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02/07 1
Smart, Safe & SoberSmart, Safe & SoberClick It or Ticket & Checkpoint StrikeforceClick It or Ticket & Checkpoint Strikeforce
202/07
Law Enforcement LiaisonsLaw Enforcement Liaisons
302/07
Why Are WeWhy Are WeHere?Here?
402/07
Click It or TicketClick It or Ticket
A national program designed toA national program designed toincrease seat belt usageincrease seat belt usage
through high visibilitythrough high visibilityenforcement and mediaenforcement and media
502/07
Click It or TicketClick It or Ticket
76.00%
77.00%
78.00%
79.00%
80.00%
81.00%
82.00%
80.60% 78.60% 82%
VA Belt Use 2005 VA Belt Use 2006 2007 Goal
602/07
2007 Click It or Ticket2007 Click It or Ticket
•• Pre-seat belt use surveyPre-seat belt use survey
•• Public informationPublic information
•• Aggressive, high visibility enforcementAggressive, high visibility enforcement
•• Post-enforcement belt-use surveysPost-enforcement belt-use surveys
•• Summons data collectionSummons data collection
•• Report to Click It or Ticket Coordinator/ MediaReport to Click It or Ticket Coordinator/ Media
Click It or Ticket ActivitiesClick It or Ticket Activities
702/07
2007 Click It or Ticket Timelines2007 Click It or Ticket Timelines
•• Pre-seat belt use surveyPre-seat belt use survey
Surveys WILL be conducted between May 1-11Surveys WILL be conducted between May 1-11
Survey should be conducted in high activity locationSurvey should be conducted in high activity location
Location should be place where enforcement can beLocation should be place where enforcement can beconducted safelyconducted safely
Survey MUST BE 100 vehicles, drivers onlySurvey MUST BE 100 vehicles, drivers only
Fill out pre-survey form and fax back by May 11Fill out pre-survey form and fax back by May 11
802/07
2007 Click It or Ticket Timelines2007 Click It or Ticket Timelines
•• Media PlanMedia Plan
Statewide Media will begin on or about May 13Statewide Media will begin on or about May 13
Localities will be asked to work with local mediaLocalities will be asked to work with local media
Media message SHOULD include enforcement effortsMedia message SHOULD include enforcement effortsas well as benefits of buckling-upas well as benefits of buckling-up
This is an IMPORTANT component in the CIOTThis is an IMPORTANT component in the CIOTperception of risks (Injury, Death & Tickets)perception of risks (Injury, Death & Tickets)
902/07
2007 Click It or Ticket Timelines2007 Click It or Ticket Timelines
•• Media PlanMedia Plan
Media follow-up is importantMedia follow-up is important
Tell the public the results of your effortsTell the public the results of your efforts
Enforcement ResultsEnforcement Results
Supporting crash dataSupporting crash data
Pre & Post Survey ResultsPre & Post Survey Results
Benefits to the communityBenefits to the community
1002/07
5 Questions to Answer5 Questions to Answer
•• Who are we talking to?Who are we talking to?
•• What do they think?What do they think?
•• What do we want them to think?What do we want them to think?
•• What is the ONE thing we want to communicateWhat is the ONE thing we want to communicateto the target audience?to the target audience?
•• What will make them believe it?What will make them believe it?
1102/07
Creating Press CoverageCreating Press Coverage
•• DRIVE THE STORY-beyond the releaseDRIVE THE STORY-beyond the release
•• Tie into Paid MediaTie into Paid Media
•• Earned MediaEarned Media–– Repetition of core issues and taglinesRepetition of core issues and taglines
–– Vary the messenger-get partners involvedVary the messenger-get partners involved
–– Be ready to take advantage of opportunitiesBe ready to take advantage of opportunities
Publicize What You Are Doing!Publicize What You Are Doing!
ALWAYS TIE INTO THE CAMPAIGN!ALWAYS TIE INTO THE CAMPAIGN!
