SMSC Products Update

China Distributors Training

December, 2013

Agenda

Networking Products Update

USB Products Update

Overview of Automotive, Wireless and

Computing Products

2

Ethernet Products Update

Ethernet: Technology Pillars

Controllers

40 years experiencesservicing Ethernet marketwith robust, reliable, highquality solutions.LAN91C111 has beenselling for over 20 years !

Switches

Multi-port Ethernet Switchesservice primarily the industrial

market and deliver highperformance solutions with

minimal CPU overhead

Physical Layer (PHY)

Fast Ethernet and GigabitEthernet solutions interfacingto many processors in themarket with integrated MACsvia industry standardinterfaces

Bridges

Unique solutions to providearchitectures with Ethernet

functionality without the need forprocessors with Ethernet MACs

Broad Product Portfolio of Dependable Ethernet Solutions

4

Where We Win Today

HDTVSet Top Box

Programmable

Logic Controllers

Streaming Media Box

Robotics

Monitor

Server

Video Surveillance

Smart Energy

Meter

Automotive Diagnostics

Home Networking

Patient Monitoring

Equipment Docks Test Equipment

6

LAN8710A/20A - 10/100 Ethernet PHY’s

SoC w/Ethernet

MAC

25 or 50Mhz

MII / RMIILAN8710A

LAN8720A

In Production25MHz

Xtal

Target Applications•PC Docking

•Port Replicators

•USB to eNet Dongle

•Digital Signage

•Networked Printers

•Netbook/Tablet

•PVR, STB

•Digital TV

•SoC Reference

Platforms

Excellent ESD Protection levelswithout any external protectiondevices

Meets / exceeds IECrequirements

Integrated DSP with adaptiveequalizer

Integrated 1.2V Linear RegulatorIncorporates MCHP flexPWR

Flexible I/O voltage down to1.8V

Extremely low energy detectstandby mode

Uses a low cost 25MHz xtal for RMII

Industrial temperature available

Lead free ROHS compliantpackages:

LAN8710A: 32QFN 5x5mm(MII/RMII)

LAN8720A: 24QFN 4x4mm (RMIIonly)

Automotive version (LAN88730xM)available

AM: -40 to 85C

BM: -40 to 105C

8

LAN8740A/41A/42A - Enhanced 10/100 EthernetPHY

•

•

SoC w/Ethernet

MAC

25 or 50Mhz

MII / RMII

LAN8740A

LAN8741A

LAN8742A

25MHz

Xtal

•

•

In Production •

•

•

•

Target Applications•PC Docking•Port Replicators•USB to eNet Dongle•Digital Signage•Networked Printers

•Netbook/Tablet

•PVR, STB•Digital TV•SoC Reference

Platforms

•

•

•

Energy Efficient Ethernet 802.3az

Wake On LAN support (WoL)

Cable Diagnostics

Deterministic Internal Loopback Latency+/- 1ns

• Ensure Optimized performance intime critical applications

HP Auto-MDIX

Compliant with IEEE 802.3/802.3u

Integrated DSP with adaptive equalizer

Integrated 1.2V Linear Regulator

Uses a low cost 25MHz xtal for RMII

Industrial temperature version available

Lead free ROHS compliant packages:• LAN8740A/41A: 32QFN (MII/RMII)

• LAN8742A: 24QFN (RMII only)

LAN8740A/41A/42A Pin compatible with LAN8710A/20A!

9

Energy Efficient EthernetValue

Without EEE

Node #1

PHY PHY

RX

TX

Node #2

MII RX

TXSoCMII

SoC

RED shows RX and TX functions full active even when no data being sent

With EEE

Node #1

PHY PHY

RX

TX

Node #2

MII RX

TXSoCMII

SoC

BLUE shows RX and TX functions OFF when no data being sent

Close to 50% Power Reduction can be Realized11

LAN8810/20 - Gigabit Ethernet PHY’s

•

Crystal•

Ether

net

Magn

eticsSoC

w/MAC

GMII /

RGMII•

•

•

•

•

•

LAN8810(i)

LAN8820(i)

Target Applications• Industrial PC• VoIP gateway• SOHO/SMB

router

• Industrial Networks• Security/Inspection• Cameras

Small Footprint, Low Power

HP Auto-MDIX support with IEEE 802.3abspecs at 10/100/1000 Mbps operation

Excellent ESD Protection levels without anyexternal protection device

Flexible configurations for LED statusindicators

Implements Energy Detection and PowerDown modes

Link status change and wake-up detection

Industrial temperature version available

Lead free ROHS compliant packages:• LAN8810: 72QFN 10x10mm (GMII)

• LAN8820: 56QFN 8x8mm (RGMII)

15

Ethernet Transceiver ProductSelector Guide

Feature

Data Rate

MAC Interfaces

LAN8710A

10/100

MII/RMII

LAN8720A

10/100

RMII

LAN8740A

10/100

MII/RMII

LAN8741A

10/100

MII/RMII

LAN8742A

10/100

RMII

LAN8810

10/100/1000

GMII

LAN8820

10/100/1000

RGMII

Media

Pin Compatible

Cable Diags.

