Embed Size (px)
Citation preview
Social Levy CampaignsOHSPRA and OSBA
Guerilla Communications Workshop
What is social media?OHSPRA and OSBA Guerilla Communications Workshop
Social Media is….
•Social Media is an open, interactive, conversational communications tool based online
•Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
•Social media moves communication from a monologue to a dialogue. “Social media has created a shift from push communication to a pull dialogue”-Forrester Research
What is social media?
“Social media means that consumers have been given a larger seat at the table, and they are never going back.”
-@bobinmotion, random guy on Twitter
Social Media is….
Social Media
Traditional PR
Community
Perception
Student Engagement
Media Relations
Authentic
One-Way
Short Lifecycle
Old media with
decreasing eyeballs
What are the social media tools?OHSPRA and OSBA Guerilla Communications Workshop
The worlds fastest growing social network that allows you to send short messages, called “tweets”, to your friends or “followers.” You can follow others and receive their tweets in real time.
Advantages
Very mobile and fast
Ability to easily expand your network by connecting with both locals and influential's
Tips
Be a resource - success on Twitter is achieved through valuable and interesting content
Listen – before saying anything, follow others in your community to gauge what the conversation is like
With over 500 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more.
Advantages
Access to a huge and diverse audience – Facebook’s largest user base is 35-54
Ability to share multiple types of content including photos, video and text
Users spend more time on Facebook than any other website on the web – so why not be there?Tips
Content is King – interesting content is very important
Integrate photos and video whenever possible
FlickrFlickr is the 2nd largest photo sharing site behind Facebook. It can
serve as a hub for high quality photos, event photos or a photo journalism project.
Advantages
Flickr takes a regular photo and makes it social
Photos can be streamed live on your website, which give a fresh feel to your site
Less risk than other social media sites
Tips
Don’t expect much from Flickr – instead use it to add value to your other tactics
YouTubeWith over 1 billion views per day, YouTube is by far the largest video
sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.
Advantages
If you’re trying to engage a younger audience, this is the place
Interesting video can increase engagement of almost any tactic
YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.
Tips
Don’t create a goal of “let’s go viral.” It almost never works that way
BloggingOver the last ten years blogging has gone from “what the heck is a
blog” to “do you have a blog?”
Advantages
When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic
A good blog encourages conversation and if successful, can really improve overall engagement
Tips
Think long-term – It typically takes a long time to achieve blog success
Try to add personality to your writing
What is the purpose of social media?
OHSPRA and OSBA Guerilla Communications Workshop
Conversations
78 % of people on social media trust peer recommendations
Building Relationships
With good relationships, customers will inform you that they want something better. Without a relationship, you have nothing.
Conversations & Relationships
Collaboration
For those companies that deployed collaboration tools, 72% stated that they experienced better business performance compared to only 46% of companies that did not deploy them.
Collaboration
Protecting Your Brand
Anyone can now speak for your brand. Why would you allow them to be the only voice?
Protecting Your Brand
Creating Community
Give people a reason to be a part of something
CREATING COMMUNITY
RESULTS?
Your results are determined by how well you engage your audience
Social Levy CampaignsOHSPRA and OSBA Guerilla Communications Workshop
QUESTIONS?
Social Levy CampaignsOHSPRA and OSBA Guerilla Communications Workshop
This presentation is available at:
http://nspraohio.org