1202/07
Beyond the Press ConferenceBeyond the Press Conference
•• Editorial BoardsEditorial Boards
•• Talk radioTalk radio
•• Profiles-Feature-Freelance StoriesProfiles-Feature-Freelance Stories
•• ““Point of SalePoint of Sale””
•• ““TeachableTeachable”” Moments Moments
•• Op Op Eds-Letters Eds-Letters to the Editorto the Editor
•• Responses to Responses to EditorialsResponses to Responses to Editorials
1302/07
Publicity IdeasPublicity Ideas
•• Calendar OpportunitiesCalendar Opportunities•• New/old lawsNew/old laws•• Highlight your partnershipsHighlight your partnerships•• Media Media ““ride-alongride-along””•• Medical CommunityMedical Community•• Saturation patrol/checkpointsSaturation patrol/checkpoints•• Schools (posters, talks, announcements)Schools (posters, talks, announcements)•• Using community news events/crashesUsing community news events/crashes
1402/07
Publicity IdeasPublicity Ideas
•• Over the road bannersOver the road banners•• BillboardsBillboards•• Sporting venuesSporting venues•• Community eventsCommunity events•• Bill mailingsBill mailings•• Postage metersPostage meters•• ProclamationsProclamations•• Your ideas?????????Your ideas?????????
1502/07
Media BuyMedia Buy
•• Virginia will place a large media buyVirginia will place a large media buythrough our media buyersthrough our media buyers
•• This buy will include free announcementsThis buy will include free announcements
•• It will be radio, television and cable onlyIt will be radio, television and cable only
•• It will target 18-34 YO malesIt will target 18-34 YO males
•• We will include the Spanish speaking radioWe will include the Spanish speaking radio
•• It will be a comprehensive state buyIt will be a comprehensive state buy
1602/07
2007 Click It or Ticket Timelines2007 Click It or Ticket Timelines •• Aggressive High Visibility EnforcementAggressive High Visibility Enforcement
May 20 to June 3, 2007May 20 to June 3, 2007
Zero Tolerance stance with ALL traffic violationsZero Tolerance stance with ALL traffic violations(24 hours a day (24 hours a day –– 7 days a week) 7 days a week)
Especially seat belt and child passenger safety seatsEspecially seat belt and child passenger safety seats
Enforcement SHOULD BE department wideEnforcement SHOULD BE department wide(Overtime & regular patrol)(Overtime & regular patrol)
Special enforcement activities are encouragedSpecial enforcement activities are encouraged
1702/07
2007 Click It or Ticket Timelines2007 Click It or Ticket Timelines Aggressive High Visibility Enforcement Aggressive High Visibility Enforcement
High Visibility is the Key!High Visibility is the Key!Let them see you out there writing seat belt tickets!Let them see you out there writing seat belt tickets!
1802/07
2007 Click It or Ticket Enforcement2007 Click It or Ticket Enforcement
•• Types of Aggressive High Visibility EnforcementTypes of Aggressive High Visibility Enforcement
CheckpointsCheckpoints
Checkpoint Strikeforce has become a nationalCheckpoint Strikeforce has become a nationalenforcement model (DUI Coordinator will coverenforcement model (DUI Coordinator will coverlater)later)
Checkpoints do work for seat belts and childCheckpoints do work for seat belts and childpassenger safetypassenger safety
1902/07
2007 Click It or Ticket Enforcement2007 Click It or Ticket Enforcement
•• Types of Aggressive High Visibility EnforcementTypes of Aggressive High Visibility Enforcement
CheckpointsCheckpoints
Checkpoints are LOW visibility Checkpoints are LOW visibility
Evening checkpoints do gain more visibilityEvening checkpoints do gain more visibility
Evening checkpoints generate more attention toEvening checkpoints generate more attention tonight-time belt enforcementnight-time belt enforcement
2002/07
2007 Click It or Ticket Enforcement2007 Click It or Ticket Enforcement
•• Types of Aggressive High Visibility EnforcementTypes of Aggressive High Visibility Enforcement
Saturation PatrolsSaturation Patrols
Patrol vehicles deployed in limited areasPatrol vehicles deployed in limited areas
Creates a public perception that enforcement isCreates a public perception that enforcement isEVERYWHERE!EVERYWHERE!
High Visibility is the KEY!High Visibility is the KEY!
