (TOT) Academies.

“I would like to thank ASSOCHAM for bestow-ing us with this award which rightfully belongsto entire ATDC team members who have con-tributed to its growth and success in India,”added Mr. Hari Kapoor, Vice Chairman, ATDC.

Today, ATDC is a single largest vocationaltraining provider for the apparel sector in Indiawith pan-India presence.

Earlier, ATDC has also received the AS-SOCHAM Award for “Best Vocational Institute2014” and is a proud recipient of UK-India SkillForum Award as well.

The Okhla Garment and Textile Cluster (OGTC)recently conferred the “Path Breaker Award2014” to Dr. Darlie Koshy at the inaugural

session of OGTC conference.“The OGTC is pleased to confer ‘Path Breaker

Award 2014’ on Dr. Darlie O. Koshy, DG&CEO, IAM& ATDC for promoting and implementing skillsdevelopment programmes all over the countrywith intense training activities for providing ‘Em-ployable Skills,’ organising ‘Hunar Ki Hunkar’ andachieving milestone of training 100000 youthand following the motto “Imparting Skills & Im-proving Lives,” the award citation read.

“I dedicate this award to the ATDC team andthousands of unemployed and unskilled menand women across the country for whom we arestriving to impart skills and improve lives,” Dr.Darlie Koshy said.

ent levels of certification with better em-ployability and learning capacity,” addsMr Uppal.“ATDC Vocational Institutes (AVIs) are

a vital part of the vocational training sys-tem for careers in apparel, fashion andtextiles having a pan-India presence inand near apparel-textile Hubs, offeringcertificate, diploma and advancediploma courses. Dr. Darlie Koshy adds: “To attend to

the ever-increasing demand for degreecourses, this MOU with AICTE will nowfacilitate ATDC to offer new generationB. Voc programmes at ATDCs.These are based on the National Skill

Qualification Framework (NSQF) thataddresses critical knowledge and skillsets required to make the candidate “in-dustry ready” right from the start andalso become a “young-entrepreneur”.“B. Voc programmes give thrust to

middle management professionalswhich are in significant demand due tonew technological and IT interventionsin the apparel-retail industry,” Mr. Uppal

notes. For Mr. Kapoor, apparel industryhas to upgrade and the new B. VoCcourses will be of great help in that di-rection.In this direction, ATDC has collabo-

rated with the Rajiv Gandhi National In-stitute of Youth Development (RGNIYD),an Institute of National Importance, tooffer B. Voc programmes (Read detailson P7).

DONNING THE ‘NEW JOB ROLES’In the same breath to bring quality edu-cation to the doorsteps of new genera-tion youth, ATDC has affiliated withApparel Made-Ups & Home FurnishingSector Skill Council (AMH-SSC) for “17Job Roles” in the apparel sector.It is a step forward towards establish-

ing competence of ATDCs to deliver vo-cational training from NVEQF/NVQF/NSQF level 1 to 10 which is basedon National Occupational Standards(NOS) co-created by AMH-SSC/NSDCconstituted with the National Skill De-velopment Corporation (NSDC).

With an aim to prepare both ATDCand AMH-SSC for skilling in the apparelsector, the affiliation certificate washanded over by Dr. A. Sakthivel, Chair-man, AMH-SSC to Shri Virender Uppal,Chairman, ATDC/AEPC in presence ofDr. Darlie O. Koshy, DG & CEO, ATDC &IAM and Dr. Roopak Vasistha, CEO,AMH-SSC.This collaboration through the

process of affiliation will focus on learn-ing and development of the learners sothat they are easily employable in theapparel sector.The process is also expected to en-

courage ATDCs to pursue continual ex-cellence so that they are always in tunewith the requirements of the industry. “The purpose of affiliation is to main-

tain high standards of quality in deliver-ing NOS-based vocational training,” Dr.Koshy informs.

SKILLING IN TOP GEARWith these MoUs and the process of af-filiation, ATDC has pushed the envelope

OGTC’s ‘Path Breaker Award 2014’ goes to ATDC: Dr. Darlie Koshy

‘For every disciplined effort, there is a multiple reward’

Shri Bandaru Dattatreya, Minister of State (independent charge) for Labour and Employmentpresenting the “Best Institute: Innovation Award” to ATDC in New Delhi.

ATDC and the Apparel Made-Ups & Home Furnishing Sector Skill Council (AMH-SSC) officials with the affiliation for “17 Job Roles” in the apparel sector.

in focus10

In order to analyse and catalogue the skills andlevels of trainees passing out from the respec-tive ATDC Centres, ATDC in association with

M/s Idea Smith recently conducted Skills MatrixAssessment at ATDC Centres in Delhi-NCR region.

The Assessment and Evaluation presentedthe gap analysis along with the measures tobridge the same.

As part of the new initiative to emphasise on‘Quality and Process Improvement’, ATDC devel-oped the Skill Matrix Assessment that showcases‘Quality and Efficiency’ of each trainee across thevarious domain skills imparted during the SMOCourse as per the industry parameters.

For the pilot test of “Skill Matrix Assess-ment”, the pilot study was conducted at fourATDC Centres of Delhi-NCR region - ATDC Farid-abad, ATDC Rohini, ATDC Okhla and ATDCNoida.

The key learning provided both quantita-tive and qualitative results across the skills in‘Paper Exercises’ “Fabric Exercises’ ‘Pictorial Test’

‘Sewing Operation (Components)’ and ‘Ma-chine Knowledge’. The study also highlightedthat the anticipation of having the Skill MatrixAssessment makes the faculty resources be-come more responsible as their accountability

increases and the machine labs and machinesare better maintained.

Based on the outcomes, the respective ATDCcentres were advised to take corrective meas-ures to improve the outcomes.

Skills Matrix Assessment decodes trainees’ skills

further and now in line with the govern-ment’s agenda to skill India with a re-newed quality thrust.It is not that ATDC’s efforts have gone

unnoticed. India’s largest quality voca-tional training provider for the apparelsector was recently awarded the “BestInstitute: Innovation” by top businessbody ASSOCHAM at its Summit called“Skilling India”. ATDC received the award for intro-

ducing new skill development pro-grammes for youth and having differentverticals to work with the governmentfor long-term courses and B. Vocationalprogrammes — thus offering a bouquetof courses for career and skill develop-ment in a cohesive manner with a focusof “Skilling for Aspirational Indianyouth”. Such initiatives are a positive step to-

wards skilling the untapped potentialthat can be utilised to make “Skill India”a reality.The government has realised that it

needs to scale up skilling efforts if itwants to include rural and semi-urbanyouth into the national developmentprocess. The emphasis is now to skillthem in a way that they get not only em-ployment but also improve their entre-preneurial skills. Thus, trainings are no longer going to

be restricted to vocational ones but alsomicro-entrepreneurial trainings thatcan encourage them to start their ven-tures independently or improvise if theyalready have any. Tailor-made, need-based pro-

grammes — language and communica-tion skills, life and positive thinkingskills, personality development skills,

management skills, behavioural skills,job and employability skills — have to beinitiated for specific age-groups.ATDC is on the path to chart out

such visionary programmes — a “cre-ative endeavour” on the lines of globalstandards so that the youth of ourcountry can not only meet the domes-tic demands but also of countriesabroad.As the government wants to turn

India into a manufacturing hub for theworld, it needs good quality manpowerthat can deliver at par with standards intheir nations.For Prime Minister Modi, “Skill India”

is not just an initiative but a movement.For ATDC, skilling was always a move-ment but now it has become a passionwith a thrust on quality education vialong-term programmes.

“Customised courses can now be launched in partnership with large apparel export houses and leading domestic manufacturers. Apparelsector has to upgrade and the NCVT-NSQF aligned courses & the degreeB.Voc Programmes will get a new direction.”

