SOCIAL ENTREPRENEURSHIP IN

INDIA - PROBLEMS & PROSPECTS

EDITOR

K SRIDEVI

Disclaimer

© Zenon Academic Publishing, 2014

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First Published, 2014

Zenon Academic Publishing

Hyderabad.

ISBN: 978-81-926819-4-8 

This book is meant for educational and learning purposes. The author of the book has taken reasonable care to ensure that the contents of the book do not violate any existing copyright or other intellectual property rights of any person in any manner whatsoever. In the event the author has been unable to track any source and if any copyright has been inadvertently infringed, please notify the publisher in writing for corrective action.

CONTENTS

Preface i Acknowledgements ii List of Contributors iii

SOCIAL ENTREPRENEURSHIP: AN OVERVIEW & ROLE OF CORPORATES

S.No

Title of the Paper & Name of the Author/s

Page No.

1 Social Entrepreneurship: Global Scenario Prof. (Mrs) Prashanta Athma, Mrs N. Rajya Laxmi

1

2 Innovative Social Entrepreneurship for India Prof Selvarani Shankar, Dr Sridevi Samineni

11

3 The Emergence of Young Social Entrepreneurs in India-A discussion Dr. Ravi Aluvala

21

4 Popularity of Social Entrepreneurship in India Dr B Saritha

35

5 Social Entrepreneurship: Role of Public Sector Commercial Banks Mrs. K. Sridevi

39

6 Pratham Educational Foundation: Growth & Progress Dr. J. Ravi Kumar, Ms. B. Mamatha

50

7 Corporate Social Entrepreneurship – The Social Impact Dr. B. Sandhya Rani

64

8 Cause Related Marketing: A New Dimension of Social Entrepreneurship Dr. D. Shreedevi

78

9 Social Entrepreneurship – The Role of Various Sectors Mrs. G. Laxmi Prabha

87

10 Social Entrepreneurship in India - A Case Study on the e-Governments Foundation Mrs. A.Pravallika

97

11 A Study on Social Entrepreneurship – A Growing Trend in India Mrs. A.Danam Tressa, Ms.Neha Thadani

109

12 Isn’t the Social Entrepreneurship an Innovative Practice in Getting More Prospects Dr. S V Srinivasa Sastry

119

13 Social Entrepreneurship – A Case Study of Jublient Bhartia Group Mrs. Komal Dave, Mrs.Madhuri Thakur

128

14 Defining Moments of Social Entrepreneurship Mrs. Shailaja Thangella, Mr. Vemana Pagidipala, Mr. Jayaprakashnarayana G

144

15 Social Entrepreneurship: Towards a Better Understanding Mr. John Paul Mennakanti

157

16 Social Enterprise Towards ‘P’erfection with 4Ps Mr. Deekonda Sathish Kumar, Mr. Moluguri Kiran Kumar

167

17 Social Entrepreneurship: Issues and Challenges Mr. T.Naresh Kumar

176

18 Ethics and Social Responsibility for Enterprise Sustainability Prof. S. S. Bhushanam

187

SOCIAL ENTREPRENEURSHIP: RURAL DEVELOPMENT & WOMEN EMPOWERMENT

S.No Title of the Paper & Name of the Author/s Page No.

1 A Study on NGOs as a Vehicle of Social Support & Network Prof. V. Usha Kiran, Ms. M. V. Karunasree

198

2 Social Entrepreneurship in India: A Case Study of Mann Deshi Foundation Mhaswad, Maharashtra Mr. Indrakanti Sekhar, Ms. M. Srilakshmi

212

3 Social Entrepreneurship – Rural Development and Women Empowerment: A Case Study of Ethnic Cafe-Promoting Ancient Crops. Mrs. Sabiha Shareef

227

4 Social Entrepreneurship and NGOs: From charity to Development Dr. K.V.Sasidhar, Mr. G. Jagadiswar

238

5 Solid Waste Management in Nalgonda: Options and Opportunities Mr. Madhu Laxmalla

246

6 Role of NGOs in Social Entrepreneurship - A Case Study of Kherwadi Social Welfare Association Dr. V. Venugopal Rao, Mrs.G. Nalini

258

7 Women Empowerment: A Case Study of Mann Deshi Group Mrs. O. Bhavani, Ms. K.Suchitra

270

8 Social Service of Bosco Seva Kendra - A Special Focus on Don Bosco Navajeevan Mr. V.Raju, Mr. N.Narender

282

9 Don Bosco Tech – A Social Entrepreneur in the Field of Skill Training and Job Placements Mr. Kosanoju Ravichandra, Ms. Azher Fathima