Energy EfficientEthernet802.3az

Wake–on-LAN

REF_CLK_OUT

Power Savings w.EEE enabled

(IC +Magnetics)

Package

Cu

-

-

-

Cu

-

-

-

Cu

w. LAN8710

YES

YES

Cu

w. LAN8710

-

YES

Cu

w. LAN8720

YES

-

Cu

-

-

-

Cu

-

-

-

-

-

N/A

QFN32(5x5mm)

-

YES

N/A

QFN24(4x4mm)

YES

-

~50%

QFN32(5x5mm)

-

-

~50%

QFN32(5x5mm)

YES

YES

N/A

QFN24(4x4mm)

-

-

N/A

QFN72(10x10mm)

-

-

N/A

QFN56(8x8mm)

Note: All products available in Commercial (0 to +70C) and Industrial (-40 to +85C) temperatures

16

Reference Designs

17

Docking Station Application

USB 3.0

Processor

USB5537B

USB 3.0

USB 3.0

USB 3.0

USB 3.0

Connectors

USB 3.0

USB 3.0

USB 3.0

USB 2.0

ConnectivityUSB 3.0

USB 3.0

USB 2.0USB 2.0

Additional“Hybrid Hub”

USB2 Ports

LAN7500

12/3/2013 USB 3.0

Connectors

26

LTE Modem Application

LTE ModemProcessor

USB2.0 LAN7500

WiFi Radio

27

USB Products Update

USB: Technology Pillars

USB2.0 Market Leader

10 Years of USB2.0 Host andDevice Interoperability with350 Million Sold worldwide27+ USB certified hubs.

HSIC expanding USB2.0connectivity in mobilemarkets.

USB3.0 Connectivity

10x speed of USB2.0, 5GPs IPenables simultaneous High

bandwidth applications.MCHP’s IP drives value and

launches new and excitingapplicationsUSB2.0 USB3.0

Flash Media Access

Flash memory and media isprevalent across an extremelywide variety of differentapplications and market.MCHP provides fast reliablesolutions to ensure criticalaccess.

Power Delivery/Charging

Extending USB bus poweredapplications to enable High

Performance Devices ischallenging with Extended Cable

lengths, ESD, and seamlessinteroperability, and complex

power management schemes.

Flash Media Power Delivery

Leading the Evolution in USB Power and Bandwidth!

31

Where We Win Today

HDTVTablet /

eReaderSet Top Box

Streaming Media Box

Camera

Monitor

Automotive Breakout Box

Chromebook

Docks Ultrabook

33

USB2.0 Hub Controllers

USB2.0 Hub OverviewVALUE PROPOSITION:

•

•

•

•

ARCHITECTURE:Hub

•

•

•

Strong brand name in USB2.0 hubs

Broad portfolio serving consumer, industrialand automotive segments

World class 2, 4, 7-port Feature Rich hubs

High levels of integration featuring integratedcontroller providing ease-of-use and flexibility

Small package sizes and excellent powerconsumption

Inventor of HSIC interface for embedded USBapplications

Strong position in mobile market providing portexpansion from processors to I/O connectivity

Processor Hub...

Embedded USB

Processor Hub

Keypad WiFi Sensor

APPLICATIONS:Tablet /

eReader

PRODUCT AND TOOLS:

PRODUCT

USB253x

INTERFACE

USB

USB/HSIC

USB/HSIC

USB

KEY FEATURES

Integrated controller, FlexConnect, Battery Chrg detection

Miniature package, same features as USB253x

48QFN package, same features as USB253x

2-Port hub for cost effective applications

LCD-TV USB3x13

USB46x4

Automotive Breakout Box USB2422

Development Tools:

