PRESENTED TO: Sir Haroon Ahmed

By: Muhammad Aaqib Riaz

ID: 10u0388

Sec E

ContentsDescription of the business.........................................................................................................................5

Executive summary.....................................................................................................................................5

Introduction of the product.........................................................................................................................6

Decals:.....................................................................................................................................................6

Mission Statement...................................................................................................................................7

Description of the venture.......................................................................................................................7

Industry and business environment analysis...........................................................................................8

Internal Influences...................................................................................................................................8

External forces ........................................................................................................................................8

Macro..................................................................................................................................................8

Micro...................................................................................................................................................8

Pull influences.........................................................................................................................................8

Push influences........................................................................................................................................9

Porters five forces....................................................................................................................................9

Potential for entry barriers..................................................................................................................9

Power of buyers...................................................................................................................................9

Power of sellers...................................................................................................................................9

Potential substitutes..............................................................................................................................10

Rivalry................................................................................................................................................10

Innovative opportunity..........................................................................................................................10

Product and Market approach...............................................................................................................10

Customer s.............................................................................................................................................10

SWOT Analysis.......................................................................................................................................11

Setting research objectives........................................................................................................................12

Researching the customers...................................................................................................................12

Researching the competition.................................................................................................................13

Researching the environment...............................................................................................................13

Summary and evaluation of the opportunity........................................................................................14

Most likely.............................................................................................................................................14

Strategic objectives...................................................................................................................................15

Confirm personal motives.....................................................................................................................15

Set general objectives............................................................................................................................15

Economic Goals.................................................................................................................................15

Industry goals___..............................................................................................................................15

Life style goals...................................................................................................................................15

Market goals......................................................................................................................................16

Set specific objectives........................................................................................................................16

Define policy..........................................................................................................................................16

Financial policy..................................................................................................................................16

Management policy...........................................................................................................................17

Marketing policy................................................................................................................................17

Time table for key activities.......................................................................................................................18

Operations plan.........................................................................................................................................18

Premises................................................................................................................................................18

Equipment.............................................................................................................................................19

Business process and system.................................................................................................................19

Other resources.....................................................................................................................................20

People’s Plan.............................................................................................................................................20

Managing the other people...................................................................................................................20

Recruiting and training..........................................................................................................................20

Employment practice and payrolls........................................................................................................21

Building entrepreneurial team..............................................................................................................21

Marketing plan..........................................................................................................................................23

Q) What is the market size, and the discernible trend?.........................................................................23

Q)What is the nature and extent of the competition?..........................................................................23

Q) What other trends in the technological, economic and political environment will be important?...24

Marketing Objectives.............................................................................................................................24

Marketing Strategies.................................................................................................................................25

Innovation.............................................................................................................................................25

Identification of Target Markets:...........................................................................................................25

Interactive Marketing Methods:............................................................................................................25

Information Gathering:..........................................................................................................................25

Financial plan.............................................................................................................................................26

Income statement.................................................................................................................................26

Year 1.................................................................................................................................................26

Year 2.................................................................................................................................................27

Year 3.................................................................................................................................................27

Balance sheet........................................................................................................................................28

Year 1.................................................................................................................................................28

Year 2.................................................................................................................................................29

Year 3.................................................................................................................................................30

Cash flow statement..............................................................................................................................31

Year 1.................................................................................................................................................31

Year2..................................................................................................................................................32

Year 3.................................................................................................................................................33

Appendix...................................................................................................................................................34

Questionnaires......................................................................................................................................34

Interview Questions from competitors..................................................................................................36

Description of the businessOur main business is to create affordable ,convenient and creative ways in terms of wall decoration .The product that is being offered are wall decals which is a transferable sticker sheet which can be printed and customized for wall pasting ,there will be options available for the customers to create their products themselves through different software programs at our site .

Financing : The initial investment will be incurred though personal saving .the startup cost are estimated over 15 to 20 hundred thousand ,this includes the cost off material, equipment and capital .Along with salaries and fixed expenses such as electricity bills.

Executive summary Ei Decals is a customer oriented business which aims to provide creative ,affordable and convenient ways for wall decoration .Art itself holds a significant importance in our culture and personality, and it is also a vibrant source of expressionism. The conventional ways of decorating walls are quite competitive ,time consuming and costly ,Ei decals wants to change that terminology by providing a new revolutionary product which will redefine wall art itself .

Customer satisfaction will be our primary concern as the concept is new we will try to be as helpfuull and supportive as possible to the customers by providing them with state of the art ways to create and compose their products through our software’s. They will be provided discounts and after sales services for repeat purchase along with a Facebook page where we will display our ideas and get feedback from the clients

In terms of technology we tend to use the latest printers and plotters for our product ,along with various software’s for promotion and customer facilitation .

Our staff will be regularly trained and updated to facilitate customers and work to the best of their capabilities by adding service value to the product and enhance the image of our brand .