— Shri Hari Kapoor, Vice Chairman, ATDC

Achievements 11

Skills can take people to places buthardly did Julferkar Ali Bhutto —the 20-year-old son of a humble

tailor from Sant Kabir Nagar in UttarPradesh — realise this would happen sosoon after completing a six-month pro-gramme from ATDC Rohni. Bhutto, who wanted to be a driver

but ended up joining ATDC as a textiledesigning student, has been selected torepresent India at 43rd World SkillsCompetition, also known as the SkillOlympics to be held in Sao Paulo, Brazil,from August 11-16, 2015. Trained on apparel pattern making at

ATDC’s Rohini Centre in New Delhi,Bhutto earned his place as he toppedthe national competitions on fashiontechnology organised by World SkillsIndia held at Pragati Maidan, New Delhi.His dexterous creations at the com-

petition — a jacket, skirt and a top —bagged him the first prize that partici-pants from over 250 institutions com-peted for. “My happiness knows no bounds

today, but it will be even greater if mywork could bring laurels to the nation atthe World Skill Competition in Brazil,”said an elated Bhutto as he took a small

break from his busy schedule at the Ap-parel House in Gurgaon.Bhutto received the “winner” certifi-

cate from Shri S Ramadorai, ChairmanNSDA (National Skill DevelopmentAgency) and NSDC (National Skill De-velopment Corporation) in the pres-ence of Shri Pawan Agarwal, JointSecretary, Ministry of Skill Developmentand Entrepreneurship, Shri DilipChenoy, MD & CEO, NSDC at the clos-ing ceremony of the World Skills Indiaat Pragati Maidan on February 28.Passion for stitching, Bhutto be-

lieves, run in his DNA but had it not forthe training at ATDC, presenting hisskills at the world stage could have re-mained at mostly as a distant dream. “‘I have inherited this skills from my

ancestors and it flows in my blood havingcome from a family of a tailor, but it is thecourse at ATDC that taught me the tech-nicalities needed for creating garments ofinternational standards,” he noted,thanking ATDC for arranging financial as-sistance in the run up to his preparationfor the World Skill Competition. Now waitfor another success story!

Birth of a skilled Olympian from ATDC

ATDC Kolkata studentswon the first prize in theinter-college designingcompetition “Dzire 2Dzine” organised atFootwear Developmentand Design Institute(FDDI), Kolkata in Au-gust, 2014.

ATDC Indore wonthe third prize atthe stall displaycompetition at In-dore, MadhyaPradesh.

The students of FashionDesign Technology ofATDC, Surat participatedat the D –Designer RadioMirchi Fashion, Drawing,Drafting and Stitchingcompetition on Decem-ber 19, 2014.

SKETCHING AWARENESS

DISPLAYING CREATIVITY

INSPIRING ‘D-DESIGNER’

DESIGNING TO PERFECTION

As part of its activi-ties to increaseawareness about ap-parel courses, ATDCRanchi organisedinter-college sketch-ing competition.

flashlight12 flashlight 13

Kurien, Principal Secretary, Departmentof Industries, Kerala.

The Central Government is givingmuch emphasis to the production sectorand has launched the “Make In India”project.

The vocational training providers areencouraged by the government to imple-ment programmes for skill upgradationand on the finishing aspects.

“In this scenario, ATDC can be at theforefront for the government to impartadditional skills to the youth so that theyare ready to be employed. ATDC can alsomake suggestions to the governmentand Niti Aayog while formulating variousschemes of skill developments and otherprogrammes, so that the service of ATDCcan be fully utilized,” Kurien tells SMARTNewZine.

The State Government had takenfresh initiatives to set up rural ApparelParks in remote villages for bringing “em-ployability” to the doorsteps of ruralyouth and women.

“Vocational skill can be brought torural youth and women by establishingvillage-level training centres by ATDC inassociation with Gram Panchayats. Also,various schemes under women empow-erment, SC/ST development and Tribalwelfare schemes etc. can be tailor-madeto support ATDC’s training pro-grammes,” Kurien continues.

Hear it from Dr. Asha Thomas, Princi-pal Secretary, Department of ScheduledCastes and Backward Classes Develop-

ment, Kerala: “ATDC can help bridge theskill gap by working with government tounderstand the imperatives of govern-ment funding and by developing pro-grammes that specifically address theskill gaps and employability gaps of the

Scheduled Castes, Backward Classes andother vulnerable groups, and also pro-vide linkages, awareness and placementfor both wage employment and self em-ployment”.

The Department of Labour, through

Ask anyone about Kerala and thestunningly beautiful images of serenebackwaters, calm beaches, mesmerisinghill stations and soothing ayurvedicmassage in the lap of nature will come tomind and seize the moment.

Amid the paradise set in green lies aplace abuzz with the rhythmic noise ofsewing machines that originally limitedits mandate to find livelihood for fisher-women but now has become a trendset-ter for other states to follow as far as

meaningful skilling is concerned.Spread over 90 acres in the sleepy sea-

side village of Thumpa in Thiruvanan-thapuram, the Kerala InternationalApparel Park (KIAP) houses some of thepioneering apparel manufacturing com-panies today.

In the hustle-bustle of machines atthe Kerala Industrial Infrastructure De-velopment Corporation (KINFRA) Park,a quiet skill revolution has been takingplace.

Here, the country's leading vocationaltraining provider ATDC - with state-of-the-art infrastructure, world-class facili-

ties, new generation vocational pro-grammes and a highly trained faculty – ischurning out a battery of “employable”youth not just for the manufacturingplayers in Kerala and pan-India and evenabroad.

Today, with eight ATDC-SMART Cen-tres, three ATDC Vocational Institutesand one Training of Trainers (TOT) Acad-emy, ATDC is all set to change theskillscape of the state across the spec-trum with the help from the State Gov-ernment.

“The Kerala Government has ex-tended all possible help to ATDC so thatthey can enhance their operations toreach rural youth and women. Apartfrom KINFRA Park, ATDC is also presentat KINFRA’s Textile Centre at Kannur. Thepresence of ATDC inside the premier tex-tile parks ensures proper interaction be-tween the institute and the industry anda mutual growth is ensured,” says P.H.

With new generation long-term programmes, state-of-the-art infra-

structure, world-class facilities and highly trained faculty – ATDC is

set to infuse “employability” and entrepreneurship in Kerala's

youth to help realise the Government's 'Make In India' initiative

‘Apparel’s Own Country’

ATDC students during a workshopat the integrated campus in ATDCThiruvananthapuram . (Inset),the ATDC team at the campus.

ATDC can help bridge the skill gap byworking with government to under-stand the imperatives of governmentfunding and by developing pro-grammes that specifically address theskill gaps and employability gaps of thevulnerable groups.— Dr. Asha Thomas, Principal Secretary, Department ofScheduled Castes and Backward Classes Development

Kerala is rich in human resources andthe learning curve of the Kerala youth isvery sharp. ATDC should run more tai-lor-made courses so that the garmentmanufacturing units can obtain theiroperators and technicians directly fromthe ATDC campus.—S. Abdul Halim, MD, KINFRA International ApparelPark (KIAP)

The presence of ATDC inside the premiertextile parks in Kerala ensures proper in-teraction between the institute and theindustry and a mutual growth is en-sured. ATDC now needs to develop newareas of vocational skill developmentcourses in the traditional sectors.— P.H. Kurien, Principal Secretary, Department of Industries, Kerala

ATDC to turn Kerala into...

In view of growing demand for long-term vocationaleducation courses to meet the new-age challenges of

the apparel industry, Dr. Darlie O. Koshy, DG & CEO, ATDC& IAM, said that Kochi has great potential to start theBachelor of Vocational Education programme. Interactingwith ATDC Kochi faculty members and students on Feb-ruary 28, Dr. Koshy suggested that the centre should stepup efforts to remove all the hurdles coming in the wayof VTP registration and emphasised on improving thelevel of training.

Following a meeting with Muhammad Kutty, MDFalcon Group /Vidyabharathi Group of Institutions, on thesame day, Dr. Koshy noted, “As Vidyabharathi Group of In-stitutions are already providing the degree / PG pro-grammes, in B Voc, we may have support from them forthe non-apparel subjects in graduate level programme.”Vidyabharathi Group has already sponsored six batchesof SMART trainees.

On March 2, Dr. Darlie Koshy met B. Valsalakumari,Executive Director of Kudumbashree and discussed aboutthe progress of the application submitted to Kudum-bashree Mission Office last year for accreditation of ATDCin Kerala as STI (Skill Training Institute).