2102/07
2007 Click It or Ticket Enforcement2007 Click It or Ticket Enforcement
•• Types of Aggressive High Visibility EnforcementTypes of Aggressive High Visibility Enforcement
Enforcement ZonesEnforcement Zones
Zone is conducted at a controlled location Zone is conducted at a controlled location
Seat belt enforcement zone signs are placed atSeat belt enforcement zone signs are placed atlocationlocation
Officer assesses vehicle for violation as they stop orOfficer assesses vehicle for violation as they stop orslow & they take appropriate enforcement actionslow & they take appropriate enforcement action
2202/07
2007 Click It or Ticket Timelines2007 Click It or Ticket Timelines
•• Post-seat belt use surveyPost-seat belt use survey
Surveys WILL be conducted between June 1- 8Surveys WILL be conducted between June 1- 8
Survey should be conducted in same location, on theSurvey should be conducted in same location, on thesame day and time as pre- surveysame day and time as pre- survey
Survey MUST BE 100 vehicles, drivers onlySurvey MUST BE 100 vehicles, drivers only
Fill out post-survey form and fax back by June 8Fill out post-survey form and fax back by June 8
2302/07
2007 Click It or Ticket Timelines2007 Click It or Ticket Timelines
•• Mobilization Activity Report FormMobilization Activity Report Form
Record violations from the ENTIRE Department for theRecord violations from the ENTIRE Department for themobilization period (24/7 Data)mobilization period (24/7 Data)
The surveys should be completed and faxed back noThe surveys should be completed and faxed back nolater then June 15later then June 15
2402/07
Why Are WeWhy Are WeReallyReally Here? Here?
2502/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
•• To Save Lives!To Save Lives!
Writing tickets is not the goal, itWriting tickets is not the goal, it’’s saving livess saving lives
Who is the most at risk?Who is the most at risk?
Where are we losing the most lives?Where are we losing the most lives?
Where can we make the greatest impact?Where can we make the greatest impact?
Where do we concentrate our efforts?Where do we concentrate our efforts?
2602/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
•• Crashes Kill DisproportionatelyCrashes Kill Disproportionately
In the first 10 years of their lives, 3 out of everyIn the first 10 years of their lives, 3 out of every100,000 children in crashes in the US100,000 children in crashes in the US
Teens numbers climb to over 5 out of 100,000Teens numbers climb to over 5 out of 100,000
When they turn 16 their chances increase greatlyWhen they turn 16 their chances increase greatly
More than 30 out of 100,000 die between 16 More than 30 out of 100,000 die between 16 & 20 years old in crashes, males leading the & 20 years old in crashes, males leading the wayway
2702/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
3.1 3.055.26
30.77
20.12
14.28
18.6
14.85
0
5
10
15
20
25
30
35
<5 5--9 10--15 16/20 21/34 35/64 65+ All
Ages
Population Death Rate by AgePopulation Death Rate by Age
2802/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
•• Crashes Kill DisproportionatelyCrashes Kill Disproportionately
Males are twice as likely as females to be killed inMales are twice as likely as females to be killed incrashescrashes
A male turning 16 YOA- odds of being killed in a crashA male turning 16 YOA- odds of being killed in a crashmultiply by 7 timesmultiply by 7 times
Young women the same age chances go up 5 timesYoung women the same age chances go up 5 times
2902/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
3.462.7 3.452.636.054.44
41.14
19.8 20.7
9.18
0
5
10
15
20
25
30
35
40
45
<5 5 -- 9 10 -- 15 16 -- 20 All Ages
Males Females
Population Death Rate by Age & GenderPopulation Death Rate by Age & Gender
3002/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
•• In VirginiaIn Virginia
There were 954 fatalities in 2006There were 954 fatalities in 2006
This is 8 more than in 2005This is 8 more than in 2005
About ½ of the total fatalities were un-restrainedAbout ½ of the total fatalities were un-restrained
16 Children under age 6 died as well, up from 10 in16 Children under age 6 died as well, up from 10 in20052005
Of those killed, 7 were NOT in safety seatsOf those killed, 7 were NOT in safety seats
3102/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
•• In VirginiaIn Virginia
In the 16- 20 year olds there were 22 more deaths inIn the 16- 20 year olds there were 22 more deaths in2006 than 20052006 than 2005
21-29 year olds experienced 18 more deaths than in21-29 year olds experienced 18 more deaths than in20052005
Most of these crashes happened at night andMost of these crashes happened at night andinvolved speed and alcoholinvolved speed and alcohol
3202/07
Click It or Ticket Saves Lives!Click It or Ticket Saves Lives!
