’s outstanding social campaigns

#Hibernot by Land Rover

Central element: an online hub for winter trails, walks and activities in UK. Hibernot users created a personal set of activities, which were curated by Land Rover, in the form of images of their own outdoor adventures using the hashtag #Hibernot.

Communication media: social media – core traditional media – TV & cinema ads

Results: 102,000 Facebook fans 77,000 Twitter followers

I am porter by Net-A-Porter The newly launched Net-A-Porter magazine created an iOS app called ‘I Am Porter’ which served as main digital promotion tool. Users were encouraged to take a photo of themselves/ upload their favorite one, add a cover title and …ta daaa! They became a cover star! Results: 2,800 mentions of the #IAMPORTER around the magazine’s launch, according to Topsy.

#LoveJu by Juventus

<The worlds ‘first social-driven choreography’ where Juventus gave its global fans a chance to get involved in the pre-match rituals> For the game against Inter Milan on the 2nd of February, fans could submit their own choreography ideas through a Facebook app; the pattern they created was used by the stadium fans , with multi-coloured cards.

https://www.youtube.com/watch?v=foKIndrO6Uc

*according to e-consultancy.com

Communication media: social media – core

Results: 3,000 choreographies were submitted 13,500 tweets using the hashtag #LoveJu fans’ feeling of being app

Life-O-Graph by Pedigree Central element: a mobile application that allows users to upload images from their phone and then create a dublicate of the present, in order to compare how they changed over time.

Communication media: social media – core

Results: unspecified

#UndressNewTwingo by Renault

The new Twingo model from Renault had a special launch campaign: a teaser that slowly unveiled the new car on behalf of people’s tweets about it; the more they tweeted, the more information they got about the car. Users - influencers, their audience, the general public - were encouraged to tweet using the hashtag #UndressNewTwingo. Every 100 tweets brought a choreographed striptease number, performed around the Twingo by a professional dance troupe, along with a slow unveil of the new vehicle.

https://www.youtube.com/watch?v=wjos2xdK30g

Communication media: social media

Results: 45,000 visits on the website in the first hours after the campaign launch (without paid media) 100 blog posts about the campaign 4000 tweets during the 1.5 hour pre-reveal event

Urban Decay Pinterest competition

The contest challenged people to to win tickets to the Coachella music festival in an uncoventional way. What you had to do: create a pinboard called ‘Electric Festival Style with UD’, pin the looks you would have worn at at the festuval. Follow Urban Decay on Pinterest and submit your email address .

Communication media: social media

Results: 50,000 Pinterest followers

Info& Photos: www.nuovasocieta.it

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