2/18/2015 Advisory companies gain as startups look to woo investors  The Economic Times

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Financial services company ValPro launched its dealenabling

platform, Enablersinvestment. com, for facilitating seed round

and SeriesA funding. 

ET SPECIAL: Delhi Polls 2015: Don't miss outon indepth coverage

Advisory companies gain as startupslook to woo investors

READ MORE ON » ValPro | Suresh Shetty | Rajat Tandon | Nasscom | Manish Malik | Hero Honda | ArtZolo

HYDERABAD: The renewed interest inearlystage investment in startups hasopened up opportunities not just for theparties involved but also the matchmakers.Quick to spot the need for professionaladvice and mentoring, advisory firms aregrooming startups to become investorreadyat prices that such companies can afford. 

Financial services company ValProlaunched its dealenabling platform,Enablersinvestment. com, for facilitatingseed round and SeriesA funding forstartups and SMEs (small and medium enterprises). The company has tied up withNasscom's 10,000 Startups initiative and SIDBI Innovation and Incubation Centre at IITKanpur for grooming startups. 

"Currently, we are betatesting the platform and 15 companies are under review foraddition to the platform. Often we find that startups are not completely investorready andwe help them choose between a pureplay investor and strategic funding which can openup a larger network for these young enterprises," said Manish Malik of boutique advisoryfirm ValPro, founded in 2005, where he looks after M&A, deal execution and PE. 

The startups pay a listing fee of.`30,000 for reviewing their profiles and grooming by

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2/18/2015 Advisory companies gain as startups look to woo investors  The Economic Times

http://economictimes.indiatimes.com/news/emergingbusinesses/startups/advisorycompaniesgainasstartupslooktowooinvestors/articleshow/46269750.… 2/4

Budget may give states biggersay in welfare porgrammesThe planned change follows the YV Reddyled 14th Finance Commission'srecommendation on higher fund transfersto states.ICA India mulls revival led by a boost inpower, real estateIncentives for manufacturing of mobile,laptops on the anvil

View: India must break cocoonof being a services nationIf you look at the Indian businesslandscape, you will see successful servicescompanies in fields like airlines, healthcare,mobile phone and IT.US immigration laws prevent it fromtapping into India: BloombergIndia can’t handle six airlines now:Douglas Gates, KPMG

Network of driverless vehiclesto connect Delhi, ManesarThe road transport ministry has offeredNH8 between Delhi and Manesar for thecountry's first 'Metrino' project.Microsoft Lumia 532 launched at Rs6,499Eyeing India, Samsung unveils budget4G smartphones

PM Modi to give big push toMake in India at HannoverHoping to give ‘Make in India’ a big push,PM Modi will jointly inaugurate theHannover Fair with German ChancellorAngela Merkel.PM Modi vows to double output ofdefence manufacturingMFs plan schemes to cash in on Make inIndia campaign

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ValPro. If the startup is not accepted for listing for funds, the money is refunded. Theplatform also charges about 2% of the deal amount from the startups which get fundedthrough its network of investors. "We need to be honest to our investors. We have 25HNIs ready to invest and have also been approached by a development fund forinvestment in social enterprises," said Malik. 

"We sense the need to act as a catalyst for entrepreneurs in realising their dreams. Wehave partnered with a few boutique consulting firms, to support early stage startups ontheir business and funding aspects," said Rajat Tandon, senior director of Nasscom's10,000 Startups initiative. Startups value being groomed by firms that work in closecollaboration with institutional investors. With a background check done by advisory firms,individual investors are open to the proposition of completing a deal online. "It is aworkable solution," said investor Suresh Shetty, exCFO, Hero Honda. 

"Being reviewed by professionals helps us understand valuations and synchronisesexpectations and reality. As a part of other dealenabling platforms, the discovery processhas been tedious and we have been running around in circles," said Vishal Singhal, cofounder at ArtZolo, an online marketplace connecting artists, galleries and buyers. A partof IITKanpur's incubator programme, the startup is looking to raise a seed round throughthe platform. For startups that cannot afford to pay the steep subscription fee, theadvisory firms are willing to take equity in lieu of their services. "We work either on asubscriptionfee model for the services provided or take a stake in the company on a parwith angel investors in the range of 510% for the services," said Jeenendra Bhandari,partner, MGB & Co, which runs Empowerstartups. in.

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