During his meeting with PTM Sunish, MD KeralaState Women’s Development Corporation (KSWDC), Dr.Koshy sought the corporation's support in ATDC's mission

to train more people from Kozhikode and Malappuram.Interacting with SMART trainees of Pettah SMART

Skill Camp, Dr. Koshy advised them on following safetyprecautions. In a bid to boost the confidence of thosewho have completed training under the sponsorship ofNSFDC and SC Directorate, Dr. Koshy also attended thecertificate distribution and stipend disbursement forthose who have completed training at ATDC Thiruvanan-thapuram.

'Kochi offers high employment potential for B.Voc programmes'

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INAUGURATIONS

More training programmes onsurface ornamentation were

rolled out in West Bengal as the So-ciety for Self Employment of Un-employed Youth (SSEUY) and theKolkata Municipal Corporation(KMC) collaborated with ATDC-SMART project in the state to traina significant number of youth.

Inaugurating the SSEUY-sponsored SMART Surface Orna-

mentation (SSO) Training Pro-gramme in Salt Lake, Shri SadiqUz Zaman, General Manager,SSEUY lauded the efforts ofATDC. The training programmesponsored by the KMC was inau-gurated by Shri Susil KumarSharma, Councillor, Ward No-65,KMC, at ATDC Skill Camp at ParkCircus. These programmes willopen new avenues for the youth.

Making youth ‘employable’ in WB

ATDC Kolkata re-cently conducted a

workshop on garmentmanufacturing at threegram panchayat areas inthe vicinity of KatwaSuper Thermal Project.

Sponsored by National Thermal

Power Corpora-tion (NTPC), thetwo-day pro-gramme aimed atimbibing skills inpeople living in

the vicinity of NTPC. The workshopwas attended by 239 participants.

With a mission to impartskills to the new and ex-isting workforce in the

domestic and export-focused ap-parel industry and textiles sector,ATDC initiated yet another SkillDevelopment Camp in Vadnagarduring the “Vibrant Gujarat” sum-mit in Gandhinagar recently.

ATDC has joined hands withSardar Patel Trust, Visnagar Dis-trict Mehsana at Vadnagar to en-hance their placement potentialsand make the students industry-ready. The ATDC-SMART Centrewas inaugurated by Shri VirenderUppal Chairman, AEPC, ATDC &

IAM. Shri Hari Kapoor, Vice Chair-man, ATDC, Dr. Darlie O. Koshy,DG & CEO, ATDC, Shri Som BhaiModi, Chairman of Vadnagar De-velopment Committee and ShriPrakash Bhai Patel, President ofPatel Trust, were also present.

There is a huge requirement ofskilled workforce in Ahmedabad.ATDC has set up the new apparelSkill Development Centre in Vadna-gar as it is one of Ahmedabad’s clos-est catchment areas. In Gujarat,ATDC has trained over 500 candi-dates in long-term courses so far andover 6,000 in short-term coursesunder the “ATDC-SMART” project.

ATDC makeover for ‘Vibrant Gujarat’

Skill thrust for Rajasthan

Roping in ATDC to further extend the skillmission in the state, the Rajasthan Skill

and Livelihoods Development Corporation(RSLDC), Govt of Rajasthan has signed aMemorandum of Understanding (MoU)with ATDC to train 5,950 candidates underits ISDS Project (SMART) recently. The MoUwill help train the youth, thus contributingsignificantly towards the Integrated Skill De-velopment Scheme (ISDS) of the Govern-ment of India.

Skill bus enters Rajasthan’s Ladnun...The youth of Ladnun, a small town in the Nagaur district of Rajasthan, can now look for-ward to build a successful ca-reer in the apparel industryas ATDC-SMART has set up anew Skill Camp in the town.A collaborative initiative ofATDC and Jain Vishwa BhartiInstitute (JVBI), a deemed university in Ladnun, the Skill Campenrolled 50 students in its very first batch at the JVBI premises— another small yet significant step to skill rural youth.

... reaches Karnataka’s BagalkotWith the launch of a new Skill Camp in the district ofBagalkot, ATDC-SMART has opened a new skill develop-ment avenue for the youth. Karnataka Thanda Develop-ment Corporation Ltd, Government of Karnataka, has comeforward to sponsor all the 50 candidates enrolled for the first Smart Operator Basic (SOB) course atthe Skill Camp. The skill journey continues...

...and Noida’s Rasulpur laterThe news of a new Skill Camp at Rasulpur in Noida’s Nawadabrought cheers to the people belonging to the marginalisedsections, especially youth. While the non-profit SAATHI hascome forward to take the message of skill development to thedoorsteps of the rural youth, National Bank for Agriculture andRural Development (NABARD) has agreed to sponsor the ini-tial batch of 25 candidates.

Workshop on garment manufacturing

the Directorate of Employment andTraining, provides several skill develop-ment programmes and ATDC can workwith this department in related sectors.

ATDC can also work with the Addi-tional Skill Acquisition Programme(ASAP) of the State Education Depart-ment to provide contents and trainingfor apparel related modules.

“However, ATDC needs to find waysto reach people who may not be able toaccess the bouquet of ATDC pro-grammes and services which are largelylocated in the major towns and cities,” DrThomas advises.

Agrees Kurien: “ATDC has to developnew areas of vocational skill develop-ment programmes in the traditional sec-tors of different localities so that many ofthe skill set which is fast depleting can bereinvented and made useful to the soci-ety”.

For example, ATDC can take initiativein starting incubation/start up centres invarious traditional centres of Handloomand the State Government can supportATDC with the help of Handloom Devel-opment Corporation, HANTEX andmany other co-operative organisationsworking under co-operative sector.

The state Government has alreadyformulated the scheme for start-ups. Inthe apparel and textiles scenario, incu-bation units in the garment manufactur-ing sector has already startedfunctioning.

“ATDC can think over to diversify thearea of their operation and provide con-

sultancy to the incubating units and tohelp them overcome the initial hurdles,”notes Kurien. However, the manufactur-ing players, while supporting the StateGovernment's apparel policies, needmore skilled hands.

“Kerala is rich in human resourcesand the learning curve of the Keralayouth is very sharp. They are quick learn-ers and when compared with the pro-ductivity and quality and excel theircounterparts from the rest of the coun-try. ATDC should run more tailor-madecourses so that the garment manufactur-ing units can obtain their operators andtechnicians directly from ATDC cam-pus,” maintains S. Abdul Halim, MD,KINFRA International Apparel Park.

For Sashi Sekhar, MD, Texport Indus-tries Pvt. Ltd, ATDC can train more youthfrom the industry by setting up satellitecentres with government’s assistance.

“ATDC is capable of providing quali-tative education to rural youth. Being atop Vocational Skill Provider for apparelmanufacturing units across the country,their endeavour should be to ensure thatthere is a constant demand for highly-trained students. For this, apart from thequality training, it needs to sharpen thecommunication skill of the trained youthto help them achieve “employability” inthe global market,” Sekhar adds.

The State Government is preparing toestablish more Textile Centres, Inte-grated Textile Park, Apparel Park andRural Apparel Parks.

In this case, “by developing various

skill acquisition programme to developtraditional skill combined with modernmanagement technique specific to eachlocation, ATDC can enable the unem-ployed youth to start their own manufac-turing units in the traditional sectors,”suggests Kurien.

The state is also experimenting withthe start-up culture to revive the hand-loom sector. “But I see many organisa-tions - mostly claiming to be non-profit- who claim to help set up start-up ven-tures in handloom and apparel ventures.Many a time, funds available with gov-ernment for these activities cannot beused effectively, because governmentand the target population does not havethe capacity to manage and utilise thesefunds in business ventures,” Dr Thomaschips in.

“Vocational Skill Providers like ATDCcan help bridge that divide with its vastexperience and rich resources so that theapparel industry can effectively playthree roles: “economy multiplier”, “ex-port multiplier” and “employment mul-tiplier,” she emphasises.

Between all this, companies fromboth inside and out of Kerala are busyhiring trained youth from the ATDCcampus.

Today, ATDC has created a congenialskill environment for the manufacturingunits to thrive, especially in their forma-tive years.

In Kerala, the ATDC journey has en-tered a crucial phase to make the state an“Apparel’s Own Country” soon.

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VISITS & SEMINARS/COLLABORATIVE INITIATIVES

INDUSTRY VISITS

To enrich the knowledgeof Fashion Design Tech-nology (FDT) students’ prac-tical experience of thetextiles’ weaving process,ATDC Raipur in Chhattisgarhorganised for its students avisit to Mahamaya BunkarSahakari Samiti at Patan inDurg district recently. The visit offered all the

participating 26 students anopportunity to observe fromclose quarters all the layersthat makeup the fabric mak-ing process.