•• Crashes Kill DisproportionatelyCrashes Kill Disproportionately
Why are these young people so terribly at risk?Why are these young people so terribly at risk?
They are risk takers...and they fail toThey are risk takers...and they fail tobuckle upbuckle up
““It will never happen to meIt will never happen to me””
So, we MUST target this group with education andSo, we MUST target this group with education andHIGH VISIBILITY ENFORCEMENTHIGH VISIBILITY ENFORCEMENT
3302/07
““DonDon’’t You Have Something Better to Do?t You Have Something Better to Do?””
•• Good Traffic Law Enforcement is GoodGood Traffic Law Enforcement is GoodEnforcementEnforcement–– Traffic stops can also:Traffic stops can also:
•• Capture fugitivesCapture fugitives•• Recover stolen vehiclesRecover stolen vehicles•• Confiscate drugsConfiscate drugs•• Identify un-insured motoristsIdentify un-insured motorists•• Cite suspended/revoked driversCite suspended/revoked drivers•• Allow for further investigationAllow for further investigation
3402/07
““DonDon’’t You Have Something Better to Do?t You Have Something Better to Do?””
•• Good Traffic Law Enforcement is GoodGood Traffic Law Enforcement is GoodEnforcementEnforcement–– Some by-products of the national Click It orSome by-products of the national Click It or
Ticket mobilization, 2004:Ticket mobilization, 2004:•• Stolen vehicles recovered --- 13,257Stolen vehicles recovered --- 13,257•• Fugitives apprehended --- 12,218Fugitives apprehended --- 12,218•• Drug arrests --- 10,734Drug arrests --- 10,734•• Total felony arrests --- 17,401Total felony arrests --- 17,401
All from 2 weeks of seat belt enforcement!All from 2 weeks of seat belt enforcement!
3502/07
““DonDon’’t You Have Something Better to Do?t You Have Something Better to Do?””
•• Good Traffic Law Enforcement is GoodGood Traffic Law Enforcement is GoodEnforcementEnforcement–– Traffic stops will:Traffic stops will:
••Generate enforcement contactsGenerate enforcement contacts••Create public awarenessCreate public awareness••Create public sense of securityCreate public sense of security••Deter / reduce crashesDeter / reduce crashes
•• Good Traffic Law Enforcement is saving lives!Good Traffic Law Enforcement is saving lives!
3602/07
Professional Risk TakersProfessional Risk Takers
•• Who is most at risk on the road?Who is most at risk on the road?–– The number one killer of LE Officers for the pastThe number one killer of LE Officers for the past
10 years has been traffic-related incidents10 years has been traffic-related incidents
•• 2006, 151 LE officials were killed on the job2006, 151 LE officials were killed on the job•• California had the most California had the most –– 17 Officers Killed 17 Officers Killed•• Virginia was second Virginia was second –– 10 Officers Killed 10 Officers Killed
–– For the 9For the 9thth year, traffic related incidents claimed year, traffic related incidents claimedthe lives of more officers than shootingsthe lives of more officers than shootings
3702/07
Professional Risk TakersProfessional Risk Takers
•• Who is most at risk on the road?Who is most at risk on the road?–– 2006 data shows:2006 data shows:
•• 73 Officers were killed in traffic-related incidents73 Officers were killed in traffic-related incidents•• 54 Officers killed in shootings54 Officers killed in shootings•• Of the 73 traffic-related deaths, 47 were killed inOf the 73 traffic-related deaths, 47 were killed in
auto crashesauto crashes•• 73 in 2006 was an increase over 2005 (63)73 in 2006 was an increase over 2005 (63)•• Officers killed in traffic crashes have jumped 40%Officers killed in traffic crashes have jumped 40%
in the last three decadesin the last three decades
3802/07
10 Years of Line of Duty Deaths10 Years of Line of Duty Deaths
50
60
70
80
90
100
110
120
130
140
150
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Felony
Accidental
3902/07
Professional Risk TakersProfessional Risk Takers
•• Who is most at risk on the road?Who is most at risk on the road?–– IACP Crash Police Fleet Crash Study Shows:IACP Crash Police Fleet Crash Study Shows:
•• Municipal LE officers have a 36x greater chance ofMunicipal LE officers have a 36x greater chance ofbeing involved in a crash than the public doesbeing involved in a crash than the public does
•• State Police/Highway Patrols have a 12x greaterState Police/Highway Patrols have a 12x greaterchancechance
–– The General PublicThe General Public»» A crash every 131,000 miles drivenA crash every 131,000 miles driven
–– Law EnforcementLaw Enforcement»» A crash every 28,000 miles drivenA crash every 28,000 miles driven
4002/07
Why Is Law Enforcement Over Represented?Why Is Law Enforcement Over Represented?