Ultrabook

Server

EVB-USB2534BC

EVB-USB4604FLEXH

EVB-USB4624BCUH

EVB-USB2422

* For USB3x13, use EVB-USB4604FLEXH or EVB-USB4624BCUH

35

HSIC Reference Design

PROCESSOR

Qualcomm

Samsung

Apple

nVIDIA

Intel

TI

FAMILY

8x20, 8x30, 8x60, 8x70

Exynos 5, 6

A5, A6

Tegra 4, 5

Cherry Trail

Bay Trail

OMAP4, OMAP5

PART NUMBER

USB3503, LAN9730

USB3503

LAN9730

USB3503, USB4640,

LAN9730

USB4604, USB4640,

USB3613

USB3503, LAN9730,

USB4640

40

USB3.0 Hub Controllers

USB3.0 Hub OverviewVALUE PROPOSITION:

•

•

•

•

•

•

•

ARCHITECTURE:HubStrong brand name in USB

Broad portfolio serving consumer, industrialand automotive segments

Third generation of USB3.0 hub solutions

USB-IF compliant hub (TID available)

Hybrid hub solutions (USB3.0 and dedicatedUSB2.0 ports)

High levels of integration featuring integratedcontroller providing ease-of-use and flexibility

Battery charger detection support

Processor Hub...

Embedded USB

Processor Hub

Keypad WiFi Sensor

APPLICATIONS: PRODUCT AND TOOLS:

PRODUCT

USB553xB

INTERFACE

USB

KEY FEATURES

USB-IF Compliant USB3.0 hub (TID), Integrated

controller, Battery Chrgr detection, Up to 7-Ports

UltrabookMonitors

Automotive Breakout BoxDevelopment Tools:

EVB-USB5534BC

EVB-USB5537

Docks

Printer

58

MCHP’s “Hybrid Hub”,The Ideal Docking Solution

• Four USB3 “SuperSpeed” Ports with USB2 lanes

•

•

Three additional USB2 lanes, allows for user low speed, high speedperipherals without consuming a “SuperSpeed” , USB3 lane

USB-IF allows mixed speed lanes to be presented to the user in “host”

configurations, such as Docks, Mobile and Desktop PC’s

•

•

Fully certified, USB3 Logo capable configuration!

MCHP value add to our OEM/ODM customer configurations

JTAGUpstream

USB 3.0 Port

Hybrid HubThree “extra” USB2 ports to

prevent consuming a USB3 port

Example:

Mouse, Keyboard, AudioDo not need USB3 speed…

TAP

Controller

USB USB

3.0 2.0

PHY PHY

Embedded

8051 µCPLL

I2C/SPI

Controller

SPI/I2C

0 0

7

6USB 3.0 Hub

Controller

1 2 3 4 1

USB 2.0 Hub

Controller

2 3 4 5

GPIO

Controller

GPIO’s

USB USB

3.0 2.0

PHY PHY

USB USB

3.0 2.0

PHY PHY

USB USB

3.0 2.0

PHY PHY

USB USB

3.0 2.0

PHY PHY

USB

2.0

PHY

USB

2.0

PHY

USB

2.0

PHY

DownstreamUSB 3.0 Port 1

DownstreamUSB 3.0 Port 2

DownstreamUSB 3.0 Port 3

DownstreamUSB 3.0 Port 4

Downstream Downstream DownstreamUSB 2.0 Port 5 USB 2.0 Port 5 USB 2.0 Port 5

59

USB5537B - Host System andDock Use Case

Docking station is allowed to present mixed speedports to user as “host” system implementation

Fully USB-IF and USB3 Logo supported

USB 3.0

CPU

GFXUSB 3.0

USB5537BUSB 3.0

USB 3.0

Connectors

USB 3.0

USB 3.0

USB 3.0

USB 3.0

USB 2.0

IO Hub(South Bridge)

USB 3.0

USB 3.0

USB 2.0

USB 2.0

Additional“Hybrid Hub”

USB2 Ports

12/3/2013 USB 3.0

Connectors

63

USB5537B – Peripheral andMonitor Use Case

PC Peripherals and Monitors must not show mixed

speed ports if USB3 Logo is desired These three extra USB2 ports are frequently populated inside

monitor dock or peripheral with common functions Audio, Ethernet, Flash Media Readers

64

USB Port Power Controllerswith Charging Emulation

UCS1002-2 & UCS1001-3/4

What problem is solved?