Learning to weave

Taking learning beyondthe four walls of class-rooms, ATDC Jaipur organ-ised for its students anindustrial visit to Kis-hangarh Textile Park &Bagru Textile Park on Janu-ary 6. About 55 studentsalong with faculty members

visited the textile parksequipped with latest weav-ing and finishing machines.

Pursuing excellence

To offer students a closerlook at the layers of thegarment production process,ATDC Indore organised avisit for its students to M/SKalani Traders that producesjeans and designer lowers.Exploring different sectionsof the manufacturing processsuch as the cutting room,sewing room, sample room

and washing room, the par-ticipating students took noteof how specialised trainingcan contribute to overall effi-ciency.

Face-to-face with denim production

Towards developing pro-grammes that meets thepriorities and needs of bothIndia and Britain and bringabout a systemic change inthe educational sector ofboth the countries, a delega-tion from Edinburgh Col-lege in Scotland visited

ATDC Indore in MadhyaPradesh on February 11. Thevisit was part of the UK-India Education and Re-search Initiative (UKERI).

Setting international benchmark

To take stock of the progress madeby the candidates sponsored bythe National Scheduled Castes

Finance and Development Corporation(NSFDC), Shri R.K. Singh, Managing Di-rector of NSFDC, Delhi visited ATDCBhopal recently.As part of its mission to link the mar-

ginalised with the mainstream, NSFDCsponsored 70 candidates for Surface Or-namentation (Advance) course offeredby ATDC Bhopal. While interacting withthe candidates, Shri Singh encouragedthem to attend classes regularly at thestate-of-the-art ATDC campus and availthe stipend that NSFDC provides tosponsored candidates.He also mentioned that opportuni-

ties for those interested in starting theirown venture after completing the ATDCcourse are immense. Taking note of thetraining facilities available at ATDCBhopal, Shri Singh asked the localSCA(State Channelising Agency) to sup-port more students to enrol in skill de-velopment courses offered by ATDC.

CHARTING THE ASCENT OF THE UNDERPRIVILEGEDIn an another visit to track how the can-didates from the margins are beingtrained, Sapan Barua, Manager, NSFDC,visited ATDC Indore recently. The stu-dents prepared rangoli and presented awelcome song in Barua’s honour. Theythanked NSFDC for the opportunity tolearn new skills and sail through thetroubled waters with ease and dignity. Interacting with the students, Barua

encouraged them to strongly build thefoundation for a shining career ahead.The visits encouraged the ATDC stu-

dents in their journey towards buildinga successful career in the apparel sector.

Linking marginalised with worldSustained skill support

Devotion to skilling

With a view to introduce the training activitiesat ATDC to Nehru Yuva Kendra Sangathan(NYKS) Taluk coordinators, Shri Govind Bhat,District Officer/Coordinator, NYKS recently vis-ited ATDC Hubli in Karnataka along with 30 co-ordinators. The visit was part of a one-weekorientation programme.

While visiting ATDC Indore, Shri Pawan Bhan-dari, AssistantGeneral Man-ager, NationalSafai Karam-charis Finance &Development Corporation (NSKFDC) termedthe infrastructure at ATDC as excellent andpraised the faculty for their devotion in train-ing the candidates sponsored by NSKFDC.

At an exhibition organised toshowcase the achievements ofthe Rajasthan Government as it

completed one year in office, the skilldevelopment initiatives of the state oc-cupied places of prominence. ChiefMinister Vasundhara Raje’s vision ofleading the state to a new phase ofgrowth through its skilled populationwas also evident from the fact that shenot only visited the ATDC Jaipur stall atthe exhibition, but also sat down on astool to sew buttons on a garment. Aspart of the Rajasthan Skills Develop-

ment and Livelihood Mission (RSLDC),ATDC Jaipur participated at the exhibi-tion, titled “Nai Disha, Naya Rajasthan,Aao Saath Chalen” along with over 50different state departments.

Sewing future for Rajasthan youthVISITS & SEMINARS/VISITS OF GOVT OFFICIALS

Ahead of Madhya PradeshCouncil of Employment andTraining (MAPCET) launching amajor skilling drive for the state’syouth, Dr. Veena Ghanekar, IAS,Managing Director, MAPCET vis-ited ATDC Indore to inspect the in-frastructure, compatibility of

course curriculum and faculty re-sources recently.To take stock of how ATDC-

trained candidates were perform-ing at the garment manufacturingunits, she also visited Trends Ap-parels Pvt. Ltd. and interacted witha few ATDC-trained employees.

FOR CLOSER COLLABORATION

From instilling confidence tobringing “employability”, theefforts put by the ATDC trainersinside the classroom is for the dis-cerning observer to notice. And tosee for himself the training procedure at ATDC, Member ofRajasthan Legislative Assembly from Jodhpur Shri KailashBhansali visited ATDC Jodhpur recently— only to be left im-pressed at the quality training being imparted to students.

Jodhpur MLA tracks skill trail

With a view to taking a closerlook at the impact of skill

development carried out byATDC, Shri D.V. Swamy (IAS), Mis-sion Director, Karnataka StateRural Livelihood Mission (KSRLM), Bengaluru and Sri H.Prakash, Joint Director, KSRLM recently visited ATDCGADAG. Shri Swamy congratulated ATDC Gadag for empow-ering through its training 421 candidates during 2013-14.

From pastoral to apparel

Although ATDC-SMART has success-fully imprinted its footsteps in theNorth-Eastern region, now the time hascome to impart “employable” skills intoyouth from far-flung areas and other

underdeveloped regions in the N-E, em-phasised Dr. S.K. Panda (IAS), Secretary,Ministry of Textiles, Govt. of India.While visiting ATDC National Head

Office in Gurgaon, Dr. Panda sharednew ideas and strategies for promotingskills for livelihood for North-Easternyouth. “With over 176 centres, ATDCcurrently has the capacity to train50,000 candidates per annum in shortterm and 10,000 candidates in long-term programmes,” Dr. Darlie O. Koshypointed out.

N-E set for ‘employability’ push: Dr. Panda

Collector’s thumbs up

Bonding for a better future

Attending the closing ceremony of a 15-dayskill development programme for formerNehru YuvaKendra San-gathan(NYKS) volun-teers recently,Shri Ashutosh Awasthi, District Magistrate,Dewas in Madhya Pradesh assured ATDCDewas of all possible help in taking forward itsskilling mission. Shri Awasthi said he wouldlook into the issue of a rent-free building forATDC Dewas.

Strengthening Madhya Pradesh Khadi VillageIndustriesBoard’s (MP-KVIB) ties withATDC for further-ing India’s skillfoot print, SmtSudha Chaudhary, IAS, Managing Director, MP-KVIB said all the students that MPKVIB spon-sors for short and long-term courses can betrained at ATDC. Accompanied by PradeepSharma, former principal, MPKVIB, Smt Chaud-hary visited ATDC Indore recently and was im-pressed by the world-class facilities.

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AWARENESS PROGRAMMES & WORKSHOPS

To familiarise the students withthe nuances of foreign trade, thetechnicalities involved in import

and export of garments, ATDC Surat or-ganised a workshop on “Importance ofForeign Trade” recently. Joint Director of Directorate General

of Foreign Trade Shri Vegraj Singh alongwith Shri I. P. Chauhan, Assistant Direc-tor of DGFT offered a presentation onhow to conduct import and export ofgoods. They also shed light on the in-centives that Government of India pro-vides to those involved in foreign trade.They emphasised that armed with

education in the field of apparel sector,the students from ATDC can ventureinto export of garments which can im-prove their earnings and also help con-tribute to the growth of the Indianeconomy.

Decoding foreign trade

To guide the students of polytech-nics and fashion colleges interestedin pursuing a career in fashion andmanufacturing, ATDC Bengaluru or-ganised a one-day seminar on fashiontrends. Students from over 10 collegesfrom across the state gathered at theATDC auditorium to hear the panel ofexperts from Bangalore University andmanagers from the fashion industry.