•• A general comparison:A general comparison:The publicThe public’’s driving riskss driving risks
•• ROADWAY: pot holes, construction, debris, signs,ROADWAY: pot holes, construction, debris, signs,signals, terrainsignals, terrain
•• WEATHER: rain, snow, sleet, hail, sun, cloudy, wind,WEATHER: rain, snow, sleet, hail, sun, cloudy, wind,heat, cold, fogheat, cold, fog
•• TRAFFIC: congestion, slow/fast drivers, impairedTRAFFIC: congestion, slow/fast drivers, impaireddrivers, emergency vehiclesdrivers, emergency vehicles
•• TIME OF DAY: anytimeTIME OF DAY: anytime
4102/07
Why Is Law Enforcement Over Represented?Why Is Law Enforcement Over Represented?
•• A general comparison: Law EnforcementA general comparison: Law Enforcement’’s Drivings DrivingRisks are the same as the PublicRisks are the same as the Public’’s PLUSs PLUS……–– High Speed DrivingHigh Speed Driving–– DistractionsDistractions–– Emergency ResponseEmergency Response–– Vehicle Condition &Vehicle Condition &
Added EquipmentAdded Equipment–– Constant 360 DegreeConstant 360 Degree
VigilanceVigilance–– FatigueFatigue
4202/07
Why Is Law Enforcement Over Represented?Why Is Law Enforcement Over Represented?
•• A general comparison: A general comparison: Law EnforcementLaw Enforcement’’ssDriving Risks are the same as the PublicDriving Risks are the same as the Public’’ssPLUSPLUS……
–– Long hoursLong hours–– Late callsLate calls–– Working shift, then going to CourtWorking shift, then going to Court–– Working additional shiftsWorking additional shifts–– Work physically & or emotionally drainingWork physically & or emotionally draining
4302/07
““COP OUTSCOP OUTS””
•• Despite these risks officers still do not wearDespite these risks officers still do not wearbeltsbelts…….Why?.Why?
–– ““CanCan’’t get out of my car quick enought get out of my car quick enough””, or , or ““II’’mmin and out of my patrol car too oftenin and out of my patrol car too often””
–– ““The belt keeps me from getting my weaponThe belt keeps me from getting my weaponoutout”…””…”Gets tangled in my gun and otherGets tangled in my gun and otherequipment in my gun beltequipment in my gun belt””
4402/07
““COP OUTSCOP OUTS””
•• Despite these risks officers still do not wearDespite these risks officers still do not wearbeltsbelts…….Why?.Why?–– ““I donI don’’t want to be trapped in a burning ort want to be trapped in a burning or
submerged carsubmerged car””
–– ““It catches on my badge/weapon/clip-on mikeIt catches on my badge/weapon/clip-on mike””
–– ““I donI don’’t need to wear a belt when It need to wear a belt when I‘‘m slowlym slowlypatrolling the streets at nightpatrolling the streets at night””
–– ““It will not happen to meIt will not happen to me”…”…(Sound familiar?)(Sound familiar?)
4502/07
Why Should Officers Wear Belts?Why Should Officers Wear Belts?
•• Injuries and deaths of our employees cost $Injuries and deaths of our employees cost $to you and the agencyto you and the agency
•• Workers CompWorkers Comp
•• Line of duty injury pay and survivor benefitsLine of duty injury pay and survivor benefits
•• Civil SuitsCivil Suits–– Are you covered if you did not follow policy?Are you covered if you did not follow policy?
4602/07
Why Should Officers Wear Belts?Why Should Officers Wear Belts?
•• ItIt’’s the Law!s the Law!