Through these techniques we will be able to penetrate the market and successfully launch the unique and new product to the best of its potential

Introduction of the product.

Decals:A decal or transfer is a plastic, cloth, paper or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water. The word is short for decalcomania, which is the English version of the French word decalcomania.

Pakistan significantly has a rich and prominent history in terms of artistic and traditional contemplation .And more overly people find different decorative and symbolic imagery quite significant in terms of expressing certain ideologies or different perceptions .With that said people are exploring art and the concepts of decorations significantly appealing and interior designing is becoming a popular and acknowledged subject among the masses. Different houses, offices ,or simply any working Environment is designed for a purpose or a motive and the interior or design perfectly elaborates its basic terminology .

But majorly the concept of painting or wall art is said to be quite scarce as people often perceive it to be expensive and time consuming with a lot of other complications involved .To minimize this misconception the concept of Decals is being introduced in Pakistan . The concept is basically based on simple sticker sheet technology with which different art pieces can be printed and then be applied on walls .Which includes almost all kinds of decorative themes , Images ,Animations , patters , Motives, Textures and Symbols at disposal .It is basically a combination of Wall paper ,Stickers and wall art . This new idea is Affordable ,,Easier ,creative ,less time consuming, convenient and durable than the traditional concept of painting or printing flex .The target market is apparently anyone who owns a wall as it is convenient and affordable .

This concept is new yet it does not stop fascinating consumers who have been well immersed by this idea .It holds a certain amount of recognition in the western world. It has and is becoming quite popular among them .

Products offered:

Abstract Wall Decals

Architecture Wall Decals

Chalk Board Wall Decals

Children's Art Wall Decals

Comic Book Wall Decals

Decorative Wall Decals

Fantasy Wall Decals

Fashion Wall Decals

Figurative Wall Decals

Fine Art Wall Decals

History Wall Decals

Map Wall Decals

Military Wall Decals

Motivational Wall Decals

Patriotic Wall Decals

Photography Wall Decals

Religion & Spirituality Wall D...

Mission Statement.Our Mission is to provide innovative and creative ways to enhance the concept and understanding of interior designing .We aim to provide the best quality service and the best possible ways in terms of consumer satisfaction with giving high priority in terms of quality and efficiency.

Description of the venture Decals is basically a Small Entrepreneurial business .Which will be characterized as a sole proprietor Owned and controlled by me in a centralized business environment .The team would include Two managers ,Operations and Marketing Who would cater to their respective fields . A printing Center located Somewhere in Gulberg which will also be used as the Display center along with a web or face book page will also be taken under consideration .The business will provide Customer oriented environment where customers can customize and experiment with the product themselves in almost any way they please .And even get an Idea about the product through the display centers where different Decals will be Displayed and exhibited for sale

In Future im planning on expanding the Business in other regions for instance Islamabad, Karachi and Sialkot .And also plan a wider delivery base by using courier base and technology accordingly.

Industry and business environment analysis Art industry has always been an inspiring and commendable concept in Pakistan .Our country’s fashion and designing industry is world renounced and acknowledged .Even our history and culture signifies great importance in terms of art decorations and expressionism. And through current trends we realize that great significance is given to art and more and more people are inclining towards it every day. Even in recent times people are trying to access and find new ways to attractions and attention which is a human trait, which can easily be catered to be this new and revolutionary product .

Internal Influences My Knowledge and understanding of paints ,textures and combinations in a certain theme is the main force that influences and motivates me to wards this filed .I will design and collect most of the decals myself and customers can also give ideas accordingly .for the production I will refer to specialized printers who will explain and recommend practical solutions and implications of the production and who have operated the printing machine used for this production concept .

External forces .

Macro .Economic factors are very important to any business .With growing prices and inflation the cost of designer wall art and professional painters is getting high in this scenario tapping in to the market with a new innovative and extremely affordably printing technique I will be able to tap in to the market easily .Since the concept is new it will generate a positive and promising response But cost of labor and operations is high and will increase in future .To further enhance the business social factors will be taken under consideration and changing trends and fashions can help in improving and improvising the product and service .Apart from that a good and loyal client base is required who are helpful in giving recommendations and spread a good word about are business. Political factors will not be quite relevant whereas technological aspects can affect the production process for instance new printers that are efficient and affordable etc .Further changes may be present in the future expansion process.

Micro The overall market of interior designing is growing rapidly people are known willing to spend on their houses and designing them differently .Hence the market for such products I growing rapidly .The only competitors I will have would be painters and designers who are working on some aspects of interior designing but their skill is labor intensive whereas mine is capital intensive and cheaper .Apart from that designers or painters usually have a wider demand so they don’t work on the masses but mostly cater to the elite and upper middle class .My target is basically anyone who owns a wall .which means all construction basses.

Pull influences The major factor that influence me towards this idea were my friends who have already started working on their businesses and fields apart from that I wanted to my own business where I was free to explore my strengths and weakness and figure out how practical can I possibly be .