295

10 Social Entrepreneurship: Mapping of Rural Entrepreneurship in India Ms. B.Shailaja, Ms. M.Shireesha

307

11 Social Entrepreneurship and Women Empowerment Mrs. Nagula Jyothi

314

12 Social Entrepreneurship and Rural Development Mr. G.Sandheep

321

13 A study on ALEAP : A Social Entrepreneur Mrs Ch. Jyothi

330

14 Women Empowerment through Self-help-groups –A Case Study in Nalgonda District Dr. P. Sridhar

341

15 Social Entrepreneurship in Rural Areas Mr. M. Venkat Ramana Reddy

347

i

PREFACE

Social Entrepreneurship is the process of pursuing innovative solutions to social problems. More specifically, social entrepreneurs adopt a mission to create and sustain social value. They relentlessly pursue opportunities to serve this mission, while continuously adapting and learning. Social entrepreneurs act boldly, not constrained by resources currently in hand. They hold themselves accountable for achieving the social mission and use resources wisely. They draw upon the best thinking in both the business and nonprofit worlds and operate in all kinds of organizations: large and small; new and old; religious and secular; nonprofit, for-profit, and hybrid. Social entrepreneurship is not a recent phenomenon, just as the desire to “do good” by society is not a recent thought. History is abounding with examples of activists who have single-handedly caused impressive social change. India too has had its share of social entrepreneurs in the past. Vinoba Bhave’s “bhoodan” movement, for instance, is often cited as an ideal of social entrepreneurship. Modern day social entrepreneurship adds to the innovative spirit of erstwhile social initiatives the insight and discipline of modern business practices. This business-like approach to tackling social issues ensures that the social entrepreneurs of today have a wider range of capital and other resources at their disposal and are not restricted to depending only on the government or a select few organizations. More importantly, the “entrepreneurization” of social enterprise ensures that there is always a growing pool of architects of change to address the wide base of social issues that worry today’s society. The conventional view of capitalism is one that insists maximal importance to the individual(s) profit-making motive. Within this context, it would seem that a social mission is incompatible with most businesses’ ideology. Yet, a large number of businesses today are seeking social responsibilities, evinced by the growing number of Corporate Social Responsibility programs. It is this growing sense of social responsibilities amongst corporate houses that serves as the guiding beacon for modern-day social entrepreneurship. This Book, a compilation of the Select Research Articles presented by the academicians, Social Entrepreneurs, Governmental Organizations, Students and other Stake holders in a one day National Seminar on the topic “Social Entrepreneurship in India – Problems and Prospects”, provides an insight into the concept of Social Entrepreneurship, its problems and prospects.

Mrs. K. Sridevi

ii

ACKNOWLEDGEMENTS

My Sincere Thanks to all the persons who have supported in bringing out this book.

At the outset I thank and congratulate all the stakeholders – academicians, Social Entrepreneurs, representatives of Governmental Organizations, NGOs and students for evincing keen interest and for contributing Research Articles.

I express my deep sense of gratitude to Prof. Katta Narasimha Reddy, Hon’ble Vice Chancellor, and Prof. K. Pochanna, Registrar for the constant encouragement and motivation for taking up Research oriented activities and for being a source of inspiration.

I am indebted to Prof. (Mrs.) Prashanta Athma, Senior Professor of Commerce, Osmania University for the unstinted support and encouragement.

I gratefully acknowledge the ready and willing help and co-operation rendered by the Departmental Colleagues of Commerce & Business Management and Students for their constant support.

I owe my special Thanks to Dr. Miryala Ramesh, my Departmental Colleague who was of a great help in bringing out this Book.

I wish to thank the Zenon Publications and their editorial team for bringing this book in an attractive format.

I take this opportunity to thank my husband Sri V. Chandrasekharan, who has always been a source of incessant motivation and encouragement to me and who has always extended his unstinted support to me in all the endeavors. I am thankful to my children Lakshmi Tejaswi and Sai Srikar for their endurance through several months that I spent for shaping this book.

Above all, I express my gratitude to my Parents (Late) Shri Koutha Markandeyulu, (Late) Smt Koutha Suguna Lakshmi and God for all the benevolence.

Mrs. K. Sridevi

iii

LIST OF CONTRIBUTORS

Name & Designation of the Author

Organization

Prof. (Mrs) Prashanta Athma, Professor

Department of Commerce, Osmania University, Hyderabad

Mrs. N.Rajya Laxmi, Assistant Professor(C)

Department of Commerce, Osmania University College for Women, Hyderabad

Prof Selvarani Shankar Head & Professor

Dept. of Business Management, Osmania University, Hyderabad

Dr Sridevi Samineni

Associate Professor Dept. of Business Management, School of Informatics, Andhra Mahila Sabha, Hyderabad.