•• ItIt’’s agency policys agency policy
•• Saves Lives and prevents injuriesSaves Lives and prevents injuries
•• Helps you keep your vehicle under controlHelps you keep your vehicle under control
•• Officers ARE Role Models and should lead byOfficers ARE Role Models and should lead byexampleexample
4702/07
Law Enforcement ResponsibilitiesLaw Enforcement Responsibilities
•• The public has high expectations for crimeThe public has high expectations for crimepreventionprevention
•• Community expects us to respond to aCommunity expects us to respond to avariety of problemsvariety of problems
•• Law enforcementLaw enforcement’’s basic mission is tos basic mission is toprotect life and propertyprotect life and property
4802/07
Law Enforcement ResponsibilitiesLaw Enforcement Responsibilities
•• CIOT focuses on saving lives by:CIOT focuses on saving lives by:–– Making enforcement of occupant protectionMaking enforcement of occupant protection
laws a prioritylaws a priority–– Issue a hard copy citationIssue a hard copy citation–– Use the stop as a chance to educate orUse the stop as a chance to educate or
investigate other violations and crimesinvestigate other violations and crimes–– Stress importance of properly buckling upStress importance of properly buckling up
•• The Key to success is:The Key to success is:–– HIGH VISIBILITY / ZERO TOLERANCEHIGH VISIBILITY / ZERO TOLERANCE
ENFORCEMENTENFORCEMENT
02/07 49
Click It or Ticket Support MaterialsClick It or Ticket Support Materials
DRIVE SMARTDRIVE SMART®® Virginia Virginia
02/07 50
Checkpoint StrikeforceCheckpoint Strikeforce
Virginia Highway Safety OfficeVirginia Highway Safety Office
02/07 51
A Six Month, IntenseA Six Month, IntenseLaw Enforcement Mobilization Solely Aimed AtLaw Enforcement Mobilization Solely Aimed At
Getting Impaired Drivers Off Our Roadways, in the 5Getting Impaired Drivers Off Our Roadways, in the 5Mid-Atlantic States and the District of ColumbiaMid-Atlantic States and the District of Columbia
5202/07
The Basic Components of the ProgramThe Basic Components of the Program
••Move the checkpoints around -Move the checkpoints around -vary the time, date and placevary the time, date and place
••Work with the media to get theWork with the media to get theCheckPoints CheckPoints publicizedpublicized
••Conduct weekly Conduct weekly CheckPointsCheckPoints
5302/07
The Original PlanThe Original Plan
•• Conduct Sobriety CheckpointsConduct Sobriety Checkpoints–– In each state (DC, DE, MD, PA, VA, WV)In each state (DC, DE, MD, PA, VA, WV)
–– At least 1 checkpoint per weekAt least 1 checkpoint per week
–– 6 month long program (July 2002 6 month long program (July 2002 –– January January2003)2003)
–– Participation by multiple jurisdictionsParticipation by multiple jurisdictions
–– Highly publicized and visibleHighly publicized and visible
–– Underage drinking componentUnderage drinking component
5402/07
The New PlanThe New Plan
•• Conduct Sobriety CheckpointsConduct Sobriety Checkpoints–– In each state (DC, DE, MD, PA, VA, WV)In each state (DC, DE, MD, PA, VA, WV)
–– YEAR-LONG PROGRAMYEAR-LONG PROGRAM•• 6 month intense (At least 1 checkpoint per week)6 month intense (At least 1 checkpoint per week)
•• 6 month sustained (At least 1 checkpoint per month)6 month sustained (At least 1 checkpoint per month)
–– Supplement checkpoints with saturation patrolsSupplement checkpoints with saturation patrols
–– Participation by multiple jurisdictionsParticipation by multiple jurisdictions
–– Highly publicized and visibleHighly publicized and visible
–– Underage drinking componentUnderage drinking component
5502/07
The The ““AIRAIR”” Campaign Campaign
•• The 2006 campaignThe 2006 campaign–– A statewide effort targeted at the 21 toA statewide effort targeted at the 21 to
35 year old audience featured not only35 year old audience featured not onlyweekly checkpoints conducted over a six-weekly checkpoints conducted over a six-month period but also an extensive radiomonth period but also an extensive radioand television advertising campaignand television advertising campaignattempting to prevent impaired driving inattempting to prevent impaired driving inthe first placethe first place
5602/07
Enforcement is the Key!Enforcement is the Key!