Harnessing skill footsteps

To inspire youth to join ATDC’squality education initiative by en-rolling in skill development courses,ATDC Nashik participated in a work-shop on financial literacy and careerin the apparel sector.Held at the open ground of Yeola

Nagar Parishad, the workshop at-tracted over 200 prospective candi-dates. Chief Guest Dr. Dilip Menkar,Chief Officer, Nagar Parishad, Yeola,unveiled the myriad opportunitiesthat the apparel sector offers and en-

couraged the student participants tobenefit from the training that ATDCconducts in this segment. He alsocommitted all his support in providinga larger space to ATDC Yeola for itsbetter functioning.

Fabrics & fun

Twenty students of ATDCBhubaneswar along with twofaculty members attended the Na-tional Workshop on Painting andPrinting on Textiles conducted byVisva Bharati University, Shanti-niketan, West Bengal from Novem-ber 22-23, 2014.

In line with its continued endeav-our to establish its brand nameand spreading awareness regardingthe carrier option in garmenting/fashion designing, ATDC Ranchirecently participated at the launchof three-year B. Voc in Fashion De-sign Technology by prestigious St.Xavier’s College in Ranchi. To thedelight of students, chief guest shriAreef Nadeem, Principal of ATDCRanchi not only explained thescope and challenges of shining inthe fashion design industry but alsoelaborated on the career-orientedcourses that ATDC offers.

Enhancing manufacturingcompetitiveness

With an aim to enable the smallmanufacturers in the apparel

sector meet the pressing need for in-creasing competitiveness, ATDCBengaluru organised an “awarenessseminar” to promote the “LeanManufacturing CompetitivenessScheme” of the Ministry of Smalland Medium Enterprises, Govern-ment of India. Shri GautamChakravarti, Director and CEO ofGokaldas Exports, inaugurated theseminar organised in collaborationwith National productivity Councilon February 27.The joint collaboration of ATDC

and NPC in implementing thescheme is a result of an MOU signedbetween the two organisations onJune 18, 2014. In his presidential address Dr.

Darlie O. Koshy DG & CEO, ATDC &IAM said that it is time for the ap-parel industry to take initiatives tobecome competitive in manufactur-ing practices. Addressing the partic-ipating CEOs and promoters ofleading garment manufacturing andexporting companies in Bengaluru,Shri Chakravarti explained that leanmanufacturing “needs to be a way oflife” to cut down production cost.

Peddler of dreams

Fruits of fashion

Awareness Programmes & Workshops

In a bid to lay down the path for itsstudents to follow their entrepre-neurial dreams, ATDC Vocational In-

stitute (AVI) at Indore organised aspecial lecture on entrepreneurship forthose who had recently completed theGarment Construction Technology(GCT) and Apparel ManufacturingTechnology (AMT) courses.Shri Pukhraj Kothari, former General

Manager, District Industries Centre,Ratlam shed light on the current poli-cies and scheme of the Madhya PradeshGovernment that the budding entre-preneurs can take benefit of. In an oneand half hour-long interactive sessionthat followed, Kothari offered insightson the best ways of generating invest-ment for their start-ups.Kothari also addressed ATDC Indore

students earlier at a three-day entrepre-neur development programme con-ducted by Centre for EntrepreneurshipDevelopment Madhya Pradesh(CEDMAP). “With the governmentschemes, you can get a loan for plant

and machinery or others assets as wellas for working capital,” he assured thestudents at the inaugural session. Onthe concluding day, Shri N.K. Khare,GM, CEDMAP explained how the prod-ucts can be best marketed. ATDC Indore, in cooperation with

the Ministry of Micro Small andMedium Enterprises (MSME), also or-ganised a one-day industrial motiva-tion camp in November last year.Addressing the participants, Christo-pher Minj, Investigator, Electrical,MSME, pointed out that the Ministrytakes care of most of the expenditurethat young entrepreneurs incur for par-ticipation in fair or exhibitions.

Injecting entrepreneurship

In line with its efforts to connectwith the youth and the unem-ployed, ATDC Indore showcased itsarray of programmes at a buyer-seller meet organised by RegionalOffice of Textile Commissioner, Min-istry of Textiles, Govt. of India atGrameen Haat, Indore.The four-day meet yielded over

150 inquiries for ATDC as the enthu-siastic youth crowded the stall toknow more about how the skill de-velopment programmes.

To those who have long been en-chanted by the beauty of variousjewellery products, ATDC Indore openedup a window of opportunity to learn theart and science of making them througha summer workshop in its campus.Eight candidates including two male

candidates participated in the workshopconducted by ATDC Indore facultymember Smt Pooja Sharma. At the endof the 15-day workshop, the candidateslearned to prepare western style jew-ellery using materials such as measur-ing-tape, buttons, embroidery threads,beads, stones, wooden beads, woodenring, fabric beads, waste material, etc.More importantly, the workshop fu-

eled the curiosity of the candidates as aresult of which three candidates got en-rolled in ATDC Vocational Institutecourse and one in Apparel Manufactur-ing (AMT). Earlier, in June, ATDC Indore also or-

ganised a 20-day summer workshop onblock print and stencil that instilled in theparticipating 12 candidates a desire toundergo further training and explore theopportunities in the apparel industry. In November, Shri Prateek Likhar,

Guest Faculty of ATDC Indore conducteda workshop on draping for AVI students.During the one-day session, the studentslearned the draping techniques.

ATDC Indore shines atbuyer-seller meet

Time could soon run out if we donot take the right steps now tosave our daughters. This was themessage that ATDC Indore sent outas over100 of its students along withfaculty members took part at thefirst edition of Indore Marathon2015 organised by Academy of In-dore Marathoners (AIM). The five-km run went a long way

in building awareness among theparticipants to the pressing issue ofsaving the girl child. They ap-plauded the unique ATDC initiativeat a time when the government’sBeti Bachao, Beto Padao initiativehas garnered full steam.

Run for a reason

Joy of learning

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PLACEMENTS/INDUSTRY LINKAGES

Acertificate distributionprogramme for ATDCAhmedabad students spon-sored by National BackwardClasses Finance and Develop-ment Corporation (NBCFDC)turned out to be much morerewarding than what the stu-dents expected. IndustrialistShri Raman Lalbhai fromKalpana Garment who gracedthe occasion surprised every-one with great placement of-fers for all ATDC-trainedstudents.

Those who were planningto start their own venturewith the knowledge capitalthat they accumulated dur-ing their training at ATDCwere not disappointed ei-ther. Chief Guest of the eventShri D.R. Patel, Deputy Di-rector, Gujarat BackwardClass Welfare Department,informed that to encourageself-employment, his de-partment was providingloan with 10 percent subsidywithin a week.

Over 100 candidates wereplaced at the campus place-ment events held at ATDC

National Head Office (NHO) inGurgaon from August 4-14. A total of eight reputed firms in-

terviewed the 472 candidates whoflocked to the NHO from differentATDC centres spanning across thecountry with the hope of makingthe cut and giving their career a fly-ing start. Leveraging the use of dig-ital technology, the candidatesfrom ATDC Patna, ATDC Ranchiand ATDC Bhubaneswar used theonline platform Skype to face the

interviews from their respectivecenters. M/s Orient Craft Limited,M/s Modelama Export Ltd, M/sMyntra.com, M/s Lilly Fashions,M/s B.L. International, M/s AlliedExport Ltd and M/s SABS Exportsfinally selected 117 candidates.

ATDC Gadag in Karnatakaparticipated at a UdyogMela that the Zila Panchayat

Gadag organised to bring togetherrecruiters from various industriesand aspiring job seekers from therural areas. Participating at theevent held at Shri Reddy College,M/s.Shahi Exports from Bengaluruoffered jobs to a large number ofATDC-trained candidates.

Shri HK Patil, Minister for RuralDevelopment & Panchayat Raj(RDPR) and Shri H Prakash, Joint Di-rector, RDPR, along with other ZilaPanchayat officers visited the ATDCstall and appreciated its efforts to-wards empowering the youth.

Wings to dream, via ATDC

Marching forward withknowledge capital

At the break of a new dawnATDC Dewas, Madhya Pradesh organised placement inter-views for National Safai Karam-charis Finance & DevelopmentCorporation (NSKFDC) sponsoredcandidates who had successfullycompleted Garment Construction Technology courses.