Dr. Ravi Aluvala Principal

University College of Commerce & Business Mgmt., Mahatma Gandhi University, Nalgonda

Dr B Saritha Vice-Principal,

University College of Commerce & Business Mgmt., Mahatma Gandhi University, Nalgonda

Mrs. K. Sridevi Head

Department of Commerce, Mahatma Gandhi University, Nalgonda

Dr. J. Ravi Kumar Assistant Professor

Department of Commerce, Osmania University, Hyderabad

Ms. B. Mamatha Assistant Professor (C)

Department of Commerce, Osmania University College for Women, Hyderabad

Dr. B. Sandhya Rani Assistant Professor

Department of Commerce, Osmania University, Hyderabad

iv

Dr. D. Shreedevi Associate Professor

Apollo Institute of Hospital Administration, Osmania University, Hyderabad

Mrs. G. Laxmi Prabha Assistant Professor

Dept. Business Management, Mahatma Gandhi University Nalgonda

Mrs. A.Pravallika Assistant Professor

Dept. of Business Management, Mahatma Gandhi University Nalgonda

Mrs. A.Danam Tressa Associate Professor,

Dept. of Business Management, St. Joseph’s Degree & PG College, Hyderabad.

Ms.Neha Thadani MBA Student

St. Joseph’s Degree & PG College, Hyderabad

Dr. S V Srinivasa Sastry Senior School Assistant

Government Employee, Primary Education

Mrs. Komal Dave Assistant Professor (C)

Department of Commerce, Osmania University, Hyderabad

Mrs.Madhuri Thakur Assistant Professor ( C )

Department of Commerce, Osmania University, Hyderabad

Mrs. Shailaja Thangella Research Scholar

Dept. of Business Management, Osmania University, Hyderabad

Mr. Vemana Pagidipala Consultant - NITHM

National Institute of Tourism & Hospitality Management, Hyderabad

Mr. Jayaprakashnarayana. G Assistant Professor ( C )

Dept. of Business Management, Mahatma Gandhi University, Nalgonda

Mr. John Paul Mennakanti Assistant Professor( C )

Dept. Business Management, Mahatma Gandhi University Nalgonda

Mr. Deekonda Sathish Kumar Assistant Professor,

SRM PG College, Karimnagar

Mr. Moluguri Kiran Kumar Assistant Professor

SRM PG College, Karimnagar

v

Mr. T.Naresh Kumar Research Scholar

Dept. of Business Management, Osmania University, Hyderabad

Prof. S. S. Bhushanam Professor

Department of Business Management, Vignan’s Nirula Institute,

Prof. V. Usha Kiran Professor

Department of Commerce, Osmania University, Hyderabad

Ms. M. V. Karunasree Assistant Professor ( C )

Department of Commerce, Osmania University College for Women, Hyderabad

Mr. Indrakanti Sekhar Assistant Professor in Commerce

Department of Commerce, Osmania University, Hyderabad

Ms. Srilakhsimi Assistant Professor (C)

Department of Commerce, Osmania University College for Women, Hyderabad

Mrs. Sabiha Shareef Assistant Professor

Department of Commerce, Osmania University College for Women, Hyderabad

Dr. K.V.Sasidhar Assistant Professor( C )

Department of Economics, Mahatma Gandhi University, Nalgonda

Mr. G. Jagadiswar Senior Lecturer

Government Degree College, Siddipet

Mr. Madhu Laxmalla Assistant Professor(C),

Department of Social Work, Mahatma Gandhi University, Nalgonda

Dr. V. Venugopal Rao Assistant Professor ( C )

Department of Commerce, Osmania University College for Women, Hyderabad

Mrs. G. Nalini Assistant Professor ( C )

Department of Commerce, Osmania University College for Women, Hyderabad

Mrs. O. Bhavani Assistant Professor ( C )

Department of Commerce, Osmania University College for Women, Hyderabad

vi

Ms. K.Suchitra Assistant Professor ( C )

Dept. of Commerce, Osmania University College for Women, Koti, Hyderabad

Mr. V.Raju, Lecturer

Don Bosco Degree and P.G. College, Nalgonda

Mr. N.Narender Lecturer

Don Bosco Degree and P.G. College, Nalgonda

Mr. Kosanoju Ravichandra Lecturer

Don Bosco Degree and P.G. College, Nalgonda

Ms. Azher Fathima Lecturer

Don Bosco Degree and P.G. College, Nalgonda

Ms. B.Shailaja Assistant Professor

Department of Commerce, Osmania University College for Women, Hyderabad

Ms. M.Shireesha Research Scholar

Department of Commerce, Osmania University, Hyderabad,

Mrs. Nagula Jyothi Lecturer in Commerce

Government Degree College, Armoor, Nizamabad

Mr. G.Sandheep Lecturer in commerce

Government Degree College, Armoor, Nizamabad

Mrs. Jyothi. Ch Assistant Professor ( C )

Dept. of Business Management, Mahatma Gandhi University, Nalgonda

Dr. P. Sridhar Assistant Professor ( C )

Department of Commerce, Mahatma Gandhi University, Nalgonda

Mr. M. Venkat Ramana Reddy Assistant Professor & P.R.O

Dept. of Management Studies, Mahatma Gandhi University, Nalgonda