Metrics from Twitter* Messages Sent Through Our Platform: Retail and E-Commerce *All trademarks, service marks, and trade names are the property of their respective owners.

SOCIAL ENGAGEMENT BENCHMARK REPORT

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Month: Retail and E-Commerce

Tweets Sent Avg Replies Avg Retweets

JAN 17.5K 2.8 7.7

FEB 19.5K 2.3 6.6

MAR 20.2K 2.6 7.5

APR 19.2K 2.9 8.1

MAY 23.6K 2.9 12.8

JUN 21.2K 3.8 12.9

JUL 24.0K 2.4 9.5

AUG 28.0K 3.2 12.2

SEP 25.8K 2.5 8.3

OCT 29.4K 3.3 11.5

NOV 33.1K 3.5 13.7

DEC 41.9K 4.1 27.1

21.2K

23.6K

19.2K

20.2K

19.5K

17.5K

41.9K

33.1K

29.4K

25.8K

28.0K24.0K

Tweets Sent by Month

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Day of Week: Retail and E-Commerce

Tweets Sent Avg Replies Avg Retweets

SUN 39.8K 2.1 9.3

MON 41.9K 3.0 10.2

TUE 44.7K 3.0 13.2

WED 45.6K 3.0 11.5

THU 46.2K 4.6 13.0

FRI 48.9K 3.5 13.0

SAT 36.3K 2.5 10.1

48.9K

46.2K

45.6K

44.7K

41.9K

36.3K 39.8K

Tweets Sent by Day of Week

Includes paid and organic posts

Social Engagement Benchmark Report for Twitter

Twitter Engagement Rates per Tweet by Time of Day (CST): Retail and E-Commerce

Tweets Sent Avg Replies Avg Retweets

12 AM - 4 AM 40.1K 2.9 8.8

4 AM - 8 AM 24.2K 2.2 8.0

8 AM - 12 PM 34.2K 2.3 11.2

12 PM - 3 PM 47.0K 2.6 11.5

3 PM - 6 PM 59.2K 3.8 14.7

6 PM - 9 PM 53.1K 3.4 11.2

9 PM - 12 AM 45.6K 3.3 11.0

53.1K

45.6K 40.1K

59.2K

47.0K

34.2K

24.2K

Tweets Sent by Time of Day

Includes paid and organic posts

Want more? Download the full report at exacttarget.com/benchmark-2014/ social-engagement-tw