From a very young age I was always interested in painting ,Drawing sketching and designing and I would often paint my wall and experiment on it which later polished my skill as a person who had a commendable idea about contrast color and theme setting in a room .With painting rooms of few other friends and their reactions helped me realize that this can actually be formulated in to a business and with the help of modern technology it can also be customized ,and elaborated quite cheaply .This lead me to the understanding that this idea is quite practical and can cater to the gap which is present in the market .

Push influences The major force that derived me to this idea was the overall market condition . Nowadays job market is becoming very competitive and with increased population jobs are hard to find and the ones which are present require experience .My own business will help me realize my potential and polish my overall skills which eventually help me in the future

Decals segments its market to Lower middle, upper middle and upper class of the society age and gender is not important as it caters to all through customization

Porters five forces

Potential for entry barriers The entry barriers for Decals are quite a few .No government policies are needed to take under consideration .But aware ness needs to be created as this concept is new more would be required in terms explanation to the people .Apart from that there are not many barriers to entry .this is a low cost industry for set up and not much is required apart from research and constant innovation

Power of buyers Decals are majorly not that expensive there price varies from 150 rs to 250rs per sqr foot .Apart from that we are majorly catering middle and upper class who’s purchasing can easily be set in this range .Keeping that in mind people usually spend a lot of finances on finishing touches Decals actually reduce cost and are more presentable .This is a new Brand creation and no one has yet come up with such a business plan so chances of success are high .Buyers now days are well aware and know exactly what they want and how things work so barging power of customers will be high .And we aim to comfort and understand their finances in the most efficient and convenient way possible .

Power of sellers The concept is new so the prices will be kept low .As printing is cheaper so higher prices will not be charged .As possibly new entrants will eventually enter prices will be kept low to attain ground and loyalty of as many customers as possible without aiming for higher profits which will benefit us in the long run .

Potential substitutes The major substitute of the products are painted wall arts or flex .But the product we offer is apparently cheaper than both and looks better with a good sense in terms of finishing .But eventually designers might lower their costs in order to attain market share and hand painted walls are more customizable and changeable .So more innovative ideas need to be taken under consideration.

Rivalry Apparently no one is targeting this fields but in near future designers might create infusions of their designs in printing them which can pose a serious threat .Designers already in this fields have an advantage over the fact that they have a wider customer base and they are already established .

And with nature of all investments when people figure out this is a good investment more and more will try to enter the market and try to segment it by adding new features.

Innovative opportunity From a very young age I always wanted to experiment new ideas and approaches in terms of painting and creating wall arts .I personally have worked at numerous projects and designs which received positive remarks from everyone .The concept of printing designs which I have made and gathered seemed quite practical and when I figured out that they can be printed I saw this as a great opportunity to exploit as wall art themselves were quite expensive ,required a lot of time and were hard to make .This new concept are trying to set a new trend of using motives and designs or images to decorate walls and express one’s self accordingly .

Product and Market approach Both market and product approach can be used to cater clients .The concept is actually new to the market .Working on a small scale we can easily cater to customer needs and stay more attached with their ideas .A Facebook page will be made which will show are designs and hoe they are presented so people will have an idea about it .We will try to keep are clients satisfied with which more clients can be tapped through them .

We will try our best to provide the best experience for the clients which will generate a good name for us .

Customer sWe are trying to cater to a wider customer base apparently .School ,colleges ,offices .Houses, and restaurants etc .Mostly associated with upper and middle class .We will try to cater to all the areas of Lahore mainly ,Model town, gulberg, Defence ,johar town and all the new societies which are being constructed .

SWOT Analysis Strength

-New product

-Offers customization

-No competitors

Weakness

-No awareness

-Less labour and finance to start with

-No solid strategy being used

-Limited professional help

-New products are often risky

Opportunities

-Untapped market

-More customization is possible and accessible

-Large buyer base

-Cheaper low set up and production cost

Threats

-New entrants

-New concepts are riskier

-Idea can be copied

Setting research objectives The objective of the research was to find ,elaborate and analyze the overall situation about the business that was to be commenced .information is the key to any businesses survival and growth without it entering any business is considerably risky. The main purpose was to find out more about the target market and the threats, opportunities and future potential of the business. And to further analyze the possible outcomes of the future.

Defining research Methodologies.

25 questionnaires , random convenience sampling

Different age groups and Professions

Secondary research conducted through different search engines

Major purpose of finding and analyzing trends about their preferences and living situations

Majorly primary research was conducted in the form of questionnaires given to the target market customers and interviews were conducted from some of the potential competitors regarding different aspects of the market and business .observational research was also conducted by carefully analyzing and viewing patterns .Secondary research was conducted by viewing population size and potential customers and further on to study related businesses and the use of the product in different or other markets including an online competitor.