•• Highly publicized and sustainedHighly publicized and sustainedenforcement has the greatest potentialenforcement has the greatest potentialfor reducing impaired driving crashesfor reducing impaired driving crashes
•• Research shows enforcement that isResearch shows enforcement that ishighly publicized, highly visible, andhighly publicized, highly visible, andconducted frequently can produceconducted frequently can producereductions ranging from10 to 20reductions ranging from10 to 20percentpercent
5702/07
Problem PopulationsProblem Populations
•• Males aged 21-35Males aged 21-35
•• Hardcore drinking driversHardcore drinking drivers
•• Blue collar workersBlue collar workers
•• College studentsCollege students
•• And the old And the old ““FavoriteFavorite”…”…
5802/07
But I only had But I only had ““TWOTWO”” Drinks Drinks……
02/07 59
How Have We BeenHow Have We BeenDoing?Doing?
6002/07
Sometimes Not Very Good!Sometimes Not Very Good!
6102/07
The Actual StatsThe Actual Stats
552
361
313
1,875
496,733
2,263
939
2004
580792163Drug arrests
318241n/aFugitivesapprehended
260278n/aFelony arrests
1,8281,340480SB citations
539,711498,156405,052Vehicle contacts
2,3722,2641,929DWI arrests
904876737Checkpoints
200520032002
6202/07
Checkpoint Checkpoint Strikeforce Strikeforce 2004 2004 –– 3rd Year 3rd Year
DC DE MD PA VA WV Total
# of Checkpoints 35 115 74 393 224 91 932
DWI arrests 272 564 220 1577 322 232 3,187
Safety Belt citations 234 521 1 840 271 368 2,235
CSS citations 94 81 2 42 105 25 349
Felony arrests 4 75 10 0 102 74 265
Stolen vehicles 0 16 2 0 3 10 31
recovered
Fugitives apprehended 0 128 8 149 19 11 315
Suspended licenses 6 4 30 514 562 157 1,273
Drug arrests 7 136 36 0 168 100 447
The past three years have been very productive. In addition to the checkpoint resultsdescribed above, saturation patrols were also conducted. These patrols resulted in 26,425contacts with 2,007 DWI/DUI arrests and 1,519 safety belt/child safety seat citations.
6302/07
Virginia 2005 StatisticsVirginia 2005 Statistics
Alcohol-related deaths (322)Alcohol-related deaths (322)accounted for 34.0% of totalaccounted for 34.0% of total
deaths down from 37.2%deaths down from 37.2%(343) in 2004(343) in 2004
6402/07
Persons Killed And Injured In Alcohol-related CrashesPersons Killed And Injured In Alcohol-related CrashesCalendar Years 2004-2005Calendar Years 2004-2005
Role 2004 2005 % Change
Persons Killed 343 322 -6.1%
Drivers 204 224 9.8%
Passengers 101 66 -34.7%
Pedestrians 38 32 -15.8%
Persons Injured 7,911 7,512 -5.0%
Drivers 5,245 5,192 -1.0%
Passengers 2,334 2,056 -11.9%
Pedestrians 332 264 -20.5%
Calendar Year
6502/07
Persons Killed And Injured In Alcohol-related CrashesPersons Killed And Injured In Alcohol-related CrashesCalendar Years 2004-2005Calendar Years 2004-2005
2004 2005 % Change
Total Alcohol-Related Fatalities 343 322 -6.1%
Alcohol-Related Fatalities 0.43 0.40 -7.0%
Per 100M VMT
% All Fatalities 37.2 34.0 -8.6%
Calendar Year
6602/07
How Can We Continue This Downward Trend?How Can We Continue This Downward Trend?
6702/07
Write Tickets!Write Tickets!
6802/07
Arrest Impaired Drivers!Arrest Impaired Drivers!
6902/07
Prevent Crashes!Prevent Crashes!
7002/07
Save Lives!Save Lives!
7102/07
Butch LetteerButch Letteer
Alcohol Programs ManagerAlcohol Programs Manager
GovernorGovernor’’s Highway Safety Offices Highway Safety Office
610 Johnston Willis Drive610 Johnston Willis Drive
Richmond, VA 23236Richmond, VA 23236
Office - 804.378.3431Office - 804.378.3431
Fax - 804.378.3440Fax - 804.378.3440
Cell - 804.221.2963Cell - 804.221.2963
butch.butch.letteer@[email protected]
Save Lives!Save Lives!
7202/07
Now What?Now What?