s.m.o.o.t.h.™

A process

We were hoping you’d ask! SMOOTH is the

process JDW uses for all its communications.

Whether we’re talking with clients, colleagues,

or within, we try our best to be SMOOTH

Talkers. Here’s what we mean.

Simple.

Straight to the point messages. No need for a

fine-toothed comb when working with us.

Make it Unique.

You want a partner that will help your message

fly above the crowds- not dive in it. Our

messaging must be different than the rest.

On Time.

Message is created, sent and received exactly

when it’s supposed to be. Timelines are key.

On The Go.

A message should change as its audience changes.

Adapt almost seamlessly with the times.

Targeted.

Mass marketing has ceased to exist. It’s so 1980’s.

Know your audience, and know what they like to

hear. We don’t waste time communicating with

those who don’t want to hear it.

Hard-Hitting.

Have you ever been kicked in the neck before?

Good, neither have we…but we’d remember if we

did. Like a good strike, our messages should be

remembered too (most of the time our messages

won’t cause physical harm, don’t worry).