Researching the customersQuestionnaires were handed out and convenience sampling was done .A sample of 25 customers

answers were taken under consideration for the analysis. There were 3 different segments of people

students ,Businessmen and office employees and the business men seemed like the promising

customers as their earnings were more than 100,ooo rs and they were more overly inclined on buying

the product and spend more on it .their age group was mostly 50 + and they might account for 60 to

70% of the sales .Majorly in Pakistan we live in a male oriented society so mostly men take decisions but

in terms of preferences women are considered as advisors mainly in their families. business men were

keen to spend more on decorations and the lowest was to be spent by students 20% so businessmen

may be our main target market .Overall people usually re paint or redecorate once an year but majorly

when they fell its nessceay . in 70% cases family and friends are referred to when making such decisions

because people now days are quite curious about latest trends and fashions they believe its compulsory

to stay up to date and adopt to changing trends .80% believed color combination and design is considers

most important in terms of surroundings .and to improve the overall theme clients thought spray

painting was a modern and technologically advanced way to get new textures and finishes .But overall

the consumer did agree to the fact that their buying and spending capabilities have been affected by the

increasing prices and inflation

Researching the competition

Interviews of painters ,flex printers, online decals dealer and interior designers were conducted and specific questions were asked to identify relevance to the competition that I will or might be facing in the future. Painters cater to 75% of the total market ,flex/wall paper 16%, Interior designers 9% and there is only one online decal dealer who caters less than 0.1% of the market .On average on monthly basses painters earn 35 to 40 thousand ,Flex and wallpapers earn 25 to 30 thousand interior designers earn 70 to 150 thousand and online decals earns 15 to 20 thousand .traditionally painters have been ever existent ,flex printers for more than 30 years interior designers have been ever existent dated back when temples and castles were created .Online decals however is a new concept and has been present for 5 to 10 years .The overall market is very competitive new entrants are coming in regularly some even believe there is overcrowding and the standard of quality has decreased .Competitors certainly have an edge over clients as they have been operating for quite some time and have become a part of the culture or a trend which is hard to break because of customer loyalty and lack of knowledge on new innovative ways for wall decorations .Since the market is competitive most of them are quite efficient as they tru to grasp more market share and sales but profit is considerably average as completion decreases margins and inflation has managed to push prices high which limits the buying capability of the customer .

Researching the environment

Because of increased inflation and economic down falling the spending power of people have decreased and they want to choose the product with the best quality and lowest price and usually prefer new technologies and methods to improve satisfaction and reduce overall expense but still managing to get something new and creative out of it. People usually stick with the concept of either following what’s in fashion and consulting their friends and families for advice on painting and designing walls rather than self-expressionism .Mostly businesses men and upper middle class still has more purchasing power but

lower and upper both conceder price and quality in high esteems .but usually after recession there is a boom and the economy at a initial pace is getting better as recovery has begun so future prospects do seem promising and vibrant as gradually through statistics buying and purchasing power has increased to a minor extent .

Summary and evaluation of the opportunity

Most likelyIt might be a mixture of both as trends and fashions are ever changing and human preferences and socially and psychologically ever changing

In terms of overall evaluation I have observed that in short run chances of successes are limited and narrow as people are not quite familiar with the concept of Decals and it might take a while to create a name for the business .But since the product is innovative ,affordable ,accessible ,covenant and of considerable quality future prospects are quite commendable .Completion might also hider sales and it might take a while to grasp a share in such a competitive market were people are already set in the traditional ways of doing things but at the same time the product I tend to introduce is a solution to many problems customers are facing everyday .The overall research has pin pointed many segments that are to be catered and given a clearer picture of the practical approach of what things appeared and what they actually are most of the things I thought of were given a new and clear prospective of how they should actually be done .Other questions are now also available and new loop holes have now been discovered which can be catered to apart from that customer mentality is much more clearer and more focus on potentially high paying or potentially profitable clients need to be made with keeping in mind their interest first as it is a new business it firstly has to get recognition first before making profitable encounters in the future .

Strategic objectives

Confirm personal motives

Through over all evaluation and my concepts I have realized a numerous amount of things but Setting up an institution of business is a lifelong dream that is to be fulfilled by this venture .The overall concept of coming up with this idea was to eventually learn from the practical world out there and realize the potentials that this world has to offer. Currently our country is facing a lot of problems and the current job market has become very competitive with fewer jobs which cannot feed the overall population. Apart from that jobs usually offer a limited scope and usually employers out there are looking for people with broader prospective about the work environment ,whatever happens eventually my knowledge from this experience will guide me to the future . My friends and family who are already working successfully in their fields through experience have told me that this idea I am working on has high potential and my overall experience and understanding on the art of colors, textures and designs has been acknowledged and appreciated by most of the people in this field .And modern technology is certainly not an option it’s a necessity eventually it opens limitless doors to opportunities .Understanding people or your audience is the key to success in any respective field so they can be segmented accordingly and through research I have realized that their preferences need to be taken under confederation seriously and more contacts and research on supply is crucial .Overall this process has made me realize that my motivation still stands on high ground and my ideology stands .