Powering livesATDC Indore organised campus placement for studentswho had completed thecomputer aided design(CAD) course during thepast academic year onFebruary 9. Participat-ing at the campus placements, Amode Garments Pvt Ltdselected one candidate and M/S Falodi Garments re-cruited two, thus selecting a total of three candidates outof the six who applied. ATDC Indore earlier organised acampus placement for AVI and SMART candidates whereM/S Indira Exports Pvt Ltd interviewed 25 candidates.

Flying startIn a placement programme organised by ATDC SMART SkillCamp at Palakkad in Kerala, 21 of itscandidates got selected for place-ments at the garment unit of M/sAugustan Knitwear Private Limited.M/s Sterling Enterprises, one of theleading human resource firms inPalakkad, participated at the placement programme on be-half of M/s Augustan Knitwear which has started its gar-ment unit in Kanjikode, Palakkad.

ATDC Gadag makesmost of Udyog Mela

TRAINING OF TRAINERS

In a move that could help India’s ap-parel industry to embrace the new-age management mantras to stay

ahead in the competition, ATDC TOTAcademy, Gurgaon, in collaborationwith Sri Lanka Institute of Textile & Ap-parel (SLITA) held its first internationaltraining programme on “Lean Manage-ment”, a systemic method for elimina-

tion of waste within a manufacturingprocess.The five-day workshop in January

was aimed at sharing the best practicesin lean management that the apparel in-dustry in Sri Lanka has adopted to suc-cessfully increase its productionefficiency.“SLITA has proven itself as a practical

leader in this sphere and we are happyto bring such a workshop to the ATDCFaculty resources and professionalsfrom the industry when the industry isseriously looking at options to be highlycompetitive,” Dr. Darlie O. Koshy, DG &CEO, ATDC & IAM, pointed out as he in-augurated the workshop.Highlighting the importance of the

lean manufacturing techniques for theIndian apparel industry, he pointed out,“Indian apparel industry needs to con-trol costs, rein in wastes and improveproductivity and efficiency. Time hascome to commit ourselves to improvecompetitiveness, by adopting LeanManufacturing Practices.”Shri Nawaz Mustapha, Director Gen-

eral, SLITA and Shri B.L.S.P. Nishantha,Programme Coordinator & Chief Tech-nologist, SLITA conducted the trainingworkshop that focused on topics such asGoals of the Lean enterprise, FinancialAspects, Value Engineering, ProcessMapping, Standard Operations and Vi-sual Management, among others.

In order to equip ATDC trainers with theknowledge of how to work safe in the ap-parel industry and what measures the work-ers can instantly take in case of a medicalemergency, ATDC TOT Academy in Gurgaonorganised a three-day workshop on ‘SoftSkills and First Responder for Medical Emer-gency’ recently.While the inaugural day focused on ways

to improve communication skills and man-agement of work-related stress, the talks onthe following days highlighted the impor-tance of health check ups, hygiene and per-sonal protection measures, the do’s anddont’s for occupational safety. The workshop also enlightened partici-

pants in the fundamental first-aid measuresin cases of fainting, cardiac arrest, cuts andwounds and in such other cases.

Safety key for skilling Soft skills training

As part of its efforts to leaveno stone unturned in turn-ing the ATDC-trained candi-dates into fully accomplishedprofessionals, ATDC Bangaloreorganised a three-day trainingof trainers programme on “SoftSkills, Teaching Pedagogy andAdministrative Aspects” fromFebruary 24-26, 2015.Earlier, ATDC conducted a

similar workshop where morethan 100 students attended.

Competitive edge

In view of the emerging challengesthat the ap-parel industryfaces as a resultof rapid globali-sation, ATDCSMART TOTAcademy in Gurgaon organised a focustalk session on increasing competitive-ness. Shri J.D. Giri, Director, Shahi Exports shared what the company doesright to make it one of the leading apparel exporters of the country.

Digital connect: Training at the click of a mouse

ATDC SMART Training of Train-ers (TOT) Academy, Thiru-vananthapuram commenced anew initiative to connect the train-ers of the ATDC centres spreadacross the country with the avail-able online platforms.In the first pilot project con-

ducted in collaboration with ATDCSMART TOT Academy, Gurgaon,trainers of 12 ATDC centres con-

nected through Google Hangoutand participated in the onlinetraining programme.

‘Making in India’ made easy

news flags22

CERTIFICATES DISTRIBUTION

In recognition of their successfulcompletion of courses under theSkill Development Initiative Scheme

(SDIS), ATDC Jaipur organised a certifi-cate and stipend distribution ceremonyfor around 50 students on February 5.Chief Guest Dr. Darlie O. Koshy, DG

& CEO, ATDC & IAM distributed the cer-tificates and stipend of Rs 2,000 permonth to the students sponsored bythe National Backward Classes Finance& Development Corporation (NBCFDC)/the Power Finance Corporation (PFC). During the visit, Dr. Darlie Koshy also

inaugurated a display room that show-cases the innovative designs created by ateam of ATDC Jaipur faculty and stu-dents.

AT ATDC JODHPUR & UDAIPUR In another event marking its effort to mo-tivate the youth from Other BackwardClasses (OBC) who were enrolled withJodhpur and Udaipur centres of ATDC,

NBCFDC and PFC distributed stipendcheques to 40 candidates from ATDCJodhpur and 38 candidates at ATDCUdaipur. While students at ATDC Jodh-pur were pursuing Production Supervisor& Quality Control (PSQC) and GarmentConstruction Techniques (GCT) courses,the candidates at ATDC Udaipur wereenrolled for GCT course. The stipendcheques were distributed at both thecentres in the presence of state officialswho commended the students for main-taining over 80 percent attendance.

...AND AT ATDC LUDHIANA At ATDC Ludhiana, 60 ATDC studentssponsored by NSFDC and National Minorities Development & FinanceCorporation (NMFDC) collected theirstipend cheques in the presence ofChief Guest Shri Vijay Danav, ChairmanDalit Vikas Board, Punjab recently. The students were pursuing SMART

Operator Advance (SOA), SMART Quality Checker and SMART SurfaceOrnamentation courses at ATDC Ludhiana.

Source of succour for ATDC students

INITIATIVES

ATDC is now a corporate member ofThe Textile Institute, a UK-basedmembership organisation for textileprofessionals and serves textile relatedindustries worldwide. The corporatemembership offers to its members net-working opportunities, events, semi-nars, training courses, informationthrough various media including mag-azines and journals. Thus ATDC will now have access to

“Textiles”— the membership magazineof the institute, International TextileCalendar which lists forthcomingevents, conferences and exhibitionstaking place around the world. More-over, ATDC TOT Academy that seeks forrenowned trainers overseas for its activ-ities can easily get in touch with quali-fied personnel from around the worldwho are registered with Textile Institute.

ATDC joins UK-Textile Institutefamily

Extending a helping hand(Far left) At BIG FM’s“Dariyadilli programme”,ATDC Ranchi donatedwoollens to help the poorovercome cold and harshweather conditions.(Right) ATDC dispatchingrelief fund for flood-devas-tated Jammu & Kashmir.

Reinventing skill trainingIn recognition of the growing need ofre-engineering skill training to suitthe entrepreneurial endeavours of anew-age aspirational India, an e-meeting of ATDC Principals’/SMARTState Coordinators’ chartered a newplan of action for 2015. The two-day session organised fo-

cused on improving the quality oftraining across all the centres inATDC, ensuring maximum atten-

dance of students in all courses andmaximising the placement of pass-outs. Discussions on the opportunities

and challenges of rolling out need-based courses as part of the flexi-MOU that DGE&T signed with ATDCto fulfill the workforce requirement ofthe industry was the highlight of thediscussions at the meeting conductedthrough the online platform Skype.

news flags 23

Rizwan came to the Insti-tute of Apparel Manage-ment (IAM) with manydreams but the sailing wasnot smooth for him. Hecleared the entrance test andjust when he was about to getadmission in a two-year pro-gramme in 2013, his fatherpassed away.However, he was per-

suaded to continue with thecourse. The further thrustwas yet to come. Rizwan gotenrolled in the one-yeardiploma course at ATDC Gur-gaon. The quality traininggroomed him to take on thechallenges in the apparel sec-tor and today, he is workingwith the leading online ap-parel portal Limeroad.