Active cables can be plugged in w/o

confusing a system

Active cables contain ICs that draw current

® Lightning™ connector is an active Apple

cable often misidentified as a device

USB devices capable of 12W charging

need compatible charging ports New USB devices are allowing higher

® 5, iPad® …)charging current (iPhone

77

Typical Applications

The UCS100x sits on the host side for USB

charging

Typical applications

Computing USB ports (desktop/notebook)

USB charging accessories

PC peripherals (monitor, dock, printer…)

Cigarette lighter adaptors

Wall chargers

Automotive

Audio Docks

78

UCS100x Benefits (1 of 2)

Active cable compatibility Lightning® connector compatibility is a must

One of the few solutions to allow 12W charging fornew devices including the iPhone® and iPad®

Quicker charging (higher current) is possible

UCS1001-3/4 prioritizes Samsung and Apple® device

charging (special focus on smartphones and tablets)

UCS1002-2 is programmable for wider compatibility

12W Charging

Compatibility

79

UCS100x Benefits (2 of 2)

Learning mode Determine the best charging current & preferred

devices

Ability to update charging profiles to

accommodate new devices Protected 8 months into a 12 month cycle

Automatic port shutdown after charging

USB Power allocated based on system needs Current sensor and programmable current limit

80

UCS100x Key Features

UCS1002-2 UCS1002-1 UCS1001-3 UCS1001-4 UCS1001-1 UCS1001-2

USB Port Power Switch 55mΩ 55mΩ 55mΩ 55mΩ 55mΩ 55mΩHi Speed USB Switch Y Y Y Y Y Y

Up to 2.4A Up to 2.25A Up to 2.4A Up to 2.4A Up to 2.25A Up to 2.25ACharging Current(12W) (10W) (12W) (12W) (10W) (10W)

Charging Emulation 9+ 9+Profiles Supported Programmable Programmable 9 9 9 9

12W Y 10W Y Y Y Y

Samsung Compatible Y Y Y Y N N

BC1.2 CDP & DCP Y Y Y Y Y Y

YD/T 1591(China) Y Y Y Y Y Y

Programmable Y Y N N N N

Additional Profiles Y Y Y Y Y YN N Y N Y NCharging Indicator

Attach Detect Indicator Y Y N Y N Y

Current Measurement Y Y N N N N

Power Allocation Y Y N N N N

Interface SMBus/I2C SMBus/I2C Discrete GPIO Discrete GPIO Discrete GPIO Discrete GPIO

20 pin 4x4 20 pin 4x4 20 pin 4x4 20 pin 4x4 20 pin 4x4 20 pin 4x4Package QFN QFN QFN QFN QFN QFN

81

UCS100xFeatures, Benefits, Results

Features12W charging emulation

profile

Attach detection/removal

current allows for active

cables

Profile priority restructuredon the UCS1001-3 and UCS1001-4

BenefitsNew iPhone® and iPad®

devices can charge at

higher currents

Minimizes

attachment/removal

detection errors from

active cables

Increased coverage ofApple® and Samsung®

products

Create charging schemes

for new products in the

market

Measure the amount of

charging current

•

•

ResultsFaster charging times for Apple®

devices

More reliable attachment

detection scheme andcompatibility for the Apple®

Lightning™ connector

Coverage for the most popular

products (tablets and

smartphones) in the market

Can update a USB charging port

for wider compatibility.

Creates system that can be

updated for future products.

Can optimize the charging current

for better end user experience.

Dynamically allocate power for

systems with smaller supplies.

•

Programmable charging

emulation profiles (continuing

key feature of the UCS1002)

•

•

•

•

Integrated Current Sensor(continuing key feature of the

UCS1002)

82

Overview of Automotive, Wirelessand Computing Products

Technology Leadershipin Wireless Audio

Cut the cord . . . not the quality!

Connecting to a New WorldOf Entertainment

Low cost. Simple.

Robust. Low Power.

Hear the difference!

Connecting Brands !

Your music & the world’s music

. . . from any device, anytime & anywhere.

84

Automotive SystemsProduct Portfolio

EthernetDiagnostics & Software

Download

RightTouch®

Touch andProximity

Sensor

Controllers

MOST®The Infotainment Backbone

MOST is the de-facto industry

standard for high bandwidth

infotainment networking

Kleer®Wireless Audio

Unique ombination

of low power and

high quality

wireless audio andcontrol

USBThe Consumer Port

USB is rapidly becoming

the consumer interface

of choice for mobile

device connection

87

Breakout Box Block Diagram

Today Model Year 2016

• USB profiles fixed – will not provide

optimal charging in the future• Will charge indicator be displayed?

• USB profiles upgradeable – USB device

or head unit to deliver profile update• MCU or hub to update UCS profile

90

Intelligent Platform

System Management

91

THANKS