Set general objectives

Economic GoalsThe future potential of this business once it is well established can earn sales revenue of 4 to 5 hundred thousand rupee’s and profits of 2 to 3 hundred thousand can be extracted .Apart from that this concept can create recognition for myself and create a job market out there .

Industry goals___All staff will be trained and encouraged to be updated with the new fashion and style .there will be a proper chain of command and a proper code of conduct to be followed .employees will also be introduced to the process of purchase invoicing and using the different software’s for customer satisfaction..

Life style goalsOverall the environment of work will be open to suggestion with a democratic style of leadership where everyone is encouraged to pour in suggestions and work safely .More emphases will be paid on

employee safety and working environment .But the structure will be centralized and there will be one final decision by the head.

Environmental goals

Environmental friendly technology will be used to attract segments which are health conscious .Apart from that cleanliness and neatness will be primary focus both for the staff and the work environment so they may seem presentable and appealing .To implement that the staff would have its own uniform and conduct code in terms of operations and dealing customers as well.

Market goalsThe main marketing goal would be to advertise heavily to be the pioneers of this concept and to maintain and grow in size .Initially word of mouth ,social networking sites ,Banners and radio advertisements will be used and later the marketing budget and spending would increase accordingly .

Set specific objectivesNumber of Outlets : 1 branch in Gulberg for five to six years and open another one according to customer conveninance and target customer location.

Number of employees: 6 employees in total 1 manger and cashier 2 sales men and 1 office boy or cleaner and two printer operators for the next 2 years and then after 3 year increase the number of employees in the field by one.

Number of partners : Operate for 3 years solely and then for further finance and assistance ask my family for support and partnership.

Size of customer base: initially first year 30 to 40 customers by the end of next 2 years 50 to 70 per year .

Number of accounts: One account to deal with all operations in RBS for all operations .

Percentage of market: For the next 3 years approximately 3 to 4 % of the market but by year 5 15%

Number of new products: Since the product is based on printing new products can be introduced constantly but in future carpets and furniture can be introduced but after 3 years of operations and depending on the success of the business.

Define policy

Financial policy We will try to be as risk averse as possible .We will purchase the equipment and capital because it cannot be rented or leased and the same goes for the interior but the furniture will be rented and will be changed according to the theme of the designs .No credit will be given and cash transactions will be done . bank loans or credit will be taken only with small day to day transactions as they are easier to track down .

Management policy In terms of employees, experienced personal will be employed with proper job specifications listed and elaborated and the employees will be trained for two weeks after recruitment .mangers will be looked for who have worked in the similar field and already know the practical implications of the work .The sales staff would be young and energetic who are willing to work full time for 10 hours a day as they will be opening and closing the outlet they will be offered a sum of 10000 rs of salary and 5 % commission .managers will be given profit cuts if they put in an extra efforts. All the staff will have the same dress code and will be handed a code of conduct which will be strictly implemented upon and they will all answer to me in the end .A proper software would be created to monitor them through cctv cameras and observation by the managers .

Marketing policy Reasonable and negotiable prices will be charged .We will strictly follow the customer is always rite policy and after sales service and advice will be offered as to create strong and loyal client base .The product will be customizable and the customers can experiment with the software on the site through a computer displayed on the site with technical assistance from the sales person .the branch will be in Gulberg which is in the center of the city and is easily assessable .In terms of promotion special price cuts , discounts and promotional gifts such as Mugs , Key chains , after sales service and free advice ,delivery and installation will be provided. Apart from that annually 25% of the sales will be devoted to marketing .

Time table for key activities

Date/Month ActivityMay - June 2014 Finding a suitable locationJune- July 2014 Design and start working on renovationsAugust -September 2014 Install furniture and electrical equipmentSeptember 2014 Apply decals on walls and add finishing touches to the

decorationOctober 2014 Install capital equipmentOctober 2014 HiringNovember 2014 TestingNovember -December 2014 1st Advertisement campaign20th December, 2014 Launch11th January, 2015 Promotional discount offerings18th January, 2015 Arrange an exhibition of designs20th-21st February, 2015 Start operations regularly

Operations planEI decals will be starting as a small scale business with only 2 rooms .A display area and a production area at the back. The firm will have only 6 people employed with a narrow hierarchal structure. The work environment will be consisted of designer furniture which will be changed after every 6 months and there will be a separate lounge for the workers in the operation room where they can take a break or relax if no work is available. The overall environment will be comfortable ,creative, elegant yet friendly it will be something that will contemplate with the overall theme .

PremisesThe premises will be at Vogue tower at MM Alam Road (Gulberg) on the third floor shop no 29 .One of my relatives owns the place and is not planning to use it in near future so I will be acquiring the premises at a very low cost of 30,000 rs per month with no security or advance included. This will definitely save cost and the location itself is of high priority a lot of brands and a cinema is also operating there which

will provide more customer flow. Apart from that the location is in the center of the city in the busiest and one of the most elegant places in the city where most of the target market is located or can easily access.