Pradip’s success story is aninspiring one. He did two-years’ advance diploma inApparel Manufacturing Ad-vanced (AMA) programmefrom ATDC Bhubaneswarduring 2012-14. He was se-lected as IE trainee by RichaGlobal during the ATDC megaevent ‘Hunar Ki Hunkar’. The

talented Pradip worked veryhard and saw a huge jump inhis remuneration — fromRs.10000 to Rs.18000 permonth — in just six months.Shri Virender Uppal,

Chairman, AEPC, ATDC(IAM) too appreciatedPradip’s efforts and learning.Way to go, Pradeep!

When the going gets tough...

Appreciation galore

STORIES TO TELL

Simson Antony was working in theinformation technology (IT) sectorfor a Bengaluru-based company

while freelancing as a designer — run-ning a part-time small boutique. Today,that small boutique has become “S. Michael's Design Studio” with fourtailors and an expanding clientele —with the quality training he received atATDC Thiruvananthapuram.“The more I worked on design and

clothes, I realised the need for profes-sional training in the field and thus, I en-rolled in Diploma in Fashion Designprogramme in ATDC in the 2013 batch,”he told SMART NewZine. “The course covered exactly what a

budding fashion designer needed — pat-tern making, introduction to fine arts,usage of latest techniques and machin-ery, various hand-sewing techniques,helpful and expert faculty – the courseopened me to the new possibilities of thefashion industry,” Antony addsThe course made him aware of the

nuances of fashion industry.

“As I interacted with more clients anddesigned for a couple of weddings, I re-alised that there is a huge market outthere in Thiruvananthapuram when itcomes to fashion design and a good de-signer with potential can easily tap into

the tremendous opportunities,” Antonypoints out. He is currently working on hisnew project titled ‘The Silverline Butter-fly’ and plans to firmly establish his label‘Simson Michael’ by 2018. Wishing himgood luck!

Even after doing Master’s in English and sociology,Neetu Yadav 25, found her calling in the apparel sector.After completing one-year diploma in Apparel Manufac-turing Technology (AMT) in2014 and now comfortablyplaced at Blackberry’s factory ata salary of Rs 10,000 per month,she cannot hide her happinessfor becoming self-independent.“I come from a middle-class

family and always wanted to beself-independent in life. I wasalways interested in stitchingand sewing and then came toknow of ATDC through internet. I enrolled for a diplomacourse at ATDC Kanpur,” Neetu informs.She learnt about textiles, pattern making and nuances

of stitching during the diploma course and today “I amparticularly good at pattern making,” she says. Neetuwants to become an instructor in the apparel sector in thefuture but first wants to gain hands-on experience in theapparel sector to better equip herself as a teacher. Hers isanother success story that has found a right plot amid thesea of uncertainty.

Preparing entrepreneurs via quality thrust

Self-reliance is the key

Dr. Darlie O. Koshy discusseshow the new generationlong-term programmesunder the ATDC Version 3.0— that is in tune with an“aspirational India” whereeveryone deserves an op-portunity to move aheadfrom their current positionsin lives — are going to bringa quality thrust for millionsof youth who want to makea successful career in theapparel sector

DR. DARLIE O. KOSHY,

DG & CEO, ATDC & IAM

TOWARDS ATDC VERSION 3.0...IN SUMMARY

Contact:Apparel Training & DesignCentre, National Head OfficeParidhan Vikas Bhawan, Plot-No. 50, InstitutionalArea, Sector-44, Gurgaon-122003Phone: 0124-4659500/01 Website: www.atdcindia.co.in

31 x

With the ever increasing requirement of skilled-youth in the rap-idly growing textile-apparel value chain spread across, all partsof India, there is rapid rise in demand of youth especially womenfor ‘skill-acquisition’. ATDC, with its bouquet of short & long-termprogrammes, is now offering Gen-next courses in textile-apparelsector that address critical knowledge and skills required tomake the candidate “industry ready” and also hopefully becomea ‘creative micro-entrepreneur’. Let us have a detailed look atthe strategies which have been adopted to achieve the goal of“imparting skills & improving lives”.

ATDC Versions 1.0 and 2.0In 1996 when ATDC was started, the objective was to run manu-facturing related courses which the industry desperately wantedin anticipation of the Quotas phase-out coming up in 2005. ATDCstarted with certain self-certified courses and also few coursesfor which sponsorships were available. This went on with che-quered progress till early 2009 when things began to changeand with huge ISDS support and against heavy odds in 2010, Ver-sion 2.0 of ATDC had got into take off stage. ATDC from being adept. or dependent division of AEPC emerged as ‘an independentVocational Education Network’ with a clear focus on full-fledgedskill training especially for manufacturing activities. The MOT'sscheme at that point was still evolving. ATDC had got an oppor-tunity to become an important contributor towards making theISDS scheme and became an active player in the skill missiontaken up by the MOT, GoI since Oct 2010.

So ATDC got the unique opportunity to become an Agency ofchoice of the MOT. At that point of time, it had some minimal in-frastructure of 30-35 Centres, some 900 sewing machines anda ‘rearing to grow’ group faculty members. ATDC took up thesteep challenge of training 14,000 people in the year of 2010.Till then, ATDC had been training on an average 3,000-3,500candidate in an year. So to jump from 3,500 or 4,000 to 14,000itself was a big challenge. But ATDC began an aggressive expan-sion from 35 Centres to 176 and from 14,000, ATDC leap froggedto train 34,000 people per annum and then went on from 34,000to 54,000 candidates in an year.

That was the time when the infrastructure needed freneticpace of development. I think the Ministry's CAPEX (CapitalGrant Support for Buying Machinery) grant support was a sig-nificant feature unlike any other scheme and an importantcontributor to the success of the mission as no other schemeoffered ‘CAPEX’ support for creating contemporary entrepre-neur training infrastructure. This catalysed the role of creatingthe Version 2.0 of ATDC by which we went on from a focus of amodest menu of courses to a ‘bouquet’ of vocational courses— with more focus on entry level training programmes becausethe industry was facing acute shortage of skilled workforcefrom 2010 onwards owing to better inflow of orders and theleading up of Chinese economy and rising costs. We acted as acatalyst for rapid chemical reaction. The Apparel Industrysought trained workforce offered by ATDC in and around theApparel clusters. Then the industry started to extend their sup-port as we were providing an array of services to them. Theindustry actively started contributing by providing employ-ment to the trained candidates in large number. In “Hunar kiHunkar” held in Gurgaon during Feb 2014, 1400 appointmentorders were issued in one day.

ATDC soon revamped the structure of the organisation to set upfour Verticals/ SBUs. Vertical One was entirely related to the ISDS.Vertical Two focused on AVI (ATDC Vocational Institutes). VerticalThree was more about sponsorships and Corporate Social Re-sponsibility (CSR) while Vertical Four focused on the Training ofTrainers' (TOT) Academies. Part of vertical One was the SMARTproject which is running into the pilot project completion by 31stMarch of 2015. By the time we hit March 31, we should be able to

touch the target completion of 1, 72,000 though the biometrictransition and new systems have slowed down the enrolments tosome extent and there could be a shortfall in numbers.

With that we have actually completed a major watershed in thehistory of ATDC as it helped to create contemporary – state ofart training (stimulated factory) infrastructure and provide ad-equate training to nearly 1,50,000 candidates and half a millionof their family members. ATDC also managed to set up TOT Acad-emies to train our own faculties many of who were in need oftraining in many respects. We now need to have a creative de-sign-driven approach to apparel as we do in the fashion industry.We need to export high-end clothing including lingerie, struc-tured garment etc. which requires specialized skills in manufac-turing, and we need to do specialised garments like industrialclothing etc. and we need to move on from purely cotton to MMF(Man-made fibre) and MMF can have major potential in fashionthat we have not even explored. These may require Product Spe-ciality Training Centres. There is a need to channelize innovationfrom the grass roots — a bottoms-up approach. Pure skill orien-tation at entry or threshold level is actually contradictory to theaspirational society that India is.

ATDC enters Version 3.0We have now shifted the gears by telling people that let us iden-tify — out of 175-200 ATDC Centres — some Centres to imparthigher-level training by turning them into AVIs. We have startedupgrading the Centres by investing in Textile Testing Laboratoriesand more upgraded infrastructure and today, around 65 centresare capable of providing higher-level skill- vocational training.

