Social influence and Groups

Made by: Erika Aidukaitė,PSbns1-01

Content• Introduction• Description of Social

Influence and Groups• The secret of conformity• Compliance: Submitting

to Direct Social Pressure• Persuading and

compliance techniques• Guidline to make you

attractive • Obedience and

Milgram’s experiment• Conclusions• References

Introduction

• Social influence is essential thing nowadays.

• Many people, organisations and even children are influenced by others every single day.

• The main reason: an opinion of majority of people affect person’s attitude

• What we have to know: how this mechanism works? What is important from psychological perspective.

How to describe Social Influence and Groups?• Social influence – the process

by which the actions of an individual or group affect the behaviour of others.

• Groups – two or more people who interact with one another, perceive themselves as part of a group, and interdependent.

Interdependent – abipusiškai priklausomas

The secret of conformity

• Conformity – a change in behaviour or attitudes brought about by a desire to follow the beliefs or standards of other people.

Brought about - sukeltas

The secret of conformity

• Solomon Asch and his classic experiment of conformity (1950)

• About 75% of all participants conformed at least once.

• Significant findings:The characteristics of

group.The situation in which

the individual is responding.

The kind of task.Unanimity of the group.

Compliance: Submitting to Direct Social Pressure

• Compliance – behaviour that occurs in response to direct social pressure.

• Several specific techniques represent attempts to gain compliance.

compliance – sutikimas submitting – pasidavimas, paklusimas direct – tiesioginis attempts – pastangos

Persuading and other techniques

• According to R. Cialdini:– Reciprocity (I help you,

but you help me too)– Liking (I’m like you)– Commintment and

consistency (keep your promise)

– Social proof (think like others)

– Authority (I’m the boss)– Scarcity (Hurry up, then

you’ll get it)

• Other techniques:– Door-in-the-face

(from bigger to smaller request)

– Foot-in-the-door (from smaller to bigger request)

– That’s-not all– Not-so-free

Guidline to make you attractive

• Agree• Flatter• Repeat

nonverbal language

Flatter – meilikauti, girti

Conclusions• Social influence’s phenomenon could be

met every day, even when people are deciding with friends which film is the best to watch.

• Many experiments that are made to investigate the phenomenon of social influence are important.

• It depends on a person’s choice to obey or not to social influence.

ReferencesLiterature:

• R. S. Feldman “Understanding Psychology”, McGraw-Hill, New York, 2011 (Module 53)

Internet:• http://en.wikipedia.org/wiki/Robert_Cialdini (watched 2012.02.26)• http://en.wikipedia.org/wiki/Conformity (watched 2012.02.26)• http://en.wikipedia.org/wiki/Milgram_experiment (watched 2012.02.26)

Pictures http://i-telecommunications.blogspot.com/2011/10/communication.html (watched 2012.02.26)

• http://shelfsphotoblog.wordpress.com/2008/06/18/1-introduction/ (watched 2012.02.26) http://freepostermaker.com/wuccvxubyj/CONFORMITY (watched 2012.02.26)

• http://aschcenter.blogs.brynmawr.edu/contact/ (watched 2012.02.26)• http://alexandrahighcrest.com/blog/ (watched 2012.02.26)• http://hiox.org/32223-good-bye-2010.php (watched 2012.02.26)• http://lifeiq.wordpress.com/2010/01/page/3/ (watched 2012.02.26)• http://www.sodahead.com/fun/have-you-ever-slammed-a-door-in-someones-face/question-

942896/?link=ibaf&q=door+in+the+face&imgurl=http://images.sodahead.com/polls/000942896/slam_door_xlarge.jpeg (watched 2012.02.26)

• http://www.zazzle.com/not_so_free_hugs_tshirt-235511689586541887 (watched 2012.02.26)

• http://cheezburger.com/View/4417817600?from=recommend (watched 2012.02.26)• http://www.sciencedaily.com/releases/2009/06/090626153511.htm (watched 2012.02.26)

Thank you and goodbye!