Equipment

Quantity Equipment Price $/Rs Total2 led televises 120000 2400004 4 computers 20000 800001 plotter 50000 500001 scanner 60000 600002 2 printers 150000 30000007 Rented furniture 40000 40000

Paint and wiring equipment 35000 35000

The furniture will be rented,But Printers and sheets will be purchased an overall 3 and a half lakhs of budget is set aside for this and other equipment for instance Tables ,chairs, computers ,office desk ,Ups ,Generators, Uniforms ,paint and carpeting will be set aside. Apart from that the equipment for the event will be out sourced from a friends company (TRG events) who is offering a price of 25 thousand for the covering the entire area with the required stage and other accessories including dj and lighting .Other vendors will be asked for accordingly through family relations.

Business process and systemThe management of EI Decals will be short in the beginning. The primary employee is the

founder, who plans events, then contracts with participants, customer, sponsors, caterers,

decorators, carpenters, guests, media, advertisers to fill out the event. Two contract labor site

manager will be on hand to work the events as a liaison and vendor coordinator. Thus, there are

three main employees with various levels of vendors.

In future when the customer flow increases EI decals will hire more employees for assistance

and supervision .For this specialized labor force will be preferred on who have worked or are

associated with the industry and have some or considerable knowledge and idea about the work.

They would be you ,energetic and full time workers. The furniture will be rented and changed

accordingly with the theme of new designs which are displayed .capital will be purchased apart

from that vendors will be outsourced for other aspects .

Other resources

Would include registry of the brand ,Noc for the event ,Documentation and taxation

form ,business legislation approval and approvals from SECP.

People’s Plan

People would include are target audience ,emplyees and participants

Managing the other people

During the initial stage we will be hiring a considerable number of people,Who will be mentored

by me and will be trained and given lectures and advice rite after the hiring phase. We will focus

on mainly learning newer and efficient ways to increase growth and survival and even to

improvise according to different stages .the employees will have to be street smart energetic and

knowledgeable about the industry so they can adopt with this venture easily.

Recruiting and training

The recruitment process will be simple I would simply ask my friends and contacts in the field to

suggest some people. Apart from that add for the job will be placed on different social media

sites like Rozee.pk and even radio and print advertisement will be used .Hiring will be done

without biasness or preferences ,it will solely be based on talent and execution of the idea.

At EI decals we will provide the employees the best possible care and environment with good

pay plan and fringe benefits with no over loading of work .Apart from that contracts will be

signed for safe keeping of ideas and regarding shifting jobs. Employees will be handed a code of

conduct and regulations which will be practiced strictly for instance always smile for the

customers, no aggressive or vulgar tone of any sort will be used on the site ,they will remain in

uniform during work hours ,No smoking in the office ,No chatting ,always agreeing with the

customer ,no tardiness and always ask if not sure rules will be added accordingly.

Employment practice and payrolls

All practices of the employees will be recorded daily and their behavior would be observed

strictly .A software by the name of Pay Apser and Fortified will be used to monitor regulate and

observe the pay roll system further assistance will be taken from one of my cousins who works

in a software house .Commissions will be paid only to the upper level employees however lower

level employees will be given bonuses pay raise on the basis of their performance.

The main task of the employees will include ,opening and closing of the office, cleaning ,dealing

with clients ,placing orders, getting orders done ,negotiate ,supply ,inform, invite and persuade

clients ,keep them updated and take in to account all the expenses and lastly update the owner .

Building entrepreneurial team

Human beings are evolutionary creatures are whole process of progress and adoption or

moreover survival depends upon it. Creativity and innovation is not an option in the modern

exceptionally competitive world out there it’s a compulsion. But through the race to achieve a

particular goal it is very important to maintain a sense of purpose and commitment through

different circumstances and for that recognition and the concept of humanity is vitally important

for motivation of the staff there training and grooming .They need to be taken under

consideration in all aspects of operation and execution even in difficult circumstances .Often in

different circumstances employees commitment and feeling of importance is more important

than anything else they need to be acknowledgeable about. Apart from that customers should be

given out most priority as they are main purpose of your business they should be given more

importance than anyone else .In Ei decals are main purpose will be to become effective efficient

and precise without over heating any aspects of performance with a perfect balance of

equalization.

Marketing plan

Q) What is the market size, and the discernible trend?

The current population of Lahore is approximately 10,500,000

Percentage target market will be: 42%

In Pakistan the concept of art and creativity holds a commendable trend, it not only is a part of our

culture but are personality as well .And all segments who can afford the product will be targeted

Target market: will mainly be middle and upper class,

Incomes range 50,000 and above,

Age :18 and above.

Area of residence : Model town, Garden Town ,Gulberg, Defence ,Johar town, Kent and others

Gender: Male and Female

Q)What is the nature and extent of the competition?

Main competition is mainly faced by painters ,wall papers ,interior designers and flex printers who are scattered and have well planned operations all over the city .largest percentage of the market is catered by painters who are in abundant supply .

