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Mobile app search is Broken, and you can fix it – SEO techniques

How to rank high for your terms in Google play and generate traffic to your app and website

Ariel HochstadtCo-Founder

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1. You have an app, you just didn’t know it, so

stick around to learn how to get traffic

2. The 8 things that determine your chance to

rank high in Google Play

3. Performing Keywords research for mobile

apps

Content

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Mobile optimized sites are many times good alternative to mobile apps

Sometime the mobile site, or even desktop site give far better experience on mobile device

Mobile app search is broken – Users search for pages (like online) and not for app (sites)

You can have a free app (free of ads) in seconds, and promote it via Google Play

Mobile websites and mobile apps become similar

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The users are searching and nobody’s home…

Users can’t find in Google Play what they want

Google Search for mobile now includes mobile app results

If only I had an app, I could show up for many Google Play queries, and maybe also on Google mobile search results

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It only takes 2 minutes to create an app

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Descriptive nameInclude KeywordsApp Name

Descriptive name (yes, again)Focus on the first ~35-45 words

Competitors and TM are not allowed (but work great…)

Description

No need to include textOne big focus point

Professional lookIcon

Use as many distinct screen shots as possibleBest screen shots come first

A video reduces fear of the unknownScreen shots

Localize text and screen shots when possibleUse compelling developer nameDon’t limit yourself to geography

Settings

RealCalc Scientific CalculatorPanecal Scientific calculatorScientific Calculator (adfree)

Android's #1 Scientific CalculatorThanks for a million downloadsCalculator++ is an advanced, modern and easy to use

SEO for Google Play – Pre publish

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SEO for Google Play – Post publish

Start with good ratings of you, your family and friendsEncourage users to rate you

App Ratings

The first days are critical, boost installs with traffic from your site/emails list and advertising

App installs

Don’t update your app every weekAdd info on the update in Google Play and

a call for action to updateUpdates

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Google Play Auto complete discovers the secrets

• Google Play auto complete, allows you to do a keyword research on your site/app

• Remember to check all types and directions (News Canada <-> Canada News <-> Canadian News)

• You may also want to use AdWords Keywords tool, when set on mobile only

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The app exam – sample apps to learn from

IconnameDescription

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The app exam – sample apps to learn from 2/2

App name keyword (News app, news sites)

Descriptive keyword (top, best, fast)

Competitor name keyword (BBC, CBS)

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Many smart players conquered niche apps themes

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Don’t thank me, app me!

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