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Metrics from Twitter* Messages Sent Through Our Platform: Consumer Packaged Goods *All trademarks, service marks, and trade names are the property of their respective owners.
SOCIAL ENGAGEMENT BENCHMARK REPORT
Twitter Engagement Rates per Tweet by Month: CPG
Tweets Sent Avg Replies Avg Retweets
JAN 2.9K 1.5 11.4
FEB 3.1K 1.5 4.9
MAR 3.1K 2.2 6.3
APR 4.1K 2.2 7.6
MAY 3.9K 2.6 11.9
JUN 3.4K 2.2 7.4
JUL 3.5K 2.4 8.6
AUG 3.3K 2.0 10.5
SEP 3.3K 1.7 6.8
OCT 2.8K 1.6 5.0
NOV 2.8K 4.7 15.7
DEC 2.4K 2.2 9.7
3.4K
3.9K
4.1K
3.1K
3.1K
2.9K2.4K
2.8K
2.8K
3.3K
3.3K
3.5K
Tweets Sent by Month
Includes paid and organic posts
Social Engagement Benchmark Report for Twitter
Twitter Engagement Rates per Tweet by Day of Week: CPG
Tweets Sent Avg Replies Avg Retweets
SUN 2.2K 2.2 6.8
MON 6.8K 1.8 5.0
TUE 5.9K 1.8 8.5
WED 7.8K 2.3 9.8
THU 6.2K 2.0 9.6
FRI 7.0K 2.4 6.1
SAT 2.7K 1.9 23.0
7.0K
6.2K
7.8K
5.9K
6.8K
2.7K 2.2K
Tweets Sent by Day of Week
Includes paid and organic posts
Social Engagement Benchmark Report for Twitter
Twitter Engagement Rates per Tweet by Time of Day (CST): CPG
Tweets Sent Avg Replies Avg Retweets
12 AM - 4 AM 4.8K 2.3 9.9
4 AM - 8 AM 2.1K 2.0 8.6
8 AM - 12 PM 3.5K 1.6 4.8
12 PM - 3 PM 6.1K 1.6 11.7
3 PM - 6 PM 9.3K 2.0 7.1
6 PM - 9 PM 8.3K 2.6 8.3
9 PM - 12 AM 4.5K 2.7 12.4
8.3K
4.5K 4.8K
9.3K6.1K
3.5K
2.1K
Tweets Sent by Time of Day
Includes paid and organic posts
Social Engagement Benchmark Report for Twitter
Want more? Download the full report at exacttarget.com/benchmark-2014/ social-engagement-tw