ATDC needs to transition to Version 3.0 with a whole new ap-proach. Are we training with right domain and soft skills to drivesustainable fashion or for that matter other emerging specificrequirements of the apparel industry? The flexi-MoU that ATDCsigned with the DGE&T, Ministry of Labour and Employment willenable us to do precisely such new initiatives. The biggest ad-vantage of the flexi-MOU with DGE&T is that we can work with theExporters directly. The training is now outcome-focused and wecan make custom-made courses for industry with also focus onone year longer-term courses which have a bright future in skilltraining. At the end of the day, we are getting specialised peopleto the job, & make the industry to stand by “trained workforce &professionals” which will help the industry in the long-run. Wenow have 35 ATDC Centres which have been approved by theAICTE as National Skill Provider for the NSQF. What it allows isthat we could train all the skill part of it and the knowledge partwill be left to the “knowledge provider” to handle.

ATDC has signed an MoU with the AICTE to offer B. Voc (Bache-lors’ in Vocational Education) Programmes in Apparel Manufac-turing & Entrepreneurship and Fashion Design & Retailing. Thiswill be in collaboration with the RGNIYD, an Institute of NationalImportance. We have decided to launch B.Voc programmes inover 10 Centres with RGNIYD. To attend to the ever-increasingdemand for degree courses, this new futuristic move will facili-tate ATDC to offer denovo programmes across the country. ATDChas also affiliated with the Apparel Made-Ups & Home FurnishingSector Skill Council (AMH-SSC) for 17 “Job Roles” in the apparelsector — a step towards establishing skills and employabilitybased competencies through vocational training under NSQFlevel 1 to 10 which is based on National Occupational Standards(NOS) co-created by AMH-SSC/NSDC.

So Version 3.0 is all about creating the skilled workforce with anew attitude, "upscaling and upskilling" of the apparel-fashion,clothing, garment, lifestyle training systems. The ATDC Version3.0 is also in tune with the ‘Aspirational India’ where everyonedeserves an opportunity to move ahead from their current po-sitions whatever it may be to a better quality of life.

Launched in 2010 under the Integrated Skill Development Scheme (ISDS) forthe Textile & Apparel Sector, Ministry of Textiles,GOI, the ATDC-SMARTProject has successfully trained over 1,65,000 candidates in the pilotproject, contributing to over 55 percent of the entire Ministry of Textilestarget. With this, the ATDC network has expanded its reach in 85 cities and22 states with over 176 ATDC Centres pan-India and has turned a new leaf inthe journey of “Skilling India” and making the “mission” a movement.

IMPARTING SKILLS, IMPROVING LIVES...IMPARTING SKILLS, IMPROVING LIVES...

Launch of ISDS, MOT,GOI through ATDC asa Nodal Agency andlaunch of ATDC’s 1st

SMART Centre atEGMORE, Tamil Nadu

OCtOber 8, 2010

Inauguration of ATDCNHO, ATDC SMART

Project Office and TOT Academy

in Gurgaon

nOVeMber 22, 2010

Inauguration of ATDCSitapur, Rajasthan.Stipendiary supportto candidates under

ISDS training announced

May 28, 2011ATDC awarded the UK-

India Skills ForumAward for 'Best Skill

Provider' for its outstanding

commitment to theskills agenda in India

sePteMber 15, 2011

Inaugurationof ATDC Integrated

Campus atKinfra Apparel

Park,Thiruvananthapuram

deCeMber 29, 2011

Careerstrokes cometogether for ‘Soft-

skills’ Training modules in short

& long-term trainingprogrammes

aPril 25, 2012

ExtendingOutreach via

SMARTNewZine

JUne 9, 2012

DigitalContents

launched forATDC- SMART

Courses

JUly 16, 2012

190th ATDC-SMARTTraining Centre inaugurated at Thumukunta,

Hindupur

FebrUary 7, 2014AEPC-ATDC SMARTBhawan & SpecialityTraining Centre for

Knitwear & India’s firstTextile-Apparel Testing

Lab inaugurated byDr. Kavuru Sambasiva

Rao, MOT, GOI

sePteMber 26, 2013ATDC Skill Conclave &

National Release ofAICTE/NCVT approved

Curricula with Dr. Darlie O. Koshy asChairman of Curricula

Committee

JUly 30, 2013

Hon’bleMP visits

ATDC RaebareliNot just a

visit… A GiantLeap for Skill

MarCh 25, 2013

ATDC enters talent-rich North-East

MarCh 18, 2013

ATDC-JUKI Tech Innovation Centre set

up to demonstratestate-of-art

Machines in ApparelManufacturing

JanUary 17, 2013Launch of the'ATDC-SMART

Students' Manual'in three vernaculars

Hindi, Bengali &Oriya at IITF, New

Delhi

nOVeMber 14, 2012

Launch of ATDCChhindwaraIntegratedCampus at

Imlikhera, MP

sePteMber 25, 2012

ATDC awarded ASSOCHAM ‘Best

Vocational TrainingInstitute 2014’

FebrUary 19, 2014

HUNAR KI HUNKAR:1,00,000 trainees

in pilot projectperiod of ISDS,

MOT, GOI

Feb 20-21, 2014ATDC, along with NPC,

conducted an awarenessprogramme for better

understanding of the ‘LeanManufacturing Competitive-

ness Scheme’ in Gurgaon.'Ujjesh' cluster formed as

part of the initiative

aPril 25, 2014ATDC Integrated

Campus, Chhindwaragets hostel blocks

for boys and girls — inaugurated by

former Secretary Textiles, MOT, GOI

aPril 28, 2014

Dr. Darlie Koshy honoured with OGTC‘Path Breaker Award

2014’

sePteMber 20, 2014

ATDC signed threemajor MoUs with

DGE&T, AICTE andAMH-SSC to launch

new generation long-term programmes

deC 9-13, 2014

ATDC opens new SMART

Centre in Vadnagar,

Gujarat

JanUary 16, 2015

ATDC awarded ASSOCHAM ‘Best

Institute - Innovation2015’

JanUary 20, 2015

“Growth of the apparel industry depends on the production of

quality products which is possible when they are equipped

with skilled human resources. i believe that atdC has a very

significant role to play for the apparel industry.”

— shri sanjay K. Panda, secretary (textiles), MOt, GOi

“at time when the industry was facing acute shortage

between 2009 and 2012, the rapid expansion of atdC across

the country under the isds, with state-of-the-art facilities,

helped the industry tide over the looming crisis of skill

shortage.” —shri Virender Uppal, Chairman, aePC, atdC & iaM

We are honoured to receive the UK india skill Forum and assOChaM

awards. We believe in imparting skills and improving lives covering

india as a unique and aspirational country and being a ladder for

growth is, therefore, important. acquisition of skills is the future of

the indian job market and its global economic clout. We always try

to come up with innovative approaches in skill development which

provides new ways of talent development for the youth.

—shri darlie O. Koshy, dG & CeO, atdC & iaM

“i am confident that atdC will become a breeding ground for

skilled manpower in the fashion and garment sector. i wish

them all the best and assure our full support in their stride.”

—shri alok Kumar (ias), director General/Joint secretary, dGe&t, GOi

“We are training people at all levels of the industry. We

expose them to advanced, modern machinery, thanks to

Government funding and collaboration with machinery

supply partners.” —shri hari Kapoor, VC, atdC

they said it

Apparel Training & Design CentreIndia’s Largest Vocational Training Network for the Apparel Sector

Network of over 176 ATDC-AVI/ATDC-SMART Centres PAN-IndiaImparting Skills, Improving Lives

‘Pan-India presence of ATDCs’

DELHI

PUNJAB

KERALA

HARYANA

MANIPUR

JHARKHAND

CHHATTISGARH

RAJASTHAN

MAHARASHTRA

UTTARPRADESH

MADHYAPRADESH

ANDHRAPRADESH

TAMILNADU

KARNATAKA

BIHAR

GUJARAT

ODISHA

HIMACHALPRADESH

WEST BENGAL

ATDC AVI

ATDC Centres

ATDC Skill Camps

1

2 1 1

1

2 2 8

2 7

2 1 10

3 3 6

1 3 10

1 2 3

1 7

3 1 13

1 10

1 2

1 4 2

1 2 7

1 2 3

1 7 7

3 4 12

2 7

TOTAL

176CENTRES