The product that is being offered by this business comprises the qualities of all the competitive offerings so the chances of success are high. This concept is relevantly new cheaper and more effective than the others .There are no major competitors who are offering the products or the services this business is ,Which will surely change people prospective about the decoration industry.

But soon completion is expected as new Ideas generate new competitors who copy or follow the market trend ,which might create future discrepancies and problems .This might make survival hard in the long run but significant steps like keeping the cost to the minimum and offering value added features migh even the odds.

Q) What other trends in the technological, economic and political environment will be important?

Political factors will not effect the business as in general accept tax rates and registration policy .In terms of environment stability is seen as the business is of art related industry people will alwasys be there for its admiration and usage .

Technology however will be an intriguing factor for this business as new machines and plotter cuts will be required for printing and cutting .Improvements in models and added features will be important and huge spending will take for maintenance and up gradation .Apart from that we will introduce a new software which clients will use to see ,create and compose different products in different settings .

Marketing ObjectivesA Facebook page will be created to attract and view customers suggestions

Discount Coupons will be offered in magazines and news papers

Pamphlets will be distributed to customers and different target areas of residence.

Radio and bill board adds will be considered

Spending on marketing will be 50% of the revenue generated

Marketing Strategies

InnovationOur main would be attract as many customers as possible within first 5 years of the business operations by offering discounts ,concessions and other promotional offerings ,which will give us an edge over other competitors .

Our product overall is unique and creative in nature it not only save time but is also cost efficient providing a wide range of ideas for execution .The business offers state of the art wall stickers and sheets with sofeares that help you compose and design your own product .

Identification of Target Markets:The target customers were mainly business men and home owners who were in the age category of 30 and above .Through the research we found that people showed significantly great interest in the product which was being offered. And wanted to buy the product because it gave them the freedom to compose and create according to there will with the most cost effective and efficient manner.

Our main focus would be on developing strong relations with the customer as the business is new word of mouth and repeat purchase will be our primary goal .I will personally see to it that the customers are satisfied and are being offered more than they expected. Promotional gifts ,discounts and free merchandise will be given to them so they purchase repeatedly .

Interactive Marketing Methods:A Facebook page will be created for customer participation ,all there question and quires will be answered to accordingly .Our designing software’s will constantly send customers taxt messages about new offerings and promotions. Apart from that sales force will be trained to keep a friendly and helpful attitude with the clients .

Information Gathering:Information will be gathered mainly by customer recommendations through Facebook and personal advise upon viewing the outlet .Sales force will asked to regularly go to different events and product related stores to see whatever is in trend and what changes need to be made.

Financial plan

Income statement

Year 1

Quarter 1 Quarter 2 Quarter3 Quarter 4Revenues (Sales)

15000 25000 35000 40000

Less cost of services

3000 12000 19200 24000

Gross profit / (loss)

6000 8000 12800 16000

Operating expensesFixed Payroll 5000 4000 6400 7000Office EquipmentOffice RentUtilitiesOther Office ExpensesTotal Operating Expenses

5000 4000 6400 7000

Income Before Taxes

5000 4000 6400 9000

Income Tax ExpenseNet Income/Profit

5000 7000 8000 10000

Year 2

JAN-JUN JUL-DEC

Revenues (Sales) 65000 80000Less cost of services 3700 50000Gross profit / (loss) 27000 21000Operating expensesFixed Payroll 20000 25000Office RentOffice EquipmentRepair & Maintenance 100UtilitiesMisc Office Expenses 100 100Total Operating Expenses 13000 15900Income Before Taxes 13400 17100Income Tax ExpenseNet Income/Profit 15000 19000

Year 3

JAN-DECRevenues (Sales) 250000Less cost of services 90000Gross profit / (loss) 130000Operating expensesFixed Pay Roll 20000Office RentUtilitiesRepair & Maintenance 2000Other Office Expenses 4000VehiclesTotal Operating Expenses 50000Profits Before Taxation 80000Income TaxNet Income/Profit 80000

Balance sheet

Year 1

Quarter 1 Quarter 2 Quarter 3 Quarter 4Assets:Current AssetsCash 40000 40000 50000 65000A/R - - - 4000Prepaid Deposits to VendorsTotal Current Assets

400000 400000 400000 400000

Fixed AssetsOffice EquipmentLess DepreciationTotal Fixed Assets

Total Assets 400000 350000 3500000 350000Liabilities & Owners Equity:Current LiabilitiesA/P 3000Salaries Payable 1500Total Liabilities 4000

Shareholder’s Equity:Owner’s Equity 30000 39000 49400 65000Retained earning Total Equity 30000 39000 49400 63000Total Liabilities & Owner’s Equity

30000 39000 49400 62000

Year 2

JAN-JUN JUL-DECAssets:Current AssetsCash 90000 120000A/R 5000Prepaid Deposits to VendorTotal Current Assets 400000 1125000Fixed AssetsOffice EquipmentLess DepreciationTotal Fixed AssetsTotal Assets 90000 125000

Liabilities & Owners EquityCurrent Liabilities A/P 5000 1500Salaries Payable 1300Total Liabilities 5000 2500

Shareholder’s Equity:Owner’s Equity 90000 120500Retained earningsTotal Equity 90000 120500

Liabilities & Owner’s Equity 90200 125900

Year 3

JAN-DECAssets:Current AssetsCash 240120A/R 90000Deposits and Prepaid ExpensesTotal Current Assets 250000Fixed Assets Office EquipmentVehiclesLess DepreciationTotal Fixed AssetsTotal Assets 250000

Liabilities & Owners Equity:Current LiabilitiesA/P 6000 Salaries Payable 5000Total Liabilities 10000

Shareholder’s Equity:Owner’s Equity 298700Retained earningTotal Equity 298700

Liabilities & Owner’s Equity 3117700

Cash flow statement

Year 1

Quarter 1 Quarter 2 Quarter 3 Quarter 4Cash Flow From Operating ActivitiesNet Income - 6000 5000 7000 Add DepreciationCash Derived From Operations

- 6000 5000 7000

Cash Decrease (Increase) in Working Capital Items+ Cash Received from Customers

30000 25000 35000 50000

- Cash Paid To Vendors

20000 15000 20200 25000

- Operating Expenses

6000 5000 7400 8000

- Income Tax PaidCash Disbursed for Operating ActivitiesNet Cash inflow and outflow from operating activities

6000 10000 11400 16400

Cash Flow From Investing Activities

11000 16000 16000 21000

Cash flow from financing Activities

6000 7000 2000 20000

Net Increase/ (Decrease) in cash

25000 40000 30400 19400

Cash balance (beg of Quarters)

30000 35000 40000 50400

Cash balance (end of Quarters)

500000 70000 754000 255400

Year2

JAN-JUN JUL-DECCash Flow From Operating ActivitiesNet Income 10000 15000Add DepreciationCash Derived From Operations 10000 15400Cash Decrease (Increase) in Working Capital Items+ Cash Received from Customers 70000 80000- Cash Paid To Vendors 35600 45000- Operating Expenses 15000 16900 - Income Tax Paid

Cash Disbursed for Operating ActivitiesNet Cash inflow and outflow from operating activities

21400 35500

Cash Flow From Investing Activities - -Cash flow from financing Activities - 4000Net Increase/ (Decrease) in cash 30400 35500Cash balance (beg of Year 2) 70800 90200Cash balance (end of Year 2) 90200 125700

Year 3

JAN-DECCash Flow From Operating Activities

Net Income 20100Add DepreciationCash Derived From Operations 19100Cash Decrease (Increase) in Working Capital Items+ Cash Received from Customers 250000- Cash Paid To Vendors 90500- Operating Expenses 50000 - Income Tax Paid

Cash Disbursed for Operating ActivitiesNet Cash inflow and outflow from operating activities 100600Cash Flow From Investing Activities 30000Cash flow from financing Activities 70000Net Increase/ (Decrease) in cash 120100Cash balance (beg of Year 3) 120700Cash balance (end of Year 3) 250000

Appendix

QuestionnairesQuestionnaire

1.Age?

15-20 20-30 30-40 40-50+

2. Gender?

Male Female

3. Profession?

Student Business Office employee

4. What is your income or allowance? (thousands )

5-10 10-30 30-60 60-100 100+

5.How often do you spend on house hold or work area decorations ?

Once a month Once in six months once a year When ever its necessary

6.How much are you willing to spend on household or work area decorations ?

10-30 30-60 60-90 100+

7. To decorate your walls which of them would you go for ?

Painter Wall paper /flex Interior designer

8. How often do you get your walls painted ?

Once a month Once in six months Once a year When ever its necessary

9. Which of these do you consider most important when it comes to painting your walls?

Color combination Texture Theme Design

10.Who would you consult for designing /painting your walls ?

Friends Family Professional (painter) Follow whatever is in fashion Think of it my self

11.Does increasing prices and inflation effect your decision for redecorating ?

Yes No

12.Would you consider new technologies for wall decoration/designing?

Yes No Maybe

13.Which of these do you consider to be most trendy and stylish in wall decorations?

Spray paint Traditional paint brush Texture rolls Sticker paint designs

14.Now day’s style, fashion and expressionism is getting more and more important to stay ahead

Yes No Maybe

15.It’s better to follow whatever is in fashion rather than following self-expressionism ?

Yes No Maybe

16.I would paint/design the surroundings of work place / living area according to what I like rather than what other people would ?

Yes No Maybe

Interview Questions from competitors Through observation , questioning and using web based search engines

Percentage of market they have ?

Estimated sales turnover ?

How long have they been in the business?

Condition of markets and new entrants ?

Competitive edge and most successful product or service?

Percentage of profit ?

How active are they in the market place ?